Marketing Manager III
Product Marketing Manager Job 19 miles from Plano
Manage Paid Media plans for client's Marketplace Marketing team
Manage and communicate paid media deadlines to stakeholders
Work with and manage all paid media campaigns within WorkFront and with our agency of record
Provide monthly reporting to stakeholder on campaign performance
Provide bi-weekly updates to team on paid media performance
Compile, analyze, and present performance metrics, identifying opportunities to enhance paid media campaigns and improve performance
Manage agency relationships to drive channel and campaign optimizations.
Work with central paid media team to ensure client's Marketplace paid is compiling with all program standardizations and updates
Required Skills:
Paid Advertising - 2 - 4 Years
Paid Marketing - 2 - 4 Years
Paid Social - 2 - 4 Years
Skills:
Paid Media Strategist (Nice to have): 4 - 6 Years
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ************************
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter's Details:
Name: Zeeshan
Email: **********************************
Internal ID: 25-33065
Product Manager/Sr Product Manager Global Commercial Marketing- Surgical Med Device
Product Marketing Manager Job 19 miles from Plano
To view a short video about this opportunity: ******************* TYrAQ9Z4o
Successful, Growing Small Company. Multiple Launches.
A growing med device company is expanding and adding a commercial product marketing role to their team. They have 1,000+ employees and provide products used in surgical procedures in 100+ countries. Their product portfolio treats life threatening chronic conditions and includes an exciting mix of organically developed products and acquisitions. In the last 6 months they've launched a product, announced the first patient enrolled in a new indication and acquired two disruptive products. They are growing and are expanding their marketing team, including adding a newly created commercial marketing role.
In this role you'll interact with leadership daily and work broadly, no two days will be the same. You'll report into the Director of Marketing, an experienced developer of people who has successfully launched multiple med device products. If you're looking to join a growing company and get in at the ground level, this is a good fit for you. The growth and career development are strong, this is your chance to become part of a high-growth/high-potential company.
The Opportunity:
In this newly created Product Manager/Sr Product Manager role, you will develop marketing strategies and programs to drive adoption with a global commercial marketing focus. You'll develop pricing strategies, branding, positioning and messaging as well as creating collateral materials. You'll develop KOLs and educate customers and the sales team on the portfolio's benefits and features. You will gather commercial data and competitive intelligence for the segment.
Strong presentation skills and executive presence are a must for this position, you will be routinely presenting to executive leadership. The team is small and there's much to define. If you enjoy building marketing programs with a broad influence, this role might be a good fit for you. The role can be levelled at the Product Manager or Senior Product Manager level depending on experience.
You will partner closely with leadership as you consider how to best support the rapidly growing commercial footprint. You'll work in cross-functional teams with marketing, sales, medical affairs, regulatory and other departments.
Qualifications:
3+ years for Product Manager/6+ years for Sr Product Manager commercial marketing experience in the med device industry
Experience working with physician surgeon customers
Downstream commercial marketing experience, global experience is a plus
Strong leadership skills and the desire to work in a small, fast-paced environment
A bachelor's degree or better in a scientific discipline
This position will be based in the Dallas, TX, area. They do work onsite, so you will need to already live or relocate to the DFW area. There is relocation assistance available.
Their compensation package includes an attractive base salary and annual target bonus.
If your background meets these qualifications and you'd like to learn more, please apply today.
Product Marketing Manager
Product Marketing Manager Job 19 miles from Plano
Cortwo is on a mission to revolutionize the internet. Backed by strong funding and led by industry veterans, we're building the first-ever secure global network-changing the way the world connects. Based in Dallas, TX, our high-energy, in-office culture fosters innovation, collaboration, and big thinking. If you are ready to be part of a game-changing team, apply today and let's build the future together.
We are seeking Cortwo's first Product Marketing Manager who will define how our innovative product is positioned, understood, and embraced in the market. You will master the intricacies of our technology, distill its value, and craft compelling narratives that resonate with diverse audiences across organizations.
This position is on-site in Dallas, TX.
Key Responsibilities
Master Product Knowledge: Deeply understand the technical and functional aspects of our network, including trust-based identification factors and the admin management tools, to communicate their value persuasively and accurately.
Build communities: Create both a community of developers who want to build on the Cortwo platform, and segment groups of Cortwo enthusiasts in different verticals.
Launch from 0 to 1: Craft launch campaigns to support product acceptance and generate market demand.
Drive Value Perception: Develop innovative strategies to enhance product value perception through targeted messaging, pricing frameworks, and education initiatives tailored to customer needs.
Tailored Persona Strategies: Research and refine key buyer and user personas, delivering targeted, impactful messaging that drives engagement with decision-makers and influencers across organizations.
Execute Market Strategies: Design and implement dynamic marketing plans, including go-to-market strategies, product launch campaigns, and ongoing engagement tactics to accelerate product adoption.
Collaborate Cross-Functionally: Partner with product development, sales, and customer success teams to ensure cohesive messaging and alignment with product evolution and feedback loops.
Analyze and Optimize: Establish performance metrics, analyze results, and refine strategies based on data-driven insights to maximize marketing impact.
Perform other related duties to support team objectives and evolving responsibilities as assigned.
Qualifications
Proven Track Record: Successful history of building or scaling a product marketing function in a fast-paced startup environment, with tangible results.
Technical Savvy: Strong understanding of network technologies, security protocols, or identity management to effectively translate technical value into customer benefits.
Strategic Vision: Demonstrated ability to align marketing strategies with overarching business objectives while anticipating market trends.
Compelling Communicator: Skilled in simplifying complex technologies and creating narratives that resonate across technical and non-technical audiences.
Data-Driven Marketer: Adept at using metrics and analytics to inform and refine marketing strategies for maximum impact.
Team Builder: Experienced in leading and mentoring marketing teams to achieve ambitious goals while fostering a culture of collaboration and innovation.
Education and Experience
Strong preference for a top-tier educational background with an advanced degree.
At least 7 years in similar roles with ownership and leadership experience and a strong professional progression track record.
Benefits & Perks
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) plan with company match.
Flexible paid time off.
* We welcome applications from all qualified candidates who are authorized to work in the U.S. However, we are unable to provide visa sponsorship at this time. *
Cortwo Corp. is an equal opportunity employer. Cortwo complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. No phone calls or agencies please.
Alliances Manager
Product Marketing Manager Job 19 miles from Plano
Preferred Location : Dallas , TX/New jersey
The alliances team is looking for a candidate to drive the Strategic Partner engagement for US. The individual should have a strong and proven sales background with a strong consultative and solution selling approach. The individual should have the ability to grasp multiple technologies to be able to identify and drive business in the territory.
ROLES & RESPONSIBILITIES
Own the relationship with chosen set of Partners in the region (Eg: - Nutanix / Pure Storage / NetApp / Commvault / Lenovo etc )
Coordinate with Central Alliances team and implement individual partner GTM in the region.
Responsible for pipeline tracking and forecasting business for the territory.
Understand HCL's Services offerings and translate the same to the field sales team.
Work closely with field sales team to facilitate account interlocks to drive business and mine accounts for incremental business.
Drive regular Executive alignment between HCL leaders (VP and above) and partner leaders to build business momentum.
Facilitate Technology enablement via workshops / webinars / update sessions etc for HCL teams.
Manage MDF/BDF along with the marketing team.
QUALIFICATION & TECHNICAL KNOWLEDGE
8+ Years of experience in Sales / Marketing / Alliance Management from OEM/SI/Re-seller background.
IT Infrastructure domain knowledge.
DESIRED SKILLS
Proven sales track record with consultative selling mindset
Team Player
Self-Starter
Strong relationship management.
Excellent presentation and comm
Marketing Manager
Product Marketing Manager Job In Plano, TX
The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve Olivia Clarke's goals and objectives.
Primary Responsibilities
Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
Execute sales center fabrication, ordering, and programming
Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
Manage projects and deadlines with vendors and internal marketing team via Monday.com project management system
Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
Manage communications/public relations to ensure all communications are aligned with brand and corporate standards
Work closely with Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
Enforce strict adherence to brand standards and guidelines across all internal and external partners
Qualifications
Bachelor's degree or equivalent experience
3+ years' experience in marketing
Ability to multi-task
Strong verbal, written, and organizational skills
Technical Product Marketing Manager
Product Marketing Manager Job In Plano, TX
Tech Product Marketing Manager
Dexian is a Talent + Technology Solutions company, dedicated to driving transformative outcomes through innovative workforce and IT solutions. We believe in Black Sky Thinking-an approach that pushes beyond conventional methods to unlock new possibilities. As a Guiding Light in the industry, we illuminate pathways for clients and talent, delivering seamless, frictionless experiences that set us apart.
About the Role
We're looking for a Tech Product Marketing Manager to help shape and execute our marketing strategy for technology solutions. This role will be key in positioning our technology solutions, crafting compelling messaging, and enabling sales teams with the insights and materials needed to drive engagement and revenue. Reporting to the Director of B2B Marketing, this role requires a blend of strategic thinking, creative storytelling, and hands-on execution.
Key Responsibilities
Develop and execute go-to-market strategies for our technology solutions, ensuring alignment with brand messaging and business objectives.
Create compelling product positioning, messaging, and value propositions that differentiate Dexian's offerings in the market.
Partner with sales teams to develop sales enablement materials, including pitch decks, case studies, whitepapers, and competitive insights.
Collaborate with internal stakeholders to build content strategies that drive awareness, engagement, and lead generation.
Conduct market research and competitive analysis to identify industry trends and customer needs, translating insights into actionable strategies.
Support demand generation campaigns by providing messaging guidance, content development, and campaign execution support.
Track and measure the effectiveness of marketing initiatives, optimizing based on data-driven insights.
Qualifications & Experience
3+ years of experience in product marketing and sales enablement within a technology, IT solutions environment.
Strong understanding of go-to-market strategies, brand positioning, and sales enablement best practices.
Experience developing marketing content, messaging frameworks, and customer-facing collateral.
Ability to translate complex technology solutions into clear, compelling narratives.
Excellent collaboration and communication skills, with experience working cross-functionally with sales, product, and marketing teams.
Proficiency in content management systems, marketing automation tools, and analytics platforms is a plus.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
Marketing Manager
Product Marketing Manager Job 19 miles from Plano
Job Description: Marketing Manager
Company: Huffines Communities
*
About Us:
Huffines Communities is a leader in master-planned community development, creating vibrant neighborhoods across North Texas. With over 10,000+ new home lots across four active and three pre-development communities, we are dedicated to delivering exceptional experiences for residents and builder partners alike.
Position Overview:
The Marketing Manager is a hands-on role focused on the execution of marketing initiatives to drive brand awareness, generate leads, and support homebuilder sales. The ideal candidate is creative, detail-oriented, and skilled in both content creation and digital marketing. This role involves graphic design, video production, writing blogs and press releases, managing campaigns, and coordinating community events.
Sitting on-site in the Preston Center office and reporting directly to ownership, the Marketing Manager will work closely with internal teams, builder partners, 3
rd
party agencies, and external vendors to ensure the successful implementation of marketing strategies.
Key Responsibilities
Campaign Execution
Implement digital marketing campaigns, including paid search, paid social, email marketing, SMS campaigns, and SEO strategies.
Hands-on CRM management, including lead nurturing workflows, automation, and sales tracking.
Website Management
Update and revise (1) company and (3) active communities website content and design using WordPress, ensuring optimal user experience and functionality.
Optimize web pages for SEO, including metadata, keyword integration, and mobile responsiveness.
Collaborate with external web developers for the launch of (3) new community websites in 2025.
Performance Tracking & Reporting
Monitor and analyze digital campaign performance metrics (both internal and from 3
rd
party agencies), providing regular reports to the ownership.
Identify opportunities for improvement and adjust strategies to optimize results.
Utilize AI tools like SEM Rush's AI insights or HubSpot reporting for predictive analytics and actionable recommendations.
Content Writing
Write engaging blog posts, press releases, newsletters, and website content to support SEO and community storytelling.
Use AI writing assistants like ChatGPT or Grammarly for drafting, editing, and optimizing content quickly and efficiently.
Graphic Design & Video Production
Create or lead 3
rd
party agencies in creating engaging graphics, including brochures, signage, social media visuals, and marketing collateral.
Produce and manage external agency creation of videos to promote communities, events, and home builder partnerships while ensuring brand consistency.
Event Coordination
Plan and execute community events, Realtor outreach programs, and builder collaboration initiatives to increase engagement and generate leads.
Handle event logistics, including vendor coordination, onsite support, and promotional material creation.
Collaboration & Communication
Work with builder sales teams to align marketing efforts with sales objectives and support their promotional needs with Huffines Communities.
Coordinate with external vendors and agencies to deliver high-quality campaigns and materials on time.
Qualifications
Hands-on experience with digital marketing platforms (Google Ads, Meta, HubSpot, etc.), CRM tools, and email marketing software.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
3-5 years of experience in marketing, graphic design, or content creation, preferably in real estate, homebuilding, new home sales or a related industry.
Bachelor's degree in Marketing, Communications, Design, or a related field.
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
Proficiency in AI-driven tools and technologies for marketing, such as ChatGPT, Jasper, Grammarly, Canva AI, and Adobe AI to optimize tasks quickly and efficiently.
Strong writing skills with a portfolio showcasing blogs, press releases, or marketing copy.
A proactive, detail-oriented, and creative mindset with strong communication skills.
Benefits
Competitive salary and opportunities for growth within the company.
Comprehensive health, dental, and vision insurance.
401(k) plan with employer match.
Be part of a collaborative team at a leader in community development.
Associate Marketing Manager
Product Marketing Manager Job 25 miles from Plano
We are seeking a dynamic and collaborative Associate Marketing Manager for our client to play a critical role in bridging the gap between the marketing team and external corporate and national account partners. This highly cross-functional position focuses on managing promotional initiatives, fostering relationships with key accounts, and ensuring alignment with brand strategies to drive business growth.
This role is customer marketing-focused, involving promotions, partnerships, and cross-departmental collaboration. It offers potential for growth into other marketing and strategy-related teams in the future.
Key Responsibilities
Build and nurture relationships with national accounts and distributors, some of whom function as both partners and customers.
Develop and implement targeted promotional programs.
Align promotional strategies with overall growth objectives and net sales goals, ensuring maximum impact and profitability.
Manage the execution of promotional programs, including logistics, product distribution, and tracking measurable outcomes to assess success.
Act as a dedicated marketing liaison, representing the marketing team and ensuring alignment with brand strategies when collaborating with sales and external partners.
Balance account relationship management with marketing program execution, ensuring a seamless experience for both internal and external stakeholders.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
2-5 years of experience in marketing, account management, or a similar customer marketing-focused role.
Strong understanding of promotional strategies and their alignment with brand and growth goals.
Excellent communication and relationship-management skills, with the ability to work cross-functionally.
Proven ability to confidently and diplomatically act as a gatekeeper for brand initiatives.
Analytical mindset for evaluating program success and aligning with net sales projections.
Experience with distributors or corporate partners is a plus.
Marketing Communications Manager
Product Marketing Manager Job 19 miles from Plano
Hensley Industries is seeking a creative and strategic Marketing Communications Manager to join its dynamic sales and marketing team at the Dallas, Texas headquarters. This role focuses on developing and executing global marketing communications strategies, managing brand initiatives, and leading a small team to enhance Hensley's global visibility and impact.
Responsibilities
As a Marketing Communications Manager, you will lead a two-person team to shape and deliver cohesive, impactful communication strategies. Key responsibilities include:
Strategic Marketing Communications
Develop and implement comprehensive marketing communications plans to support business goals and brand strategies.
Craft messaging and campaigns that resonate with target audiences, including dealers, partners, and customers.
Act as a brand steward, ensuring all external and internal marketing materials align with the company's style guide and branding principles.
Analyze market trends, competitive positioning, and audience insights to inform strategies and improve marketing effectiveness.
Content and Creative Management
Oversee the creation and delivery of promotional materials, including literature, videos, digital assets, and advertisements.
Manage the content and updates for Hensley's website, ensuring relevance, usability, and alignment with current campaigns.
Develop and execute a content strategy for social media and other digital channels, ensuring consistent messaging, engagement, and alignment with brand objectives.
Event and Dealer Support
Coordinate all aspects of tradeshows, including planning, execution, and post-event analysis.
Provide dealers with marketing support, campaign materials, and resources to enhance brand visibility and sales.
Administer promotional merchandise and giveaways to support sales and customer engagement activities.
Analytics and Reporting
Analyze marketing performance metrics across channels to measure the effectiveness of campaigns and initiatives.
Develop and deliver weekly and monthly reports on marketing performance, website traffic, lead generation, and customer engagement.
Provide actionable insights based on data analysis to optimize marketing strategies and support business objectives.
Collaborate with cross-functional teams to ensure alignment between data insights and marketing initiatives.
Team Leadership
Inspire, mentor, and manage a small team, fostering a collaborative and high-performance culture.
Build strong cross-functional relationships with sales, engineering, and other teams to align marketing strategies with business objectives.
Desired Skills and Experience
Bachelor's degree in marketing, Communications, Business, or a related field.
Minimum of 5 years of marketing management experience, including team leadership.
Proven expertise in marketing communications, branding, and promotional strategy.
Proficiency with digital tools including Adobe Creative Suite, Power BI, and website content management systems.
Strong analytical skills with experience interpreting data and presenting insights to guide decision-making.
Strong project management skills with the ability to prioritize and execute multiple initiatives effectively.
Exceptional interpersonal and communication skills, with a customer-centric mindset.
Experience working in mining, construction, or industrial sectors preferred.
Ability to travel internationally as needed.
What We Offer
Hensley Industries provides a diverse, collaborative, and innovative work environment where your contributions will make a tangible impact. We offer:
Competitive salary and benefits package.
401(k) with company match.
10 paid holidays and generous PTO.
Opportunities for career development and advancement within the Komatsu global network.
About Us
Hensley Industries, a subsidiary of Komatsu Ltd., has been a trusted leader in ground-engaging tools (GET) and attachments since 1947. Our commitment to quality, service, and innovation has driven our growth as a trusted partner in mining, construction, and earth-moving industries worldwide.
Join us and help shape the future of Hensley Industries as a global marketing leader!
Marketing Manager - Collagen
Product Marketing Manager Job 19 miles from Plano
The Marketing Manager Category Collagen will assist in developing and executing marketing strategies for Collagen launching in the US market. This role involves transforming the science, and customer insights into compelling messaging and content, and executing media campaigns and marketing activities, ensuring strong coordination, and therefore ensuring consistent brand messaging across all channels to build brand awareness and drive engagement. This role will drive a solid understanding of potential leads and ensure the follow-up with the sales team. This position will also build brands and products digitally by developing and executing marketing strategies
Job specific Key Accountabilities
Brand messaging and content creation
•Ensure consistent and effective brand messaging across all communication platforms
•Manage social media accounts, including content scheduling, community engagement, and performance tracking
•Develop and manage content for various marketing channels, including social media, email campaigns, websites
•Engage with customers and respond to inquiries on various platforms to build strong relationships and enhance brand loyalty
Expected Results
•Build, manage and execute solid Marketing strategy
•Lead generation, activation and engagement
•Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive marketing efforts
Market research and reporting
•Conduct research to understand market trends, consumer behavior, and competitive landscape to inform marketing strategies
•Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
•Datasets, research and reports including recommendations to support informed decisions
•Market data supporting account strategies and planning
Event and marketing campaigns
•Assist in organizing and promoting brand launch events, online and offline
•Executing marketing campaigns, ensuring timely delivery and alignment with brand objectives
•Presence and visibility in market
Qualifications
Education-Degree in Marketing, Communications or a related field
Software knowledge-CRM, hubstpot and Oracle, Marketing automation tools experience
Project Management- Excellent organizational and project management abilities
Skills/Projects-
Other relevant qualifications
•Five to seven years of experience in marketing, communications, or a related role, with a focus on either consumer packaged goods (CPG), with a focus on health, health and nutrition supplements or pharmaceuticals, as an ingredient or consumer brand. And experience bringing new products to market.
•Experience running in trade show events or product theaters are required, alongside strong experience in building brands and products digitally
•Strong writing and editing skills, proficiency in social media management tools and a good understanding of digital marketing strategies
Key Accountabilities
1.Effective Communication-Communicates information in a clear and direct manner (verbal and written), adapts the message and approach to the purpose, context and audience, and checks understanding.
2.Job Knowledge-Applies skills and knowledge effectively to perform tasks, solve problems, and make informed decisions that contribute to the overall success and efficiency of the organization.
3.Drive for Results-Demonstrates determination, persistence, and focus on producing exceptional results.
4.Safety Focus-Promotes a positive safety culture by working safe, maintaining open and honest communication, and focusing on preventing workplace incidents and injuries.
5.Building Relationships-Establishes and maintains strong business relationships with mutual respect and trust across the organization and with external customers.
6.Judgement and Decision Making Evaluates-data and courses of action using an unbiased and rational approach. Makes timely decisions that are well-reasoned and effective. Accepts responsibility for mistakes and faults.
7.Business Sense-Understands the business and the impact of the marketplace. Recognizes and seeks out new business opportunities to enhance the Company's performance through their individual contributions.
8.Motivating and Engaging-Demonstrates a sense of purpose and enthusiasm that engages others. Adapts own approach based on what motivates and engages different individuals. Creates and supports an environment where people are inspired to do their best.
9.Resilience-The ability to adapt, recover and bounce back, from setbacks, disappointments, and criticism.
10.Self-Awareness-Understands own strengths and limitations and consciously considers own thoughts and feelings and how they impact others. Actively seeks out and is open to feedback.
Rousselot is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. Know Your Rights: If you would like more information, please click on the link and paste into your browser: *****************************************************************************
Marketing Manager
Product Marketing Manager Job 19 miles from Plano
Title: Marketing Manager · Irving/Las Colinas, TX
Direct Hire Opportunity
No Sponsorship
Hybrid - 2 Days Remote, 3 Days Onsite
The Marketing Manager will lead all marketing initiatives, ensuring they align with our brand identity while fostering consumer engagement and driving growth. This position calls for a strategic leader with expertise in consumer insights, brand management, digital marketing, DTC strategies, event marketing, and partnerships. The role involves managing campaigns across various channels and maintaining brand consistency across all communications.
Requirements:
6-7 years of marketing leadership experience
Proven leadership in brand management, digital marketing, and event marketing.
Experience in DTC marketing, social media strategy, and partnerships management.
Strong analytical skills, with a proven ability to manage budgets and track marketing performance.
Ability to lead cross-functional teams and manage matrixed relationships.
Excellent communication skills, with an ability to develop compelling, results-driven marketing strategies.
Enthusiastic, customer-focused, results-driven, and a team player.
Bachelor's degree in Marketing, Communications, or a related field.
Responsibilities:
Gather consumer insights to develop profiles and create messaging strategies that resonate with the target audience.
Manage trademarks, patents, and all intellectual property related to the brand.
Lead national brand marketing campaigns and website initiatives, ensuring alignment with both DTC and wholesale strategies.
Oversee the marketing calendar for both DTC and wholesale channels.
Shape and execute long-term brand-building strategies that align with company goals and market positioning.
Supervise the Digital Designer, guiding the creation and curation of all digital and media assets.
Review and approve digital ads to ensure brand consistency and effectiveness.
Oversee email, SMS, and digital ad content, setting campaign success metrics and analyzing performance.
Manage the Amazon brand landing page, ensuring consistency with brand standards across all digital touchpoints.
Plan and execute email marketing campaigns, manage digital assets, and drive promotion planning for the website.
Ensure smooth operation of the Shopify platform, overseeing navigation, template customization, and app management.
Approve ad content and product copy for DTC and retail partner websites.
Schedule email marketing campaigns and coordinate site banners to align with product launches and promotions.
Develop SMS and email marketing content, optimizing for improved engagement metrics.
Lead the planning and execution of brand events, including pop-ups, speaking engagements, and activations.
Establish KPIs for marketing events, tracking goals and performance for future insights.
Drive event planning to support overall brand marketing goals and enhance customer engagement strategies.
Manage and optimize the marketing budget, ensuring resources are allocated efficiently across channels and initiatives.
Track and report brand performance metrics to senior management.
Collaborate with finance to manage marketing metrics and ensure accurate budget forecasting.
Oversee loyalty programs, including the VIP program, ensuring effective customer engagement and retention.
Partner with the e-commerce team to strategize the affiliate program and enhance loyalty program offerings.
Work with external partners on collaborations and strategic initiatives that strengthen the brand.
Negotiate partnership agreements and manage retailer collaborations with key stakeholders.
Develop and maintain strategic influencer partnerships, working with the Social Media Manager to align social media efforts with broader marketing goals.
Comprehensive Benefits Provided
Category Manager
Product Marketing Manager Job In Plano, TX
The Category Manager will concentrate on cultivating insights, recognizing opportunities, vendor management, and conveying recommendations to spearhead future industry expansion. Conduct reporting and analysis to reinforce designated product categories, providing valuable information on category and supplier performance.
Essential Duties and Responsibilities:
Identify opportunities to address customer problems and drive incremental business value
Provide regular updates on projected milestones, progress, and results
Assist in driving product launches including working with management and the marketing team
Execute day-to-day category management responsibilities while actively sourcing new vendors and products based on targeted trends and categories
Engage with suppliers to obtain thorough product details, encompassing specifications, images, pricing data, and additional content, necessitating collaboration with various teams and direct interaction with suppliers
In partnership with the rest of marketing, assess the effectiveness of programs that support your products on an ongoing basis, and report back to the business on the required changes
Research current industrial trends to proactively find products that have the potential for success
Develop and implement go-to-market plans and collaborate with departments to execute the category strategy effectively
Understand the competitive landscape-be an expert on our competition and how they are positioned
Generate, oversee, and revise reports related to emerging suppliers, SKU efficiency, sales outcomes, and gaps in product assortment
Actively and consistently assess the financial success and future success of categories and suppliers, comparing them to category product strategies and key performance indicators (KPIs) to uphold an exceptional customer experience
Qualifications:
2-5 years of category management experience/purchasing experience as a Buyer
Proficient in data analysis, presentation development, and effective communication through data
Track record of using qualitative and quantitative data to prioritize and drive decision-making
Demonstrates a curious and quick learning ability
Ecommerce experience a plus
Industrial background a plus
Education/Certification:
Bachelor's degree and two years of category management or equivalent work experience
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Prolonged periods of sitting at a desk and working on a computer
Vice President of Marketing
Product Marketing Manager Job 19 miles from Plano
TaxStatus is a pioneering fintech firm dedicated to revolutionizing access to IRS data for financial professionals and the clients they serve. Our mission is eliminate the friction in obtaining IRS data to help financial and tax advisors scale planning, deliver robust insights, and to help firms deliver better outcomes for their clients. As we continue to grow, we're seeking a dynamic VP of Marketing to lead our strategic marketing initiatives.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition.
• Lead digital marketing efforts, including SEO, content marketing, and social media campaigns.
• Oversee public relations activities to enhance the company's image and market presence.
• Collaborate with sales and product teams to align marketing strategies with business objectives.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and excellence.
• Plan and coordinate industry conferences and events to showcase TaxStatus's offerings.
• Utilize HubSpot for marketing automation and CRM management.
• Analyze market trends and competitor activities to identify opportunities for growth.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in financial services or fintech marketing.
• Proven expertise in digital marketing and SEO strategies.
• Exceptional writing skills with a strong portfolio of content.
• Proficiency in graphic design tools and software.
• Hands-on experience with HubSpot and Salesforce platforms.
• Solid understanding of sales operations and processes.
• Demonstrated success in managing PR campaigns and media relations.
• Experience in organizing and managing conferences or large-scale events.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
Benefits:
• Competitive salary starting of at least $130,000, commensurate with experience.
• Comprehensive medical and dental coverage with maximum HSA contributions.
• Company-matched 401(k) retirement plan.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment.
How to Apply:
Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work Applications will be reviewed on a rolling basis until the position is filled.
TaxStatus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Product Marketing Manager, Unit 42
Product Marketing Manager Job In Plano, TX
Our Mission At Palo Alto Networks everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Who We Are
We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!
At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.
Job Description
Your Career
The Senior Product Marketing Manager, Unit 42, will lead the planning and execution of the product marketing strategy for our rapidly growing IR services business. This involves building bold, sharp positioning and driving GTM programs to grow the adoption rate of Unit 42 IR customers.
You'll partner with one of the industry's leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider, as part of one of the most innovative and fastest growing business at Palo Alto Networks.
Your Impact
Partner with our IR team to communicate clear and powerful messages that establish Unit 42 as the leading IR services provider
Build bold, sharp product marketing content, including blogs, reports, videos, and presentations, focused on Incident Response for Unit 42
Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership
Launching campaigns & programs - creating content for digital media, websites, and customer presentations
Leading the analyst engagements and presentations to drive awareness and get outside-in perspective
Enabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all managed Palo Alto Networks offerings
Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape
Spearhead service launches - plan the launch of new releases and manage messaging, positioning, collateral development, and drive the product launch
Qualifications
Your Experience
8+ years of product marketing experience, ideally with 5+ years in cybersecurity
Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred
An understanding of the Threat Intelligence, Incident Response, and threat detection, and a basic understanding of enterprise security SOC roles is desirable
Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
Bachelor's degree required, Technical degree or equivalent background or equivalent military experience is desirable
Experience and innovative energy to champion successful market and competitive disruption initiatives
Additional Information
The Team
Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $155000 - $252000/YR The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
Our Commitment
We're problem solvers that take risks and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
Training and Marketing Manager
Product Marketing Manager Job 21 miles from Plano
SERVPRO Team Shaw -
Awarded #4 FASTEST Growing Mid-Market companies in DFW by Dallas Business Journal in 2024.
SERVPRO Team Shaw is one of the largest SERVPROs in the country and has grown from one location in 2019 to 30 locations today. We have grown 10x in the last 3 years and are looking to double in growth in the near future. We are a full turnkey provider for our customers doing everything from Water and Fire Emergency Services, Moving and Storage of Contents, and Textile Cleaning all the way to Reconstruction.
Growth opportunities can arise through any of the above-mentioned divisions, as well as specializations for commercial large loss, fire damage restoration, Reconstruction and Capital Improvement Projects. If you have a sense of urgency and want to grow with a company that has seen 5x growth over the last 2 years, look no further and apply today!
Do you love helping people through difficult situations? Then don't miss your chance to join our Franchise as Training and Marketing Manager. In this position, you will be making a difference each and every day. We have a sincere drive toward the goal of helping make fire and water damage “Like it never even happened!"
A Training and Marketing Manager is a professional responsible for overseeing both the development and delivery of employee training programs, as well as managing all aspects of a company's marketing strategy, essentially combining the functions of a training manager and a marketing manager into one role.
Key responsibilities:
Training Development:
Identifying training needs across different departments within the company.
Designing and creating training materials, including online modules, presentations, and manuals.
Developing new employee onboarding programs.
Managing the training calendar and scheduling sessions.
Evaluating the effectiveness of training programs through assessments and feedback loops.
Marketing Strategy:
Developing and executing comprehensive marketing plans aligned with business goals.
Overseeing marketing campaigns across various channels like social media, email, and website.
Managing marketing budgets and resource allocation.
Analyzing marketing data to measure campaign performance and identify areas for improvement.
Maintaining brand consistency across all marketing materials.
Required Skills
Strong communication skills:
Effectively conveying training information to employees and presenting marketing ideas to stakeholders.
Project management skills:
Organizing and coordinating training programs and marketing campaigns with deadlines.
Analytical skills:
Evaluating training effectiveness and analyzing marketing data to make informed decisions.
Creativity:
Designing engaging training content and developing innovative marketing strategies.
Leadership abilities:
Motivating and guiding employees through training programs.
Desired Qualifications:
Bachelor's degree in business administration, marketing, or a related field.
Proven experience in both training development and marketing roles.
Familiarity with learning management systems (LMS) and marketing automation tools.
This is a full-time, exempt position. Compensation is based on experience. Business hours are Monday-Friday, 8:00 a.m. to 5:00 p.m. Benefits include group health, dental, vision, 401K, PTO, and paid holidays. Must be able to work in the U.S. without sponsorship, have reliable transportation, a valid unrestricted driver's license, and pass a background check.
Each SERVPRO Franchise is Independently Owned and Operated.
All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated Servpro Franchise. Servpro Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of Servpro Industries, LLC or Servpro Franchisor, LLC (the Franchisor), in any manner whatsoever. All Sample Forms provided by Servpro Industries to Servpro Franchises should be reviewed and approved by the Franchise's attorney for compliance with Federal, State and Local laws. All Sample Forms are provided for informational purposes and Servpro Franchises may choose whether or not to use them.
Partner Marketing Manager
Product Marketing Manager Job 18 miles from Plano
Requirements:
5-7 years of experience executing marketing campaigns and tactical project plan deliverables.
Proficient in Microsoft Office (Word, Excel, PowerPoint), HubSpot, Salesforce, SalesLoft, Monday.com, Adobe CC, or other
Bachelor's degree in marketing or related experience within B2B SaaS marketing environments.
Shows initiative, is a problem solver, and a team player.
Excellent communication skills, written and verbal.
Self-starter. Able to learn quickly, prioritize effectively and deliver results in a fast-paced environment.
Works well on a team in open office environment, as well as working well remotely, and self-motivated.
Plusses:
Knowledge of Accounting and Accounts Payable is a plus.
Events and Social Media experience a plus.
Fluent in Spanish or French a plus.
Day 2 Day:
A B2B SaaS software company is currently seeking an Partner Marketing Manager for a permanent position. The Partner Marketing Manager's role is to foster and develop relationships with key strategic partners through marketing campaigns and initiatives. This is an essential role within marketing to extend the company's mission of finding new customers, fostering innovation, and driving customer centricity through a strong and growing ecosystem.
You will be a champion of the company and a key asset of the marketing team in articulating value, innovation and differentiation.
Responsibilities Include:
- Build strong relationships with confirmed and prospective partners and resellers to expand the ecosystem and company network.
- Define and coordinate joint campaigns and events with partners both in-person and virtual in alignment with marketing initiatives, company growth goals and Partner Channel KPIs.
- Define and implement Partner Marketing best practices while exploring innovative approaches to co-market the company with partner organization.
- Develop and drive standard planning and QBR (Quarterly Business Review) templates to facilitate communication and accountability across the company and partner organizations.
- Create content to be leveraged by partners in their efforts to promote or sell the platform to their client's and potential clients.
- Identify, manage, coordinate and attend conferences, tradeshows and partner-specific events to promote the brand and product
Marketing and Communications Manager
Product Marketing Manager Job 40 miles from Plano
About the Job:
The Marketing and Communications Manager is responsible for developing and implementing strategic marketing, branding, and communication initiatives that align with the overarching strategy set forth by the Marketing & Communications Director. These initiatives must enhance the visibility and impact of the organization. This role will focus on storytelling, audience engagement, and communication strategies to support fundraising, advocacy, and program growth. As the operational core of the Marketing and Communications team, this role ensures smooth and efficient team operations. This position will report directly to the Marketing & Communications Director and in collaboration with the Chief Operating Officer.
Key Responsibilities:
Develop and execute a comprehensive marketing and communications strategy aligned with the organization's mission and goals.
Promote the advancement of the organization by enhancing name recognition and public perception through strategic marketing channels and internal and external communications.
Manage brand consistency across all platforms, ensuring that messaging, visual elements, and branding assets align with organizational values and effectively engage the target audience.
Oversee the organization's website, social media channels, newsletters, and digital content to increase engagement and awareness.
Create and distribute press releases, reports, newsletters, and other promotional materials.
Support public relations efforts, building relationships with media outlets, journalists, and key stakeholders.
Develop and implement digital marketing campaigns, including email marketing, as well as SEO and paid advertising strategies on LinkedIn, Facebook, Instagram, and other social platforms as necessary.
Support cross-departmental efforts of fundraising and donor engagement initiatives through storytelling and impactful messaging.
Coordinate with and support key players in internal and external communication efforts to advance and build Gladney's presence.
Work with key players to monitor and analyze marketing performance metrics, adjusting strategies as needed to optimize impact.
Collaborate with the organization's leadership team to align communications efforts with all objectives.
Manage the inventory of Gladney's digital and print materials, ensuring they are up-to-date, available and easily accessible to those who need them.
Learn with and teach team members as appropriate to stay up to date on industry trends
Collaborate with Program Directors on special projects, conducting research, and supporting program staff with content creation and recruitment strategies for their respective programs.
Perform other duties as assigned to support the organization's operational needs and contribute to the team's overall success.
Minimum Qualifications/Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
3 years of experience in marketing and communications, preferably in the non-profit sector.
Ability to work with a high degree of confidentiality.
Ability to make independent decisions and judgements.
Ability to meet tight and recurring deadlines.
Strong writing, editing, and storytelling skills, with the ability to develop compelling content, connect the dots, identify gaps, streamline processes, and demonstrate exceptional internal and external customer service while translating complex issues into clear, engaging narratives.
Proficiency in digital marketing, content management systems, social media management, and email marketing platforms.
Ability to maintain consistency across multiple brands
Proven working knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
Excellent project management and organizational skills with the ability to manage multiple priorities.
Strong interpersonal and relationship-building skills to engage with diverse stakeholders.
Ability to work alongside a team and independently when needed
Passion for the organization's mission and commitment to social impact.
Preferred Qualifications:
Knowledge of fundraising communications and donor engagement strategies is desirable.
Previous experience supervising and managing a team, with a demonstrated ability to lead, motivate, and guide team members toward achieving organizational goals.
Global Brand Marketing Director (Bilingual in Mandarin)
Product Marketing Manager Job 19 miles from Plano
Job Summary - Global Brand Marketing Director
Karat Home/Hulala Home is seeking an experienced Global Brand Marketing Director to develop and drive brand strategies that ensure market leadership and long-term growth. In this role, you will define brand positioning, execute multi-channel marketing campaigns, and analyze consumer trends to identify growth opportunities. You will also lead a brand management team, collaborate cross-functionally, and optimize marketing investments to enhance brand competitiveness and loyalty.
Responsibilities:
Develop and drive global or regional brand strategies to ensure market leadership and long-term sustainable growth.
Define and reinforce the brand's core values, positioning, and vision, ensuring consistent brand communication aligned with market needs and company objectives.
Design and execute multi-channel integrated marketing campaigns, including advertising, PR, digital marketing, content creation, and consumer engagement, to enhance brand competitiveness and loyalty.
Analyze market trends, consumer behavior, and competitive dynamics to identify growth opportunities and translate them into actionable plans.
Lead the brand management team, foster talent development, and collaborate closely with sales, supply chain, R&D, and external partners to execute brand strategies effectively.
Oversee brand budget allocation and management, optimize ROI, and ensure the efficient execution of marketing initiatives to achieve key brand and financial KPIs.
Qualifications:
Bachelor's degree or higher in Marketing, Business Administration, Economics, or a related field (basic proficiency in Mandarin is a plus).
Over 8 years of experience in brand management or marketing, with a background in the FMCG industry and a minimum of 5 years in team leadership.
Strong expertise in brand building and market operations, with the ability to develop and implement long-term brand strategies.
Proficient in market data analysis and monitoring tools, leveraging data-driven decision-making to optimize brand performance continuously.
Sharp market insights and a deep understanding of consumer behavior, with the ability to lead innovative branding and marketing projects.
Excellent communication and collaboration skills to coordinate cross-functional teams and external partners effectively. Open to international travel.
Product Manager - Fan Coil Unit
Product Marketing Manager Job In Plano, TX
Air Distribution Technologies, Inc. (ADTI) is seeking a Product Manager to create and execute product strategies and drive portfolio lifecycle that aligns with the goals of our Fan Coil Unit portfolio. The Product Manager will conduct market research, generate product requirements, and develop marketing strategies for fan coil unit products. The ideal candidate will have a proven track record of successfully managing product lifecycles, from ideation to launch to sunsetting, and aggressively driving business growth and profitability.
What You'll Do:
Develop a deep understanding of the customer experience to identify and fill product gaps, generate new ideas that expand market share, and enhance overall customer satisfaction
Develop product roadmap and implement product strategies that align with the company's vision and objective.
Develop product pricing and positioning strategies tailored to fan coil unit markets
Translate product strategy and competitive analysis into detailed product requirements and definitions.
Scope and prioritize activities based on business and customer impact.
Partner closely with cross-functional teams to deliver new product development with quick time-to-market.
Manage product cost and profitability to ensure they are consistent with product line strategy.
Serve as product champion to promote awareness, understanding, and adoption of products.
Conduct voice of customer exercises through customer visits and industry events to gather feedback on our products and identify areas for innovation and improvement.
Stay abreast of industry trends and emerging technologies to inform product strategy
What We Look For
Bachelor's Degree in Business, Marketing, Engineering or related field.
Minimum 5 years experience in fan coil units, air distribution, or related HVAC field
Proven success in managing all aspects of a product's lifecycle.
Strong skills in developing product and marketing strategies with the ability to communicate and execute effectively.
Able to develop product and marketing strategies, and effectively communicate recommendations.
Demonstrated ability to work collaboratively with cross-functional teams.
Experience with market research, competitive analysis and data-driven decision-making.
Preferred
MBA degree
2-3 years of product management experience
Solid understanding of product cost structure and market-based pricing models
Work Environment:
The work environment is primarily in a professional office setting with standard office equipment and a climate-controlled, atmosphere designed for productivity. There may be occasional opportunities to visit a lab or plant for meetings or collaboration. Reasonable accommodations may be made for individuals with disabilities.
EEO Statement
Air Distribution Technologies, Inc is an equal employment opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law.
Email Marketing Manager
Product Marketing Manager Job 19 miles from Plano
Job title: Email Marketing Manager
Reports to: Director of Digital Content
The American Bath Group, a leader in North American bathroom fixtures, is searching for an email marketing manager to work alongside our website operations team. Work for a dynamic company that has the ambition of changing North American homes through highly attractive and innovative products. Join our team of passionate people dedicated to excellence and engaged to push the boundaries of what can be done in bathware and more. Leverage our 40+ North American manufacturing and office locations and hundreds of strategic partners to deliver great products to the market.
The email marketing manager drives the growth of the ABG brands by developing effective email marketing campaigns that support projects and initiatives.
The ideal candidate would have prior experience working in digital marketing, with a focus on email marketing, and managing varying strategies for multiple brands. Candidates will work and learn shoulder-to-shoulder with the director of digital content, as well as other members of the website operations team. The candidate would need to be autonomous, attentive to details, enjoy working within a team and show initiative in suggesting new projects and improvements to the department and the current way of doing things.
Responsibilities
Plan, develop and execute effective email & SMS marketing campaigns to promote the various ABG brands and products;
Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches;
Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience;
Manage and maintain an overall email/SMS calendar;
Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division;
Develop content that is aligned with the brand guidelines and with the brand's overall marketing strategy while increasing customer engagement;
Analyze the email & SMS marketing campaigns' performance and report on key performance indicators such as conversion rates and related revenue;
Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing and enhance the automated journeys;
Manage post-mortem project reporting, analysis and recommendations;
Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada and Europe;
Support the director of digital content in the development, planning and management of strategies for digital tools;
Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update and upkeep of digital tools, and reporting as necessary;
Stay on top of new practices, trends and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative.
Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of ABG's email marketing & SMS strategy.
Skills and Requirements
Bachelor's degree in marketing, communications or a similar field
Excellent English written and verbal communications is required; Bilingualism (French) is an asset
5+ years of relevant experience in email marketing or digital marketing
Experience with email marketing automation platforms (such as HubSpot or Acoustic) is a requirement
Proficiency with MS Office Suite
Basic HTML knowledge is an asset
Previous experience with Salesforce is an asset
Basic knowledge of Smartsheet or similar tools is an asset
Qualifications and Competencies
Leadership and problem-solving skills
Strong organizational and time management skills
Thoroughness and attention to detail
Ability to manage multiple requests and projects with competing priorities and deadlines
Excellent written and verbal communication skills as the candidate will produce content for emails and SMS
Strong analytical skills with the ability to interpret data and deliver actionable insights
Self-motivated with the ability to work independently, as well as in a group, to achieve team goals