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The differences between product marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $112,220 | $128,471 |
| Hourly rate | $53.95 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product marketing managers and senior product marketing managers have different pay scales, as shown below.
| Product Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $112,220 | $128,471 |
| Salary range | Between $83,000 And $149,000 | Between $97,000 And $168,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing manager and a senior product marketing manager in terms of educational background:
| Product Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and senior product marketing managers' demographics:
| Product Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |