Marketing Manager
Product Marketing Manager Job In Fort Lauderdale, FL
The US Marketing Manager will lead Fraser Yachts' marketing initiatives across the United States. Reporting to the Global Marketing Manager based in Monaco, this role is instrumental in creating and implementing strategies that enhance Fraser's brand presence, drive client engagement, and support business growth in the region.
The ideal candidate will have a proven track record in marketing, excellent leadership skills, and experience managing budgets.
Key Responsibilities
1. Develop and Implement Marketing Strategies:
Create and execute a cohesive US marketing strategy aligned with global objectives.
Drive innovative and market-specific campaigns to strengthen Fraser's brand presence and achieve market goals.
2. Team Leadership:
Manage and inspire the US marketing team to achieve set goals.
Foster a culture of collaboration, accountability, and creativity.
Conduct regular team meetings to ensure clarity of objectives and resolve challenges effectively.
Work cohesively with the global marketing team and Global Marketing Manager to align strategies and ensure consistency.
Lead by example, setting high professional standards and demonstrating a proactive, solutions-focused approach.
3. Budget Management:
Oversee the US marketing budget, ensuring optimal resource allocation and cost-effectiveness.
Monitor expenses and report on ROI for marketing initiatives.
4. Cross-Departmental Collaboration:
Act as a key liaison between the marketing team and other departments, including sales, charter, and yacht management teams, to ensure alignment and synergy.
Facilitate collaboration and effective communication across departments to streamline workflows and achieve shared objectives.
Attend cross-departmental meetings to gather insights, provide marketing support, and contribute to strategic discussions.
5. Campaign Execution:
Execute 360Β° marketing campaigns for the US market, ensuring alignment with the global strategy and campaigns.
Develop and implement a comprehensive, multi-channel approach, integrating digital, print, and event marketing to maximize impact.
Coordinate with MarTech team to ensure digital marketing efforts, including website management, email campaigns, and digital tools are aligned with marketing campaigns and timing.
Manage the production of high-quality print marketing materials for events, yacht brochures, and advertisements, ensuring consistency with the global brand.
6. Content Development:
Assist in the creation of high-quality copy for press releases, digital content, newsletters, and brochures.
Contribute to editorial plans and ensure timely delivery of engaging marketing materials.
7. Event and Partnership Coordination:
Manage marketing efforts for boat shows, open houses, and other events in the US.
Build and maintain relationships with industry stakeholders, media, and partners.
8. Analytics and Reporting:
Track and analyze campaign performance to refine strategies and improve outcomes.
Monitor industry trends and competitor activities to identify new opportunities.
Prepare and deliver comprehensive quarterly US marketing reports, including campaign performance and market insights.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
Exceptional communication, organizational, and analytical skills.
Proven ability to collaborate effectively across departments and build cohesive teams.
Proficiency with marketing tools and platforms, such as CRM systems and analytics software.
Knowledge of the yachting industry is an advantage but not mandator
Marketing Manager
Product Marketing Manager Job In Miami, FL
Terra, the award winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. When planning a new development, Terra takes a dynamic role with the city and neighborhood to activate its potential as a community, maximizing the way in which people are able to live and work; creating new and innovative ways for the urban & suburban landscape to evolve. The firm has cultivated a portfolio of more than five million square feet of residential and commercial real estate valued in excess of $8 billion and is active across all major real estate asset classes, including multifamily apartments, luxury condominium and single-family residences, retail and office space, hotels, and industrial properties. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today. This position is on site 5 days a week in our Coconut Grove Office.
General Responsibilities
Manage the day-to-day marketing deliverables requested, ensuring quality control and budget compliance throughout project(s) life cycle.
Manage the day-to-day relationships with creative vendors & consultants for assigned project
Manage the on-time/on-budget production process for all marketing materials
Manage quality control to assure each deliverable is getting the best results from the marketing department and marketing consultants
Manage the revisions + proof stages, (from concept approval, until final sign-off is required.)
Manage the Proofreading & Sign off on every FINAL item that gets produced through the Marketing Department. (Brochures, books, flyers, eblasts, etc. - for corporate & individual projects)
Manage the third party translations of marketing collateral, as needed
Manage weekly production schedules and present status in weekly traffic flow meetings w/SVP.
Coordinate the event strategy for all assigned project events.
Manage the fulfillment of the event production (pre-through-post).
Coordinate the creation and distribution of the weekly event calendars.
Manage the creative production for the invitations for each event.
Manage the guest list procurement for the events and help drive RSVP count.
Manage the post event review of pros/cons with event team and sales teams.
Manage the post event follow-up media with the account managers and sales teams.
Manage the media & placement strategy for all entities, including creation of media schedule for each project(s); management of deliverables to assure ad creative is ordered in time, and follow-through on delivery of ads to publications by due date
Manage the negotiation on vendor proposals and contracts.
Manage the review of assigned project social media schedules + uploads on a daily/weekly basis
Manage the review of project website(s) monthly and always keep content current
Manage the receipt of traffic reports from all Media Agencies (SOCIAL, PRINT, DIGITAL, PR, SEO); make recommendations to improve traffic
Manage the Upload of weekly Press Tearsheets/Links to project websites
Manage all photoshoots and video shoots for your assigned project(s)
Manage the review & fact checking for all assigned project's press releases and secure any necessary approvals
Manage the content uploads into the backend CMS (content management systems) for Show pad and websites to keep all online sales tools current with information.
Manage the Terra Marketing Server Content for assigned projects and keep all Images (Renderings, Photography, Art, Etc.) for each Project current on server.
Manage the organization and inventory of all marketing materials in the corporate and sales offices. Ensure that there are adequate resources on hand, and manage inventory of project's marketing materials supplies to forecast what is needed before it runs out.
Manage securing any required partnership pre-approvals for any creative approvals or quote approvals, per partnership agreement.
Manage or coordinate any other marketing related tasks that may arise daily. Flexibility is key.
Qualifications
Bachelor's degree in a related field and/or commensurate working experience in related field.
A MINIMUM of five years of experience in marketing communications, brand marketing, digital marketing, public relations or related field.
A MINIMUM of two years of experience in ground up development real estate
Knowledge of marketing deliverable management: print, web, digital & social platforms.
An ability to thrive in a team environment and believe in the philosophy that not task is too big or too small.
As a team member at Terra, you'll enjoy:
Career advancement and bonus opportunities
Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account).
Employer-paid life and disability insurance.
Employer matching 401k.
Employee team building events.
Company paid monthly lunches.
Paid Time Off and paid Holidays.
Marketing Manager
Product Marketing Manager Job In Miami, FL
We're looking for a strategic and results-driven Marketing Manager to lead and execute our social media strategy with precision and creativity. In this role, you'll oversee content execution, drive audience engagement, and ensure cohesive brand messaging across all platforms. Reporting to the Head of Marketing, you'll also manage a talented creative team to produce impactful, on-brand content that resonates daily.
This is a high-impact role for someone who thrives in a fast-paced environment, excels at storytelling, and understands how to build a strong brand presence through aesthetics and data-driven social media strategies.
Key Responsibilities
Content Execution & Management
Implement a strategic social media plan developed with the Head of Marketing, ensuring all content aligns with brand messaging and deeply connects with our audience.
Post consistently across all platforms, including weekdays and weekends.
Ensure all social content is visually and narratively cohesive, reinforcing the brand's voice and identity.
Collaboration with Head of Marketing
Work closely with the Head of Marketing to refine content calendar & direction.
Adjust strategies based on performance insights. .
Research and adapt to always-changing market and trends.
Creative Team Collaboration + Hands On Execution
Lead, manage, and execute with a team of graphic designers, content creators, and social media specialists, ensuring high-quality, on-brand visual and written content.
Calendar Oversight
Oversee a comprehensive content calendar, ensuring all campaigns and daily content are executed on time.
Maintain organized workflows to support the timely execution of marketing initiatives.
Look ahead in time to ensure we are meeting deadlines.
Data-Driven Decisions
Track key performance metrics, including engagement rates, reach, views, and audience growth, to inform strategic decisions.
Analyze social media trends and insights to continuously refine content for optimal performance.
Qualifications
Education & Experience
Bachelors Degree in Marketing, Communications, or a related field.
5 years of experience in social media management and content creation within fashion, beauty, or female-focused brands.
Proven experience in team management and collaborating with marketing leadership.
Skills
Highly organized, solution-oriented, and a clear communicator with strong leadership skills.
Strong analytical mindset with the ability to track and interpret key performance data.
Ability to adapt and pivot strategies based on evolving brand needs.
A deep understanding of brand-building through storytelling, aesthetics, audience engagement, and digital strategy.
Goals of the Role
Audience Engagement - Ensure social media content drives 2x current engagement and meets key brand growth objectives.
Workflow Efficiency - Practice smooth communication and execution within the creative team to support timely content production.
Community Growth - Implement strategies that expand our audience base and build a highly engaged brand community.
Increase current posting volume.
Perks & Benefits
Competitive Paid Time Off (PTO) Program
Collaborative, Supportive Work Environment
Direct Influence on Brand Growth and Success
Employee Discounts
Job Type: Full-time
Work Location: In-person (Doral, FL 33172)
If you're an experienced social media leader with a passion for aesthetics, audience engagement, storytelling, and brand building, we'd love to hear from you!
Marketing Manager
Product Marketing Manager Job In Miami, FL
Hiring a Marketing and Operations Manager!
Join our awesome client and take charge of marketing, sales support, and office operations. This role will require:
- 80% Marketing: You will actively manage the LinkedIn presence, create compelling ads and content, write newsletters, and effectively coordinate campaigns with client marketing teams. These projects will have Market Research insights and AI ROI Studies focus
- 15% Sales Operations: You will create invoices and track project progress with precision.
- 5% General Office Tasks: You will order supplies, enforce cleanliness standards among the staff, and liaise with building management.
If you are organized, driven, and ready to make an impact, we want to hear from you!
Great Benefits - Medical, Dental, Vision
Fun Culture with lots of team collaboration
Unlimited PTO
Marketing Communications Manager
Product Marketing Manager Job In Miami, FL
We are looking for a Marketing and Communications Manager to join our in-house marketing team. Based in our Miami head office, and reporting to the Global Marketing & Communications Director, the Marketing Manager will be responsible for the Amazonico brand in Miami.
As the Marketing and Communications Manager, you will be responsible for the day-to-day marketing activities and management of localised social channels; including content creation and community management. This role will be office-based.
Your key responsibilities will include:
Create and implement the marketing calendar and social strategy for the Amazonico Miami
Develop and deliver creative ideas for key calendar events, activations and potential brand partnerships
Work alongside the Global Marketing Director to curate email marketing content; providing appropriate copy, imagery and design briefs for dispatch
Identify local marketing opportunities for the brand, build relationships and actively promote collaborations on a B2B level to drive covers
Day to day management of the contracted PR company
Direct the digital activity and performance of our platforms
Manage any website updates and new promotions as well as provide written and visual assets for paid media campaigns
Manage the B2C online third-party profile of our brands; identifying appropriate listing sites and ensuring all information is up to date
Our ideal candidate embodies our values and the following:
Proven experience in a similar role within Social Media, Marketing, Digital, Data, Advertising, PR & Communications etc. in a comparable setting
Experience in the Hospitality / F&B sector
Excellent written and verbal communication skills, along with organisation, prioritisation and project management skills
A true team-player, able to build strong relationship at all levels
A genuine love for culinary experiences & a passion for hospitality
A naturally friendly, customer-oriented individual who believes in our work of creating memorable dining experiences
Marketing Manager
Product Marketing Manager Job In Miami Beach, FL
Title: B2B / DTC Marketing Manager
Type: Full Time, Permanent
Our client in luxury retail is looking to hire a B2B/DTC Marketing Manager to join their organization in Miami Beach, FL. The Marketing Manager will be responsible for day-to-day tasks such as social media marketing, marketing campaigns, B2B & DTC strategies, email marketing, retention plans, and overall digital marketing strategies. The ideal candidate will be able to execute campaigns and generate creative ideas.
Must Haves:
4-7+ years of experience within marketing with experience executing B2B & DTC strategies
Strong background in creating and managing engaging marketing campaigns to drive key actions across various touch points
Deep understanding of B2B & DTC strategies, sales cycles, and buyer behavior
Must be comfortable wearing multiple hats and working closely with the C-suite as you will be the main POC for all marketing related initiatives
Position Functions:
Market analysis and strategy development:
Conducting thorough market research to identify industry trends, competitor analysis, and target audience segmentation to create comprehensive B2B marketing strategies.
Marketing automation:
Utilizing marketing automation tools to streamline campaign management, nurture leads, and track customer interactions across different channels.
Brand management:
Maintaining a consistent brand image and messaging across all marketing materials and communications.
Performance measurement and reporting:
Tracking key marketing metrics (ROI, conversion rates, lead generation) to analyze campaign effectiveness and make data-driven adjustments.
Lead generation campaigns:
Implementing targeted marketing campaigns across various channels (email, social media, paid advertising) to attract and nurture qualified leads.
Growth Marketing Manager
Product Marketing Manager Job In Boca Raton, FL
Job Title: Growth Marketing Manager
Reports to: Founder & CEO
About Us:
The Concept Agency is a growing marketing agency that partners with brands to deliver innovative digital marketing strategies. We focus on driving measurable results through social media, email marketing, branding and creative growth strategies.
Position Overview:
We are looking for a Growth Marketing Manager to help drive the agency's growth efforts by executing marketing initiatives, analyzing performance data, and optimizing customer acquisition strategies. This role is ideal for someone with hands-on experience in digital marketing who is looking to take on a more strategic role in growth.
Key Responsibilities:
Support Growth Objectives: Assist in implementing growth strategies that align with the agency's goals, focusing on client acquisition, retention, and engagement.
Identify Growth Opportunities: Analyze market trends, competitor activity, and client data to uncover new opportunities for growth and service offerings.
Execute Marketing Campaigns: Work closely with the marketing and sales teams to launch campaigns, monitor their effectiveness, and optimize them for better results.
Drive Customer Acquisition: Run tests and experiments to improve acquisition channels such as email, social media, and paid advertising. Focus on boosting conversion rates and retention strategies.
Optimize Initiatives: Collect and analyze data from campaigns, identifying what works and scaling successful initiatives to drive consistent growth.
Collaborate Across Teams: Work cross-functionally with marketing, design, and sales teams to ensure all growth efforts are aligned and executed effectively.
Reporting & Analysis: Regularly track KPIs, report on performance, and use data insights to suggest improvements and adjustments to growth tactics.
Qualifications:
2-4 years of experience in digital marketing, growth marketing, or performance marketing roles, ideally within a marketing agency or a fast-paced company.
Experience in running and optimizing digital marketing campaigns (social media, email, paid ads, etc.).
Proficiency with marketing analytics tools (Google Analytics, social media insights, CRM platforms).
Strong analytical mindset with experience testing and scaling marketing initiatives.
Excellent organizational and time management skills.
Strong communication skills and a proactive, results-oriented attitude.
Why Join Us?
Opportunity to grow within a fast-paced and collaborative agency.
Hands-on experience with diverse clients and innovative marketing campaigns.
A flexible work environment with opportunities for career advancement.
Senior Growth Marketing Manager
Product Marketing Manager Job In Miami, FL
M SEARCH has been retained to search for our non-profit clients next Senior Growth Marketing Manager. This individual will be responsible for driving growth, maximizing ROI, and enhancing customer acquisition, retention, and engagement across all digital channels. This role is critical in driving growth, optimizing data-driven strategies, and advancing our digital presence to support their mission. The ideal candidate will have a strong background in digital marketing, analytics, strategy development, and leveraging data and CRM systems with a proven track record of achieving measurable results in a competitive market.
Key Responsibilities include:
Strategic Planning and Execution:
Develop and execute comprehensive digital marketing strategies to drive business growth and achieve revenue targets.
Identify market trends, customer insights, and competitive landscape to inform marketing strategies.
Create and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
Digital Marketing Campaigns:
Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
Oversee the creation of compelling and engaging content for all digital platforms.
Utilize data-driven insights to continually improve campaign performance and effectiveness.
Customer Acquisition and Retention:
Develop and implement strategies to acquire new customers and increase customer lifetime value.
Optimize customer journeys and touchpoints to improve conversion rates and customer satisfaction.
Leverage CRM tools and marketing automation to enhance customer engagement and retention.
Develop and implement CRM strategies to enhance customer engagement, retention, and satisfaction.
Design and execute targeted email marketing campaigns and automated workflows to nurture leads and engage existing supporters.
Analyze CRM data to identify trends, insights, and opportunities for personalized marketing and improved customer experience.
Analytics and Reporting:
Monitor and analyze the performance of digital marketing campaigns using analytics tools.
Generate regular reports on key metrics, providing actionable insights to stakeholders.
Use data to identify opportunities for growth and areas for improvement.
Team Leadership and Collaboration:
Lead and mentor, fostering a collaborative and innovative work environment.
Work closely with cross-functional teams, to ensure alignment and integration of marketing initiatives.
Manage relationships with external partners and agencies to support digital marketing efforts.
Market Research and Trends:
Stay current with industry trends, emerging technologies, and best practices in digital marketing.
Understand audience needs, preferences, and behaviors.
You would be a great fit, if you have the following:
Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree is a plus.
Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
Passion for joining a mission-driven organization.
Proven track record of driving significant business growth through digital marketing strategies.
Experience in managing and optimizing multi-channel digital marketing campaigns.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation software.
Strong understanding of SEO/SEM, email marketing, social media, and content marketing.
Expertise in CRM systems and email marketing platforms (e.g., HubSpot).
Familiarity with web development and UX/UI principles.
Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.
Experience in developing and managing KPIs and performance metrics.
Excellent leadership skills.
Strong communication and interpersonal skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Product Development and Merchandising Manager
Product Marketing Manager Job In Miami, FL
Finesse Decor is B2B brand in the lighting and decor categories, specializing in on-trend LED lighting and decor products. Since 2009, we have catered to clients in various industries with contemporary, modern, minimalist, and traditional styles. see more @ ********************
Role Description
This is a full-time on-site role for a Product Development and Merchandising Manager located in Miami, FL. The role will involve managing the development and merchandising of products, overseeing inventory management, and working closely with sales and customer service teams to ensure the success of product offerings.
Qualifications
Communication and Customer Service skills
Sales and Inventory Management skills
Assortment planning and product development experience
Attention to detail and strong organizational skills
Knowledge of trends in the lighting and decor industries
Experience with merchandising strategies and product lifecycle management
Bachelor's degree in Business, Marketing, Merchandising, or related field
Senior Field Marketing Manager
Product Marketing Manager Job In Boca Raton, FL
Senior Manager, Field Marketing
Senior Manager, Field Marketing, is responsible for developing and executing strategic marketing campaigns across various local markets, aimed at driving insurance agent adoption of Cinch Home Services products. In this role, the Senior Manager, Field Marketing, will collaborate with sales teams, manage local marketing initiatives, and analyze campaign performance to optimize results, all while ensuring alignment with Cinch's brand and overall marketing strategy. This role requires a deep understanding of the insurance market, strong leadership skills, and proven experience in field marketing execution.
Key Responsibilities:
Campaign Development and Execution:
Responsible for building and owning the end-to-end field marketing program including program strategy, goals, effectiveness, and optimizations.
Lead the development and execution of localized field marketing campaigns across different regions, including targeted events, digital advertising, and grassroots initiatives to generate leads and drive agent engagement with Cinch products.
Management:
Manage Field Marketing team lead and creative agency resources to execute field marketing program.
Sales Enablement:
Collaborate closely with Cinch sales teams and partner Insurance Agents to provide them with effective marketing materials, training, and support to enhance their ability to sell Cinch Home Services solutions.
Market Analysis and Insights:
Monitor market trends, competitor activity, and customer data to identify opportunities for optimizing marketing strategies and campaign targeting.
Budget Management:
Manage field marketing budget effectively, allocating funds across different initiatives while ensuring ROI and maximizing campaign impact.
Partner Management:
Build and maintain relationships with key local partners, including industry associations, community organizations, and event organizers, to leverage opportunities for promotion and outreach.
Performance Measurement and Reporting:
Track campaign performance using relevant metrics, analyzing results, and providing actionable insights to inform future marketing strategies.
Manage and report on program KPIs and impact.
Perform other duties as assigned
Required Skills and Experience:
Bachelor's degree in Marketing, Sales, Business, or related field
8+ years in marketing and sales experience
Proven experience in building and launching effective field marketing and enablement programs and strategies, preferably within the insurance industry
Strong understanding of marketing principles and campaign management techniques
Excellent communication, interpersonal, and presentation skills
Ability to analyze data and translate insights into actionable marketing strategies
Experience managing budgets and optimizing marketing ROI
SEO, PPC, CRM tools, marketing automation, or analytics platforms
Product Manager
Product Marketing Manager Job In Miami, FL
Our client is seeking a Product Manager who will collaborate effectively with cross-functional teams, including IT, Marketing, Operations, Finance, and other business units, to gather and define product requirements and ensure alignment on goals. This role is located in Miami, FL.
Duties:
Lead the development and implementation of transformative projects that deliver new capabilities for our customers in the Value segment, and align with our future architecture vision
Manage and communicate product roadmaps, ensuring transparency and clarity on timelines, potential risks, and key milestones
Proactively identify and mitigate risks throughout the product development lifecycle
Stay abreast of industry trends and competitor offerings to inform product strategy and identify opportunities for innovation
Act as a product evangelist, effectively communicating product vision and value to stakeholders across the organization
Desired Skills/Experience:
Bachelor's degree in a related field or equivalent experience
Proven experience as a Product Manager or similar role with a successful track record of delivering impactful solutions
Strong understanding of software development methodologies and experience working in agile environments
Excellent communication, interpersonal, and presentation skills, with the ability to effectively convey complex information to diverse audiences
Strong analytical and problem-solving skills, with a data-driven approach to decision-making
Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered
$42.00 - $60.00 (est. hourly rate)
Marketing Strategist - Fintech
Product Marketing Manager Job In Miami, FL
Our client is a fast growing Fintech who thrives on data-driven decision-making and are passionate about achieving ambitious growth goals.
They are seeking a candidate who is results-oriented marketer with a knack for strategy and analytics!
Reporting directly to the Marketing and Product Manager, you will be instrumental in driving customer acquisition, optimizing marketing spend, and achieving our growth objectives.
Responsibilities:
Develop and execute data-driven growth strategies across various acquisition channels (e.g., paid social, search, content, email, referrals).
Manage and optimize paid media campaigns, working closely with external agencies to maximize ROI.
Conduct A/B testing and experimentation to identify the most effective marketing strategies.
Analyze marketing data to track key performance indicators (KPIs), identify trends, and generate actionable insights.
Develop and maintain customer personas and segmentation strategies for improved targeting.
Collaborate with the content team to align marketing campaigns with content strategy.
Monitor industry trends and competitor strategies to uncover new growth opportunities.
Present marketing performance reports and insights to the leadership team.
Qualifications:
2+ years of experience in a growth marketing or marketing analyst role, preferably in Fintech, Tech, or high-growth consumer brands.
Proven track record of success in driving customer acquisition and growth.
Strong analytical skills and experience with marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude).
Expertise in paid media channels (e.g., Google Ads, Meta Ads, LinkedIn Ads).
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Bachelor's degree in Marketing, Business, or a related field.
Jr. Marketing Manager
Product Marketing Manager Job In Deerfield Beach, FL
Vaco is hiring a JR Marketing Manager Industry Experience Required - Fragrance In this role, you'll conduct market research, deliver creative insights, and craft impactful presentations to capture new business opportunities. You'll manage category initiatives, provide marketing support, and collaborate with cross-functional teams to drive growth and enhance customer value.
Essential Duties and Responsibilities include the following but are not limited to:
Execute day-to-day delivery of creative briefs, marketing presentations, and concepts by integrating research, design, visual elements, and creative writing.
Stay informed about new product launches and market trends; develop internal and external presentations as sources of information.
Continuously track brand developments and analyze existing, new, and emerging brands.
Examine cross-category markets, identify trends, and leverage consumer insights to create actionable opportunities for existing and potential customers.
Conduct in-depth market and consumer research to develop comprehensive studies of assigned categories that inform strategic decision-making.
Identify customer opportunities through white space and competitive analysis while proposing distinct offerings tailored to customer needs.
Collaborate closely with evaluation and perfumery teams to craft compelling fragrance storytelling and creative marketing concepts that support olfactive directions.
Develop both reactive and pro-active fragrance collections using creative marketing tools and sensorial presentation techniques, managing projects from inception to completion while adhering to timelines and budgets.
Collaborate with sales to strengthen customer relationships by understanding client's portfolios, priorities, and strategies while delivering insightful fragrance solutions.
Work with Global Marketing Teams to leverage diverse marketing tools and presentations, tailoring them to meet the regional needs of local clients.
Accompany sales in various client-facing meetings to present and deliver engaging presentations, both virtually and in-person, with some travel required.
Guide and mentor junior members of the marketing team, including interns.
Perform other incidental and related duties as required and assigned.
Requirement(s):
Bachelors Degree (in Marketing preferred) and equivalent years of experience.
Must have a minimum 3-5 years of marketing experience.
Experience in the beauty and fragrance industries is highly preffered.
Competency: To perform the job successfully, an individual should demonstrate the following competencies:
Strong organizational skills with the ability to prioritize tasks and meet deadlines.
Excellent verbal, written, and interpersonal communication skills.
Highly proficient in grammatical and creative writing skills.
Strong multi-tasking, self-motivation, and project management abilities.
Highly creative, intuitive, and curious with a passion for fragrance.
Strong research and analytical skills for in-depth market insights
Excellent presentation skills with the ability to effectively communicate and engage an audience.
A keen eye for layout design and visual elements, strong aesthetic sensibility, and the ability to create visually cohesive and impactful presentations.
Ability to work both independently and collaboratively across teams and departments on diverse projects.
Detail-oriented with a strong focus on clarity and consistency in all tasks.
Adaptable in a fast-paced, evolving environment
Partner Marketing Manager
Product Marketing Manager Job In Delray Beach, FL
PetMeds/PetCareRX (βPetsβ) team is seeking a motivated Partner Marketing Manager to join our corporate Buying & Merchandising team, specializing in the pet industry. In this role, you will support our efforts to maintain and strengthen relationships with our suppliers and partners within the pet industry and retail e-commerce space. You will have the opportunity to collaborate with various teams, gain valuable experience in marketing, partnership management and activation, contributing to the growth of our business in the pet sector. This role requires strong communication skills, attention to detail, strategic thinking, and a passion for fostering meaningful partnerships.
This is a hybrid position - Must be able to commute in-office 3 days per week in either our Delray beach, FL or New York, NY corporate offices.
Key Responsibilities:
Co-Op Partner Relationship Management: Build and maintain strong relationships with our manufacturing partners, understanding their needs, objectives, and challenges to effectively align with PetMeds' goals.
Strategic Alignment: Identify opportunities to align vendor campaigns with PetMeds' overall marketing and business strategies to achieve maximum impact and value for both parties.
Campaign Planning and Execution: Collaborate with internal marketing and product teams to develop and execute vendor promotion campaigns that drive engagement, sales, and brand recognition.
Assist in the identification and onboarding of new pet product partners.
Performance Tracking, Reporting and Analysis: Monitor campaign performance metrics, track key performance indicators (KPIs), and provide insights and reporting to partners and internal teams. Look for opportunities to test campaign creative, offer and placement, and optimize for performance. Maintain accurate partner records and communication channels.
Contract Management: Oversee campaign reporting and billing, ensuring clear expectations, deliverables, and timelines are established and met.
Cross-Functional Collaboration: Collaborate with Marketing, Paid Media, Creative, Product and Analytics teams to ensure seamless execution of vendor campaigns, leveraging each team's expertise for the best possible outcomes. Coordinate with all other internal departments to ensure timely delivery of marketing-related materials, assets and deliverables (e.g. Customer Support).
Market Research: Stay up to date with market trends, competitor activities, and market dynamics.
Vendor Partner Knowledge: Learn partners' product resources, marketing collateral, contract, and program goals to effectively promote their campaigns and products, enhancing their ability to drive sales and engagement.
Feedback Loop: Act as the main point of contact for vendor partners, gathering feedback and insights to continuously improve campaigns, processes, and collaboration strategies.
Qualifications:
Education & Experience:
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience with managing budgets or P&L over $50M.
5-7 plus years of experience in marketing strategy and planning, with a proven track record in the retail or e-commerce sector.
5-7 years of experience in partner or account management, ideally within the ecommerce or retail industries and/or in the pet industry.
Skills & Competencies:
Strong interpersonal skills and ability to build and maintain relationships with partners at various levels.
Exceptional strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies to drive customer growth and revenue.
Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
Ability to persuasively convey ideas, strategies, planning, and campaign updates
Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
Ability to drive change and excel in creating clarity in ambiguity.
Customer-obsessed with the ability to understand customer interactions through in-depth analyses of user behavior and engagement.
Analytical mindset with the ability to track and interpret performance data to make informed decisions.
Excellent project management skills with demonstrated attention to detail.
Personal Attributes:
Meticulous planner; highly organized.
Strategic thinker with a customer-centric and growth mindset.
High sense of urgency with a deep desire to make a difference and strive for excellence.
Passionate about pets, pet families, and the pet industry, with a deep understanding of pet family's needs and preferences.
Resourceful, scrappy, results-oriented with a strong ability to manage multiple projects and meet deadlines.
Benefits:
Competitive salary
Comprehensive health, dental, and vision insurance (and more)
Hybrid work options
Generous pet-related benefits and discounts
Professional development opportunities and career growth
Performance-based incentive awards
401k with company match
Paid parental leave, surrogacy, and adoption benefits
Unlimited Flex Time Off
Education Reimbursement Program
Working alongside a diverse group of collaborative and innovative team members
Opportunity for growth and development across several areas of the organization
PetMeds/PetCareRX (βPETSβ) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us and help shape the future of our brand, creating memorable experiences for pet parents everywhere!
The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above-listed qualifications.
Marketing Manager
Product Marketing Manager Job In Deerfield Beach, FL
The Marketing Manager will lead strategic initiatives designed to strengthen brand presence, drive quality lead generation, and improve client acquisition to promote growth Butterfly Effect's services. You will work closely with cross-functional teams, including sales, clinical, and talent acquisition to develop marketing initiatives that align with overall business goals. This would include managing our CRM (Salesforce), leading paid and organic search engine strategies as well as social media strategies. You will execute campaigns across multiple channels, including digital, social media, traditional advertising developing ads and collateral. Some experience with graphic design would be extremely useful.
What Would You Be Doing?
Strategic Planning & Execution
Develop and implement comprehensive marketing strategies aligned with overall business goals.
Oversee integrated marketing campaigns, including digital, social media, email, content marketing, and traditional channels.
Digital Marketing Management
Direct paid media strategies (paid search, social media, display advertising) to ensure effective targeting and budget optimization.
Oversee SEO strategies and website performance to enhance organic growth and user experience.
Ensure compliance for SMS and email marketing campaigns (using Pardot), adhering to applicable laws, standards, and company policies.
Agency & Vendor Management
Lead the transition of marketing functions from external agencies to an internal team.
Establish clear processes for managing and evaluating marketing campaigns and vendor performance.
Lead Generation & Conversion Optimization
Work closely with Physician Liaison and Client Services teams to enhance lead quality, optimize scheduling, and improve conversion rates for assessments.
Monitor, analyze, and adjust campaigns based on performance data, providing weekly performance reports to stakeholders.
Content & Creative Management
Ensure consistent and effective brand messaging across all marketing channels.
Direct content strategy, creation, and oversee the production of marketing collateral.
Reporting & Analytics
Provide comprehensive weekly and monthly analytics reports evaluating campaign performance, lead quality, marketing effectiveness, and ROI.
Utilize insights to continuously optimize and improve marketing strategies.
Monitor social media, review platforms, and digital channels, addressing feedback proactively.
Reputation Management
Strategically manage the company's reputation, ensuring brand integrity across all channels.
Budget Management
Develop, monitor, and manage the annual marketing budget, ensuring strategic resource allocation and maximum ROI.
What Do You Bring to the Role?
Minimum 5 years of experience in marketing roles, with expertise in digital marketing, lead generation, and campaign management.
Proven proficiency in paid media management, SEO, analytics, CRM platforms (Salesforce preferred), and marketing automation tools (Pardot preferred).
Exceptional leadership, communication, and analytical skills.
Preferred Skills:
Experience within the healthcare industry, specifically ABA therapy services or pediatric or behavioral health.
Who Are We?
Butterfly Effects has served more than 13,000 families since our inception in 2005. We have a long history of improving the lives of children and families affected by autism spectrum disorder through our family-centric applied behavior analysis (ABA) approach. Our mission is to deliver ABA treatment in partnership with families affected by autism to foster a more joyous life.
Our butterfly logo was chosen as a symbol of love, rebirth, and metamorphosis. Together, the name and logo represent our common purpose and deep commitment to helping families create lasting change through individualized ABA therapy.
For more information, please visit *************************
Marketing Strategist, US
Product Marketing Manager Job In Fort Lauderdale, FL
As part of our international marketing team, you will report to the Global Marketing Director and be responsible for supporting all marketing efforts in the US, while also assisting the EU-based team as needed for digital-related activities. Your mission is to enhance IYC's brand presence and impact across B2B and B2C channels, aligning with the company's strategic goals.
The ideal candidate is an organized, proactive, and results-driven professional who will play a key role in supporting our sales, charter, and yacht management teams in Florida and California. You will work closely with colleagues worldwide, as well as the US Marketing Coordinator based in Fort Lauderdale, ensuring seamless coordination across global initiatives.
Success in this role requires experience working with Ultra High Net Worth Individuals (UHNWIs) and strong partnership development skills.
Key Responsibilities (not limited to):
Event Management
Oversee logistics and execution for major US & Caribbean yacht shows
Plan and manage sales, charter, and yacht management events in Florida, California, and beyond
Capture content for social media during events as needed and required
Email Marketing & CRM
Develop and manage B2B and B2C email campaigns
Update and schedule email content (photos, GIFs, text, links)
Identify new B2C campaign opportunities based on B2B insights
Manage yacht show invitations, ensuring timely planning, creation, and distribution
Provide technical support and troubleshoot marketing platform issues
Administrative & Digital Marketing Support
Regularly update the website and manage website (landing pages, promotional content, yacht show details)
Manage inventory and distribution of marketing materials (stationery, merchandise)
Oversee distribution of the IYC magazine within the US and maintain relationships with printers and vendors
Support Photoshop/InDesign editing for promotional materials
Develop and maintain charter retail documents
Digital & EU Marketing Support
Assist with website updates and optimization across global markets
Collaborate with the EU team on digital advertising strategies, social media content, and performance analysis
Requirements & Skills
Minimum 3 years of experience in a similar role, preferably within luxury goods or yachting industry
Strong understanding of marketing strategy execution
Experience/knowledge with design software i.e. Photoshop or InDesign
Ability to thrive in a fast-paced environment, particularly during yacht shows
Experience working with international teams and digital platforms are a plus
Must have a valid passport
Must have a reliable car and valid driver license
Highly proactive, self-motivated, and adaptable, with the ability to work both independently and collaboratively
Exceptional organizational and multitasking skills
Regional Marketing Manager, Americas
Product Marketing Manager Job In Fort Lauderdale, FL
Do you have a proven track record in developing and executing regional marketing plans, in alignment with local business needs and global marketing strategies? Have you worked in a global matrix organization within a technical environment? Are you self-driven and goal oriented, with a passion for technology, innovation and sustainability?
At DEIF, we are currently looking for a full-time Regional Marketing Manager based in Ft. Lauderdale and supporting the entire Americas region (Mainly USA, Mexico and Brazil).
DEIF A/S is a worldwide leader in power efficiency, and we are on a journey to make a real difference in the world. We pursue an ambitious growth strategy and want to be a global trendsetter in power efficient products and solutions. We aim to be the go-to partner for efficient power management, renowned for our intelligent platforms and smart solutions.
About The Job
The Regional Marketing Manager will report directly to the Americas VP, and dotted line to the Global Head of Marketing. You will be responsible for developing and executing a robust marketing plan, focused on regional business growth, brand awareness and in full alignment with the sales strategy.
This role requires excellent communication skills and a collaborative, solution-oriented mindset. The ideal candidate will be proactive and self-driven, with a strategic mindset and able to work with stakeholders at all levels and across various teams.
Working Tasks and Responsibilities
Developing and effectively executing the regional marketing plan in alignment with global marketing strategies and business objectives.
Working closely with sales teams to ensure marketing strategies support commercial goals.
Managing and creating social media posts and overseeing direct mail campaigns, tailored for the regional audience while maintaining brand consistency and engagement.
Coordinating the development of case studies, gathering insights from internal teams and customers.
Planning and managing regional exhibitions, trade shows and events to maximize brand visibility and lead generation.
Tracking and analyzing the performance and efficiency of marketing campaigns, providing data-driven insights.
Preparing regular reports on key performance metrics, campaign ROI, and recommendations for optimization.
Managing regional marketing budgets, ensuring cost efficiency and ROI on marketing spend.
Ensuring alignment with the global marketing team and maintaining brand consistency and best practice sharing.
Supporting lead generation efforts by aligning marketing activities with sales objectives.
Conducting market research to understand regional customer needs and competitive landscape.
Championing brand positioning and messaging within the region.
Staying updated on industry trends and digital marketing best practices.
What You'll Bring
Bachelor's degree in marketing, business administration, or related field.
7+ years of progressive marketing experience, including regional roles supporting various countries.
Strong project management skills with the ability to handle multiple initiatives simultaneously.
Experience with omni-channel marketing.
Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Fluency in Spanish and/or Portuguese is preferred.
Excellent communication and interpersonal skills.
Experience in event planning.
Data-driven mindset with strong analytical skills.
Ability to work both independently and collaboratively within a global organization.
Cover letters are encouraged as part of your application.
At DEIF, we are Winning Together!
We promise you'll experience a culture based on values such as Ambitions, Perspective, and Respect, where we are Winning Together. We are a global company and work in many different locations - however, we are all united by a wish to make our customers and colleagues succeed. You'll experience a highly professional work environment where continuous learning, empowerment, and collaboration are essential.
We are in a continuous process of developing new intelligent products and solutions that can contribute to accelerating the green transition. Sustainability is central to our business, and we have recently been recognized as the EY Entrepreneur of The Year 2023, where we won the award in the ESG category.
Curious to learn more about the benefits of working at DEIF? Delve into the details by visiting our career page at ************************
eCommerce & Digital Marketing Manager
Product Marketing Manager Job In Pompano Beach, FL
About Us
Group III International is the exclusive licensee for SWISSGEAR and WENGER in North America-two globally recognized brands known for quality, innovation, and reliability in luggage and backpacks. Unlike most in the travel goods industry, we don't just follow trends-we set the standard across multiple categories.
Our eCommerce team plays a critical role in driving the success of our brands, managing digital marketing and online sales across swissgear.com, Amazon, and top retail marketplaces. We're a fast-moving, entrepreneurial group that values collaboration, data-driven strategies, and bold ideas.
If you're looking for an opportunity to lead, innovate, and make a tangible impact in the eCommerce space, this is the place for you.
π Visit swissgear.com to explore our products and commitment to quality.
About the Role
We're looking for a strategic, analytical, and hands-on eCommerce & Digital Marketing Manager to own and optimize the performance of swissgear.com. This role will focus on driving customer acquisition, engagement, and retention through a full-funnel marketing approach.
You will be responsible for managing and optimizing Shopify Plus, overseeing performance marketing across paid media channels, and leading efforts to enhance conversion rates, promotions, and site experience. The ideal candidate will have deep expertise in eCommerce analytics, digital advertising, and paid media strategy while also being comfortable managing agencies and internal teams.
This role works closely with the social media team to align content strategies with broader eCommerce initiatives, but the primary focus will be on website performance, paid media, and customer acquisition strategies.
Key Responsibilities
π eCommerce Site Management & Optimization
Oversee swissgear.com to ensure a seamless and conversion-optimized shopping experience.
Manage site content, including product pages, promotions, landing pages, and merchandising.
Leverage analytics tools like GA4, Microsoft Clarity, and A/B testing to improve user experience and conversion rates.
Track inventory levels and coordinate restocks based on sales trends and demand forecasting.
π’ Full-Funnel Digital Marketing & Paid Media Oversight
Develop and execute marketing strategies that drive customers from brand awareness to purchase and retention.
Work closely with an external paid media agency to optimize campaigns across Google, Bing, Meta, and other ad platforms.
Manage paid search, social media advertising, and influencer collaborations.
Optimize email, SMS marketing, and retargeting strategies to drive repeat purchases.
Track customer lifetime value, retention metrics, and purchase behaviors to refine marketing efforts.
π― Promotional Planning & Execution
Plan and execute seasonal promotions, product launches, and marketing campaigns.
Maintain the eCommerce marketing and promotions calendar, ensuring timely execution.
Ensure all campaign assets are visually compelling and aligned with the brand.
π² Social Media & Content Marketing Integration
Collaborate with the social media team to create a cohesive cross-channel marketing approach.
Align paid and organic social media efforts with website performance and brand awareness goals.
π Performance Tracking & Data-Driven Strategy
Develop reports tracking eCommerce performance, including website traffic, conversion rates, and ad spend efficiency.
Use Excel and analytics tools to analyze data and optimize campaigns.
Continuously test and improve marketing strategies based on performance insights.
π₯ Leadership & Collaboration
Manage and mentor 1-3 direct reports, fostering a high-performance culture.
Act as the primary liaison between internal teams and external agencies.
Work cross-functionally with product, design, customer service, and operations teams.
Who You Are
β
3-6 years of experience in eCommerce and digital marketing with a strong understanding of full-funnel marketing strategies.
β
Hands-on experience with Shopify Plus (Magento is a plus!).
β
Experience managing paid media agencies & overseeing performance marketing.
β
Proficiency in Excel and analytics tools like GA4, Microsoft Clarity, & A/B testing platforms.
β
Experience working with Klaviyo, Attentive, and other email/SMS platforms.
β
Passionate about branding, storytelling, and delivering top-tier digital experiences.
β
Strong analytical mindset with the ability to use data to drive decisions.
β
Ability to manage multiple projects, balancing short-term execution & long-term growth.
β
Leadership experience, including managing teams & external partners.
Why Join Us?
Own & lead the digital marketing strategy for a globally recognized brand.
High-impact role with direct influence on revenue and brand growth.
Fast-paced & innovative environment where new ideas are encouraged.
Clear path for advancement as we expand rapidly.
Compensation & Benefits
Competitive salary + performance-based bonus.
10 paid holidays + 10 PTO days to start (increases over time!).
50% company-paid health, dental, and vision coverage (for employee + family!).
Company-paid life insurance policy.
π Ready to make an impact? Apply today and be part of the SWISSGEAR eCommerce success story!
Digital Marketing Manager
Product Marketing Manager Job In Doral, FL
π Digital Marketing Manager - ACA Campaigns
πΌ Salary: $5,000/month + Performance Commissions
π Employment Type: Full-Time
About Leads Icon: At Leads Icon, we're redefining ACA marketing with innovative strategies and a results-driven approach. Join us and be part of a dynamic environment where your creativity and leadership can make a significant impact.
The Role: We're seeking a Digital Marketing Manager to lead our ACA campaign efforts. This role is perfect for a strategic thinker with hands-on experience in digital marketing, capable of managing a talented team and driving successful campaigns across multiple platforms.
Key Responsibilities:
Lead the Team: Manage and inspire a team of video producers, media buyers, and editors to deliver high-performing campaigns.
Campaign Strategy: Develop and execute innovative ACA campaigns on Facebook, YouTube, and Google Ads that drive conversions and growth.
Collaboration:
Work closely with our call center manager and senior leadership to align marketing strategies with business objectives.
Communicate with the Call Center Sales Director to ensure marketing efforts effectively cater to the needs of our call center operations.
Client Management: Engage with ACA buyers, handling both in-house and overflow traffic to maintain strong client relationships.
Trend Analysis: Stay ahead of digital marketing trends and implement best practices to keep our campaigns effective and cutting-edge.
What You Bring:
Experience: Proven expertise in Facebook Ads, YouTube Ads, and Google Ads with a track record of successful ACA or affiliate marketing campaigns.
Leadership: Strong management skills with the ability to lead, motivate, and develop a diverse team.
Creativity: Innovative mindset with the ability to craft campaigns that stand out and deliver results.
Problem-Solving: Ability to navigate challenges and implement effective solutions in a fast-paced environment.
Communication: Excellent interpersonal skills to collaborate effectively with team members, clients, and the Call Center Sales Director.
Why Leads Icon?
Competitive Compensation: $5,000/month plus performance-based commissions.
Growth Opportunities: Thrive in a rapidly expanding company with ample room for career advancement.
Collaborative Environment: Work alongside a team of passionate professionals committed to excellence.
Professional Development: Access to training and resources to enhance your leadership and marketing skills.
Impact: Play a pivotal role in shaping the future of ACA marketing with a company that values your contributions.
How to Apply: Ready to take your career to the next level? Submit your resume and portfolio showcasing your best digital marketing campaigns to ****************** . Tell us why you're the perfect fit for our Digital Marketing Manager role and how you can drive our mission forward.
Email Marketing Manager
Product Marketing Manager Job In Fort Lauderdale, FL
Department: Marketing
About the Role:
We're looking for a strategic and analytical Email Marketing Manager to drive customer engagement, retention, and revenue growth through optimized customer relationship management. In this role, you'll lead the strategy and execution of our email marketing initiatives, managing campaigns, customer segmentation, and lifecycle strategies. The ideal candidate has a passion for data-driven marketing, customer experience, and knows how to turn insights into actions that strengthen customer loyalty.
Key Responsibilities:
Build and optimize customer journeys to enhance engagement at every stage of the customer lifecycle.
Plan, execute, and analyze multi-channel CRM campaigns (email, SMS, etc.) to drive customer engagement and revenue growth.
Leverage data to identify customer trends, preferences, and behaviors; turn insights into actionable strategies.
Use advanced segmentation and personalization techniques to deliver targeted messaging and offers.
Develop and test new approaches to improve performance metrics such as open rates, click-through rates, and conversion rates.
Partner with Marketing, Product, Sales, and Data Analytics teams to align CRM initiatives with broader business objectives.
Qualifications:
Education: Bachelor's degree. Focus on Marketing, Business, or a related field preferred.
Experience: 3+ years of experience in CRM, email marketing, or related marketing roles.
Technical Skills: Proficiency in CRM platforms (e.g., Salesforce, HubSpot, or similar), email marketing tools, and analytics platforms (e.g., Google Analytics).
Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Project Management: Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously.
Communication: Strong written and verbal communication skills with an eye for detail.
Customer-Centric Mindset: Passion for understanding and enhancing the customer experience.
Why you should join
Opportunity to make a significant impact in a high-growth company.
Work alongside a dynamic, collaborative, and passionate team.
Competitive salary, benefits, and opportunities for professional growth.