Top Product Marketing Manager Skills

Below we've compiled a list of the most important skills for a Product Marketing Manager. We ranked the top skills based on the percentage of Product Marketing Manager resumes they appeared on. For example, 27.5% of Product Marketing Manager resumes contained New Product Development as a skill. Let's find out what skills a Product Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Product Marketing Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Product Marketing Manager jobs:
  • Pioneered establishment of a comprehensive new product development process, resulting in significantly improved product quality and time to market.
  • Developed product-line strategy and directed the implementation of new product developments through engineering to maximize sales and minimize competitive threats.
  • Adopted, improved and maintained a new product introduction process for evaluating and executing new product development ideas.
  • Created sales and marketing materials to support new product development allowing for proper field and customer specification.
  • Provided leadership and directly participated in New Product Development Projects as well as continual current product enhancements.
  • Directed consumer/trade promotions, new product development, merchandising programs, media planning and advertising development.
  • Implemented Stage-Gate new product development process resulting in improved hit-rate for new products.
  • Developed global Stage-&-Gate product development processes for new product development initiatives.
  • Introduced new product development methodologies which increased productivity and accelerated offer development time.
  • Managed new product development across 11 categories to align with Simplicity corporate strategy.
  • Directed global marketing and new product development activities for flow instrumentation products.
  • Collaborated with international cross-functional team on new product development and marketing strategies.
  • Conducted seminar at Wisconsin Direct Marketing Days on New Product Development.
  • Assisted in market/new product development to further penetrate targeted market segments.
  • Managed new product development to achieve additional sales growth and profitability.
  • Contributed toward new product development to meet specific customer needs.
  • Coordinated communication between all departments involved with new product development.
  • Directed new product development and coordinated marketing of products worldwide.
  • Coordinate and execute new product development with other departments.
  • Defined new product development with worldwide engineering teams.

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2. Product Strategy

high Demand
Here's how Product Strategy is used in Product Marketing Manager jobs:
  • Managed strategic and tactical marketing, including determining product strategy and pricing, directing new product development, and promotional activities.
  • Implemented and managed overall product strategy, research and development, feature requirements and assists with manufacturing coordination and planning.
  • Developed business plans, formulated product strategy, designed marketing tools, and performed financial analysis and statistical modeling.
  • Managed marketing campaigns and product strategy for video conferencing and document camera consumer electronics product lines in North America.
  • Developed product strategy, managed consumer product positioning, pricing, set up processes, functionality and communication.
  • Developed and managed core product strategy including market strategy, advertising, promotion, and competitive intelligence.
  • Directed marketing functions for consumer lending financial products, including market analysis and overall product strategy.
  • Developed and implemented annual business plan, including product strategy, tactics, and revenue/unit objectives.
  • Developed policy analysis of ACA reimbursement goals and penalties to shape internal product strategy.
  • Worked with internal stakeholders to drive product strategy and positioning to Toshiba Direct customer.
  • Analyzed market requirements and competitors' products to create product strategy and positioning.
  • Lead wholesale channel Bathing product strategy, new product development and implementation.
  • Develop product strategy and implement product improvements to meet business goals.
  • Developed and implemented go-to-market product strategy and lead generation programs.
  • Defined silicon debug test system product strategy and positioning.
  • Guided divisional product strategy through competitive and industry analysis.
  • Utilized direct customer feedback for developing product strategy.
  • Developed product strategy for online services.
  • Led North American marketing, product strategy and life cycle planning for all ITA Class II and III electric warehouse trucks.
  • Developed product strategy and marketing plans for family of OEM products, min-computers, network applications, desktop print systems.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Product Marketing Manager jobs:
  • Optimized customer implementation schedule to maximize revenue pipeline to ensure revenue growth and new committed customer implementations for next 3 years.
  • Developed strategy for internal and external communication materials driving brand consistency, industry expertise, and revenue growth.
  • Identified and recommended marketing opportunities with existing products for both revenue growth and competitive edge.
  • Cultivated 100+ vendor relationships by developing quarterly marketing plans that resulted in profitable revenue growth.
  • Ensured business unit revenue growth through strategic expansion into new/emerging industry segments.
  • Presented new products and solutions to clients to achieve ongoing satisfaction, retention and incremental revenue growth while exceeding business goals.
  • Job objectives were to develop, initiate and oversee a high-level marketing strategy to support sustainable revenue growth and profit.
  • Researched and won management buy-in to develop unique service offering with 214% potential revenue growth from higher-value targeted clients.
  • Performed extensive market research, competitive assessment and data mining prior to entering new markets for long term revenue growth.
  • Implemented a lead generations marketing initiative which contributed to the Strategic Alliance's team revenue growth of $10 million.
  • Provided Total Cost of Ownership details for ACOM's products in direct ERP markets, contributing to revenue growth.
  • Key Achievements Product line revenue growth contributing over $5M in shipped dollars over a two year period.
  • Planned and executed product and go-to-market strategy which drove product revenue growth from $600M to $1B.
  • Provided all product marketing support for the launch of DSv2, resulting in 100% revenue growth.
  • Coordinated six-member cross-functional team focused on cost reductions, revenue growth, and launch of Ford Focus.
  • Restructured mature program, budgeted for 3% erosion, resulting in 5% net revenue growth.
  • Realized 46% net revenue growth (8% CAGR) for automation portfolio within 4 years.
  • Created lead generation activities to support revenue growth (i.e., trade show attendance, campaigns).
  • Leveraged to drive GTM and market expansion efforts, resulting in 30% YoY revenue growth.
  • Identified market penetration strategies, profitability, revenue growth and end of life product phasing strategies.

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4. Market Research

high Demand
Here's how Market Research is used in Product Marketing Manager jobs:
  • Conducted general market research, initiate and conduct competitive research, and maintain regular contact with customers to ensure customer satisfaction.
  • Created and implemented strategy based on customer, syndicated, and competitive market research; presented recommendations to executive level leadership.
  • Lead market research efforts to understand competitive landscape and consumers, developed and implemented marketing initiatives and maintained brand integrity.
  • Conducted necessary market research and competitive intelligence and analyze quantitative and qualitative data for market characterization and customer segmentation.
  • Led qualitative, primary market research by establishing business objectives and creating focus group discussion guide to uncover customer unmet
  • Conducted market research and prepared a comprehensive competitive comparison and market analysis report including insights, trends and projections.
  • Developed pricing and positioning strategies for new product line based on a combination of ethnographic and secondary market research.
  • Performed market research focused on identifying customer needs and competitive positioning to support the development of new products.
  • Managed market research analysis for new products and consumer insights and translated findings into product improvements and opportunities.
  • Designed and implemented qualitative and quantitative market research plan to assess need for energy-related value-added services for business.
  • Facilitated creative development by managing market research and integrating consumer insights into marketing and testing product positions.
  • Conducted testing, surveys, and market research to monitor customer satisfaction and identify improvement areas.
  • Led market research project and developed competitive marketing strategy for medical device manufactures within respiratory segment.
  • Executed detailed primary/secondary market research for new market opportunities through both organic and inorganic growth.
  • Initiated and managed member market research ensuring accurate collation, analysis and interpretation of results.
  • Review and interpret market research data to perform competitor analyses and develop internal marketing strategy.
  • Performed ongoing customer/market research and audience profiling to identify and capitalize on current market needs.
  • Translated product specs into customer-facing collateral including retailer sell-in sheets and market research concept documents.
  • Conducted primary and secondary market research to identify and evaluate market position and sales opportunities.
  • Conducted extensive market research to maintain competitive marketing status at both retail and manufacturer levels.

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5. Web Content

high Demand
Here's how Web Content is used in Product Marketing Manager jobs:
  • Designed third party web content for organizations that the bank had significant sponsorship involvement with to leverage acquisition campaigns.
  • Managed the purchase and implementation of web content management system from vendor selection through installation.
  • Designed, managed and maintained sales-focused product line intranet web content.
  • Expanded and maintained marketing and sales collateral including brochures, web videos, white papers, web content and press releases.
  • Drafted marketing materials (product sheets; interactive media; web content) and product documentation for internal and external distribution.
  • Developed web content, sales/marketing materials, newsletters, direct mail and brochures to reach and engage targeted audiences.
  • Managed the web content and marketing collateral for B2B small business financing and increased web traffic by +60%.
  • Produced all collateral, supported product launches, analyst and partner events, global campaigns, web content.
  • Managed product releases to Japan by setting pricing list, updating web contents, and coordinating technical documents.
  • Recruited and managed vendor relationships for various needs including writers, art designers, and web content conversions.
  • Direct design and development of comprehensive product catalogs, marketing collateral, promotions, and web content.
  • Developed / Published marketing and technical collateral including trade articles, white papers and web content.
  • Created and directed lead generation, collateral, web content, events planning and overall budgeting.
  • Optimized web content resulting in more traffic and a 15% increase in online orders.
  • Developed the entire web content for updating internal, partner, and external web pages.
  • Created and maintained web content that emphasized value statements distilled from Voice of Customer research.
  • Develop and execute press releases, marketing collateral, white papers and web content.
  • Assisted in the creation of all marketing material and web content for brands/products managed.
  • Guided and wrote web content, driving SEO that delivered first-page search results.
  • Developed marketing strategy, product messaging, web content, and marketing collateral.

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6. Competitive Analysis

high Demand
Here's how Competitive Analysis is used in Product Marketing Manager jobs:
  • Initiated and managed product development, market research, competitive analysis programs; developed functional and user-interface specifications for new products.
  • Created risk management and hedging strategies vs. competitive attacks and used detailed competitive analysis to better position our value messaging strategies.
  • Collaborated with global cross-functional teams to conduct a competitive analysis and develop corresponding strategies for equities, banking and insurance products.
  • Develop positioning, competitive analysis, optimized web content, collateral, and creative direction for multimedia and product demo assets.
  • Designed, developed, and implemented comprehensive marketing plan, including positioning, messaging, go-to-market plans, and competitive analysis.
  • Created target markets for each sales territory through competitive analysis and providing researched potential end users, along with forecasting revenue.
  • Led competitive analysis research, designed product functionality, launched beta pilot, and projected profitability for new business line.
  • Developed strategic product plans based on review of historical product performance metrics, competitive analysis, and innovative solution development.
  • Led product launch for RAID management software application to accompany new hardware; established marketing requirements document and competitive analysis.
  • Developed strategic marketing plans for products through market research, competitive analysis, pricing, customer engagement and business planning.
  • Leveraged competitive analysis to develop strong pricing and discount programs to drive sales-promotion activities in retail and enterprise channels.
  • Conducted focus groups and competitive analysis to create robust positioning and messaging frameworks as the foundation for all communications.
  • Developed consumable products plans and launch strategies including pricing, positioning, messaging, forecasting and competitive analysis.
  • Worked directly with global Engineering and Manufacturing to conduct competitive analysis of enterprise level hardware and software products.
  • Managed win/loss analysis, customer marketing, analyst relations, competitive analysis, customer analysis and churn modeling.
  • Developed a Competitive Analysis workbook used by the field organization that analyzed competition and supported sales against competitors.
  • Performed competitive analysis and aggressively managed pricing resulting in low price erosion resulting in achievement of revenue targets.
  • Co-authored competitive analysis in partnership with Product Management resulting new product positioning and new direct mail marketing campaigns.
  • Conducted market analysis and competitive analysis to determine available opportunities, new technologies, and competitive actions.
  • Applied Pragmatic Marketing principles to create buyer personas, positioning documents, competitive analysis and go-to-market strategies.

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7. Business Development

high Demand
Here's how Business Development is used in Product Marketing Manager jobs:
  • Supported the business development team with competitive product and market opportunity analyses during the transition to an enterprise platform-as-a-service business model.
  • Conducted end-user surveys, consulted trade publications and analyzed business developments to monitor market trends and determine market opportunities for product.
  • Achieved significant industry awareness and corporate business development by presenting to and meeting with prominent University and Government officials.
  • Participated in, and effectively contributed to, business development and sales efforts resulting in increased product awareness.
  • Participated in varying disciplines in the marketing department including business development, project management, and product management.
  • Assisted Director of Marketing with business development in other market segments; plastics distribution and horticulture markets specifically.
  • Performed business development activities, market analysis, business plan development, product messaging and requirements definition.
  • Developed and implemented product marketing campaigns and strategic business development plans for company s entire product line.
  • Negotiated business development with indirect competitors (200k+ users) regarding content partnership or platform-sharing opportunities.
  • Managed the Business Development activities within the Consumer and Computational Division through the Distribution Channel.
  • Initiated collaborations through cross-functional business development teams in order to bring new products to market.
  • Provide support to Business Development to develop key account business plan and corresponding marketing activities.
  • Earned fast-track promotion based on strong performance in process optimization, relationship-building and business development.
  • Assisted business development team on acquisitions, including marketing due diligence and deal communications.
  • Utilized proactive communications with partners and business development managers to develop comprehensive marketing plans.
  • Worked cross-functionally to involve Blackboard Hosting, Training, Business Development and Product Development.
  • Defined products business development strategy, including market needs analysis and product positioning.
  • Worked cross-functionally with Product Management, Engineering, Communications and Business Development teams.
  • Captured first-mover advantage for applications and business development as a result.
  • Developed and drove a division-wide international marketing and business development strategy.

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8. Product Management

high Demand
Here's how Product Management is used in Product Marketing Manager jobs:
  • Supervised a team of marketing specialists, including administrative support and international liaison in execution of project plans and product management.
  • Developed standard for software product business tracking within the software product management group resulting in consistent management review of sales performance.
  • Maintained high-quality products by delivering packaged product releases, software updates, and additional product management to configuration management communication.
  • Collaborated cross functionally with product management, engineering, sales and marketing teams to finalize and implement optimum pricing strategy.
  • Led cross-functional teams with product management, demand generation and solutions marketing to achieve marketing objectives and build pipeline.
  • Developed Go-To-Market campaigns, communicated with product management team, sales teams to generate brand exposure and awareness.
  • Worked with product management to understand details of new and existing products for positioning and updating enhanced solutions.
  • Monitored, reported and gave recommendations to Senior Product Management regarding competitive software and services attributes and pricing.
  • Analyzed business impact of major programs with Product Management Group while periodically conducting assessments of competitive marketing programs.
  • Collaborated with finance and product management to develop business cases for short-term opportunity assessment and long-term planning initiatives.
  • Contract product management for marketing, product or service definition, and competitive intelligence services for enterprise companies.
  • Directed the product management team improvement initiative by thoroughly training staff on document management products and customization capabilities.
  • Developed Marketing Department and product management processes including marketing activities tracking tool and product marketing launch process.
  • Provided product management expertise, advising corporate management on brand positioning, marketplace research and consumer research.
  • Coordinated distributor/wholesaler/direct to consumer development, advertising, promotional schedule/incentives, regional product management and translation initiatives.
  • Developed a Competitive Information program that delivers relevant market news and Product Marketing/Product Management insights to Sales.
  • Manage and coordinate day-to-day marketing and product management activities, including promotional venues and opportunity identification.
  • Created and implemented the product management function at this $16M notebook computer accessory manufacturer.
  • Coordinated target market strategies, demographic analysis, and strategic account opportunities with Product Management.
  • Progressed through roles of increasing responsibility -global product management, campaign development, and marketing.

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9. Market Share

high Demand
Here's how Market Share is used in Product Marketing Manager jobs:
  • Assisted executive management with determining Hitachi strategic positioning for each SRAM product, improving market share in a very competitive environment.
  • Led initiatives collaboratively across divisions to successfully manage market share, optimize product mix, define pricing and maximize profitability.
  • Monitored and evaluated product line performance including market share, profitability, growth, customer feedback and competitive insights.
  • Forged and executed marketing communication strategies to expand penetration in region and increase market share.
  • Assessed profitability and developed marketing strategies while expanding market share and promoting international brand image.
  • Partnered with external channels on co-marketing and promotional initiatives to increase market share.
  • Implemented promotions and campaigns that accelerated market share and gained recurring revenues.
  • Developed sales strategies and promotional programs to aggressively gain market share.
  • Initiated marketing incentive programs after analyzing market share by state.
  • Increased overall market share through implemented marketing strategies.
  • Market share and revenue responsibility.
  • Worked to institute culture of excellence among 17,000 Geek Squad employees to ensure delivery of brand promise and market share growth.
  • Increased market share in the premium stationery segment by five share points to 33% through effective branding and marketing mix.
  • Increased market share by 30% by influencing leadership to expand LTC segment to Alternate Site, which included specialty pharmacies.
  • Coordinated product support personal to establish training plans and specific responsibilities for sales team to increase market share in their territories.
  • Exceeded international sales plan by $25M and market share 3% by directing global cross-functional teams for engine development programs.
  • Increased product revenue and market share by segmenting various products in different regions like EMEA, NAM, APAC and BRIC.
  • Improved market share 5% by researching the industry and competition, and implementing strategies that fueled product awareness and positioning.
  • Collaborated with digital, field, and marketing communications teams to execute programs and campaigns to grow revenue and market share.
  • Achieved over 70% of sales growth and 10% of market share increase within 3.5 yrs of my tenure.

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10. Customer Service

high Demand
Here's how Customer Service is used in Product Marketing Manager jobs:
  • Developed a Customer Service messaging incentive program, generated incremental $300K revenue within one month of implementation.
  • Manage communication with customer service center regarding product information and launches and marketing efforts and sales.
  • Integrated multimedia content into devices based on consumer segmentation while maintaining all customer service quality metrics.
  • Provided literature and samples of new products to outside sales representatives and customer service representatives.
  • Developed and implemented long-term business-to-business customer service and marketing communication system for executive accounts.
  • Served as Customer Service Representative interacting with customers on a daily basis.
  • Improved customer service by delivering custom product presentations to address individual needs.
  • Changed website maintenance schedule to implement fixes without negatively impact customer service.
  • Interfaced with manufacturers Customer Service teams to rectify any Problematic situations.
  • Established procedures and best practices around customer service and account management.
  • Provided direction and support for customer service representatives' daily activities.
  • Managed sales representatives, computer programmers and customer service.
  • Specialized in merchandising, customer service and point-of-sale/service management.
  • Participated in sales training and customer service readiness.
  • Trained telemarketing and customer service personnel on products.
  • Facilitated sales and answered customer service issues.
  • Work with our customers globally to traffic materials and provide customer service regarding any questions or concerns within my job description.
  • Directed and coordinated the Finance, Customer Service, Engineering, Operations and Field Service groups in support of business initiatives.
  • Guided a cross-functional team that included marketing, web development, public relations, sales, customer service, and finance.
  • Subject matter expert for the Sales Channels, Customer Service departments, fabricators and dealers providing product development and support.

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11. Trade Shows

high Demand
Here's how Trade Shows is used in Product Marketing Manager jobs:
  • Developed, coordinated and participated in demand creation activities including seminars, trade shows and targeted account meetings.
  • Represented Hewlett-Packard at national and international trade shows to engage new customers and capture revenue.
  • Coordinated exhibition in trade shows, speaking engagements, and other participation in industry conferences.
  • Coordinated, executed, and attended all professional industry trade shows regionally and nationally
  • Designed and executed product marketing demonstrations at various industry trade shows.
  • Organized and worked trade shows; coordinated advertising in national publications.
  • Created marketing materials and demonstrated product functionality at trade shows nationally.
  • Accompanied account executives to client/prospect meetings and participated in trade shows.
  • Represented product line at numerous domestic and international trade shows.
  • Managed business development efforts in national and regional trade shows.
  • Planned and presented products/services at international and national trade shows.
  • Coordinated equipment displays and demonstrations at technical trade shows.
  • Participated in trade shows and other promotional activities.
  • Coordinated and participated in eleven trade shows annually.
  • Represented company at trade shows and marketing events
  • Manage sales promotional/product marketing campaigns/trade shows/events.
  • Coordinated channel Trade Shows for the purpose of promoting the features and benefits of the Abbott Diabetes Care portfolio of products.
  • Served as POC for numerous industry trade shows and utilized customer feedback to provide analysis of marketing presence and product performance.
  • Planned and developed theme, messaging and content for two major trade shows, including interactions with external creative graphics vendors.
  • Planned, attended and worked all 5 major trade shows throughout the year and assisted on planning efforts for smaller shows.

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12. Sales Training

high Demand
Here's how Sales Training is used in Product Marketing Manager jobs:
  • Planned and presented quarterly web-based presentations covering various topics pertaining to new product introduction, sales training and promotions.
  • Coordinated product announcements, marketing collateral, trade show participation, seminar development and sales training programs.
  • Developed resource packages to increase capital equipment distribution sales including customer promotional resources and sales training presentations.
  • Directed marketing campaigns, sales training, legislative updates and internal communications relating to individual products.
  • Designed, implemented and rolled out Sales training programs resulting in senior management recognition award.
  • Developed sales training material to provide in-depth understanding and differentiation of assigned products.
  • Developed and delivered sales training for Progress Energy account managers and management team.
  • Provide Technical/Sales Training and Presentations to the customers, sales representatives and distributors.
  • Developed sales training, collateral and rigorous reporting on all product initiatives.
  • Design sales training material and presentations on product positioning / competitive advantages.
  • Provided ongoing support for sales opportunities including sales training and customer presentations.
  • Streamlined sales training costs by designing and delivering teleconference training.
  • Produced continuous internal communications for sales training and quality control.
  • Developed and performed internal and external sales training programs.
  • Developed sales strategy and developed/delivered field sales training.
  • Managed field sales training and educational preceptor programs.
  • Designed presentations delivered at national sales training events.
  • Conducted sales training in consultation with applications engineering.
  • Developed sales training content and delivered training.
  • Facilitated Developmental Range and Sales training.

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13. Value Proposition

high Demand
Here's how Value Proposition is used in Product Marketing Manager jobs:
  • Drive messaging and execution of go-to-market product strategies resulting in significant funnel growth/ new customer wins based on value proposition.
  • Implemented numerous fast turn customer-driven innovations to secure new business and drive the value proposition within multiple vertical markets.
  • Work with product management to articulate the value proposition and product differentiation in market facing collateral across multiple industries.
  • Developed customer persona profiles and value propositions to support account management and marketing activities for all risk products.
  • Define value propositions in consultation with executive leadership and create positioning and messaging in collaboration with product managers.
  • Spearheaded growth initiatives using customer engagement strategy and value propositions to achieve sales growth and minimized customer churn.
  • Developed, implemented, and measured pricing strategies based on customer value proposition and the competitive environment.
  • Worked collaboratively with sales and engineering to develop key value propositions for products and identify competitive advantages.
  • Developed and managed website content that maximized sales opportunities through effective value propositions and product messaging.
  • Established key product differentiation and value propositions based on competitive intelligence and engagement with customers.
  • Develop value proposition, messaging and positioning statements to effectively market Level 3 solutions.
  • Translated technical capabilities into value proposition and key messaging for global marketing initiatives.
  • Translated unique technical product features into compelling customer value propositions and market positioning.
  • Created and delivered marketing communications plans and value propositions for new product introduction.
  • Defined and delivered compelling value proposition to build both brand and solution awareness.
  • Communicated value propositions externally and created and delivered sales training to internal audiences.
  • Supervised product management team to drive marketing, product and value proposition development.
  • Championed value proposition and messaging of new web-based cloud print automation solution.
  • Evangelize HP BladeSystem value proposition to customers in Executive Briefing Centers.
  • Identified gaps in existing customer value proposition and defined improvements.

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14. OEM

high Demand
Here's how OEM is used in Product Marketing Manager jobs:
  • Managed supply chain and forecasting in a rapidly changing commercial OEM device environment to minimize impact to engineering and manufacturing teams.
  • Directed creative agency and implemented marketing strategy for member acquisition programs for OEM and direct marketing.
  • Collaborate in design-in/win activity with OEM customers as well as distribution and cross-regional transfer business.
  • Managed the OEM product development process which included cross-functional participation with engineering and sales.
  • Managed commodity OEM capacitor lines including product catalog, pricing, contract negotiations.
  • Developed cost efficient brand labeling strategy for top tier global Robotics/OEM manufacturers.
  • Maintained key relationships with luminary clinicians, practitioners and OEM manufacturers.
  • Worked as project manager managing from OEM specification to quality assurance.
  • Coordinate OEM/Distribution customer visits in order to drive strategic initiatives.
  • Developed and maintained Japanese OEM relationships.
  • Transitioned an OEM-only product line of digital media reader products to a number one Retail market share position in eighteen months.
  • Forecast and demand planning of the retail product business while managing off-shore OEM manufacturing and logistics of $300+ million business.
  • Managed pricing strategies, channel marketing programs and promotions for direct, indirect, VAR, retail, and OEM channels.
  • Sole contact for business partnerships with Sage, IBM, Microsoft, and Oracle, as well as OEM vendors.
  • Established, trained and managed the distribution network throughout the Western Hemisphere, and was the major OEM account manager.
  • Pursued and strengthened OEM, VAR and partner opportunities and sales teams / alliances in North America and Europe.
  • Coordinate marketing strategies and efforts with cross-functional disciplines, executive management, and OEM partners to ensure goal attainment.
  • Travel to key vertical market OEM accounts to refine new product specifications, deliver technical presentations and support negotiations.
  • Developed and maintained annual sole-sourcing contracts with key OEM customers including GE-Hitachi, Square-D/Schneider, Siemens, and Honeywell.
  • Collaborate with EMC Alliance/OEM (Original Equipment Manufacturer) Partners to position, develop and market joint surveillance solutions.

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15. Sales Tools

average Demand
Here's how Sales Tools is used in Product Marketing Manager jobs:
  • Created demonstration scripts and databases, quality system solutions documents, automated functionality presentations, and target market sales tools.
  • Developed a portfolio of sales tools, which improved field effectiveness working in cooperation with complimentary organizations.
  • Coached sales and marketing teams on digital programs and provided sales tools/collateral that supported product initiatives.
  • Developed and implemented sales tools for store associates to utilize in successfully presenting warranty products.
  • Led marketing initiatives including product/competitive positioning, sales tools, media and analyst briefings.
  • Developed and maintained marketing communications, technical/application bulletin database, & sales tools.
  • Developed product messaging and competitive positioning as well as sales tools and collateral.
  • Developed incentive promotional programs and sales tools to win product conversions from competition.
  • Developed marketing collateral and sales tools including guides for selling against competition.
  • Developed business-value sales tools and collaborated in sales opportunities and closing deals.
  • Developed sales tools & packaging strategies which resulted in improved customer satisfaction.
  • Developed all significant sales tools and marketing collateral.
  • Managed development of marketing communications and sales tools.
  • Produced differentiating sales tools and award-winning collateral.
  • Created and implemented marketing plans and sales tools for Nokia's Short Messaging Service Center and Multimedia Messaging Service Center products.
  • Monitored market performance, competitor reactions, and customer responses in developing short- and long-term strategic plans and new sales tools.
  • Developed and delivered global sales training to channel partners and internal teams on new networking products as well as sales tools.
  • Developed strategic product messaging and copy for sales tools, marketing collateral, product packaging, point-of-purchase displays and public relations.
  • Launched new products, developed positioning, messaging, sales tools and RFP responses for leading programmatic mobile advertising platform.
  • Created marketing collateral, promotional literature, videos and sales tools to assist US sales teams with their selling efforts.

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16. ROI

average Demand
Here's how ROI is used in Product Marketing Manager jobs:
  • Developed a customer reference database and an ROI calculator to improve sales effectiveness.
  • Created a strategic and marketing business plan for pulmonary and gastrointestinal product lines.
  • Created innovative customized business models defining significant savings for customers with attractive ROI.
  • Communicate strategic initiatives and business plan/ROI to extended team and senior management.
  • Generated ROI analysis and prepared/presented Quarterly Business Reviews.
  • Analyzed ROI to continually improve program effectiveness.
  • Developed ROI analysis on executed marketing programs.
  • Managed joint-development projects with technology partners including Facebook, MIPS- Android, Audible Magic, and Android game providers, etc.
  • Developed and managed $1.5M marketing budget and vendors; formulated strategic marketing plans focused on meeting ROI objectives and quotas.
  • Integrated marketing strategies including PR, digital, social, digital, creative communication bounce backs to retail to grow ROI.
  • Analyzed quarterly product performance and ROI, which resulted in the elimination of unproductive promotional activities and preserved $50,000.
  • Work closely with senior management and report on all aspects of the sales process from lead generation to ROI.
  • Work with marketing operations to monitor the performance and ROI of marketing programs to ensure they meet strategic objectives.
  • Developed and executed a long range competitive strategy for the assigned product family including cost analysis and ROI's.
  • Communicated with executive business personnel by presenting the most effective means to increase ROI from web based applications.
  • Maximized the ROI of an integrated marketing platform which delivered an incremental $43MM in revenue through demand generation
  • Negotiated software pricing, contract terms, qualification, and distribution needs for established goals and ROI objectives.
  • Manage day to day partnership activation, experiential assets and player relations to maximize ROI for the business.
  • Launch new products and options to the dealer sales force and to customers as well as track ROI.
  • Managed new and existing partner and customer relationships to drive adoption and engagement for iPhone and Android users.

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17. Product Roadmap

average Demand
Here's how Product Roadmap is used in Product Marketing Manager jobs:
  • Developed, implemented and managed product roadmaps, positioning strategies, profitability and pricing analysis, and product life-cycle through end-of-life.
  • Collaborated with Product Management team in driving and developing complete product roadmap and making recommendations to senior management for product decisions.
  • Designed a new company-wide product roadmap database, eliminating inconsistencies and increasing our customers' order accuracy between product transitions.
  • Formalized new product roadmaps and strategic plans while developing pricing strategies to support various geographical areas and channel positioning.
  • Coordinated with Product Managers on product roadmap development, release-planning process, release coordination and product life-cycle management.
  • Conduct moderately complex survey analysis and usability research to inform product roadmap and enhance the product experience.
  • Researched and identified new market opportunities, supporting new product development, and product roadmap prioritization.
  • Worked closely with Engineering to develop product roadmaps and specifications based on market and customer requirements.
  • Researched customer markets to uncover trends and make recommendations on requirements that impact product roadmap.
  • Presented at executive briefings and industry events and facilitated product roadmap discussions for strategic accounts.
  • Generated R&D product roadmaps and directed product development utilizing the Stage-Gate methodology.
  • Developed Go-to-Market Plans coupled to product roadmaps and reflective of the overall business strategy.
  • Create forward-thinking software product roadmap, and develop marketing requirements documents for development team.
  • Identified and drove partner-specific product roadmaps and facilitated successful project management for each account.
  • Gathered product and market requirements and collaborated in defining the product roadmap.
  • Created marketing materials, monitored competition, and identified product roadmap.
  • Conducted customer research and analysis to inform product roadmap and strategy.
  • Developed product roadmaps of all-in-one type solutions and web-based surveillance products.
  • Company spokesperson for technology briefings on product roadmaps and strategies.
  • Defined product features and developed product roadmap based on prioritization.

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18. Internet

average Demand
Here's how Internet is used in Product Marketing Manager jobs:
  • Developed business-to-business Internet go-to-market strategy.
  • Lead the product marketing function for a team that developed a wireless classroom communication solution leveraging Internet technology and cloud computing.
  • Developed internet based products in response to an industry need by establishing product positioning, communication, and pricing strategy.
  • Targeted fast-growing market segments by crafting integrated campaigns that drove positioning of Internet appliance products in a highly competitive marketplace.
  • Developed partnerships with advertisers, sponsors and affinity sites resulting in increased Internet traffic and advertising and subscription revenues.
  • Represented products at trade shows/conferences; developed promotional material, including Internet and Web-based media.
  • Developed and implemented education division Internet product marketing strategy and primary Internet marketing campaign.
  • Managed and Implemented strategic marketing communications plans and developed direct-sales internet-based product marketing programs.
  • Expanded PC accessory product line beyond internet only availability of standard replacement parts.
  • Developed customer insights to inform product features and messaging for Internet communication products.
  • Line of business responsibilities for consumer applications and mobile internet sites and partnerships.
  • Managed all social media programs, including internet forums, social-networking applications.
  • Conceptualized, project managed and executed all Verizon High-Speed Internet promotional campaigns.
  • Managed product marketing for Internet marketing and advertising web-based software platform.
  • Managed and developed communication media such as radio and Internet.
  • Established Internet advertising utilizing major search engines and web portals.
  • Developed and implemented Digital marketing plans for UPS Internet initiatives.
  • Created catalog pages and internet marketing to promote inventory.
  • Managed integrated marketing campaigns using print and Internet media.
  • Initiated high-speed Internet product updates including speed enhancements.

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19. Product Portfolio

average Demand
Here's how Product Portfolio is used in Product Marketing Manager jobs:
  • Provided business support including building customer relationships, managing product portfolio, new product development and monitoring competitor activity.
  • Developed regular reports on customer and regional performance of product portfolios, including sales and manufacturing forecasts as required.
  • Major contributor to overall business analytic product portfolio strategy, messaging, pricing, packaging and marketing plans.
  • Interfaced with manufacturing, purchasing, inventory planning, marketing and sales organizations to maintain product portfolio.
  • Supported essential business functions including forecasting, product portfolio management, operational planning in a cross-functional environment.
  • Helped manage category product portfolio, managed international cross functional team in development of fully branded product.
  • Developed product portfolio revenue and profitability model, contributing to product life- cycle and road-map decisions.
  • Promoted to manage product portfolio by developing and leveraging competitive industry, customer and market research.
  • Prepared and executed annual budget, based on product portfolio strategy and company/division profit objectives.
  • Initiate consumer segmentation, product portfolio, competitive, sales and price/value analysis per category.
  • Defined and promoted effective, value-based positioning and messaging for a Network Management product portfolio.
  • Developed and managed business partnerships with hardware manufacturers and service providers to round-out product portfolio.
  • Provided monthly and quarterly forecast to manufacturing for entire product portfolio.
  • Performed market research for new product definition and product portfolio enhancements.
  • Transitioned newly acquired product line into company's product portfolio.
  • Developed strategic plans to expand the product portfolio consumer electronics.
  • Led product portfolio restructuring that contributed to improved margins.
  • Managed strategic and tactical marketing aspects of product portfolio.
  • Redesigned service product portfolio strategy to maximize performance.
  • Determined strategy for go-to-market for assigned product portfolio.

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20. Press Releases

average Demand
Here's how Press Releases is used in Product Marketing Manager jobs:
  • Provided public relations support including development of press releases and product announcements targeted for both internal and external audiences.
  • Worked closely with corporate marketing and public relations in managing announcements and writing press releases.
  • Authored corporate literature and training materials including press releases.
  • Produced magazine advertisements and press releases.
  • Developed concepts, wrote copy, and managed creation of all ads, brochures, press releases, articles and collateral.
  • Conceptualized and designed engaging high-end marketing collateral, sales presentations, email blasts, press releases, and print materials.
  • Created monthly outbound newsletter to communicate product announcements, events, press releases, industry analyst and technology media articles.
  • Track marketing campaigns and programs maintain statistic reports Press releases, direct mailing campaigns, create and maintain customer databases.
  • Led joint partner marketing efforts including solutions launches, go-to-market programs and issuing press releases with strategic partners.
  • Identified target markets, edited and wrote marketing publications including press releases, white papers and sell sheets.
  • Created business cases, branding, positioning, product launch, events, press releases, and collateral.
  • Write white papers, magazine articles, press releases, price lists, and copy for website.
  • Launch plans included promotion, analyst presentations, press releases, channel and sales force strategies.
  • Work closely with periodicals to manage press releases, article submissions, product information and advertisements.
  • Developed brochures, press releases, and launch materials for maxim(TM) Hotel product.
  • Handled all PR: press releases, product launches, media relations, and email blasts.
  • Created product seminars and supported product launches with press releases, case studies and co-branded marketing.
  • Consulted on all media documentation including Press Releases, White Paper and Q&A.
  • Created 200+ catalog pages and marketing support collateral, press releases, coordinated website updates.
  • Produced print ads, press releases and newsletters promoting key customer installations and product enhancements.

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21. Promotional Materials

average Demand
Here's how Promotional Materials is used in Product Marketing Manager jobs:
  • Developed new marketing campaign for the diabetes portfolio which included new messaging, promotional materials, educational resources and value propositions.
  • Sole responsibility for trade show appearances including booth creation, budgeting and promotional materials.
  • Directed marketing strategy and created promotional materials in collaboration with analysis and design teams.
  • Developed and localize regional sales training, education, promotional materials and programs.
  • Coordinated development of promotional materials, training courses, and product literature.
  • Designed the company's advertising and promotional materials with advertising agency.
  • Developed/executed marketing plans, created product support tools and promotional materials.
  • Organized and prepared promotional materials and displays for upcoming events.
  • Developed, designed and upgraded advertising and promotional materials.
  • Coordinated technical events by developing various promotional materials.
  • Designed promotional materials and trade show presentations.
  • Developed promotional materials & marketing presentations.
  • Develop packaging and promotional materials.
  • Created promotional materials and instructional brochures resulting in a 15% increase in sales and a better understanding of product use.
  • Create company literature, print and electronic marketing and promotional materials; copy edit, proofread, and revise communications.
  • Worked closely with senior leadership to develop and deploy programs and promotional materials to respond to the evolving market.
  • Managed the development of line packaging, sell sheets, presentations, promotional materials, and website content.
  • Created product pricing/strategic bundles, wrote messaging and oversaw design for all promotional materials and website.
  • Designed and implemented product promotional materials, catalogs, technical reference sheets, and training manuals.
  • Created messaging and wrote copy for all promotional materials, including multiple direct mail campaigns.

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22. Sales Support

average Demand
Here's how Sales Support is used in Product Marketing Manager jobs:
  • Developed all content and sales support materials for Manufacturing and Financial Service Markets including Primer, Sales collateral and marketing campaigns.
  • Managed marketing activities, corporate communications and sales support for a portfolio of enterprise software solutions.
  • Coordinated sales support, customer service, and operations organizations to facilitate new product introductions.
  • Developed and implemented product positioning for packaging, websites, advertisements and sales support materials.
  • Hired and supervised personnel, including telemarketers, sales support, and applications engineering.
  • Provided high level sales support, including product recommendations, prospecting and positioning
  • Developed and delivered on-site technical sales support for customers.
  • Provided sales support for accounts nationally and internationally.
  • Developed marketing collateral and sales support tools.
  • Provided training and developed after-sales support strategy.
  • Increased sales by establishing elite dealer network and wholesale sales operation that included sales and technical training and direct sales support.
  • Worked with multiple ad agencies, as well as in-house graphics department, to develop sales support material and booth graphics.
  • Provided technical and sales support for two orders that achieved the shortest deliveries (by 45%) in company history.
  • Cross functional team included R&D, Operations, Manufacturing, Quality Engineering, Customer Care Division and Sales Support.
  • Can attribute a combined sales total in excess of $500,000 through phone, proposal writing, and face-to-face sales support.
  • Revamped sales support materials, training documents, and marketing collateral for 25 direct territory representatives and 45 distributor agents.
  • Managed market research, product positioning, and sales support activities for e-commerce software for financial services institutions and corporations.
  • Provided sales support, design guidance, field trial support, and Tiger Team leadership for major Global customers.
  • Led data research, analysis, product promotion, collateral generation, sales support and communication with global stakeholders.
  • Prepared and implemented interactive, brand, customer marketing, media, creative, sales support and PR strategies.

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23. R

average Demand
Here's how R is used in Product Marketing Manager jobs:
  • Directed and managed the overall go-to-market strategy for standardized electronic testing portfolio and adaptive products for nursing and health professions markets.
  • Developed, implemented, and evaluated marketing plans for the education and publishing departments of a 50,000 member veterinary professional organization.
  • Developed a business case that demonstrated how to double revenues and improve profitability on existing business with General Motors.
  • Collaborate with worldwide field marketing teams for efficient and effective global/local execution of integrated marketing campaigns worldwide.
  • Created marketing plans and executed promotional plans for assigned list of academic nursing textbooks and professional references.
  • Established online marketing activities including e-mail marketing campaigns and online seminars using in-house IT and software developers.
  • Drive market research and intelligence; including industry analysis to deeply understand competition in product segments.
  • Achieved sales team and marketing objectives by successfully delivering targeted product presentations, communications and promotions.
  • Conceptualized and delivered the first product-specific promotional website to enhance and support print promotional campaigns.
  • Translated customer business and technical requirements into product specifications, defining necessary features and functionality.
  • Developed complete marketing/sales programs and coordinated all facets of their execution, including sales contacts.
  • Organized and implemented extensive changes to product pricing structure and updated the computerized pricing system.
  • Founded sustainable, ultra-profitable, efficient inside sales organization that was highly regarded enterprise-wide.
  • Gathered and analyzed data for divisional storage array and infrastructure business planning projects.
  • Developed business plan and introduced the company's first ever Software-as-a-Service hosted solution.
  • Measured sales activities to quantify impact and success of business development programs.
  • Developed and leveraged alternate sales channels to full potential and maximum effectiveness.
  • Developed and maintained spreadsheets to track sales incentive payments during product introductions.
  • Developed and delivered product and competitive analyses to support sales efforts.
  • Created the solutions marketing department to augment existing product marketing efforts.

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24. Technical Support

average Demand
Here's how Technical Support is used in Product Marketing Manager jobs:
  • Formulate volume pricing, reviewed contract and specifications, technical support, primary account management and coordinator of promotional activities.
  • Defined worldwide strategic service marketing plans focused on customer satisfaction, technical support costs and service-based revenue.
  • Cultivated collaborative relationships with partner representatives, account managers, sales management and technical support organizations.
  • Program included increasing partner effectiveness and technical support capacity in less than six months.
  • Managed the Product Management, Marketing Communications and Technical Support departments.
  • Collaborated seamlessly with senior management, engineers, sales, technical support, contracting companies, and building management companies.
  • Supervised all aspects of product line: sales and marketing, purchasing, importing, technical support and inventory management.
  • Included technical support, trouble-shooting, product demonstration to our dealers, and input into the planning of future product.
  • Directed the development of MYADI, a website with enhanced search and navigation, electronic invoicing, and technical support.
  • Decreased technical support training time 40% by collaborating with technical designers on a new online simulation training program.
  • Provided technical support for the field sales organization, including drawing development, RFP response, and domain knowledge.
  • Started as a technical support representative for digital photographic software, within two years, promoted to product management.
  • Guided the field sales force and technical support experts in relation to technical, application related product information.
  • Coordinated technical support with the development team and users to ensure all issues are resolved thoroughly and promptly.
  • Provided sales and technical support to +50 sales engineers on +25 key target accounts in North America.
  • Provided technical support to customers relating to use, operations, and maintenance of software and hardware.
  • Worked with the company's sales and technical support staffs to solve product issues in the field.
  • Oversee technical support representative to assure the highest level of customer support is achieved.
  • Increased efficiency and team productivity by providing support to technical support and sales teams.
  • Developed lead generation, technical support, and business practices to meet channel needs.

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25. Product Training

average Demand
Here's how Product Training is used in Product Marketing Manager jobs:
  • Devised and executed product pricing, product training, road shows, and promotional events demonstrating multifaceted business and operational understanding.
  • Deliver internal product training to customer support, implementation, engineering and clinical solutions teams.
  • Created and facilitated Premium Text Messaging product training and delivered to the sales organization.
  • Create and deliver presentations to customers and internal product training to sales representatives.
  • Designed and delivered product training to global channel partners and sales organization.
  • Developed messaging, collateral and product training for internal and external customers.
  • Conducted product training for all departments compiling presentations to address individual needs.
  • Developed and delivered successful product training to a diverse State Department audience.
  • Collaborated closely with account managers by providing product training and guidance.
  • Developed and delivered sales presentations and product training sessions.
  • Conducted product training and created informal training materials.
  • Participated in customer service up-sells and product training.
  • Provided product training to sales engineers/managers.
  • Conducted product training (both online and f2f) to all direct and indirect sales channels for all the product lines.
  • Launched new products into the marketplace, developed internal and external marketing materials and documentation, and handled new product training.
  • Prepare product launch plans, represent company at trade shows, conduct product training, and create promotional and training literature.
  • Represented company and conducted product training and seminars on a global scale - EMEA, Asia, and the Americas.
  • Facilitate and lead ongoing communication with Sales; including product training, support, planning, and internal professional development.
  • Conducted new product training for sales force and internal staff, developed training materials for internal and external customers.
  • Develop and deliver highly effective product training and educational tools for internal and external teams on a weekly basis.

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26. Project Management

average Demand
Here's how Project Management is used in Product Marketing Manager jobs:
  • Prioritized projects, developed project database and collaborated closely with sales, engineering and project management, focusing on new initiative.
  • Provided cradle-to-grave project management on several initiatives-from project scoping and requirements gathering to deployment, change control and final hand-off.
  • Established vendor management program, including initiative tracking, project management, and vendor scorecards
  • Produced enhanced user functionality and satisfaction through use of Agile project management techniques.
  • Developed a comprehensive Implementation Toolkit based upon Project Management Institute business process guidelines.
  • Project Management - develop and deliver approximately 75-100 projects featuring new collections.
  • Developed standardized project management process and infrastructure for implementation teams.
  • Administered the training program for technical and project management personnel.
  • Developed reputation of go-to guy with outstanding project management skills.
  • Project Management course facilitator, AirTouch Employee Development Center.
  • Insured maximized marketing initiatives on a project management basis.
  • Provided project management, marketing, and administrative services.
  • Employed legacy software applications for project management.
  • Provide strategic and project management leadership.
  • Helped define a repeatable, sustainable process for product & solution launches based on industry best practices and project management methodologies.
  • Provided leadership, direction, and project management expertise to the conceptualization, planning, and execution phases of development.
  • Core member of cross-functional task force focused on producing plan of record web tools to ensure simplified project management.
  • Applied project management techniques to the launch of new Motor Oil range achieving 20% increase in revenue.
  • Achieve the Adaptation and commercialization of ranges for LAM through end to end project management for product requests.
  • Carried out complete project management of products, from initial launch planning through ongoing promotional and marketing efforts.

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27. Product Collateral

average Demand
Here's how Product Collateral is used in Product Marketing Manager jobs:
  • Redesigned product collateral and developed selling materials to appeal to new target audiences, including translation of materials into Spanish language.
  • Provide product and customer insights for marketing communications, product collateral and websites.
  • Generated product collateral and identify marketing opportunities aligned with product line objectives.
  • Created and maintained company/product collateral and website content to expand brand awareness.
  • Developed customer facing product collateral, emails and videos.
  • Developed supporting product collateral and product presentations.
  • Created company and product collateral.
  • Created all marketing and sales collateral including website product collateral for the $100M Temperature Controls BU.
  • Produced and managed product collateral, contracts, job aids and Sales pricing tools & websites.
  • Defined messaging, delivered product collateral, and produced materials and tools to increase sales activities.
  • Included presentations with speaker's notes, application notes, FAQs, and product collateral.
  • Created dozens of pieces of product collateral and half a dozen technical white papers.
  • Created product collateral, call center and trade show programs.
  • Developed all product collateral for the shed line.
  • Published product collateral for sales and marketing teams.
  • Developed product collaterals and delivered them to external and internal users.
  • Design, update, and manage all product collateral including datasheets, website positing, client presentations, and product brochures.
  • Develop marketing plans for each web vendor, including webinar series, product collateral, customer incentives and more.
  • Created entire product collateral library including presentations, datasheets, white papers, FAQs elevator pitches and other content.
  • Improved client communications through development of customer webinar series, product collateral, and Carrier Campaign Implementation Guide.

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28. Product Requirements

average Demand
Here's how Product Requirements is used in Product Marketing Manager jobs:
  • Identified product requirements based on customer application needs, competitive positioning, cost criteria, pricing strategy, and market opportunity.
  • Protected brand integrity by identifying deviations from product requirements in existing brand mobile app and persisting in effecting their resolution.
  • Created marketing requirement documents and product requirements documents based on competitive analysis, market analysis and market feasibility studies.
  • Author product requirements documents (PRD) with prioritized features, corresponding justification and associated business case/user stories.
  • Communicated new product requirements to support product development and commercialization in US, European and Japanese development laboratories.
  • Performed competitive analysis, defined product requirements, and developed business cases for wireless digital picture frame category.
  • Gathered, collated and prioritized product requirements from internal and external stakeholders for an Operations Intelligence solution.
  • Developed Voice of Customer plan and competitive product benchmark testing to capture critical end user product requirements.
  • Write clear and detailed product requirements based on market-driven feedback from customers, and competitive analysis.
  • Interfaced with customers about their product requirements and provide technical assistance in their product development phase.
  • Identified new market trends and opportunities and communicated product requirements with internal strategic marketing and engineering teams
  • Defined market opportunity, customer needs, product requirements, pricing and introduction strategy.
  • Helped define new product development investments, determined and documented new product requirements.
  • Translated results of primary and secondary research and customer feedback into product requirements.
  • Directed software development and product marketing with customer-driven product requirements and messaging.
  • Developed end user and technical product requirements including formal Product Requirement documents.
  • Researched prospect and customer business problems and defined resulting product requirements.
  • Implement customer and market insights into actionable business and product requirements.
  • Collaborated with engineering to finalize functional specifications and product requirements.
  • Worked with Product Management and Sales to identify product requirements.

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29. Business Units

average Demand
Here's how Business Units is used in Product Marketing Manager jobs:
  • Initiated worldwide pricing and promotional efforts and coordinated with other business units to ensure smooth product delivery.
  • Collaborated on development of strategic service marketing programs with local and global business units and partners.
  • Developed internal Interactive Solution Map that provided clarity across business units about approved company offerings.
  • Partnered with numerous business units to gain consensus on initiatives and achieve strategic objectives.
  • Assumed account management responsibilities for all accounts in these business units.
  • Model was subsequently institutionalized across all business units.
  • Served as the central liaison of internal business units to target new market segment and expand existing AD business partners base.
  • Led cross-divisional team of systems and storage business units to design solution integrating servers with both SAN and NAS storage.
  • Redesign company marketing collateral, website and trade show presence to focus more clearly on individual business units.
  • Managed a group of eight product marketing engineers whose roles spanned six Business Units within the company.
  • Investigate new and existing media technologies and provide corporate direction and messaging to key Business units.
  • Acted as a consultant to IGC's business units for marketing, sales and operations.
  • Worked with business partners, third party vendors, internal teams and other business units.
  • Traveled extensively to client sites for personal contact with customers and business units.
  • Work with business units to roll out sales campaigns and programs.
  • Developed and launched Products for General/ Entertainment/ UV Lighting business units.
  • Work with various business units to develop consistent product strategies.
  • Lead in creating, developing and executing category messaging and promotional activity to support business units(tm) objectives.

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30. Sales Enablement

low Demand
Here's how Sales Enablement is used in Product Marketing Manager jobs:
  • Coordinate cross-functional objectives related to marketing communications, media, analyst and public relations, channel support and sales enablement.
  • Directed targeting, positioning, social media promotion, and sales enablement in advance of go-to-market for electronic medical record software
  • Drive sales enablement messaging with key stakeholders for high-end client engagements including Marketing, Technology and C-level.
  • Manage and coordinate agency development of internal/external sales enablement tools to drive platform and Verizon brand awareness.
  • Leveraged internal resources for sales enablement to prioritize incoming customer requests and resolve customer escalations.
  • Develop sales enablement materials for accelerating the sales cycle, competitive positioning, and differentiation.
  • Managed marketing communications and sales enablement materials for MarketForce, a digital marketing agency.
  • Redesigned marketing assets and sales enablement training for non-functional testing services.
  • Led implementation of full-scale partner portal (RFP to implementation), including content, training, and sales enablement toolkit.
  • Identified new markets, sales enablement, customer criteria, and competitive positioning, market intelligence, and penetration strategies.
  • Led sales enablement and training, helping Network on Demand to achieve 400% of its 2015 revenue goal.
  • Design sales enablement tools, including case studies, testimonials, and brochures to create a demand generation strategy.
  • Defined strategic direction of products and built a sales enablement organization on behalf of 50 global sales team members.
  • Subject Matter Expert in UC, Messaging and Narrative, Sales Enablement, and Go To Market Launch Initiatives.
  • Assisted in doubling corporate revenue in a 2-year period through demand generation content and effective sales enablement tools.
  • Key lead for 2013 ISE 1.2 product launch (delivered positioning, sales enablement tools and activities).
  • Created multiple new sales enablement programs and tools; coordinated and conducted sales force and client training.
  • Develop product positioning and messaging that differentiates product(s) in the market, Sales Enablement.
  • Maintain the sales enablement plan and oversee marketing contributions to drive sales adoption of messages and content.
  • Created a strategic sales enablement guide for identity and authentication service consuming by 3K+ sales team.

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31. Annual Sales

low Demand
Here's how Annual Sales is used in Product Marketing Manager jobs:
  • Developed enhanced planning process resulting in double-digit annual sales growth within sealants business.
  • Developed quarterly and annual sales/product forecast with appropriate budgets.
  • Contributed to record annual sales and profitability.
  • Developed metrics to measure acquisition costs, margin, and overall financial performance that assist in accurately forecasting annual sales growth.
  • Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $22.6M in annual sales.
  • Structured and implemented a sales/marketing plan that successfully built brand name recognition and grew the company 22% in annual sales.
  • Developed and maintained a major product category in the HBA division that generated over 5 million dollars in annual sales.
  • Led the development and use of market intelligence in a consumer electronics component business with $700M in annual sales.
  • Managed $4 million in annual sales for 3 businesses: Offering Envelopes, Bulletins, and Church Supplies.
  • Managed sales team averaging over a 15% annual sales increase on up to $6MM during a five-year period
  • Rolled out 36 new products in 1996 including comprehensive product launch that captured 25% improvement in annual sales.
  • Increased annual sales $3M per year by coordinating with engineering and manufacturing to extend model life cycles.
  • Created strategic plans that grew annual sales by 36% while under budget and within a mature market.
  • Managed eight product lines of mission-critical enterprise wireless management solutions representing $16m plus in annual sales revenue.
  • Initiated and grew annual sales in 529 college savings plans from $0 to $20 million.
  • Managed an annual sales volume of approximately $22M in North America, Europe, and Asia.
  • Managed business activities for NA automotive customers, with annual sales in excess of $30 million.
  • Manage three technical product lines to grow the top and bottom lines totaling $23M annual sales.
  • Managed and supported 12 national sales representatives that account for $120 million dollars of annual sales.
  • Credit card company and worked within the Credit Protection business, annual sales were 250 million.

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32. SEO

low Demand
Here's how SEO is used in Product Marketing Manager jobs:
  • Instituted and implemented accessibility guidelines and other SEO-friendly practices to help get exposure in this vertical industry.
  • Increased site traffic and company credibility by developing organic SEO and online reputation management plan.
  • Developed and maintained $10 million budget for channel activities such as advertising, price promotions, closeouts and sales incentives.
  • Work with cross-functional teams to perform analyses, develop business models and plans for SEM, SEO, and Affiliate Marketing.
  • Worked with SEO, display and social media teams on strategic initiatives; increased paid search performance by 50% YOY.
  • Spearhead efforts to develop in-house tools to automated and streamline SEO-related activities to increase profitability while providing more value to clients.
  • Utilized Scrum methodology for site development, SEO and social media to build traffic +60% Year 2 vs PY.
  • Devised social media buzz through giveaways, competitions, etc., as well as crafted content to enhance SEO efforts.
  • Led continual website optimization (SEO and UX) for increased search authority, lead generation, and conversion.
  • Developed and launched website increasing traffic by 60% in first 6 months due to SEO & revised targeting.
  • Managed SEO program - regularly monitoring of the effectiveness of select keywords utilizing web traffic as a metric.
  • Lead search engine optimization (SEO) audit and implementation projects for web sites serving over 100M visitors.
  • Worked with SEM/SEO channel teams to optimize the search and digital marketing strategies for my product lines.
  • Developed and implemented all SEO initiatives for corporate and product portal resulting in increased traffic and rankings.
  • Implemented e-marketing efforts including online advertising, email and newsletters, SEO programs and web store outreach.
  • Lead SEO/SEM strategy and advertising, garnering the best revenue-generating months in the history of the company.
  • Develop collateral and launch materials for our SEO, SEM, online display/listings and website products.
  • Optimized SEO's and e-mail marketing campaigns which led to increasing order volume by 10%.
  • Managed several vendors for SEO, Branding, ERP implementation, merchandising and media ad sales.
  • Implemented Search Engine Optimization (SEO) processes, increasing inbound website traffic by 11%.

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33. CRM

low Demand
Here's how CRM is used in Product Marketing Manager jobs:
  • Lead, designed, and implemented data-driven customer segmentation direct response CRM life-cycle usage and retention direct marketing programs.
  • Implemented comprehensive product training and assessment program for acclimating sales staff to newly integrated CRM Database software package.
  • Designed configuration templates and implementation documentation to facilitate successful customer implementations of Oracle CRM and OSS applications.
  • Maintained relationships with customers through CRM database and extracted feedback for continuous CX optimization.
  • Developed products' documents to communicate Customer Relationship Management (CRM) strategy.
  • Added additional marketing responsibility for Sabre Profiles, a CRM system, in addition to retaining responsibility for Sabre Travel Policy.
  • Investigated the best ways to sync CRM and marketing automation systems, as well as how to handle and funnel leads.
  • AIM was one of the earliest and fastest growing software company specializing in a web based CRM product reaching exponential sales.
  • Managed and tracked sales opportunities ($50M annual SAM) through Oracle CRM (customer relationship management software).
  • Increased customer acquisition by 10X over a six month period for a web product through CRM and Go-to- Market campaigns.
  • Major projects included launch of B2B e-commerce module, Palm-integrated module, and CRM/SFA integration into MAS 90 product line.
  • Managed product marketing and product management responsibilities for CRM and mobile app integration with MAS 200 ERP software product line.
  • Work closely with acquisition, metrics and CRM teams to maximize segmentation and create targeted campaigns to drive revenue.
  • Retained 70% of existing accounts by improving sales training and customer relationship management (CRM) strategies.
  • Served as the face of CRM within UK subsidiary, steering teams to deliver actionable, competitive insights.
  • Determine sales forecasts for proposed new products to justify new product development investments through SAP and CRM analysis.
  • Analyzed Big Data Transactions, MIS and CRM identifying Trends, Market Share, VR & Credit Risk
  • Demonstrated product / technical aptitude - achieved 92% on CRM exam in new hire sales training.
  • Collaborate with CRM, Digital Marketing, Social Media and PR to execute new product launch.
  • Developed a market research to support adjustments on product and service for the new CRM model.

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34. Product Sales

low Demand
Here's how Product Sales is used in Product Marketing Manager jobs:
  • Increased product sales significantly and expanded market share by introducing additional product packaging options for the consumer and automotive market.
  • Expanded product sales by 37% through development of feature-benefit oriented product description utilized within National catalogs and websites.
  • Conducted departmental portfolio marketing projects and budgets while improving product sales within the cardiovascular market.
  • Introduced the integration of strategic partnerships into product sales to reduce risk and increase profitability.
  • Expanded product sales by spearheading marketing efforts and product development with innovative product technologies.
  • Worked closely with product sales for product development in channel-and-direct business segments.
  • Generated additional product sales by spearheading new custom product development campaigns.
  • Co-developed strategies for increased product sales, brand awareness and communication
  • Developed Product Sales proposals and presented to Customers.
  • Prepared product sales forecasts and determined pricing.
  • Achieved strategic and profitability (GP, rebate, and co-op) goals and 50% increase in new product sales.
  • Generated $6MM in new product sales during year one through introduction of a major new product line, Biscuit Sandwiches.
  • Served as the product expert to the field, including product sales training, sales escalations, and product evangelism.
  • Analyzed product sales reports and overall sales reports to determine markets where our products were successfully and unsuccessfully selling.
  • Increased product sales by 7% after creating a qualified prospect database then utilized by the direct sales force.
  • Conducted product sales training with specific focus on strategic selling; uncovering clinician and patient values and needs.
  • Led cross-functional teams utilizing stage-gate process to accelerate product launches, resulting in $5M new product sales.
  • Oversee all aspects of product development, marketing and strategic planning, and product sales training.
  • Increase product sales and subscription revenue for products generating over $30 million in annual revenue.
  • Managed new product development that resulted in new product sales that were 133% to goal.

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35. Product Life Cycle

low Demand
Here's how Product Life Cycle is used in Product Marketing Manager jobs:
  • Extended product life cycle and increased demand by identifying new applications with complementary and companion products.
  • Managed product life cycle and marketing strategies for an international leader in educational publishing.
  • Performed product life cycle management from inception to commercialization to obsolescence.
  • Developed comprehensive product strategies/promotion plans throughout product life cycles.
  • Performed product life cycle management from concept through end of life for both customer defined IC's and internally developed products.
  • Directed all aspects of product life cycle management from concept approval through development for Dell's SAS and SATA SSD products.
  • Participated in a five persons team which introduced Product Life Cycle Management processes during rapid growth period of the organization.
  • Coordinated efforts of development staff in Japan through the full product life cycle design, implementation and enhancement of products.
  • Managed product life cycle for a semiconductor silicon debug system including HW and SW feature development, on time delivery.
  • Established and implemented new bundle strategy that drove over $20M in incremental revenue and extended the product life cycle.
  • Plan, organize and develop marketing of product lines, from the conceptual stage through launch and product life cycle.
  • Managed complete product life cycle, including definition, design, implementation, documentation, pricing, and release.
  • Manage product life cycles and product positioning, implement pricing strategies, develop and implement programs to stimulate sales.
  • Managed all aspects of product life cycle: development, manufacturing, service, and coordinating dependent product organizations.
  • Developed Software build plans throughout product life cycle based on customer demand, factory capabilities, and division strategies.
  • Provide advanced subject knowledge and functional support during all phases of the product life cycle from definition to delivery.
  • Drive revenue and market share by developing product-marketing strategies and managing the product life cycle for the U.S. business.
  • Provided a start to finish solution for the product life cycle of all products for the Wiring Accessories Division.
  • Defined the product life cycles, through constant review and analysis to ensure growth and market share penetration.
  • Manage product life cycle, sales and channel support, new product introductions, strategic and financial planning.

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36. Market Requirements

low Demand
Here's how Market Requirements is used in Product Marketing Manager jobs:
  • Managed customer and dealer advisory groups and interpreted international market requirements to drive new product development and product improvement opportunities.
  • Developed Market Requirements Document (MRD) for knowledge-based tool and evaluated potential search engine vendors to support knowledge-based applications.
  • Authored and presented numerous product and marketing plans, market requirements specifications and proposals to cross-functional Directors and Vice Presidents.
  • Directed the development of company market requirements for mobile commerce including strategy, definition, requirements analysis, and pricing.
  • Developed business plans and models to support market requirements and go-to-market plans including market segmentation and competitive analyses.
  • Identified market requirements for current and future products by leading market research and visiting customers and non-customers.
  • Specified market requirements by conducting market research supported by ongoing feedback from customers and non-customers.
  • Defined market requirements and generated the market requirement statements for new product development programs.
  • Defined market requirements and drove product direction by collaborating with regional sales and segment managers
  • Developed strategic plans for new product development to address emerging Asian market requirements.
  • Supported business unit managers in developing market requirements documents for new product releases.
  • Co-Authored the market requirements document for a major enterprise software product offering.
  • Developed Market Requirements Documents and introduced product line extensions and new technology.
  • Gathered market requirements, managed product launch, and managed marketing communications.
  • Redefined the service product documentation to better align with market requirements.
  • Drafted and delivered market requirements documents for a knowledge-based tool.
  • Evaluated Market Requirements for Product Development and Introduction.
  • Addressed market requirements, competitive and marketplace analysis.
  • Developed market requirements documents and pricing strategy.
  • Established product costs and defined product/market requirements.

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37. New Accounts

low Demand
Here's how New Accounts is used in Product Marketing Manager jobs:
  • Performed product presentations to potential customers throughout North America to secure new accounts.
  • Supported programs of several sales divisions with training tools and customer programs, including prospects for new accounts.
  • Directed logistics including registration and setup, client receptions and presentations booths which resulted in 10000 new accounts
  • Achieved a 50% increase in response rate and target audience penetration measured by new accounts opened.
  • Prospected new accounts, grew business dollars and handed off to centralized sales group in Montreal Canada.
  • Acquired new accounts resulting in over $7Million in new business.
  • Work with Sales Force to penetrate new accounts.
  • Selected Accomplishments: Developed and executed Marketing programs that helped add over 25 million new accounts.
  • Assisted in developing strategies to identify and win new accounts.

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38. Product Offerings

low Demand
Here's how Product Offerings is used in Product Marketing Manager jobs:
  • Leveraged a variety of creative tools to create and curate one-of-a-kind marketing materials for all branded product offerings and marketing initiatives.
  • Implemented and managed lead generation strategy and customer segmentation initiatives designed to communicate product offerings and their value to the customer.
  • Maintained strong market position against competitors by analyzing their product offerings and driving new product development to assure a competitive edge.
  • Perform market and competitive analysis to refine existing product offerings, understand industry trends, and identify new market opportunities.
  • Coordinated development of key product marketing messaging, stayed current on product offerings, and anticipated upcoming feature releases.
  • Negotiated relationships and contracts with external development partners to support new product offerings and new customer facing communications platforms.
  • Conducted market research to determine product feasibility and customer acceptance of potential product offerings.
  • Developed marketing plan to increase sales for electronic commerce and digital signature product offerings.
  • Identified new product offerings that surpassed both regulatory and business objectives in clinical environments.
  • Recommended alternative product offerings to senior management to ensure competitiveness of new products.
  • Tracked revenue opportunities, profitability and success of new product offerings.
  • Resulted in efficient product offerings and increased revenue.
  • Measured, analyzed and managed existing product offerings
  • Facilitated details of product offerings with Sales, Marketing, Account Management Group Customer Service and Operations on a daily basis.
  • Developed Envoy product offerings, including product definition, pricing, strategic planning, collateral materials, and promotional activities.
  • Hosted online events, facilitated forums, and worked with business partners to educate clients on product offerings and services.
  • Prepared pricing books for several customers, researching the customer's consumer base, margin requirements and competitive product offerings.
  • Provide Sales marketing support to sell in ad product offerings and customized programs for OEM and near endemic clients.
  • Work closely with vendors and Sales Engineers to provide excellent solutions and provide product offerings to high profile customers.
  • Created a consistent formula for pricing matrices across all networking product offerings to ensure all target metrics were met.

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39. Data Sheets

low Demand
Here's how Data Sheets is used in Product Marketing Manager jobs:
  • Authored numerous technical data sheets and marketing collateral pieces, internal and external product communications.
  • Created competitive analysis, developed data sheets and all marketing collateral.
  • Created technical data sheets detailing quality assurance tests.
  • Prepare Technical Product Data Sheets and Promotional Literature.
  • Developed collateral including web content and sales tools, covering data sheets, sales guides, FAQs, and sales presentations.
  • Created product data sheets, directed video animation, gave internal and external presentations, and provided training for sales teams.
  • Content expert and contributor for all technical manuals including user guides, IT requirement guides, specification/data sheets, etc.
  • Created marketing positioning materials (data sheets, white papers, sales training manuals, and web content).
  • Created content for white papers, FAQ, data sheets, marketing briefs and manage creative agency partnerships.
  • Generated necessary tools: cost calculators, technical data sheets, presentations, pricing and key target account plans
  • Content used for web redesign, data sheets, white papers, flash demos and training presentations.
  • Conducted product marketing tasks (data sheets, presentations, etc) for a high-end parallel compute server
  • Developed messaging and content for sales tools to include: presentations, brochures, and data sheets.
  • Developed presentations, data sheets, sales tools, marketing surveys, brochures, and white papers.
  • Authored marketing collateral including Data Sheets, Press Releases, Product Selection Guide, and Packaging.
  • Conceived of and published marketing collateral (white papers, data sheets, solution briefings).
  • Authored multiple articles, product data sheets, press releases, white papers and installation manuals.
  • Focused the product on the customer and benefits, developed data sheets, naming, logo.
  • Developed product sales briefs and data sheets and other appropriate sales tools to promote valued messaging.
  • Developed marketing collateral materials, press releases, product data sheets, brochures, operators manuals.

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40. Customer Base

low Demand
Here's how Customer Base is used in Product Marketing Manager jobs:
  • Promoted into role after demonstrating need for product manager with diagnostic products, responding to increasingly unhappy customer base.
  • Managed end-to-end delivery of complex projects to customer base as well as escalation/resolution of issues.
  • Developed and implemented a competitive market analysis program for new customer base driving additional revenue.
  • Developed and implemented strategic marketing plans to increase revenue and expand customer base.
  • Tracked and presented monthly reporting of customer base activity to executive staff.
  • Interacted with current and potential customer base to determine market requirements.
  • Developed business relationships and partnerships with international OEM customer base.
  • Started up first major ZF line and began to recruit little accounts from around the country to build the customer base.
  • Increased customer base by 85% through online promotions, website traffic, search engine marketing, and direct mail.
  • Expanded customer base to include: telecommunications, data and broadband communications, test and measurement, military and aerospace.
  • Assigned the task of taking this large sheet metal manufacturer with a limited customer base to a broader base.
  • Developed and managed short- and long-term business and marketing strategies for each product to increase revenue and customer base.
  • Developed promotional items, brochures, advertising, and website content that raised awareness and expanded customer base.
  • Increased customer base and sales globally for Cell Culture and OEM/Biological lines by establishing and strengthening customer alliances.
  • Increased sales almost 30% by instituting an expansive social media marketing campaign to expand our customer base.
  • Installed customer base included 175 customers with 900 sites, and over 200,000 users in 40 countries.
  • Organized advertising, collateral, and merchandising programs with suppliers to increase sales and customer base.
  • Provided marketing support through various channels to market and promote to the small business customer base.
  • Established and maintained a customer base in the retail and wholesale computer and office supply market.
  • Prepared price quotations for new and existing product and working extensively with our customer base.

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41. Sales Presentations

low Demand
Here's how Sales Presentations is used in Product Marketing Manager jobs:
  • Generated collateral marketing material, provided trade-show support, and developed and delivered customer sales presentations.
  • Executed marketing strategy by developing sales presentations, brochures, and targeted campaign materials.
  • Developed tactical marketing material including sales presentations, customer case studies and white papers.
  • Developed and delivered G90 technology and methodology sales presentations to customers
  • Frequent travel nationwide conducting seminars, sales presentations and training classes
  • Selected marketing & promotion vehicles and prepared sales presentations.
  • Managed outside vendor producing multimedia sales presentations.
  • Authored training and sales materials, including executive and technical overviews, product brochures, and sales presentations.
  • Research results are used to develop custom sales presentations for customers based on current consumer trends.
  • Developed OneBox PowerPoint sales presentations, brochures, sales sheet, and product information guide.
  • Delivered LPSRAM and MCP PowerPoint sales presentations, improving Mitsubishi sales personnel's product knowledge.
  • Conducted sales presentations to accounts to switch products which resulted in increased sales and profits.
  • Led conversations with C-level clients in sales presentations, feature requests and product demonstrations.
  • Created marketing materials including messaging, sales presentations, product sheets and white papers.
  • Developed printed and digital marketing tools for sales reps to aid in sales presentations.
  • Designed sales presentations and product demos, and provides sales force training.
  • Produced compelling sales presentations to retailers to promote new product lines.
  • Created event templates and sales presentations for nationwide sales force.
  • Go To SME for sales presentations.
  • Performed comprehensive pre-sales and post-sales presentations and demonstrations.

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42. Saas

low Demand
Here's how Saas is used in Product Marketing Manager jobs:
  • Promoted to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Developed marketing strategy for new SaaS workforce profitability product; collaborated with all cross-functional teams for input/buy-in.
  • Conducted strategic market and business analyses to support development and go-to-market execution of industry-specific SaaS solutions.
  • Partnered with executive team to execute large-scale SaaS transformation strategy and delivery of Denver contact center.
  • Developed and executed product strategy to evolve desktop products into cloud based SaaS offerings.
  • Developed a full life cycle SaaS Contract Management solutions including go-to-market strategies.
  • Supported the different phases of product development and integration of our 1st customer into our SaaS cloud platform.
  • Produced qualified customer leads by designing promotions and pricing strategy on-premise, SaaS/cloud offerings, and customer segments.
  • Directed and supervised all activities related to the launch of the company's new SaaS product offering.
  • Enlisted as part of core team responsible for launching our Sentinel Cloud, SaaS product to market.
  • Led a team tasked with the product management and marketing of a unique SaaS product.
  • Collaborated cross-functionally to launch new products and drive growth for existing products including SaaS solutions.
  • Increased sales process efficiency by creating pricing models for SaaS applications and database services.
  • Involved in Concept, Planning and Launch phases of their Cloud based SaaS offering.
  • Co-managed the design and launch of a Health Coaching CRM (SaaS).
  • Pioneer in connecting Cloud, SaaS, and On-Premise applications without software.
  • Launched SaaS B2B application suite for automotive and window glass aftermarket industry.
  • Manage suite of marketing SaaS products that serve the automotive industry.
  • Involved in re-branding of company and branding of SaaS products.
  • Developed solution and sales strategies for on-premise and SaaS applications.

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43. Facebook

low Demand
Here's how Facebook is used in Product Marketing Manager jobs:
  • Capitalized on social media (Twitter, Facebook) to promote products through giveaways, contests, blogging, etc.
  • Contributed to creation of the company's social media strategy - Twitter, Facebook, blog and YouTube Channel.
  • Amassed thousands of Twitter followers and Facebook fans via global contests, workshops, user feedback, and press.
  • Enhanced corporate image by producing 14 marketing videos viewed on Facebook, YouTube and corporate site.
  • Conducted analysis on current trends using social media such as Facebook, Twitter, and YouTube.
  • Build and launch social marketing initiatives on Facebook, Twitter, YouTube and industry-oriented sites.
  • Created Facebook presence, participated in blogs and twitter updates.
  • Engage with small dog owners by launching a Facebook initiative.
  • Managed social media presences - Facebook, Twitter, LinkedIn.
  • Launched and managed social media initiatives including facebook and twitter.
  • Managed all aspects of print and digital advertising, including Facebook, Twitter, Google, and Reddit.
  • Develop the business' social media strategy across Facebook, Twitter, Wordpress, LinkedIn and Google+ platforms.
  • Increased social media clicks by half a million (e.g., Facebook, Twitter, Reddit).
  • Launched ETi's social media campaign by establishing and developing Facebook, YouTube and LinkedIn accounts.
  • Created marketing materials for LinkedIn, Twitter, Facebook, Instagram, Google+ and YouTube.
  • Lead team on social marketing plan with a presence on Facebook, Twitter and Pinterest.
  • Incresased Facebook engagement by 800% YOY adding about 1,500 new fans per campaign.
  • Led efforts to produce and launch two social applications for Facebook and Myspace platforms.
  • Executed and lead projects including presale redemption sites, sweepstakes and Facebook apps.
  • Key Responsibilities: Handle all online Social Media functions for the truvle brand, including twitter, Facebook, and PR.

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44. Software Products

low Demand
Here's how Software Products is used in Product Marketing Manager jobs:
  • Worked closely and effectively with product management and marketing departments in rolling out line of consumer video software products.
  • Launched first generation enterprise-level storage management software products on a global basis resulting in over 1300 copies shipped.
  • Managed competitive information program for Rational's industry-leading change management software products for Windows and Unix platforms.
  • Developed and managed strategic marketing initiatives to meet revenue goals for educational software products and services.
  • Established and executed marketing strategy to increase market share for specific software products and solutions.
  • Manage and market Storage/Media/Software products for major online retailer of computers, software and electronics.
  • Administer product cycle from inception through QA certification for IBM Integration/Emulation communication software products.
  • Managed product direction and marketing of Computer Aided Engineering and analysis software products.
  • Managed the branding and collateral development/redesign of new and existing desktop software products.
  • Manufactured customized high tech communication hardware and software products for mission-critical systems.
  • Provided product marketing for three Electronic Design Automation software products.
  • Developed product positioning and messaging for change management software products.
  • Developed product positioning and marketing plans for graphic software products.
  • Managed client and enterprise systems management software products distributed worldwide.
  • Promoted to Product Marketing group to facilitate the launch of storage software products to internal sales engineers and the storage industry.
  • Launched new software products, and managed new releases boosting sales by 30% and raising renewal dollars to 110%.
  • Expanded MDM s pipeline by partnering with cross-departmental teams to create solutions selling materials for other complementary software products within IBM.
  • Coordinated multiple internal groups, customers and third party vendors to define feature set for new silicon and software products.
  • Developed marketing plans/software requirements for software products, pricing, promotion, planning and future direction of software products.
  • Managed marketing of pharmacy benefit management services and software products for this $559M privately owned company.

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45. Customer Requirements

low Demand
Here's how Customer Requirements is used in Product Marketing Manager jobs:
  • Provided strategy for future products based on assessment of customer requirements, key trends, engineering capabilities, and resource availability.
  • Manage multiple products, developing customer requirements, establishing vertical market needs developed launch materials and support the products.
  • Engage customers to promote new technologies, develop future business opportunities, and understand customer requirements.
  • Conducted requirement specifications on new product development based on market intelligence and customer requirements;.
  • Managed customer requirements for product customization and responsible for market intelligence.
  • Defined and managed customer requirements, positioning, pricing and forecasts.
  • Introduced two products and data-driven technique for distilling customer requirements.
  • Injected customer requirements to guide product development and marketing initiatives.
  • Maintained customer requirements for existing and future products.
  • Analyze market size, growth and segmentation, competing products and technologies, differentiating features, market trends and customer requirements.
  • Delivered customer requirements for ink products via high level development and alignment meetings with international R&D engineering teams.
  • Analyzed industry/market trends, competitors' products, and customer requirements to determine the need for new/enhanced transmission products.
  • Build business case for new products and drive new product initiatives by translating customer requirements into profitable products.
  • Coordinate quotes on large customer requirements with sales and suppliers to achieve the most competitive position possible.
  • Interacted with worldwide regional sales teams to recognize and interpret key customer requirements into product features.
  • Interfaced with R&D department to ensure future products meet market and customer requirements.
  • Coordinated and communicated with manufacturing, as well as, Sales in support customer requirements.
  • Liaised between engineering and sales teams to incorporate the customer requirements into the MOVES product.
  • Defined v1.1 customer requirements, launched v1.1 and defined customer requirements for v2.
  • Tracked market trends, competitive offerings, and customer requirements.

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46. Product Planning

low Demand
Here's how Product Planning is used in Product Marketing Manager jobs:
  • Developed a price-performance product planning and analysis framework driving product strategy in an NRE customization driven culture.
  • Collaborated with international, cross-functional teams to maximize efficiency in the product planning process.
  • Managed the marketing and strategic product planning for a business-to-business relationship management software company.
  • Determined future development of products/product planning to achieve quality and cost targets.
  • Managed new product planning and product development for enterprise marketing software.
  • Increased strategic value of manageability through cross-business product planning capability.
  • Developed and facilitated implementation of product planning process worldwide.
  • Supported corporate-wide strategic product planning and tactical marketing initiatives.
  • Generate product planning/forecast for monthly planning reviews.
  • Developed product proposals, product roads, manufacturing strategies, and profitable financial plans as member of Global product planning team.
  • Researched current and new competitive products as well as developed and executed focus groups to obtain information for future product planning.
  • Conducted market research projects with the Research and Innovation team on behalf of HAV Product Planning and Engineering team in Japan.
  • Conducted product planning activities for future products and enhancements for the North American Market that resulted in six new products.
  • Focused on product planning and execution throughout entire product life cycle, from concept through end of life planning.
  • Managed product planning and development for ISDN and wireless systems, prepared product development budgets, and manufacturing forecast.
  • Direct all product planning, forecasting, market analysis, market research and competitive analysis for the product line.
  • Developed product planning and deployment strategies; defined program objectives and metrics, including pricing and gross margin strategies.
  • Program manager for New Product Planning, analyzed pricing data, managed vendor projects to determine brand names.
  • Managed the entire product life cycle of new products - from product planning to the end-of-life process.
  • Managed the product planning and launch activities of the $1.5 billion LaserJet toner supplies business.

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47. Focus Groups

low Demand
Here's how Focus Groups is used in Product Marketing Manager jobs:
  • Facilitate focus groups to solicit feedback and validate design integrity, functional and market performance requirements.
  • Market Requirements - Coordinated and moderated multiple consumer focus groups to gather requirements.
  • Developed surgeon development teams and focus groups implementing design changes and recording recommendations.
  • Assisted with the test market for new products via focus groups, in-depth interviews, one-on-one interviews, and quantitative research.
  • Developed strategy and managed execution of voice of the customer and consumer focus groups to support strategy for new product lines.
  • Executed all market research studies via surveys and focus groups and implemented findings into all new programs and product designs.
  • Improved product offer and processes by conducting competitive market analysis, customer experience study, and internal focus groups.
  • Utilize various methods of obtaining market research (focus groups, surveys, interviews, forums, etc.)
  • Conducted client focus groups on various different product issues to gather input for product marketing and product development initiatives.
  • Directed and participated in market research using mall intercepts, telephone surveys, focus groups and one-on-one interviews.
  • Conducted (managed) email research panels, user experience groups, focus groups, and phone surveys.
  • Manage trade shows, sales meetings, event marketing, focus groups, seminars and product marketing personnel.
  • Research tasks included focus groups, customer interviews, customer surveys, and market and competitor analysis.
  • Moderate in home consumer insight sessions and conduct focus groups meant to validate product concepts and features.
  • Conducted customer focus groups to evaluate and improve current and new products, services, and programs.
  • Conducted analysis of new products for business units through research, focus groups and lab interaction.
  • Developed and conducted focus groups studies with Market Research team on new products and technologies.
  • Market Research - Conducted online, live, and telephone-based focus groups and in-depth interviews.
  • Managed marketing research projects including focus groups, online surveys, and member advisory groups.
  • Managed thought leader interviews, created new product feature surveys and participated in focus groups.

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48. Twitter

low Demand
Here's how Twitter is used in Product Marketing Manager jobs:
  • Post engaging content and articles on LinkedIn and Twitter, and effectively respond to product related questions.
  • Designed social media strategy and launch plan for Twitter and YouTube; initiated sales strategy for LinkedIn.
  • Drive social media efforts for line of business (Twitter, LinkedIn, etc.).
  • Generated over 4,000 new active Twitter followers within 8 months.
  • Increased Twitter followers from 5 to 95 and still counting.
  • Worked with social marketing team to develop campaign with blogger/twitter influencers to generate awareness of products and enhancements.
  • Improved relevance of Twitter account by curating relevant digitial lifestyle content for Twitter schedule.
  • Coordinated all market research projects and online, email and PR initiatives including: Google Adwords, and Twitter.
  • Launched and grew the @equallogic twitter presence, growing to over 200 followers in the first year.
  • Maintain the company's Twitter account (@Paratexting).
  • Improved Klout score 5 to 42 in 8 weeks using only Twitter activity through push of digital lifestyle content.

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49. Sales Representatives

low Demand
Here's how Sales Representatives is used in Product Marketing Manager jobs:
  • Developed co-marketing initiatives to target 5,000 Minolta sales representatives and presented plan at annual Minolta sales meeting.
  • Developed a comprehensive training program for regional sales representatives including new hire documentation and education.
  • Maintained and managed quality control procedures while improving communications channels for 20+ sales representatives nationwide.
  • Established strong relationships with key surgeons and sales representatives both domestically and internationally.
  • Guided sales representatives throughout capital evaluation and installation phases for all regional sales.
  • Trained and provided continued support for internal sales and distributor sales representatives.
  • Worked together with sales representatives on kick-off meetings and product presentations.
  • Handle all contract negotiations/finalization for 17 sales representatives.
  • Developed an on-line retrieval process for sales representatives.
  • Developed compensation plan for outside sales representatives.
  • Mentored sales representatives within their individual accounts and taught the sales representatives how to develop long-term relationships with their accounts.
  • Coordinated vendor on site training for technical sales representatives to continue to improve product knowledge, resulting in increased sales.
  • Trained national sales representatives on custom products and how to effectively sell the custom products to their clients.
  • Supported a team of 13 sales representatives, 2 sales managers, and their global customers.
  • Managed national urology sales team of 30 Sales Representatives and directed promotional focus for the brand.
  • Directed the activities of three product marketing engineers and three territory sales representatives.
  • Trained sales representatives on the use of our software and web-based products.
  • Trained 13 sales representatives and key distributors on the titanium product lines.
  • Trained and educated field sales and telesales representatives on all new desktops.
  • Worked with 54 individual sales representatives to help fulfill marketing needs.

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50. Channel Partners

low Demand
Here's how Channel Partners is used in Product Marketing Manager jobs:
  • Supervised channel partnerships, negotiated business & legal contracts oversaw all product development and research for market trends and customer satisfaction
  • Developed emerging market strategy focusing on China expansion through product definition, differentiated SKU strategy and channel partnership
  • Worked closely with channel partners to develop compelling joint collateral.
  • Established a marketing road map and training program for internal staff/external clients for proprietary front end products and channel partners.
  • Liaised directly with field sales, marketing centers and channel partners, in developing and executing the LC/MS marketing plan.
  • Designed and implemented stocking program for channel partners increasing sales in this segment 36% in a year.
  • Developed marketing and training materials for use by end users, channel partners, and sales personnel.
  • Conducted primary market research with high tech vendors and channel partners aimed at identifying Channel Best Practices.
  • Developed compelling product and solution messaging for end users, sales, channel partners and product reviewers.
  • Produced assets for channel partners including sales collateral and training materials plus content for their web portals.
  • Provide sales force, marketing associates and channel partners with promotional, demo and advertising material.
  • Served clients and channel partners in big box retail, cable/satellite operators, electrical wholesale distribution.
  • Trained worldwide sales teams and channel partners, created and drove demand generation programs.
  • Delivered a simple, differentiated marketing campaign and programs to customers and channel partners.
  • Worked with worldwide geographies and channel partners to sponsor tailored marketing plans and programs.
  • Interfaced with more than 500 vendors and Channel Partners on marketing and sales issues.
  • Developed a training and certification programs for more than 700 North America channel partners.
  • Regained 79% channel partners within 3 months of roll-out a win-back campaign.
  • Managed training web casts program for 50+ channel partners and 500+ sales team.
  • Increased business channel partnerships by 118%.

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20 Most Common Skill for a Product Marketing Manager

New Product Development34.7%
Product Strategy12.4%
Revenue Growth7.7%
Market Research5.8%
Web Content4.6%
Competitive Analysis3.9%
Business Development3.7%
Product Management3.4%

Typical Skill-Sets Required For A Product Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
27.5%
27.5%
2
2
Product Strategy
Product Strategy
9.8%
9.8%
3
3
Revenue Growth
Revenue Growth
6.1%
6.1%
4
4
Market Research
Market Research
4.6%
4.6%
5
5
Web Content
Web Content
3.6%
3.6%
6
6
Competitive Analysis
Competitive Analysis
3.1%
3.1%
7
7
Business Development
Business Development
2.9%
2.9%
8
8
Product Management
Product Management
2.7%
2.7%
9
9
Market Share
Market Share
2.6%
2.6%
10
10
Customer Service
Customer Service
2.1%
2.1%
11
11
Trade Shows
Trade Shows
2%
2%
12
12
Sales Training
Sales Training
1.7%
1.7%
13
13
Value Proposition
Value Proposition
1.5%
1.5%
14
14
OEM
OEM
1.5%
1.5%
15
15
Sales Tools
Sales Tools
1.5%
1.5%
16
16
ROI
ROI
1.3%
1.3%
17
17
Product Roadmap
Product Roadmap
1.3%
1.3%
18
18
Internet
Internet
1.1%
1.1%
19
19
Product Portfolio
Product Portfolio
1.1%
1.1%
20
20
Press Releases
Press Releases
1.1%
1.1%
21
21
Promotional Materials
Promotional Materials
1.1%
1.1%
22
22
Sales Support
Sales Support
1%
1%
23
23
R
R
1%
1%
24
24
Technical Support
Technical Support
1%
1%
25
25
Product Training
Product Training
1%
1%
26
26
Project Management
Project Management
0.9%
0.9%
27
27
Product Collateral
Product Collateral
0.9%
0.9%
28
28
Product Requirements
Product Requirements
0.9%
0.9%
29
29
Business Units
Business Units
0.8%
0.8%
30
30
Sales Enablement
Sales Enablement
0.8%
0.8%
31
31
Annual Sales
Annual Sales
0.8%
0.8%
32
32
SEO
SEO
0.8%
0.8%
33
33
CRM
CRM
0.8%
0.8%
34
34
Product Sales
Product Sales
0.7%
0.7%
35
35
Product Life Cycle
Product Life Cycle
0.7%
0.7%
36
36
Market Requirements
Market Requirements
0.6%
0.6%
37
37
New Accounts
New Accounts
0.6%
0.6%
38
38
Product Offerings
Product Offerings
0.6%
0.6%
39
39
Data Sheets
Data Sheets
0.6%
0.6%
40
40
Customer Base
Customer Base
0.6%
0.6%
41
41
Sales Presentations
Sales Presentations
0.5%
0.5%
42
42
Saas
Saas
0.5%
0.5%
43
43
Facebook
Facebook
0.5%
0.5%
44
44
Software Products
Software Products
0.5%
0.5%
45
45
Customer Requirements
Customer Requirements
0.5%
0.5%
46
46
Product Planning
Product Planning
0.5%
0.5%
47
47
Focus Groups
Focus Groups
0.5%
0.5%
48
48
Twitter
Twitter
0.5%
0.5%
49
49
Sales Representatives
Sales Representatives
0.4%
0.4%
50
50
Channel Partners
Channel Partners
0.4%
0.4%

35,908 Product Marketing Manager Jobs

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