Product marketing manager jobs in Modesto, CA - 131 jobs

Avathon, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world's industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence. Drive change and create a footprint. Learn more at: Avathon We are seeking a Senior Product Marketing Manager to join the Avathon team in Pleasanton, CA. As a solo individual contributor, you will play an essential role in defining the positioning, messaging, and go-to-market strategy for our industrial AI platform. Our technology optimizes critical assets, enhances worker health & safety, and orchestrates complex supply chain processes across industries such as energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining and transportation. You will be responsible for: Positioning & messaging: Collaborate with Product, Marketing and other colleagues to develop compelling messaging and value propositions that resonate with our target audiences. Market & competitive analysis: Conduct market research to understand industry trends, customer needs and competitive landscapes. Go-to-market strategy: Define and execute product marketing plans, ensuring successful launches and market adoption. Sales enablement: Create sales collateral, battle cards and training materials to empower the sales team. Content development: Support the production of case studies, whitepapers, analyst and media briefings, webinars and blog content that drive awareness, engagement and demand. Customer insights: Collaborate with customers and internal stakeholders to craft compelling success stories. Demand generation support: Partner with growth marketing teams to develop campaigns that drive lead generation and pipeline growth. Please have: Minimum 8-10+ years of experience in B2B SaaS product marketing, preferably in industrial AI, enterprise software or related fields. Domain knowledge in one or more of the following sectors: energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining, transportation (preferred), supply chain. Proven success in defining product positioning, messaging and GTM strategies. Experience working cross-functionally with product, sales, and marketing teams. Strong storytelling skills and the ability to translate complex technical concepts into clear, compelling narratives. Ability to work independently in a fast-paced environment, with a hands-on and strategic mindset. Pay Range: $140,000 - $160,000 base salary plus bonus. Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is not remote. Candidates must be based in the Bay Area and are expected to report to our Pleasanton office 4 days per week. Avathon is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. Avathon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you. #J-18808-Ljbffr

A leading SaaS company is seeking a Sr. Director of Product Marketing to lead the commercialization of new product offerings. This role requires 15+ years of experience in product management and marketing within an enterprise technology context. The candidate will orchestrate cross-functional teams to drive successful market launches and ensure alignment across various departments. A Bachelor's degree in a relevant field is required, with an MBA preferred. This position is based in California and offers a competitive salary range. #J-18808-Ljbffr

The Product Marketing Director is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product groups. This position regularly interacts with senior management and executives, and provides the overall product positioning, product strategy and direction, and communications objectives for the assigned products. The person will understand our customers' test challenges and will work closely with customers to define solutions to these challenges using products and technology. The person also sets market requirements, manages product roadmaps, project priorities and trade-offs as necessary, and resources allocation for those assigned products. The person also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customer's requirements and providing input to the account strategy. ESSENTIAL DUTIES AND RESPONSIBILITIES Create and publish Market Requirements Documents that clearly defines customer's needs and features/specs that differentiate products; Function as part of a cohesive team to include Product Marketing Managers and Engineering Managers in the product group to ensure that the assigned products give a competitive advantage; Develop business cases to support market and business development; Articulate customer use cases to support product solutions definition and development; Define Value Propositions to support the competitive positioning of the products and solutions in the market; Define value pricing propositions that support high margin contribution for the Company's products in the market; Develop target and key account positioning strategies in support of sales activities; Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis‑a‑vis critical extant and emergent competition; Lead the New Product Introduction (NPI) process to ensure that new products are developed per the PLC process. NPI includes beta testing, sales training, creating sales and product collateral, and insuring the go‑to‑market success of new product launches; Articulate SMART objectives to insure product and organizational success; Participate in strategic planning activities to include articulation of organic and inorganic growth opportunities; Train the sales/account teams regularly such that the knowledge of the market and products & solutions are transferred to the teams as part of NPI; Cross‑functional engagement with sales, applications engineering, NPI engineering, R&D, manufacturing, finance and corporate communications as part of NPI. Interface with customer to define device testing requirements that drives product roadmaps for long‑term revenue growth. Use negotiation skills to close gaps between customer requirements and factory capabilities Prepare and deliver technical presentations explaining products or services to customers and prospective customers. Requirements: Bachelor's degree in Electrical Engineering, Mechanical Engineering, Physics, or other technical degree, Master's degree preferred. 8+ years experience in applications, marketing, product development, or general management that involved leading and mentoring others. 8+ years experience in a customer or supplier facing role in the semi‑conductor industry. Must have solid knowledge of the semiconductor manufacturing and test process. Knowledge of the semiconductor RF market is strongly preferred. Excellent verbal and written communication skills in English. Strong business acumen and demonstrated ability to drive revenue growth through technical engagements. Strong presentation and communication skills, including both small group and large audiences. Need to be comfortable speaking to a group and engaging in problem solving dialogue with occasionally distressed customers or partners. Demonstrated success in team environments where outcomes are influence‑based. Cross‑disciplinary technical breadth and depth necessary to explain and negotiate details of product functionality and performance with customers. Familiarity with general wafer sort testing for both memory and logic IC. Knowledge of ATE systems is desired. Must have the ability to travel for business as much as 50% of the time both domestically and internationally to customer sites, subsidiary offices, and appropriate sales or marketing events. #J-18808-Ljbffr

Product Manager Ads Measurement Pleasanton CA - Hybrid Long-Term Contract Main Responsibilities: Partner with engineering and technical design teams to launch products that meet the needs of both advertisers and internal cross-functional teams. Write clear product requirements. Prioritise the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement. Analyze industry trends and industry standards, conduct competitive analysis, and identify opportunities in advertising technology and retail media Navigate and solve problems within a complex matrix environment. Collaborate with cross-functional teams to bring products to market and increase adoption Be an expert on the methodologies of measurement suite (Search attribution, Incrementality measurement) and communicate impact of new launches or changes to data/methodology effectively What we are searching for: Minimum of 5 years of experience in product management, leading ad-supported media experiences within the tech, retail, entertainment, or social media industries. Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science Expert understanding of advertising measurement - standard media metrics, statistical models, attribution, incrementality. Familiarity with machine learning, predictive analytics and optimization is a plus. Analytical and wired to consume large amounts of data and insights. Strong communication, storytelling, and presentation skills. Bachelor's degree in Engineering, Marketing, or a related field

A healthcare organization in Pleasanton, CA seeks a Marketing Manager to direct daily marketing operations and develop comprehensive marketing initiatives. Candidates must hold a Bachelor's degree in Marketing or a related field with at least three years of experience in health care marketing management, ideally in hospice care. Excellent communication and negotiation skills are essential. This role offers a competitive salary ranging from $100,000 to $150,000 per year, with the potential for commission. #J-18808-Ljbffr

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace (**************************************************************************** UpdateUrns=urn%3Ali%3Aactivity%3A**********048001024) **Your role at Clorox:** Clorox is seeking a Marketing Manager to join the Amazon team. In this role, you will partner with the field sales team, cross-functional teams, agency partners, business units, and Amazon to build and execute marketing plans and campaigns that drive sales and build share on the Amazon platform. **In this role, you will:** + Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>$30M) that deliver against sales, share, and spend efficiency targets. + Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans. + Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns. + Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners' databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights. + Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge. + Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams. + Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans. + Develop deep knowledge base on brands' business strategy, performance, category dynamics, objectives, opportunities for growth, and risks. + Mine external digital best practices & incorporate into strategy and plans. + Create learning plans to improve campaign performance and optimize media strategies and spend. **What we look for:** + Bachelor's degree in related field + 8 plus years' experience in retail, media, and/or brand marketing for consumer brands + Eligibility timing may be accelerated for candidates with previous media and/or Amazon experience + Strong collaboration skills to work with other functions, agencies, and outside partners + Highly versed in data analytics and developing insights + Strong communication and presentation skills + Ability to build relationships with senior leaders and manage media agency (AOR) + Proactive; influential; able to build and implement plans independently + Strategic and creative thinking balanced with strong business acumen + Thinks big picture + Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables **Workplace type:** Hybrid: This individual will work 3 days a week in office and 2 days from home. Remote work is also a possibility if you do not live within a commutable distance to a Clorox office. **Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.** Learn more (********************************************************************************************************* **.** **[U.S.]Additional Information:** At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. -Zone A: $128,000 - $252,200 -Zone B: $117,400 - $231,200 -Zone C: $106,700 - $210,200 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes. **Who we are.** We champion people to be well and thrive every single day. We're proud to be in every corner of homes, schools, and offices-making daily life simpler and easier through our beloved brands. Working with us, you'll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what's possible and work with purpose to make a difference in the world. **This is the place where doing the right thing matters.** Doing the right thing is the compass that guides every decision we make-and we're proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo. **Our commitment to diversity, inclusion, and equal employment opportunity.** We seek out and celebrate diverse backgrounds and experiences. We're always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (*********************************************** . The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more to Know Your Rights (*********************************************************************************************** . Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at ***************** . Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses. The Clorox Company and its subsidiaries are an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer.

10x Genomics is seeking a Staff Marketing Analytics Manager to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution. You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights & Analytics team in Commercial Organization. What you will be doing: Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes. Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure. Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend. Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels. Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities. Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates. Design and analyze A/B tests to improve campaign performance and user experience. Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights. Improve data accuracy, reporting processes, and analytics workflows across the marketing organization. Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns. Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives. Minimum Requirements: Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field 6+ years of experience in marketing analytics, data science, or a related field, with a proven track record of driving measurable impact. Expert-level proficiency in SQL and either Python or R for data manipulation and statistical analysis. Strong understanding of statistical modeling, marketing attribution, and predictive analytics. Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics). Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo). Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders. Excellent communication, collaboration, and project management skills. Preferred Qualifications: Advanced degree preferred Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization. This is a high-impact role that will directly influence marketing strategy and business growth through data-driven insights. Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one's skills, qualifications, and experience. At 10x, base pay is also just one component of the Company's total compensation package. This role is also eligible for 10x's equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company's total compensation package. Pay Range$186,500-$252,300 USD About 10x Genomics At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience. Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference. Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law. 10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.

Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit *************** and follow Anritsu on Facebook, LinkedIn, Twitter, and YouTube. Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.” Come find out what Anritsu has to offer you! This role is for a product manager with experience in the RF communication market and a proven track record of defining and launching profitable new products to market that drive revenue growth. As a Product Manager based in Morgan Hill, CA you will have responsibility for product managing existing products and defining new products in markets for General Purpose usage. This will be achieved by developing a deep understanding of our markets and using this insight to define and propose product roadmaps and new products. Key Responsibilities include: Creation and maintenance of business development plans for each product line. Track global market trends. Regular contact with key customers in domestic and international markets. Define: product, price, promotion, positioning strategy, development, and implementation. Create product definitions, product requirement documents, new product introduction, product ramp-up, maintenance, obsolescence. Development and delivery of sales tools including data sheets, brochures, advertising, web content, sales training, customer training, demo procedures, competitive analyses, and applications notes. Monitor competitive activities and propose counter measures. Reporting to the Marketing Manager based in Morgan Hill. Willing to travel and learn new technologies and applications. Requirements: Holds technical or engineering degree or equivalent experience. Knowledge of cellular radio layer or similar RF technologies Should have strong RF and microwave fundamentals. Should have at least 3-4 years of experience in operating Test and measurement equipment like Spectrum Analyzer, Vector Network analyzer, Power meters/sensors etc., and related measurements Supplementary marketing qualifications such as MBA is highly desirable. In order to be successful in this role, the following competencies and behavior skills are required: Experienced and comfortable interacting with C level staff within global companies. Articulate and able to express themselves clearly and concisely using presentations or in open conversation. Makes decision based on validated customer and sales channel input. Sets own priorities based on objectives and manages own time effectively. Builds strong relationships with regional sales managers and sales engineers. Works effectively with engineering teams and can articulate marketing requirements clearly. Willing to travel for up to 30% of the time, including travel in own time. Why work at Anritsu? Please visit us on Comparably to see what our employees love about working here!

About Us: How many companies can say they've been in business for over 177 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! Location/Region: This position is located in Dublin, CA What's the role? The Product Manager will be supporting efforts in global business planning, product development and lifecycle management of product releases, updates, or upgrades, with the goal of achieving Business Sector strategic objectives, planned revenue and profit targets. The Product Manager is expected to support the activities surrounding the product, including regular strategy updates, product development planning and implementation, product positioning and lifecycle management. The Product Manager may either lead a product, or partner with a more senior product manager to support the development of the long-term product strategy to achieve Business Sector goals. Sound Interesting? Here's what you'll do: Work closely with R&D Program Managers and technical staff to shepherd product enhancement and/or new product development process. Represent the customer (clinicians, manufacturing, service, and sales) in project teams. Provide use cases, customer needs, product requirements and market demands to support the product development process. Support global launch for new products, next generation products, and product enhancements including: Pricing, distribution and positioning strategy for assigned products, content for launch messaging, sales training materials, promotional campaign and point of sale collateral materials. Monitor performance trends. Gather market data from all sales organizations and customers worldwide to accurately estimate demand and propose sales targets. Participate in defining and specifying new products and business models through development of business plans, marketing plans, launch plans, etc. Transfer information in form of launch plans, marketing, positioning to product marketing team. Do you qualify? BS , Engineering, Marketing or Business Administration Four (4) years marketing or sales, preferably at a medical device company 3-years' minimum experience in product management/development required Experience and knowledge of the retinal imaging market is preferred Excellent oral presentation and written communications skills Experienced knowledge of spreadsheet financial analysis, word processing and presentation software. Good analytical and communication skills with the ability to work cross-functionally. We have amazing benefits to support you as an employee at ZEISS! Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay The list goes on! The annual pay range for this position is $132,000 - $165,000. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for sales commissions offering an exciting opportunity for earning additional rewards through a monthly commission structure. We believe in rewarding hard work and dedication, allowing you to maximize your earnings based on your achievements. ZEISS is an EEO/AA/M/F/Disabled Veteran Employer Your ZEISS Recruiting Team: Jo Anne Mittelman Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Your Role The Installation and Billing team provides support to over 3.5M members and collects 14.5B annually across 9 lines of business to ensure accurate and timely management of enrollment and premium billing. The Product Manager, Principal will report to the Director of Program and Project Management. In this role you will be setting the strategy for 4 products within the operations portfolio, leading the product owners and business analysts to drive improvements to our enrollment systems and technology that support cost savings, process efficiencies, compliance and incident reduction. Your Knowledge and Experience Requires a bachelor's degree (MBA preferred) or equivalent experience. Requires 10 years of experience in Product Management, Business Strategy Leadership, Management Consulting, or Entrepreneurship. Requires Scaled Agile (SAFe) Framework certification(s): SAFe Agilist, Program Consultant (SPC), or Product Owner/Product Manager (PO/PM) or Agile Product Management (APM). Your Work In this role, you will: Define the product strategy, vision, and roadmaps to align strategy to BSC's strategic themes and business outcomes. Define and prioritize solutions and capabilities required to meet customer needs in alignment with BSC's strategy, business goals, Objectives Key Results (OKRs), investment criteria and the strategy to execution process. Identify and define internal and/or external customer needs for a given BSC operational value-stream aligned Agile Product. Manage and plan the product features through the product development lifecycle and value stream. Conduct and apply primary and secondary market research to understand end-user needs to inform overall product strategy and design to maximize the delivery of value to the enterprise and customers/end users. Lead through change and develop strong partnerships and processes with Stellarus for effective product management. Drive priority, root cause analysis and resolution to incidents. Leads, directs and reviews the work of team members to accomplish operational plans and results within schedule and budget.

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health. We are seeking a detail-oriented, highly organized, and proactive Brand Marketing Manager to oversee creative project management and ensure seamless execution of marketing and brand initiatives. This individual will serve as the operational backbone of our marketing organization-coordinating timelines, approvals, and cross-functional communication to ensure projects are completed efficiently, accurately, and on brand. This is an exciting opportunity to join a fast-paced, mission-driven medical device company with a groundbreaking product and growing commercial presence. The ideal candidate will be an exceptional communicator, a strong collaborator, and a natural organizer who thrives on bringing structure and clarity to complex projects. ***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 2-3 days per week.*** Responsibilities: Project & Process Management Own the full creative project management process, from initial brief submission through final material distribution Develop and maintain project life cycles, ensuring milestones are clear, timelines are met, and deliverables are completed accurately Manage creative agency partnerships to ensure that Noctrix has a robust pool of talent to complete all projects in a timely fashion with best-in-class materials Coordinate with all cross-functional teams-including marketing, agency partners, creative, regulatory, clinical, and commercial-to drive accountability and ensure projects stay on track Maintain project trackers, timelines, and documentation to provide transparency and visibility across teams Distribute approved materials to the necessary stakeholders along with additional information and requirements to ensure all materials are compliant and ready for distribution (print, digital, video, etc.) Brand Oversight & Compliance Work closely with creative and brand counterparts to ensure all materials are consistent with brand guidelines and visual standards Manage the review and approval process to ensure all creative assets meet regulatory and compliance requirements Organize and maintain all project materials, ensuring accurate documentation and easy access to finalized, approved assets Continuous Improvement & Strategic Support Participate in identifying new initiatives and process improvements to enhance project efficiency and creative output Partner with leadership to maintain project prioritization, ensuring resources are aligned to high-impact initiatives Communicate project updates, timelines, and resource needs to all stakeholders Support broader marketing project management needs as the organization grows and new priorities emerge Requirements: 3+ years of experience in marketing project management, brand operations, or a similar role Bachelor's degree in Marketing, Communications, or a related field Proven experience managing complex, cross-functional marketing or creative projects Strong organizational and communication skills with exceptional attention to detail Experience working within regulated industries such as medical device, biotech, or healthcare preferred Proficiency in project management tools (e.g., Trello, Planner, Asana, Monday.com, Wrike, or equivalent) Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment Collaborative mindset and an ability to work effectively with creative, marketing, and commercial teams Compensation: Base Pay: $100,000 to $135,000 per year + bonus + stock options

Are you energetic, outgoing, and ready to launch a career in event management, marketing, and brand promotions? We are a fast-growing marketing and promotions firm seeking a motivated Junior Event Manager to join our team. This entry-level role provides paid training, hands-on experience, and clear opportunities for advancement in a fast-paced, team-oriented environment. As a Junior Event Manager, you will support live events, promotional campaigns, and community engagement initiatives, gaining practical skills in event coordination, marketing, and brand activation. Key Responsibilities Assist with event planning, setup, and breakdown to ensure seamless operations Support team supervision, coordinating staff and volunteers during events Engage attendees to enhance their experience and communicate brand messages Distribute promotional materials to drive engagement and brand awareness Monitor event activities and resolve issues in real-time Collaborate on developing and executing marketing and promotional strategies Who You Are Outgoing, people-focused, and eager to learn Strong communication and interpersonal skills Organized, detail-oriented, and able to multitask in a fast-paced environment Flexible availability, including evenings and weekends Passionate about event management, marketing, and brand promotions Preferred (Not Required): Experience in events, marketing, retail, or customer service Degree in Event Management, Marketing, or related fields What We Offer Paid training and hands-on experience in event management and promotions Exposure to a variety of clients, industries, and event types Clear career growth and leadership development opportunities Collaborative, high-energy, team-oriented work environment Mentorship to develop practical skills and long-term career pathways Kick-Start Your Career in Event Management & Marketing If you're motivated, people-oriented, and ready to grow, apply today to become a Junior Event Manager - Marketing & Community Engagement. Gain the skills, experience, and mentorship to thrive in a dynamic and rewarding industry.

We are seeking an experienced and visionary Senior Manager, Customer Marketing with expertise in customer lifecycle and experience marketing. In this role, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates our successful clients and drives advocacy, engagement, retention and long-term client value. You will serve as a strategic partner to marketing, sales, product and customer success, ensuring alignment on customer-centric initiatives that support our growth objectives. Leveraging data-driven insights and innovative tools, you will own the customer marketing vision and cultivate a thriving community of advocates who amplify our brand. Key Responsibilities: Customer Marketing Strategy & Vision Develop and execute a comprehensive customer marketing strategy aligned with overall business goals, focusing on advocacy, retention, and growth. Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies. Champion a customer-first mindset across the organization, embedding customer experience into all marketing programs. Advocacy & Community Building Elevate successful customers through storytelling, case studies, testimonials, and reference programs. Build and nurture a customer advocacy community that drives engagement, brand amplification and peer-to-peer influence. Partner with customer success to identify and activate advocates at a scale. Lifecycle Engagement & Retention Design integrated programs that support the full customer journey-from onboarding to renewal and expansion. Drive adoption and deepen engagement through personalized campaigns across digital, event and community channels. Implement retention strategies that reduce churn and maximize customer lifetime value. Insights & Measurement Use customer data, feedback and analytics to inform strategy and optimize program effectiveness. Establish KPIs and track performance across advocacy, engagement, retention and expansion metrics. Provide regular reporting and insights to leadership on customer marketing impact. Cross-Functional Partnership Act as a strategic partner to campaigns, regional marketing, sales, product and customer success teams. Ensure alignment on customer-centric initiatives that drive growth and elevate the customer experience. Enable customer-facing teams with tools, resources, and campaigns that enhance customer relationships. Qualifications 10-12 years of experience in customer marketing, lifecycle marketing, or related roles, with a proven track record of driving customer advocacy, retention and growth. Strong background in developing integrated customer experience strategies across multiple channels. Expertise in customer journey mapping, advocacy programs and community building. Excellent communication, storytelling and relationship-building skills. Proficiency with marketing automation, CRM and analytics platforms. Ability to influence and collaborate across executive and cross-functional stakeholders.

**Your work days are brighter here.**We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.**About the Team**The Adaptive Planning Growth Marketing team drives demand, pipeline, and revenue impact through a full-funnel growth approach, including demand generation, lifecycle marketing, events, and field marketing. The team partners closely with Product Marketing, Sales, RevOps, and the extended Marketing teams to engage the right customers, at the right time, with the right message. The team operates with a builder's mindset: experimental, analytical, and outcomes-driven. We value speed, learning, and ownership, while maintaining the rigor required to scale within an enterprise environment.**About the Role**Workday Adaptive Planning is seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, drive customer expansion efforts, and improve funnel efficiency across global markets. While largely focused on top-of-funnel new lead acquisition, this leader also must be experienced and comfortable with mid-funnel and post-sale campaign tactics and strategies.This is a senior role that partners closely with Sales, Product Marketing, RevOps, the extended Marketing organization, and more to translate business priorities into measurable growth outcomes. This role also oversees lifecycle and field marketing, ensuring cohesive engagement from first touch through opportunity creation and acceleration, and translating global strategy into regionally relevant programs that support sales priorities.**About You****What You'll Do**This leader needs to be a growth-minded marketer who blends the discipline and scale of enterprise SaaS with the creativity, speed, and scrappiness of a high-growth startup. You know how to build demand engines that perform in complex, sales-led environments - and you're equally comfortable rolling up your sleeves to test, learn, and iterate when the path forward isn't obvious.* Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs* Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels* Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets.* Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity.* Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO* Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey.* Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility.* Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs.* Build, develop, and lead a high-performing, entrepreneurial growth marketing team.**Basic Qualifications:*** 12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations* Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment.* Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output* An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives* Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more* Experience building, leading, and scaling high-performing marketing teams* Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization* Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics* Experience partnering closely with Sales, RevOps, and Product Marketing teams* Comfort managing up and reporting out to senior executives outside of Marketing**Other Qualifications:*** Familiarity with multi-product or platform organizations preferred* Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm* Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact* Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale* Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum**Workday Pay Transparency Statement**The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please .Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $200,800 USD - $301,200 USDAdditional US Location(s) Base Pay Range: $173,300 USD - $301,200 USD**Our Approach to Flexible Work**With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply **spend at least half (50%) of our time each quarter in the office or in the field** with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote #J-18808-Ljbffr

Job Details Salary Range: $100,000.00 - $150,000.00 Base+Commission/month Directs daily marketing operations, providing oversight of the establishment and implementation of marketing initiatives for assigned territory. Assures understanding and adheres to all laws, statutes and regulations regarding anti‑kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials. Ensures maximum third‑party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Administrator in establishing organization volume projections in the annual budget and allocating resources, monitoring allocation according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Negotiates service pricing with insurance case managers and other payers within established financial and credit parameters. Builds and monitors community, customer, payer and patient perceptions of Prime Care Hospice as a high quality provider of services. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of Prime Care Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Prime Care Hospice. Monitors and reports cost effectiveness of marketing efforts. The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description. Qualifications Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred. At least three (3) years' experience in health care marketing management, preferably in hospice care operations. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communication, negotiation, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. #J-18808-Ljbffr

A leading recruiting firm is seeking a Product Marketing Director responsible for global marketing activities related to probe card products. This role involves defining product strategy, managing product roadmaps, and ensuring new product success through collaboration with account teams and customers. The ideal candidate will have extensive experience in the semiconductor industry, strong communication skills, and the ability to travel up to 50% domestically and internationally. #J-18808-Ljbffr

The Director of Digital Marketing is at the center of 10x Genomics' digital marketing engine, delivering measurable business impact and innovating across channels to ensure leadership in scientific markets. This position reports to the Vice President of Integrated Marketing Communications as is responsible for the planning, execution, and optimization of all digital marketing initiatives-including the website, SEO, SEM/paid media, email campaigns, webinars, and digital advertising. This strategic yet hands-on leader is accountable for driving measurable growth, exceptional digital engagement, and seamless user experiences that support product launches, demand generation, and brand building. What you will be doing: Digital Channel Strategy & Management Develop and own the digital marketing strategy, aligning with campaign objectives and business goals. Oversee and optimize the 10x Genomics website-including content updates, landing pages, conversion paths, and ongoing user experience improvements-partnering with Creative and Content teams. Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking to maximize organic discovery and site rankings. Own SEM and paid advertising campaigns (Google Ads, LinkedIn, retargeting, and other platforms), from campaign design and budget allocation to continuous performance optimization. Email & Webinar Campaigns Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel. Develop audience segments, A/B test copy and creative, oversee template management, and report on email engagement and conversion metrics. Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact. Paid Media & Digital Campaigns Launch and manage digital advertising across search, social, and relevant digital channels to drive awareness, consideration, and conversion. Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns are on message, on brand, and optimized for all funnel stages. Monitor channel and ad performance daily, making rapid adjustments to optimize cost per lead/acquisition and maximize campaign ROI. Cross-Functional Collaboration & Optimization Serve as the digital SME on integrated campaign teams; advise on digital best practices, channel selection, and performance forecasting. Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.). Stay current on life science/technology marketing trends, new digital tools, MarTech advances, and changing platform policies. Compliance, Quality, and Innovation Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines. Champion a culture of continuous improvement, testing, and innovation-bringing new ideas, tools, and tactics to maintain digital leadership in the field. Skills & Competencies Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social. Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology. Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results. Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding. Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows. Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns. High attention to detail, solution-oriented, and data-driven. Excellent collaboration and communication skills-comfortable interfacing with technical, creative, and business stakeholders. Minimum Qualifications 7 years in digital marketing roles spanning web, SEO/SEM, digital ads, email, webinars/events 2 years of experience in a team or project leadership capacity. Bachelor's degree in Marketing, Digital Media, Life Sciences, or related field Preferred Skills/Qualifications B2B life sciences or technology strongly preferred Master's degree a plus Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus Local to the San Francisco Bay Area or willing to relocate preferred ***Remote candidates will be considered*** Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one's skills, qualifications, and experience. At 10x, base pay is also just one component of the Company's total compensation package. This role is also eligible for 10x's equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company's total compensation package. Pay Range$215,600-$291,600 USD About 10x Genomics At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience. Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference. Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law. 10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.

Job Description Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health. We are seeking a detail-oriented, highly organized, and proactive Brand Marketing Manager to oversee creative project management and ensure seamless execution of marketing and brand initiatives. This individual will serve as the operational backbone of our marketing organization-coordinating timelines, approvals, and cross-functional communication to ensure projects are completed efficiently, accurately, and on brand. This is an exciting opportunity to join a fast-paced, mission-driven medical device company with a groundbreaking product and growing commercial presence. The ideal candidate will be an exceptional communicator, a strong collaborator, and a natural organizer who thrives on bringing structure and clarity to complex projects. ***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 2-3 days per week.*** Responsibilities: Project & Process Management Own the full creative project management process, from initial brief submission through final material distribution Develop and maintain project life cycles, ensuring milestones are clear, timelines are met, and deliverables are completed accurately Manage creative agency partnerships to ensure that Noctrix has a robust pool of talent to complete all projects in a timely fashion with best-in-class materials Coordinate with all cross-functional teams-including marketing, agency partners, creative, regulatory, clinical, and commercial-to drive accountability and ensure projects stay on track Maintain project trackers, timelines, and documentation to provide transparency and visibility across teams Distribute approved materials to the necessary stakeholders along with additional information and requirements to ensure all materials are compliant and ready for distribution (print, digital, video, etc.) Brand Oversight & Compliance Work closely with creative and brand counterparts to ensure all materials are consistent with brand guidelines and visual standards Manage the review and approval process to ensure all creative assets meet regulatory and compliance requirements Organize and maintain all project materials, ensuring accurate documentation and easy access to finalized, approved assets Continuous Improvement & Strategic Support Participate in identifying new initiatives and process improvements to enhance project efficiency and creative output Partner with leadership to maintain project prioritization, ensuring resources are aligned to high-impact initiatives Communicate project updates, timelines, and resource needs to all stakeholders Support broader marketing project management needs as the organization grows and new priorities emerge Requirements: 3+ years of experience in marketing project management, brand operations, or a similar role Bachelor's degree in Marketing, Communications, or a related field Proven experience managing complex, cross-functional marketing or creative projects Strong organizational and communication skills with exceptional attention to detail Experience working within regulated industries such as medical device, biotech, or healthcare preferred Proficiency in project management tools (e.g., Trello, Planner, Asana, Monday.com, Wrike, or equivalent) Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment Collaborative mindset and an ability to work effectively with creative, marketing, and commercial teams Compensation: Base Pay: $100,000 to $135,000 per year + bonus + stock options

About Us: How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long-term plan to sustain the product life cycle. Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross-functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. Sound Interesting? Here's what you'll do: Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility Plan and manage the customer segment marketing budget. Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective. Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation. Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan. Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research. Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch-book creation and webinars/workshops based on local needs. Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements. Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs. Provides Field Sales with updates on product services, and market changes. Be a resource to Field Sales and respond to point of sales questions and requests. Participate in Monthly/Quarterly Sales Forecasting meetings. Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings. Provide local customer support. Consult with customers to identify potential marketing needs, to support product adoption and effectiveness. Work with trade media to provide product specific information to assist with articles. Collaborate with customers on landmark events, articles and studies supporting market development needs. Support regional/local trade-show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives. Direct customer inquiries into appropriate resources. Be a resource to support Regulatory activities as necessary. Manage, lead, coach and develop people. Lead cross functional teams to achieve digital excellence in customer communications. Do you qualify? BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred. Product launch experience is required. Five + (5) years' marketing experience, preferably at a medical device/optical device company. Knowledge and experience in market analysis. Excellent oral presentation and written communications skills. Good analytical skills and experienced in spreadsheet financial analysis. Management skills and proven ability to work cross-functionally. Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy. Willing to travel over weekends and holidays, U.S. and international travel (30%). Ability to work in a multi-cultural business environment, foreign language skills are desirable. Ability to lift and move products (up to 25 lbs). The annual national US pay range for this position is $127,300 - $159,100. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus. We have amazing benefits to support you as an employee at ZEISS! Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay The list goes on! Your ZEISS Recruiting Team: Lindsay Walker Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).