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Product marketing manager jobs in Macomb, MI

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  • Product Manager

    Epoch Lacrosse

    Product marketing manager job in Detroit, MI

    The Product Manager is responsible for owning the full product life cycle of Epoch Sports' hard-goods equipment (e.g., lacrosse, hockey, and baseball/softball lines) from concept through end-of-life. Operating out of our Detroit headquarters and collaborating daily with Engineering, Design, Manufacturing, Marketing, Sales, and Finance, the Product Manager will translate athlete insights and market analytics into profitable, best-in-class products that reinforce Epoch's reputation for performance and innovation. Key Responsibilities Strategy & Road-Mapping Build and maintain a 3-year product roadmap aligned with corporate strategy, category trends, and revenue/profit targets. Conduct market segmentation, competitor benchmarking, pricing analysis, and consumer research to identify white-space opportunities New Product Development (NPD) Author product briefs with clear value propositions, feature sets, volumes, cost targets, and launch timing; secure cross-functional approval through stage-gate process. Serve as the Program Manager for assigned NPD projects-driving timeline adherence, risk mitigation, and milestone communication. Champion voice-of-customer (VOC) testing with athletes, coaches, and dealers; translate feedback into actionable design requirements. Lifecycle Management Monitor sell-through, margin, and inventory health post-launch; drive cost-reduction, line extensions, or end-of-life decisions. Collaborate with Operations and Finance to manage SKU rationalization and maintain optimal inventory turns. Commercial Readiness Partner with Marketing to build go-to-market (GTM) assets-positioning statements, feature/benefit narratives, packaging, POP, and digital content. Train Sales Reps, Customer Service, and Retail Partners on product knowledge, differentiation, and competitive advantages. Source additional manufacturing equipment to bring products to market. Financial Ownership Own P&L for assigned categories-set pricing, forecast volumes, track COGS, and optimize gross margin. Prepare business cases and ROI analyses for capital expenditures or tooling investments. Continuous Improvement & Innovation Stay abreast of emerging materials, technologies, and consumer trends; recommend patent or IP opportunities. Facilitate cross-functional retrospectives to capture lessons learned and refine the Product Development Process (PDP). Qualifications Bachelor's degree in Business, Engineering, Industrial Design, Sports Management, or a related field. 3-5 years of product management experience in consumer goods; sporting-goods or performance equipment strongly preferred. Demonstrated success launching products from concept through commercialization with measurable revenue impact. Proficiency in data analytics tools (Excel, Power BI, Tableau, or similar) and familiarity with PLM/ERP systems. Strong project-management skills-ability to lead cross-functional teams, manage overlapping priorities, and hit aggressive timelines. Excellent written and verbal communication skills; comfortable presenting to executives, retailers, and end-users. Passion for sports and understanding of athlete performance needs; lacrosse, hockey, or baseball background a plus. Preferred Qualifications MBA or Master's in Product Design/Engineering. Experience with Lean Product Development or Agile methodologies. Knowledge of materials science (composites, polymers), protective equipment standards, or sports governing-body certification processes (NOCSAE, ASTM, CSA). Work Environment and Physical Demands Office, R&D lab, and production floor settings; may require occasional use of PPE Ability to lift up to 25 lbs. for product samples/field testing Willingness to attend weekend tournaments, clinics, and trade shows several times per year.
    $76k-106k yearly est. 3d ago
  • Marketing Project Manager

    W3R Consulting 4.1company rating

    Product marketing manager job in Detroit, MI

    Job: Marketing Project Manager Duration: 12 Months Contract Top 3 Required Skills/Experience - Experience in business-to-business and consumer multi-channel marketing strategy Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred. Experience in project management and development and execution of marketing plans is required. Engagement Description - Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers. Manage omni-channel marketing projects to target specific audience segments. Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. Lead and manage day-to-day internal client relations and consulting. Participate in and deliver presentations to various initiative workgroups and business partners forums. Required Skills/Experience - The rest of the required skills/experience. Include: Experience in Multi-channel marketing Familiarity with CRM Lifecycle Ability to work effectively in a team environment. Strong organizational, planning, analytical, presentation and communication skills. Ability to identify customer insights that drive behavior change. Ability to lead and coordinate work groups. Ability to present solutions and ideas for unique challenges. Other related skills and/or abilities may be required to perform this job. Preferred Skills/Experience - Optional but preferred skills/experience. Include: Master's Degree in related field preferred. Healthcare experience preferred. CRM salesforce certification and/or training Education/Certifications - Include: Bachelor's Degree in related field required. Minimum of five (5) years experience in related field.
    $76k-107k yearly est. 3d ago
  • Product Manager

    Zomedica

    Product marketing manager job in Ann Arbor, MI

    Ideally located on-site in Ann Arbor, MI Are You Ready to Help Shape the Voice and Vision of Zomedica? At Zomedica, marketing is more than campaigns - it's about storytelling, strategy, and product leadership. We're looking for a product manager with a creative marketer's mindset to help drive awareness, adoption, and engagement for our growing portfolio of animal health solutions. In this role, you'll be both storyteller and strategist - shaping how products are positioned, launched, and supported in the market while also crafting campaigns that connect with veterinary professionals. If you thrive at the intersection of creativity and business strategy, this is your opportunity to make a lasting mark. What's in It for You? Product Leadership - Play a hands-on role in product launches, market positioning, and lifecycle management. Strategic Storytelling - Create compelling campaigns that resonate with veterinary professionals and build brand awareness. Career-Defining Growth - Expand your expertise in both marketing and product management within a fast-growing, innovative company. Cross-Functional Impact - Collaborate with sales, R&D, and leadership to align go-to-market strategies and drive adoption. Are You Ready? We believe in bold ideas, fresh perspectives, and building products that make a real difference in animal health. If you're ready to combine your marketing expertise with product leadership and play a critical role in shaping Zomedica's future, we'd love to hear from you. In this role, you will contribute to the long-term vision, strategy, and roadmap for assigned product portfolios, working closely with the sales organization to increase product demand and drive sales. This role is responsible for both upstream and downstream product management to drive product positioning, deliver marketing campaigns, and provide sales process support. Responsibilities will include: Develop and execute go-to market strategies and tactical plans for assigned product portfolios. Define the product roadmap, including creating and maintaining marketing materials and developing communication strategies. Serve as the product lead in new product development and product support teams. Recommend scope of present and future product lines. Gain competitive intelligence to understand the market and customer needs to grow the business. Provide competitive market and product information and voice-of-customer inputs to product development and marketing teams. Recommend product pricing by utilizing market research, production and sales costs, and anticipating volume. Collaborate with the sales team to drive sales through regular customer visits, both virtually and on-site, and in the field making sales calls with account managers. Translate market trends into a compelling product direction and vision. Translate product features into tangible benefits that meet customer needs. Serve as customer and user champion to ensure that product interface, features, and experience reflect voice-of-customer input, market needs, and corporate delivery objectives. Job requirements and skills: Bachelor's Degree in a related discipline. 5+ years of related experience in product management / animal health / medical device marketing, with experience in capital marketing, and demonstrated success in launching new products. Excellent written and verbal communication skills, with strong influencing skills to gain commitment and support for decisions. Proven ability to work effectively cross-functionally and with all levels with an organization. Must be organized, with proven ability to manage multiple priorities and meet deadlines. Solid analytical and critical thinking skills; attention to detail balanced with the ability to see the big picture. Experience with digital marketing platforms and CRM tools a plus. Ability to travel up to 40%. Zomedica offers excellent compensation and incentives , a competitive benefits package with medical insurance, employer-paid dental / vision / disability / life insurance, a 401k plan with a Company match, generous PTO and paid holidays, a collaborative work environment, and great growth potential. As part of the Zomedica team, you will have the unique opportunity to share in the Company's success. Join our growing team of talent dedicated to advancing care for the pets we love! Zomedica is an equal opportunity employer.
    $75k-106k yearly est. 19h ago
  • Product Development Engineering Manager

    Brandmotion

    Product marketing manager job in Novi, MI

    Are you a passionate product leader who thrives at the intersection of innovation, quality, and execution? If so, read on! About Us Founded in 2006, Brandmotion provides the highest grade retrofit products and integration solutions to vehicle fleets, vehicle manufacturers and suppliers, government agencies, parts distributors, RV retailers, and consumers. We're an agile, entrepreneurial, focused company that takes great pride in the hundreds of successful designs and thousands of vehicles on the road that are better and safer through our work. You'll be part of a passionate, fast-moving team that designs and delivers innovative automotive technology. You'll have the opportunity to travel, work with world-class suppliers, and directly shape the products that define our reputation. Our core values are: Be humble. Be hungry. Be smart. Have each other's back. Create elegant solutions. Surprise and delight customers. If you're ready to own quality and lead with excellence, we'd love to meet you. About the Opportunity We are seeking a quality-minded product leader to ensure that every product we deliver meets the highest standards of automotive reliability, performance, and customer confidence. This individual will own the bridge between R&D, engineering, suppliers, and customers - ensuring that product quality is designed in, not inspected in. You don't need to be the creative source of new product ideas; our R&D group handles that. Your focus is turning those ideas into production-ready products that delight customers and stand up to real-world conditions. This role can scale depending on the individual's experience and leadership capacity - from a hands-on Product Development & Quality Manager to a Director of Product Development & Quality overseeing the entire function. Key Responsibilities Lead and continuously improve the product development process from R&D handoff through production launch. Oversee supplier quality, including qualification, audits, PPAP, APQP, validation testing, and issue resolution. Ensure quality is built into designs through DFMEA, PFMEA, and robust validation standards. Manage and mentor engineers to achieve design excellence and manufacturability. Partner closely with operations and sourcing to ensure suppliers meet cost, delivery, and quality targets. Serve as a technical liaison with customers to build confidence and credibility. Visit global suppliers and customers to support launches and drive improvement initiatives. Report product and supplier performance metrics to leadership and lead corrective-action initiatives. About You Bachelor's degree in Mechanical, Electrical, or Industrial Engineering. Several years of experience in automotive product development, supplier quality, and launch leadership. You've personally experienced multiple automotive product launches. Deep understanding of APQP, PPAP, DFMEA/PFMEA, validation testing, and production readiness. Experience managing global suppliers, ideally including Asia-based manufacturing. Excellent communication, organizational, and leadership skills. Hands-on, detail-driven, and motivated by delivering world-class quality. Willingness to travel, including internationally (10-20%). Understand both the lab and the field.
    $98k-135k yearly est. 2d ago
  • Director of Product Marketing 4RRV474V

    Icreatives

    Product marketing manager job in Ann Arbor, MI

    Director of Product Marketing ONSITE ONLY / (near) Ann Arbor MI Salary: $160-165k, Bonus up to 25% company equity We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our clients' partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success. Responsibilities: Channel Partner Program Leadership - Build, lead, and expand our channel partner ecosystem - Identify, evaluate, and qualify new channel partners - Develop and manage onboarding and ramp-up programs - Create partner toolkits and track partner KPIs Sales & Partner Enablement - Create best-in-class sales enablement assets - Lead product marketing programs and co-marketing initiatives - Train internal teams and external partners Product Strategy & Roadmap - Partner with R&D and Executive Leadership to maintain a multi-year product roadmap - Translate field and partner feedback into actionable product requirements - Own product-level positioning, IP maintenance, and differentiation strategies Go-to-Market (GTM) Ownership - Own end-to-end GTM strategy for product offerings and specification pathways - Build and execute launch plans - Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings Client Engagement & Market Intelligence - Serve as a hands-on product expert - Conduct ongoing market and competitive analyses - Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing Storytelling & Thought Leadership - Shape our product narrative across channels - Develop messaging frameworks, case studies, application notes, and thought-leadership content Qualifications: 7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials Proven experience building and managing channel partner programs Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred Exceptional storytelling and communication skills Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution A passion for innovation and improving how buildings are designed, constructed, and operated This is a full-time position working onsite in the Ann Arbor, MI area. To apply, please submit your resume and portfolio link/case studies for immediate consideration. While we appreciate all applications, only candidates selected for an interview will be contacted. By applying for this position, you agree to be contacted via email or text message. Message and data rates may apply. i creatives is an Equal Employment Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected. Join us in our commitment to fostering creativity through diversity.
    $160k-165k yearly 3d ago
  • Product Manager-Mobile App

    Miracle Software Systems, Inc. 4.2company rating

    Product marketing manager job in Dearborn, MI

    Requirement Details: Job Title: Software Product Management Associate (Category: Product Manager-Mobile App) Duration: Full-time Skills Required: "Mobile App, EV, Connected Devices, Product Development, Product Management" Description: Experience Required: 6+ years Work Status: 4days Onsite "Position Description: Employees in this job function are responsible for development and management of activities for software products, web applications, mobile apps, online platforms and connected devices throughout its lifecycle of planning, definition, production, release, and end of life. They focus on value, viability, design, usability and feasibility and collaborate with business and technology stakeholders to design and shape the vision and future of a product. They serve as central resource, collaborating with design, process, test, quality and marketing teams as the product moves from definition to end of life. Key Responsibilities 1. Conduct market research to design and develop product vision and strategy. Consider broader digital ecosystem of the organization to ensure alignment with overall digital strategies and goals. 2. Collaborate closely with software developers, and business stakeholders to define and develop the roadmap, MVPs, and MLPs. Develop business case for new features. 3. Create and maintain a product roadmap, outlining the strategic direction, priorities, and timelines. They initiate, drive and colon the programs related to their respective products 4. Review and approve actionable user stories with well-defined acceptance criteria for product features. Maintain comprehensive feature documentation, user training materials, and tutorials 5. Identify key metrics and performance indicators to monitor and measure the success of the product/service 6. Make decisions that impact the product's business aspects, such as pricing, target audience, and revenue models and are responsible for product P&L 7. Lead product direction with relevant knowledge of industry and consumer trends, competitive analysis and in-person customer research 8. Collaborate with tech lead and at times developers, security and quality team to manage UAT and security aspects to evaluate the results and determine the readiness for feature/ product release Skills Required: Product Development, Product Management Skills Preferred: Project Management, Project Planning Experience Required: Associate Exp.: 2+years as Product/Delivery Mgr Experience Preferred: 0 Education Required: Bachelor's Degree Education Preferred: Additional Safety Training/Licensing/Personal Protection Requirements: Additional Information: Working as a mobile app Product Manager on electric vehicle features, this position will require collaboration with the Electrification Product organization on the product roadmap and the software team's deliverables. Previous experience with electric vehicles, client software development, or mobile app product management would be preferred. Any working arrangement is acceptable, but will prefer on-site if possible."
    $96k-130k yearly est. 2d ago
  • Marketing Manager - Talent Brand

    Rocket Companies Inc. 4.1company rating

    Product marketing manager job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role * Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives * Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences * Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance * Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans * Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints * Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities * Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications * 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth * Bachelor's degree in marketing or a related field, or equivalent competency * Knowledge of project management principles * Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications * Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth * Advanced knowledge in analyzing and interpreting marketing related data * Experience with AI tools to deliver marketing excellence * Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
    $86k-130k yearly est. Easy Apply 22d ago
  • Global Head of Digital Factory Solutions Go-to-Market

    Servicenow, Inc. 4.7company rating

    Product marketing manager job in Detroit, MI

    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500 . Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. **Global Head of Digital Factory Solutions Go-to-Market** The Global Head of Digital Factory Solutions Go-to-Market is a strategic role that partners with ServiceNow's customer-centric industry transformation sales teams, as well as other key functions across the company (e.g., marketing, product, customer success, implementation partners), to accelerate the growth of verticalized industry solutions focused on factory and industrial operations. This individual will closely align with our OT sales and product teams to seed and develop strategic opportunities that drive growth within our manufacturing customer base. They will serve as the thought leader and subject matter expert for "ServiceNow in the Factory," supporting account teams, marketing, partners, and product groups to design, develop, market, and sell ServiceNow's Digital Factory solutions. These solutions aim to deliver real value by improving productivity and quality for our manufacturing customers. **The Ideal Candidate Brings a Powerful Combination of:** + **Manufacturing industry experience** , acquired from working within a manufacturer (preferably supporting manufacturing, supply chain, or quality operations) + **Working knowledge of how technology, particularly AI** , can and should be leveraged to drive transformational change within a factory environment + **Customer-facing experience** in selling and delivering consulting services + **Go-to-Market experience** in an enterprise software company This role will also align closely with our core and solution sales account teams in the Manufacturing vertical to develop strategic opportunities based on ServiceNow's Manufacturing Digital Factory industry solution. The successful candidate will build trusted relationships with customer and partner executives, collaborate with sales leaders, and contribute significantly to revenue growth in our manufacturing accounts globally. **Key Areas of Responsibility:** 1. **Customer-Focused Pipeline Development:** Act as the industry expert for the Digital Factory solution by engaging with executives and senior leaders at industry events, executive business reviews, and similar forums. These activities should directly lead to new pipeline creation. 2. **Sales-Oriented Pipeline Progression:** Partner with account executives and teams to progress opportunities by integrating industry expertise into account strategies, engaging key decision-makers, and accelerating deal cycles by emphasizing business value and competitive differentiators. 3. **Partner Development & Execution:** Build and maintain relationships with Digital Factory-focused practices within strategic partners to drive awareness, enablement, solution positioning, and customer development-accelerating customer-centric pipeline priorities. 4. **Solution Design & Enablement:** Identify new factory-based use cases for ServiceNow solutions. Collaborate with marketing to design and package solutions that create tangible value for manufacturing customers, enabling transformation across all aspects of the Digital Factory. 5. **Business Analysis & Reporting:** Analyze the Digital Factory business to identify trends, needs, opportunities, and KPI movement. Use insights to inform customer engagement strategies and drive high-impact behaviors and results. 6. **Solution Demos & Innovation Showcases:** Work with marketing and partners to increase awareness of the Digital Factory solution by showcasing it at Partner Innovation Centers, industry trade shows, and ServiceNow customer events. This individual must be hands-on-equally capable of crafting multi-year strategies and updating trackers with current opportunity statuses. They should thrive in a high-growth, fast-paced environment and maintain a clear strategic perspective while addressing immediate priorities. A typical day includes brainstorming new go-to-market approaches, presenting at industry and customer-facing events as a Digital Factory SME, engaging with C-suite stakeholders, working with industry leaders and "Big Bet" account teams, and maintaining strong relationships with key partner leaders to support pipeline and growth. **Key Internal Partnerships:** + Industry & Field Marketing + Field Sales and Solution Sales + Product Teams + Global Partner & Channel + Enablement + Industry Enterprise Architects This leader will stay attuned to ServiceNow's global sales priorities, programs, and communications-advising on messaging, channels, and tactics to ensure the best outcomes for customers. We're seeking a high-energy, empathetic relationship-builder with a business-growth mindset and strong communication skills. **To Be Successful in This Role, You Should Have:** + Experience integrating AI into workflows, decision-making, or problem-solving-e.g., using AI-powered tools, analyzing AI-driven insights, or automating processes + **10+ years of experience** in the manufacturing industry, with success guiding technology strategy, operations, and daily functions within a manufacturing organization + **5+ years of experience** in an IT/technology role at a manufacturing company + **5+ years at an enterprise software company** , serving manufacturing accounts as a Digital Factory SME or in business development, consulting, or a similar role + _OR_ **5+ years at a top-tier consulting firm** , driving operational transformation for manufacturing clients + Exceptional presentation skills (in-person, virtual, and C-level engagements) + Proven ability to build trusted advisor relationships with customers and internal sales teams + Strong influence and advisory skills with senior leadership across multiple departments + Experience producing thought leadership content for international audiences + Self-motivated, resourceful, and capable of prioritizing in a dynamic environment + Agile mindset and ability to lead through influence in a matrixed, distributed team environment + Demonstrated success achieving revenue targets in partnership with account sales teams + Excellent organizational and time management skills + Willingness to travel up to 30% + Bachelor's or Master's degree in Business, Technology, Engineering, or For positions in this location, we offer a base pay of $146,400-$256,200 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. **Work Personas** We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here (************************************************************************************************************************************* . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. **Equal Opportunity Employer** ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. **Accommodations** We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ***************************** for assistance. **Export Control Regulations** For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
    $146.4k-256.2k yearly 7d ago
  • Marketing Manager - Talent Brand

    Quicken Loans 4.1company rating

    Product marketing manager job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth Bachelor's degree in marketing or a related field, or equivalent competency Knowledge of project management principles Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth Advanced knowledge in analyzing and interpreting marketing related data Experience with AI tools to deliver marketing excellence Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at ************************** .
    $77k-102k yearly est. Auto-Apply 23d ago
  • Brand & Product Communications Lead - GM Brand, Adjacencies & Planning

    General Motors 4.6company rating

    Product marketing manager job in Warren, MI

    The **Lead, GM Brand and Adjacencies Communications** is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM's success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM's business ecosystem. **Key Responsibilities** + Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals. + Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams. + Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning. + Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information. + Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives. + Oversee the development of content for digital platforms, events, and leadership communications. + Mentor junior team members and contribute to team development and collaboration. + Use data and insights to evaluate communications effectiveness and inform future strategies. **Qualifications** + 6-8 years of experience in communications, brand strategy, or a related field. + Proven ability to lead complex initiatives and influence cross-functional teams. + Proven ability to secure earned media coverage and ability to cultivate relationships with journalists. + Strong writing, research, and strategic thinking skills. + Passion for storytelling and deep understanding of GM's business and brand. + Experience managing multiple priorities and working independently. + Familiarity with digital storytelling and internal communications tools. \#LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $83k-102k yearly est. 3d ago
  • Jeep Brand Marketing Manager

    Stellantis Nv

    Product marketing manager job in Auburn Hills, MI

    The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners. Key Responsibilities: Go-to-Market Leadership * Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. * Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. * Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. Incentive Direction & Analysis * Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. * Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. * Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. Marketing Collaboration & Execution * Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. * Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. * Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. Key Deliverables: * Monthly Go-to-Market Deck * Cross team collaboration with Brand Managers related to incentive direction and comms * Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator * Purchase Order Reviews Cross-Functional Partners Engagement: * Drive Days/Training * Advertising * PR * Experiential * Auto Shows * BC/Field Staff * Global Team * Agency Partners Basic Requirements: * Bachelor's Degree in Business Administration, Marketing or related field * Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management. * Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events. * Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution. * Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences. Preferred Requirements: * MBA * Global marketing experience would be a bonus
    $77k-113k yearly est. 49d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Product marketing manager job in Detroit, MI

    Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $112k-155k yearly est. 14h ago
  • Segment Manager

    Dragados

    Product marketing manager job in Detroit, MI

    Manage professional staff responsible for design and project construction Direct and coordinate activities of project personnel to ensure project progresses on schedule and within prescribed budget Assist subordinate supervisors in maintaining production on budget and schedule Review project estimate or plan to determine schedule, estimated job cost, procedures for accomplishing project, staffing requirements, and allotment of available resources to various phases of project Understand project documents ie: completeness or inadequacies. Anticipate project needs with sufficient lead-time to avoid delay of production Establishes work plan and staffing for each phase of project, work closely with Human Resources in recruitment efforts as necessary Oversees coordination with project staff to outline work plans, assign duties, responsibilities, and scope of authority Review status and modify schedules or plans as required and prepares project reports for management, owners, and subcontractors Follow-up on directives to be continuously on the alert for situations that are not progressing productively and for opportunities to improve project performance Confer with project personnel to provide technical advice and to resolve problems Work closely with Company employees, project supervisors, owners, external teams, and support people to get commitments regarding PM's managerial and supervisory requests Provide positive safety leadership to the project Review field operation and ensure that the project provides a safe workplace Coordinate the preparation and updating of the formal project construction schedule as required by the contract documents Coordinate resource use with project superintendent; for example, craft assignment, crew sizes and project layout for offices, traffic flow, and material storage Responsible for claims management and documentation Coordinate material purchases, assure that subcontractor agreements are prepared and change orders are accurate and issued to owners, subcontractors, and suppliers Develop, maintain business relationships and manage subcontractor, client/owner, engineers, JV partner(s), and unions if applicable Maintain relationships with contracting agencies, executive management Participate in project presentations to elected officials, general public, and other stake holders Responsible for project closeout. Secure loose ends by finishing paperwork, obtaining retainages, supporting supervisors, and expediting claims Debriefing of project to review all positive and negative aspects after completion Able to confidently negotiate any & all matters on behalf of the JV as they relate to cost, schedule, & contract matters with Owner/Sub suppliers Performs other related duties as required and assigned.
    $87k-145k yearly est. 55d ago
  • Genetic Product Manager-Clinical Lab

    P4P

    Product marketing manager job in Southfield, MI

    We are seeking a highly skilled Genetic Product Manager with strong experience in genetics, molecular diagnostics, and product development to lead the successful launch, adoption, and performance of our genetic testing products. This role will serve as the central liaison between laboratory operations, sales, marketing, compliance, and provider relations, ensuring that our genetic tests are clinically valid, operationally ready, commercially supported, and effectively adopted across our large client base. Key Responsibilities 1. Product Readiness & Clinical Compliance - Ensure all CPT codes, ICD-10 requirements, and medical-necessity criteria are properly established, validated, and documented. - Work with compliance and billing/RCM teams to guarantee payer coverage alignment, frequency limits, documentation requirements, and state-specific rules. - Collaborate with laboratory leadership to validate clinical utility, test indications, and workflows. 2. Requisition Forms & Documentation - Create and maintain all requisition forms, provider order forms, consent forms, and supplemental documentation. - Ensure forms are clear, compliant, EHR-friendly, and optimized for provider workflow. - Oversee periodic updates based on regulatory changes, test revisions, or payer requirements. 3. Laboratory Operations Readiness - Ensure the lab has everything needed to process tests in-house including equipment validation, SOP development, supply chain readiness, workflow design, and LIS integration. - Coordinate timelines between the lab, R&D, and quality/compliance teams. 4. Sales Enablement - Develop and deliver all sales and clinical education materials including one-pagers, brochures, clinical summaries, slide decks, and FAQ documents. - Conduct ongoing sales training and competency reviews to ensure proper, compliant test positioning. 5. Market Strategy & Provider Adoption - Build and execute comprehensive go-to-market strategies for new and existing genetic tests. - Develop targeted provider outreach strategies to drive test utilization across multiple specialties. - Monitor competitors and industry trends to maintain differentiation. 6. Volume Projections & Performance Monitoring - Coordinate with sales, marketing, and lab teams to ensure monthly and quarterly test volume targets are met. - Track KPIs including adoption rate, requisition utilization, conversion rates, reimbursement success, and TAT. - Identify bottlenecks and implement corrective strategies. 7. Product Lifecycle Management - Manage the full product lifecycle from concept through launch, scale, and optimization. - Identify opportunities to enhance panels, expand indications, or optimize workflows. 8. Client & Stakeholder Support - Serve as the internal subject-matter expert in genetics for internal and external stakeholders. - Support client relationships to ensure successful implementation and sustained utilization. Qualifications - 3-7+ years of experience in product management, clinical genetics, molecular diagnostics, or related roles. - Strong understanding of CPT codes, payer policies, medical-necessity rules, and reimbursement. - Experience working with clinical labs, LDT development, validation processes, and compliance. - Excellent project-management and cross-functional communication skills. - Experience launching and scaling genetic testing products in a healthcare environment. Key Competencies - Clinical and technical understanding of genetics - Strategic and commercial mindset - Strong cross-functional leadership - Attention to detail and high organization - Ability to drive adoption and test volume growth - Experience working in scaling or startup environments Work Location: In person
    $69k-103k yearly est. 18d ago
  • Assistant Product Manager, Health and Wellness

    Homedics 4.4company rating

    Product marketing manager job in Commerce, MI

    HoMedics is a privately-owned multinational company headquartered in Commerce Township, Michigan. Over the past 35 years, HoMedics has grown into a world leader in developing, marketing and distributing personal care, wellness and consumer electronics products. The Company's products are sold under the HoMedics brand name, as well as other recognizable brands, including HMDX, Jam, Obusforme, Salter, Ellia, and House of Marley. This success is attributable to innovation, speed to market, and depth/breadth of distribution. Growth has been both organic and through acquisitions. HoMedics extensive line of personal wellness products strives to promote overall well-being and create a healthy home environment that helps relax the body, renew the spirit, de-stress and simplify life. HoMedics has a full line of wellness products, including back, neck, foot and handheld massagers, sound spas, footbaths, essential oils and diffusers, humidifiers, air purifiers, blood pressure monitors, and more. The HoMedics brand is synonymous with innovation, especially in the massage category where the brand enjoys dominant market share. HoMedics products are sold in more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, Europe, Middle East and Africa, with North America representing 65% of the Company's revenues. Products are sold in brick and mortar and online retail across all channels of distribution including mass, specialty, department store, club and drug, as well as independent distributors. As a private, family-owned organization, culture is a very important part of the experience at HoMedics. The operating style is fast-paced, innovative, and commercially driven. Adequate structure, nimbleness, and speed to market are key attributes of the Company's culture and critical reason behind continued successes. If you're someone who lights up at the idea of creating products that genuinely improve people's lives, helping them relax, sleep better, recover faster, or feel more balanced, this role is the perfect place to launch your product career. As our Assistant Product Manager, you'll learn the full craft of product management from a team that builds best-selling wellness products. You'll get hands-on experience researching trends, shaping product ideas, working with global factory partners, collaborating with creatives, and helping turn concepts into real products people use every day. This is the ideal role if you're curious, creative, organized, and excited to learn how great consumer products actually come to life. What You'll Do Learn the Product Lifecycle (By Actually Doing It) Support Product Managers as products move from idea to prototype to production to launch. Identify category trends, whitespace opportunities, and competitive insights. Test prototypes, evaluate competitive products, and help shape product direction. Collaborate Across the Company Work daily with global manufacturing partners on samples, materials, timelines, and status updates. Partner with Marketing to support packaging, product storytelling, brand voice, and launch planning. Team with Sales to build product sell sheets, merchandising concepts, and coordinate samples. Build Real Product Artifacts Assist in developing packaging, instruction manuals, user-facing materials, and product collateral. Maintain accurate product documentation, specs, timelines, trackers, and internal briefs. Help organize and manage product samples: competitive items, prototypes, and development rounds. Bring Fresh Ideas Spot emerging wellness trends, technologies, and consumer behaviors. Bring forward new product concepts or enhancements backed by insights. Contribute creative problem-solving in a collaborative, supportive environment. What You'll Gain A clear path to Product Manager based on performance and skill development. Ownership of small product projects early in your career. Hands-on exposure to global manufacturing, sourcing, testing, and product strategy. A strong understanding of consumer insights and market trends in a fast-growing wellness category. Mentorship from experienced PMs who value your growth and perspectives.
    $55k-94k yearly est. 23d ago
  • Manager, Revenue Cycle

    Southeastern Michigan Health Association 3.7company rating

    Product marketing manager job in Hamtramck, MI

    Full-time, Part-time Description Hamtramck, MI 48212 The Revenue Cycle Manager will be responsible for overseeing and managing all aspects of the revenue cycle process for the Federally Qualified Health Center (FQHC). This includes ensuring efficient, accurate, and timely billing and collections, optimizing revenue cycle processes, managing a team, and ensuring compliance with federal, state, and payer-specific regulations. Established in 2012, Wayne County Healthy Communities (WCHC) is a not-for-profit community health center providing medical, dental, OB/GYN, pediatric, community outreach, and behavioral health services across Wayne County. Our mission at Wayne County Healthy Communities is to provide high-quality health care to all patients in a patient-centered medical home. Key Responsibilities: 1. Revenue Cycle Management: Oversee the entire revenue cycle process from patient intake through billing and collections. Ensure timely and accurate submission of claims to insurance carriers and government programs such as Medicaid, Medicare, and private payers. Review and monitor coding compliance to ensure all services are accurately documented and billed. Monitor charge capture and ensure proper documentation for services provided. Resolve claim denials and work to reduce rejections. 2. Team Leadership and Development: Supervise and manage the revenue cycle team, including billing, coding, and collections staff. Provide training and professional development to staff to ensure knowledge of current revenue cycle practices, regulations, and payer requirements. Set performance goals and conduct regular performance reviews. 3. Financial Reporting and Analysis: Prepare and analyze monthly, quarterly, and annual reports related to revenue cycle metrics such as collection rates, denials, aging reports, and reimbursement trends. Work with leadership to develop revenue cycle improvement strategies. Provide regular updates on revenue cycle performance to the executive team. 4. Compliance and Audits: Ensure compliance with federal, state, and payer regulations, including HIPAA, billing, coding, and documentation requirements. Monitor audit trends and implement corrective actions where necessary. Stay up to date with regulatory changes and ensure the revenue cycle department is compliant. 5. Process Improvement: Identify opportunities for workflow improvements to enhance the efficiency of the revenue cycle process. Work with IT and operations teams to implement new technologies or systems that optimize revenue cycle operations. Develop and implement policies and procedures for revenue cycle management. 6. Payer Relations and Contract Management: Manage relationships with payers and insurance companies, including negotiating contracts and resolving payment disputes. Stay informed on payer policies, including rate changes, coding requirements, and reimbursement schedules. 7. Budgeting and Forecasting: Assist in budget preparation related to revenue cycle operations. Provide financial forecasting based on analysis of current trends and performance. Qualifications: Education and Experience: Bachelor's degree in healthcare administration, Finance, Business, or a related field (required). Minimum of 5 years of experience in revenue cycle management, with at least 2 years of experience in a leadership or managerial role in a healthcare setting, preferably within a Federally Qualified Health Center (FQHC). Strong knowledge of Medicare, Medicaid, commercial insurance, and healthcare billing practices. Knowledge of healthcare revenue cycle software and Electronic Health Record (EHR) systems. Skills and Abilities: Strong leadership and team management skills. Exceptional problem-solving and analytical skills. Excellent communication skills, both written and verbal. Strong understanding of coding, billing, and compliance regulations, including HIPAA. Ability to manage multiple priorities and meet deadlines. Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and revenue cycle management software. Certifications: Certification as a Professional Coder (CPC) or Certified Revenue Cycle Representative (CRCR) preferred but not required. Physical Requirements: Ability to sit for extended periods and use a computer. Ability to communicate effectively in both person and over the phone. Salary: $70,000 yearly Employment Type: Full-Time or Part-Time Classification: Exempt (salaried) Benefits: Health insurance, Dental insurance, and Vision insurance Paid time off (Holidays, Vacation, Personal, & Sick time) 401a & 403b (Retirement plans) Long Term Disability Employee assistance program Group Life Insurance Various Voluntary Benefit Option Application Deadline: October 31, 2025 Please contact SEMHA HR Department @ ************** if you need assistance to upload resume, cover letter, and/or make application online. ** Applicants must be presently authorized to work in the United States on a full-time basis. E.O.E.** ** SEMHA is an equal opportunity employer that provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the SEMHA Human Resources Department. ** ** SEMHA positions are grant funded and are contingent upon the continued support of the funding throughout the duration of the assignment. ** Salary Description $70,000.00 yearly
    $70k yearly 60d+ ago
  • Performance Marketing Manager - Creative Optimization

    Rocket Companies Inc. 4.1company rating

    Product marketing manager job in Detroit, MI

    As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results. About the Role * Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels * Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth * Develop and manage learning agendas that fuel creative development and optimization * Work closely with performance creative teams, providing strategic direction for asset creation and enhancement * Collaborate with external agencies to execute, test, and improve paid social and display campaigns * Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends * Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders About You Minimum Qualifications * 2 years of performance media marketing experience with strong emphasis on paid social and creative testing * Demonstrated experience generating ROI-based results in paid social, display, and programmatic media * Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies * Strong presentation skills and ability to translate data into actionable, strategic recommendations * Experience partnering across teams, agencies, and creative functions to drive campaign results Preferred Qualifications * Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables * Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs) * Experience developing and leading learning agendas and creative testing roadmaps * Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking * Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************. Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
    $57k-121.5k yearly Easy Apply 31d ago
  • Brand & Product Communications Lead - GM Brand, Adjacencies & Planning

    General Motors 4.6company rating

    Product marketing manager job in Warren, MI

    The Lead, GM Brand and Adjacencies Communications is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM's success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM's business ecosystem. Key Responsibilities * Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals. * Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams. * Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning. * Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information. * Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives. * Oversee the development of content for digital platforms, events, and leadership communications. * Mentor junior team members and contribute to team development and collaboration. * Use data and insights to evaluate communications effectiveness and inform future strategies. Qualifications * 6-8 years of experience in communications, brand strategy, or a related field. * Proven ability to lead complex initiatives and influence cross-functional teams. * Proven ability to secure earned media coverage and ability to cultivate relationships with journalists. * Strong writing, research, and strategic thinking skills. * Passion for storytelling and deep understanding of GM's business and brand. * Experience managing multiple priorities and working independently. * Familiarity with digital storytelling and internal communications tools. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $83k-102k yearly est. Auto-Apply 3d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Product marketing manager job in Detroit, MI

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $112k-155k yearly est. 60d+ ago
  • Revenue Cycle Manager-Lab-Pre Submission

    P4P

    Product marketing manager job in Southfield, MI

    We are seeking an experienced Revenue Cycle Management (RCM) professional to support our diagnostic laboratory specializing in women's health, toxicology, and genetic testing. This role focuses on pre-submission, claim scrubbing, and coding accuracy, ensuring every claim is clean, compliant, and optimized for timely reimbursement. Responsibilities: ● Review and scrub claims prior to submission to ensure all patient, provider, CPT, and diagnosis information is accurate and complete. ● Validate CPT and ICD-10 codes for accuracy and medical necessity in accordance with payer and CMS guidelines. ● Identify claim errors, discrepancies, or missing data and coordinate with internal and external teams (including outsourced billing teams, sales reps, clinical teams, phlebotomists, and lab IT) to correct and resubmit. ● Maintain up-to-date knowledge of payer-specific policies, modifiers, LCD/NCD coding rules, and compliance standards for molecular and diagnostic testing. ● Work cross-functionally to ensure claims are optimized for clean submission and prevent denials or delays. ● Prepare summary reports and performance metrics for stakeholders and leadership, highlighting recurring issues or process improvements. ● Support internal training and provide feedback loops to ensure ongoing coding accuracy and RCM process efficiency. Qualifications: ● 2+ years of experience in RCM, medical billing, or coding (laboratory experience strongly preferred). ● Strong working knowledge of CPT, ICD-10, and HCPCS coding, particularly within molecular diagnostics, toxicology, and women's health. ● Familiarity with claim scrubbing software, EHRs, and clearinghouses. ● Understanding of payer policies, prior authorization workflows, and claim submission protocols. ● Experience collaborating with multi-departmental teams and external partners. ● Certification such as CPC, COC, or equivalent preferred but not required. Personal Skills: ● Detail-oriented with strong analytical and problem-solving skills. ● Excellent written and verbal communication. ● Ability to manage multiple priorities and meet tight deadlines. ● Proactive mindset with a passion for accuracy and compliance. ● Self-driven, reliable, and comfortable working both independently and collaboratively Work Location: In person
    $77k-113k yearly est. 11d ago

Learn more about product marketing manager jobs

How much does a product marketing manager earn in Macomb, MI?

The average product marketing manager in Macomb, MI earns between $75,000 and $139,000 annually. This compares to the national average product marketing manager range of $83,000 to $149,000.

Average product marketing manager salary in Macomb, MI

$102,000
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