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Product Marketing Manager Jobs in Valparaiso, IN

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  • Product Marketing Manager

    Lucas James Talent Partners

    Product Marketing Manager Job 40 miles from Valparaiso

    We are partnered with Tacton to find them their next Product Marketing Manager. The Product Marketing Manager will play a critical role in driving the success of our CPQ solutions globally. You will lead cross-functional initiatives that bring new products to market, enable our sales teams with the right tools and knowledge, and craft compelling narratives that resonate with our target audiences. This role requires a strategic thinker with a passion for execution, market leadership, and delivering measurable impact. The Product Marketing Manager will lead and execute go-to-market initiatives to position our products effectively and engage our target audiences. This role involves owning product launches, crafting compelling external deliverables, developing messaging and positioning strategies, and supporting cross-functional collaboration to ensure cohesive brand communication. You will work closely with product, content, and sales teams to drive product adoption and showcase the value of our offerings. ESSENTIAL JOB RESPONSIBILITIES 1.Sales Enablement: Partner with sales enablement to provide necessary training, tools, and collateral to the sales team, ensuring they are equipped to communicate our product's value. 2.Go-to-Market Strategy: Define and execute go-to-market strategies, collaborating with sales, product, and content teams to ensure alignment. 3.Market Analysis: Collaborate with the Technical Product Marketing Manager on market, customer, and competitor research to inform messaging and positioning strategies. 4.Content Creation: Own and develop product collateral, including data sheets, white papers, website content, presentations, and blog posts. 5.Messaging & Positioning: Develop clear, compelling messaging and positioning that aligns with market needs and customer pain points. 6.Product Launches: Lead product launches from planning to execution, coordinating with product, content, and sales teams to ensure smooth rollouts and impactful messaging. KNOWLEDGE AND SKILLS Bachelor's degree in Marketing, Business, or a related field 3-5+ years of experience in product marketing, preferably within B2B or SaaS QUALIFICATIONS Strong understanding of go-to-market strategies and launch processes Excellent written and verbal communication skills with a strategic mindset Proven experience in messaging and positioning for technical products Ability to manage multiple projects and deadlines SKILLS/ATTRIBUTES Strong skills in relationship building and customer focused Strong collaboration, communication, and teamwork skills Demonstrate proactively identified opportunities for improvements of processes and tools Adaptable and open to learning and change Skills in continuous improvement mindset Excellent communication skills, written and spoken in English
    $83k-116k yearly est. 14d ago
  • Senior Manager, Brand & Product (CHICAGO, COLUMBIA MD, OR MINNEAPOLIS)

    Lack + Daily Marketing Recruiting Experts

    Product Marketing Manager Job 40 miles from Valparaiso

    HYBRID: Chicago, Columbia MD or Minneapolis, MN 4 days in office Our client is a leading medical and healthcare education provider, partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications and upskilling programs at scale. With a dedicated focus on driving strong outcomes that increase workforce preparedness, our client empowers a diverse learner population to achieve their goals and make inspiring contributions to the global community. The Senior Brand and Product Manager will be a key driver of our brand's future, spearheading innovative brand and product marketing initiatives. This role demands a deep understanding of market dynamics and consumer behavior to craft compelling brand and product strategies that foster long-term growth. The ideal candidate will lead cross-functional teams in executing strategies that align with business objectives, identify new market opportunities, and enhance brand equity. Ultimately, this role is responsible for ensuring our brand, products, and marketing efforts resonate with our target audience and drive enrollments. REQUIRED: Bachelor's degree in marketing or a related field At least 7 years of marketing experience in a corporate marketing or advertising agency environment. Super strong GTM, Product Marketing expert. Focus on product management that demonstrates oversight of a "house of products" Strong experience in consumer advertising that is largely digital based (vs in store) Understands digital channel tactics Digital channels, TV, Search, Paid Social Analytically driven. Data storyteller. Strategic marketer with a blend of direct marketing and brand marketing experience. Excellent project management - heavily matrixed teams (relationships are important)
    $97k-133k yearly est. 11d ago
  • Salesforce Marketing Cloud Marketing Manager

    Curate Partners

    Product Marketing Manager Job 40 miles from Valparaiso

    *This is a contract - to - hire and requires ONSITE / hybrid. responsible for strategy development of the retail pharmacy email and owned channels. You will be a part of an exciting group of cross functional teams focused on providing patients with a seamless omnichannel marketing experience through email, text, push, direct mail, and other channels. The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale. Key Responsibilities Strategy Development: Develop and implement effective customer relationship management (CRM) programs that onboard, engage, and retain patients. Create and define segmentation and personalization strategies, while accounting for specific regulations. Lead execution of all project deliverables including brief development, creative reviews, and collaboration with internal subject matter experts. Bring new and innovative ideas to drive pharmacy growth through new services, channels, partnerships, activations, or other sources of value. Build relationships cross-functionally with digital and technical teams to maximize capabilities of marketing tech stack. Ensure Outcomes: Actively develop trusted relationships across a large, complex organization to create clear goals, accountabilities, and outcomes. Institute best practices and continue to improve the operating model for the CRM team. Develop a deep understanding of our customers and patients through data, insights, and cross-functional partnerships (Analytics, Digital, and Consumer Insights) and use those insights to inform CRM. Proactively partner with Analytics team to establish KPIs and align on a measurement plan against key metrics. Support building financial business cases and gain leadership alignment on the opportunity. Stay at the forefront of industry trends and competitor activities, leveraging a combination of market research and analytical insights. Engage and Inspire: Mentor and coach team to develop high performers, including articulating roles and responsibilities, creating accountability, and providing feedback on performance. Actively develop trusted relationships cross-functionally to create clear goals, accountabilities, and outcomes. Champion a culture of curiosity and agility, empowering the team to respond dynamically to changing business needs and to prioritize tasks that yield the most significant outcomes. Required Qualifications 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding 5+ years of experience in CRM with use of Salesforce Marketing Cloud and/or Adobe Journey Optimizer 3+ years of cross-functional leadership experience 1+ year of supervisory experience (1+ direct report) Preferred Qualifications A passion for data driven Marketing - where data, technology, and creativity meet. Intellectual curiosity and rigorous analytics experience. A customer-first mindset that inspires the in-store and online customer experience. Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment. Demonstrate an ability to be agile, managing multiple priorities at one time, and adapting to change with enthusiasm.
    $72k-108k yearly est. 8d ago
  • Digital Asset and Product Information Manager

    Planet Interactive 3.8company rating

    Product Marketing Manager Job 40 miles from Valparaiso

    Duration: Full-Time Schedule: 4 days onsite, 1 day remote Salary: up to $135,000/ DOE Our growing client in the CPG space, is looking for a full-time Digital Asset and Product Information Manager. This role requires working onsite 4 days a week in their headquarters in Cicero. Digital Asset and Product Information Manager Responsibilities: Oversee the PIM and DAM platform for the organization. Ensure that both systems are maintained, improved, and enhance the overall content and productivity for the organization. Work with cross-functional stakeholders and serve as the main point of contact for all PIM and DAM needs. Review, edit, and upload product content into the PIM and DAM systems. Apply the proper metadata to each asset and use data governance best practices. Identify pain points within workflows to improve and build new functions within the PIM and DAM. Gather retailer and distributor requirements and then partner with the sales team to ensure that they have all of the correct assets necessary. Support ongoing UI optimizations and enhancements. Work with external syndication vendors and platform points of contact. Deliver projects on time and pivot priorities based on the business needs. Digital Asset and Product Information Manager Qualifications: 3+ years' experience at least working with multiple PIM and DAM systems. Bachelor's degree. Strong understanding of SAP Product Master Data. Understanding of Salesforce. Proficient with Microsoft Office.
    $135k yearly 16d ago
  • Strategic Marketing & Communications Manager

    Selby Jennings

    Product Marketing Manager Job 40 miles from Valparaiso

    Our Client is an investment bank, brokerage and advisory firm offering asset management, infrastructure, and equity research. They are seeking a Marketing and Communications Manager to create a brand strategy and align marketing efforts with business objectives Responsibilities: Collaborate with senior leadership and the sales team on business development initiatives. Identify market opportunities and position the firm as a thought leader. Lead marketing campaigns, including digital marketing, content creation, and public relations, while overseeing external agencies and partnerships. Prepare press releases and executive communications. Track KPIs for marketing initiative to analyze campaign performance data to optimize strategies. Qualifications: 7+ years of marketing and communications experience, preferably in financial services. Bachelor's degree in Marketing, Communications, Business, or related field; Master's or relevant certifications are a plus. Strong digital marketing and content development skills.
    $65k-99k yearly est. 6d ago
  • Senior Manager Product Strategy

    Interex Group

    Product Marketing Manager Job 40 miles from Valparaiso

    Program Lead - 12 month contract - Based in Chicago - family-owned business with more than $35 billion in global sales. **US Citizens or Green Card Holders Only - Cannot provide sponsorship Senior Product Strategy Lead for MMM (Media mix modelling) Project Need Media mix modelling experience 1-2 stage interview process, start ASAP Requirements: Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data Project management skills and ability to solve complex problems Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch) If you meet / exceed the above requirements and would like to chat further, please apply here.
    $97k-133k yearly est. 10d ago
  • Brand Strategist

    Hi-Vibe Superfood Juicery

    Product Marketing Manager Job 40 miles from Valparaiso

    Digital Marketing Growth Manager Are you passionate about holistic health, organic food, and the transformational power of raw, organic juices? HI-VIBE Superfood Juicery is seeking a Digital Marketing and Revenue Growth Manager to drive our high-performance digital marketing strategy, leading email and SMS channels to maximize customer engagement and revenue. In this role, you'll fuel HI-VIBE's growth by building and executing campaigns that inspire our community to discover their best, most vibrant selves. Key Responsibilities Revenue Optimization & Strategy: Own and develop high-impact, multi-channel campaigns with a focus on revenue growth through email, SMS, and digital content. Maximize engagement, conversion, and retention across all customer touchpoints. Campaign Execution: Lead high-performing campaigns that highlight our unique offerings of raw, organic, and unpasteurized superfoods. Leverage brand voice to inspire and convert, making every communication an opportunity for transformational impact. Data-Driven Growth: Leverage data analytics and A/B testing to inform strategies, improve KPIs, and increase ROI. Develop actionable insights and optimizations that drive revenue growth. Customer Lifecycle & Retention: Map out and enhance the customer journey from lead generation to repeat purchase, prioritizing retention and LTV. Develop winback and loyalty-focused campaigns that encourage regular cleanses and ongoing engagement. Cross-Channel Alignment: Coordinate digital efforts across email, SMS, and social media to create a cohesive customer experience that educates, engages, and drives growth. Brand Voice & Community: Represent HI-VIBE's high-vibration tone across all platforms, fostering a strong community of health-conscious, high-performance individuals aligned with our mission to elevate life through pure, powerful nutrition. Qualifications Experience: 3+ years in digital marketing with a focus on revenue generation for a DTC wellness or lifestyle brand. Proven success in building and executing growth strategies that drive measurable results. Revenue-Focused Mindset: Strong grasp of digital marketing metrics with experience optimizing campaigns to meet and exceed revenue goals. Copywriting Skills: Expert in creating on-brand, compelling content that drives sales and reflects HI-VIBE's transformational values. Technical Proficiency: Skilled in email marketing platforms (Klaviyo preferred), SMS tools, and social media management. Passion for Wellness: Deep interest in holistic health, organic foods, and raw organic juice. Committed to a vibrant lifestyle that aligns with our brand values. Analytical and Strategic: Strong analytical abilities to inform campaign decisions and adapt to evolving metrics and customer needs. Join HI-VIBE and be a key driver of growth for a brand dedicated to elevating lives through the power of clean, nutrient-dense superfoods. Ready to help us scale? Apply today.
    $104k-148k yearly est. 13d ago
  • Marketing Events Manager

    Journeyman Distillery

    Product Marketing Manager Job In Valparaiso, IN

    Are you a Hospitality or Event Management professional with a focus in the food and alcohol industries? Do you have a passion for building experiences and driving brand affinity? Are you eager to be part of something unique and growing? Please continue! Journeyman has long hosted a variety of rich public events, from annual offerings like Islay's Barrel-Aged Brew Fest and Burns Dinner to special events like our Meet the Makers series or Octoberfest. We're ready to take things up a notch, bringing an elevated focus to experiential events which drive revenue and guest engagement. The Marketing Events Manager will lead this charge, conceptualizing, planning, and executing amazing, public-facing events within our unique, historic properties as well as at national whiskey events and trade shows. This seat will be instrumental in Journeyman achieving our 2025 goals as well as our long-term vision of being a multi-generational, family-owned and operated business. Here's a peek at what you will receive as a Journeyman team member: Outstanding Growth Opportunity! Paid Time Off 401(k) with Employer Match available Day 1 Medical, Dental, Vision, Life, and Supplemental Insurance Options Free Monthly Bottle of Spirit (21+) Loyalty Incentives (ask about our 5-Year Bottle Reward!) 25% Employee Discount Monthly Welcome Tour with Owner/Founder, Bill Welter Annual Employee Putting Competition 3 Annual Employee Parties All team members must uphold and embody Journeyman's Core Values and align with the organization's Core Focus. CORE VALUES: GRIT No challenge is too great. Goals worth pursuing are never easy and perseverance and determination are essential to success. There is no substitute for time and effort and good things will come from those efforts. ALWAYS A JOURNEYMAN The pursuit of excellence is lifelong and mastery is an illusion. Joy is in the daily work and the pursuit of excellence, not a final destination. A focus on continual improvement and doing our best. 1st CUSTOMER Treat every customer with the mindset that they are the business' first-ever customer. Treat customers with authenticity, kindness, warmth, care, and friendliness. Be engaging, helpful, and willing to offer a magical experience. Be available and provide timely responses in all capacities. Extend this mindset to our vendors, suppliers, partners, and especially our fellow employees, never taking any of them for granted. AMBASSADOR Take pride and ownership in your work. Engage and actively participate in your work and company activities. Be a positive force in the workplace, creating a culture of positivity. Extend common courtesy to yourself, employees, and guests. Evangelize and promote the company and brand. CORE FOCUS: Our Purpose: to create a shared legacy. Our Niche: creating great memories for life experiences. YOUR RESPONSIBILITIES: EVENT PLANNING & EXECUTION Develop Event execution plan, in collaboration with key leadership, for experiences both internal and external. Coordinate with key leadership to develop onsite, annual programing strategy. Organize internal Journeyman events, including large scale events, special events, educational opportunities, whiskey experiences, and more. Organize external Journeyman events, including impactful trade and consumer-facing programs. Develop the annual events plan and activation playbook. Maintain attention to strict budget oversight. Work closely with Events Operations personnel and perform final checks on the day of the event. STAKEHOLDER & VENDOR MANAGEMENT Work with Sales and Marketing leaders to determine event focus. Research, acquire, and manage talent for events. Negotiate with, book, and maintain relationships with vendors. POST-EVENT ANALYSIS Monitor and measure the effectiveness of brand initiatives to campaign/program optimization. Lead post-event review and evaluation. YOUR ATTRIBUTES: Owner's mentality in decision making Thorough understanding of US beverage marketplace and its players Knowledge of commercial, cultural, and competitive trends Excellent vendor management skills Ability to build relations across channels Highly adaptive Highly self-motivated Ability to thrive independently and on a team Impeccable organizational and time management skills Outstanding communication and negotiation skills Superior attention to detail, critical thinking, and problem-solving abilities YOUR EDUCATION AND EXPERIENCE: Bachelor's degree in hospitality management, public relations, or relevant field preferred. Proven record of successfully organizing events/trade shows. Previous beverage alcohol supplier, importer or distributor experience preferred. Familiarity with an Entrepreneurial Operating System (EOS) a plus. YOUR WORK HABITS: Work habits include regular attendance, teamwork, initiative, dependability, and promptness. Ability to work flexible schedule to include some holidays and weekend days. Ability to handle sensitive information in a confidential manner.
    $67k-90k yearly est. 16d ago
  • Assistant Marketing Manager

    Better Than Home

    Product Marketing Manager Job 40 miles from Valparaiso

    Job Title: Assistant Marketing Manager Department: Marketing Reports to: Director of Marketing Employment Type: Full-time Remote: No. 3-4 days in-office About Better Than Home Better Than Home is a growing community of pet service facilities spanning boarding, daycare, grooming, training, and other specialty services. Our goal is to provide a premium experience for our guests and their pet parents. We are entrusted to care for these family members and aim to provide an experience that is truly better than home. Check us out at *********************** The Role We are seeking a dynamic, energetic, and results-driven Assistant Marketing Manager to lead key in-store initiatives at Better Than Home. This role focuses on shaping how our brand connects with pet parents through premium customer experiences, thoughtful reputation management, engaging in-store promotions, and impactful community partnerships. The Assistant Marketing Manager will be responsible for developing, implementing, and executing strategic in-store marketing plans to drive brand awareness, generate new customers, and foster customer retention. This role requires a combination of creativity, analytical thinking, and leadership skills to coordinate cross-functional teams and drive marketing success. Responsibilities Reputation Management - Monitor, respond to, and analyze online reviews to maintain a strong brand reputation. Develop and implement strategies to encourage customer feedback, boost positive reviews, and address concerns proactively to enhance overall brand reputation. In-Store Marketing - Develop, implement, and execute in-store marketing calendar which includes activity days, seasonal events, and promotions in collaboration with store managers. Develop and manage marketing materials for in-store use, ensuring alignment with brand standards. Strategic Analysis and Recommendations - Analyze store performance data, including occupancy, customer feedback, and revenue, to inform marketing strategies and optimize in-store activities. Evaluate store-specific promotions and activities to understand success rates and key learnings. Customer-Facing CRM Strategy - Manage customer relationship marketing strategies to drive engagement, loyalty, and repeat business. Coordinate automated and personalized communications. Collaboration with Store Teams - Work closely with store managers and assistant managers to execute the marketing calendar effectively. Provide guidance and tools for successful implementation of marketing initiatives at the store level. Community Events and Partnerships - Develop strategies for building partnerships with local businesses and organizations to enhance community engagement. Provide guidance and framework for executing partnerships that strengthen community connections and align with overall brand objectives. Effective Communication and Collaboration - Serve as a key liaison between stores and corporate team, fostering open communication, teamwork, and a shared commitment to delivering exceptional pet care experiences. Employee Engagement - Collaborate with operations to create programs and initiatives that energize store employees and align them with marketing objectives, creating a cohesive in-store experience. Basic Qualifications Education: Bachelor's degree in marketing, business communications, or a related field Experience: 2-3 years of experience in marketing, preferably in-house In Person: Ability to be in-office 3+ days per week on average Travel: Minimal required. Approximately once every other month Required Competencies Strategic Thinking - At its highest level, are you capable of developing and communicating long-term marketing strategies and initiatives to a variety of audiences. Competent at galvanizing buy-in on initiatives from other cross-functional teams. Leadership - This role does not have any immediate direct reports, but you will be expected to lead without authority. This person must be comfortable navigating difficult conversations while preserving relationships, capable of appropriately delegating responsibilities and setting teams up for success and have a track record of getting teams to buy-in to new ideas. Innovative - You are recognized for pioneering creative concepts and campaigns that break industry norms. Drives a culture of innovation and is sought out for visionary thinking. Communication Skills - You are a highly persuasive communicator who can influence senior leadership and external stakeholders. Delivers compelling presentations and is considered a spokesperson for the brand. Data Driven Decision Making - You are an expert in data analysis, creating predictive models, and using sophisticated tools to uncover insights. Drives data-first strategies and influences decisions at the executive level with data-backed insights. Project Management - You lead large, high-impact projects involving multiple stakeholders and cross-functional teams. Sets clear goals, timelines, and budgets, often under tight deadlines. Skilled at project risk management and delivering complex projects. Customer Centric Orientation - You are an expert in customer psychology and behavior, deeply understanding customer needs and preferences. Drives company-wide customer-centric initiatives and set's the standard for customer engagement. Preferred Competencies Experience in B2B or B2C marketing Knowledge of graphic design tools (e.g. Canva, Adobe Creative Suite) Knowledge of CRM tools (Klaviyo, MailChimp, HootSuite, etc.) Experience with analytics & data visualization tools (Google Analytics, Tableau, etc.) What We Offer Competitive salary and benefits package Opportunities for professional development and career development A collaborative work environment For more information, please contact: Alexandra Markson Director of HR @ Better Than Home ****************************
    $78k-115k yearly est. 12d ago
  • Senior Marketing Manager

    Lamar Johnson Collaborative

    Product Marketing Manager Job 40 miles from Valparaiso

    About Us Lamar Johnson Collaborative (LJC) is a team of high-energy professionals. We share a passion for design, a collaborative approach, and a casual culture. We solve challenges by leveraging the collective expertise and ingenuity of the best and brightest minds across development, design, and construction. Lamar Johnson Collaborative attracts a dynamic and diverse group of people who work together to realize our clients' vision. LJC is a growing firm and is recruiting top Marketing Talent to join our growing team. The Role We Want You For As a Senior Marketing Manager, you will lead, coordinate, and produce quality RFQ/P responses as well as presentations that meet the staff and pursuit needs. You will be vital to the office, collaborating directly with market leaders and office leadership to pursue new business. In this position, you will enhance and assist the market leadership team, helping to grow and expand LJC's presence and portfolio through intentional project pursuits and client relationships. The Marketing team is collaborative with colleagues and will work across LJC disciplines and parent company Clayco's construction and real estate arms to complete projects that are vertically integrated in the enterprise. The Specifics of the Role Manages and produces high-quality, on-time and effective submittal of proposals, qualifications, and presentations. Provides input and collaboration with market leaders and the marketing team to establish priorities and protocols for responding to RFPs and other marketing related inquires. Partner with market leaders, design staff, and consultants across a variety of sectors to design, write and produce marketing content. Manage other local marketing efforts as they arise, including but not limited to award submissions, internal newsletters, and LJC's design annual publication. Manage business development activities including the maintenance and accuracy of CRM, Knowledge Management Database, and Marketing Drive. Collaborate with designers, architects and other professionals on other projects as needed. Maintain LJC brand across all marketing channels. Requirements Bachelor's in design, Marketing, or a related discipline. 7+ years of experience working in marketing in a professional service field, preferably in the built environment (architecture, engineering, construction, development, and/or real estate) Ability to coach, lead, and mentor a team. Expert in leading and producing high-quality RFP responses. Proficient with Adobe Creative Suite, particularly InDesign. Ability to multi-task and work effectively in a creative environment with multiple deadlines. Strong Graphic design knowledge in layouts, typography and marketing language. Excellent writing, editing and proofreading skills. Some Things You Should Know Our clients and projects are nationwide - Travel will be required We work on creative, complex, award-winning, high-profile jobs across the United States. The pace is fast! Why LJC and Clayco? 2024 Best Places to Work - Crain's Chicago Business, St. Louis Business Journal, Los Angeles Business Journal, and Phoenix Business Journal. 2024 ENR Midwest - Midwest Contractor (#1). 2024 ENR Top 100 Design-Build Firms - Design-Build Contractor (Top 5). 2024 ENR Top 100 Green Contractors - Green Contractor (Top 5). Benefits Discretionary Annual Bonus: Subject to company and individual performance. Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more! Compensation The salary range for this position considers a wide range of factors in making compensation decisions including but not limited to: Education, qualifications, skills, training, experience, certifications, internal equity, and location. It is not typical for an individual to be hired at or near the top of the range for the role and compensation decisions are dependent on the facts and circumstances of each case. The LJC Nationwide salary range for this position is approximately $90,000 - $110,000 +/- annually (not adjusted for location).
    $90k-110k yearly 17d ago
  • Marketing Manager

    Resource Point of Sale 3.3company rating

    Product Marketing Manager Job 40 miles from Valparaiso

    Develop company marketing strategy that creates brand awareness as well as lead generation for multiple businesses under the ReSource company umbrella ReSource Point of Sale - (Primary Business and will require 80% of the candidate's time and focus) ReSource 360 ReSource Sports Responsibilities Manage updates to website as well as social media Manage relationship with key web development and marketing partners which will include understanding company initiatives and direction, weekly meetings, driving projects to completion and analyzing the value of the spend with each of these vendors. Develop a plan for utilization of our offshore offices for work that can be brought in house as a cost savings effort Develop relationships with our distribution and manufacturer partners and leverage their programs as well as available Marketing Development Funds (MDFs) Utilize either the company's ERP (preferred) or a 3 rd party application to organize email campaigns Create content for these campaigns Maintain target lists so appropriate content is sent Measure and report on the return of investment of the various methods utilized Work with Sales teams on brand initiatives and new business development Manage and keep current company collateral Customer specific “One-sheets” PPT Presentations Co-branded marketing material Customer specific “One-sheets” Logo Updates Coordinate printing of material Manage Company events Trade Shows Conventions Company Gatherings Annual Leader's Club trip Customer Holiday Gifting Messaging Organization of ordering and shipping Internal Workplace Ambassador Plan small company events and activities to encourage positive energy and team building in the workplace New Employee announcements Manage the design and procurement of company branded promotional items. Hats, clothing, accessories and other promotional items for customers and employees Candidate should have the following skills: Strong communication Experience in a marketing leadership role Ability to work independently and make decisions Creative eye Attention to detail Experience with marketing analytics and reporting ***Bonus if candidate has experience in Hubspot and/or Netsuite Compensation · $60K - $75K based on qualifications and experience · 15 days of PTO · 401K · Healthcare ***Email Resume Directly to ***********************
    $60k-75k yearly 10d ago
  • Brand Manager, Private Label

    Land O'Frost 4.1company rating

    Product Marketing Manager Job 23 miles from Valparaiso

    Company At Land O'Frost, our brands of lunchmeat and specialty sausage products are recognized as one of the nation's best-selling and trusted brands. We have accomplished this through our incredible team of employees who are customer focused, motivated, achievers, developers, and purpose driven. Summary The Brand Manager, Private Label is responsible for leading the private label businesses from bid to exit. This role requires a strategic thinker with a strong understanding of market trends, consumer behavior, and supply chain management. The Private Label Manager will work closely with the customer and various departments, including marketing, sales, and procurement, to ensure the success of private label product lines. Responsibilities Evaluate opportunities based on company criteria and recommend action. Develop pricing and other inputs needed for bids. Understand the competitive environments and customer needs to create the strongest profitable fit. Lead cross-functional commercialization of accepted bids. Manage product changes and product formulations. Conduct business and financial analysis for Private Label lines with key insights and recommendations. Provide long-range and annual planning. Provide data inputs for selling deck presentations for the sales team. Monitor business margins and take appropriate actions. Qualifications Bachelor's degree in marketing, or related field required. 4+ years' experience in the food and beverage CPG industry. Strong analytical skills and financial skills to manage profitability and pricing. Excellent project management and organizational skills. Knowledge of industry regulations and quality standards. Ability to work independently or part of a team. Experience with major customers such as Trader Joe's and HEB a plus. Proficiency with Microsoft Office Suite and project management software. Ability to travel 10-15%.
    $76k-98k yearly est. 17d ago
  • Creative Marketing Manager

    The Fifty/50 Group

    Product Marketing Manager Job 40 miles from Valparaiso

    Job Details The Fifty/50 Group is hiring a Creative Marketing Manager to join our group. Reporting directly to owners Scott Weiner and Greg Mohr, along with our Operating Partners, the role of the Creative Marketing Manager is to support the efforts that drive awareness of the Fifty/50 Restaurant Group Masterbrand, the various restaurant brands, and individual restaurant and bar properties. This individual supports and will improve the level of creative marketing and design for The Fifty/50 Group's growing company, updating older concepts, maintaining others, and being a part of the growth in our new ones. The Fifty/50 Group is opening the Alston, with Chef Jenner Tomaska, this May and in construction on two additional restaurants with 2025 openings. *Applicants must submit a link to online portfolio of layout, design and social media work* RESPONSIBILITIES: Graphic Design with a basic understanding of the main Adobe products. Ability to create animation, digital design for social, paid social, email marketing and develop in-store display Email Management: Overseeing, creating, and executing targeted marketing campaigns along with our email-marketing partner. Website Management: Maintenance, and updates of company websites. In-Store Promotional Content: Designing and producing collateral materials using graphic software. New Store Marketing Strategies: Being aware of and involved with our third-party agencies work and strategies for our new store openings. Social Media Management: Creating, curating, and overseeing content across all platforms that managed in-house. Community Outreach: Organizing and executing initiatives to engage with the local community. Public Relations outreach in our communities, especially the neighborhood locations, is a must. Internal Communication: Collaborating with various management teams to ensure alignment and effectiveness. OTHER RESPONSIBILITIES: Managing editorial / promotional calendar and execution of market-specific initiatives ensuring all initiatives are being reflected. Spend time in our locations when our guests are there. This means happy hours, dinner hours, and often weekends. This is a fun and social job. Not a 9-5 and non-negotiable. Cross-functionally supporting our store teams and marketing/PR agencies on newsletter, events and activations Supporting marketing and communication projects from ideation to development, execution and measurement. Support and track changes in brand messaging; style-guide, voice, photography use case, email templates. Continuous awareness of communication analytics, offering recommendations based on guest usage, integrating KPI with digital marketing Collaborating with our culinary leaders and operations teams, i.e. customer journey, menu updates, digital and social to amplify marketing communication across all platforms. Collaborate with Influencers and design and concept of reels, TikTok, posts Interfacing with external agencies, to support awareness building initiatives, around our brands, and help drive traffic to the various stores and locations. Coordinating and execution of media interests as directed, and ensuring effective contact and design deliverable CRM & Digital Marketing Support Develop and execute in-platform email newsletter templates, incorporating email design best practices Design creative for seasonal and integrated digital campaigns, including emails, paid social, organic social Stay up-to-date on digital design trends and best practices, identifying and incorporating new opportunities into The Fifty/50 Groups brand and design REQUIREMENTS: Bachelor Degree in Marketing, Communications, Business Administration, Hospitality, or other related fields. Minimum two years' experience in a similar role, preferably within multi-unit hospitality Proven experience in Marketing, Digital, Data, Advertising, PR, Communications, and Campaigns Strong English language skills, both written and verbal, with exceptional content writing ability Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting tight deadlines Personal Presentation that reflects the cleanliness, professionalism, and excitement that we strive to create in our establishments.
    $50k-90k yearly est. 9d ago
  • Marketing Campaign Manager

    The Judge Group 4.7company rating

    Product Marketing Manager Job 40 miles from Valparaiso

    Job Description: We are looking for a skilled Direct Marketing Campaign Manager (Contractor) with expertise in direct mail, email, and CRM-related content. The ideal candidate will have a strong background in campaign execution and project management, including process documentation, calendar management, and planning. Excellent communication and interpersonal skills are essential for collaborating with cross-functional teams. Key Responsibilities: Support the direct marketing team in executing and managing project tracks to ensure timely execution. Ensure all campaigns meet quality standards and are legally compliant. Manage and document campaign processes. Coordinate calendar management and planning for marketing activities. Manage the end-to-end execution of direct marketing campaigns in direct mail, emails, and other digital channels. Accurately translate targeting criteria, customer segments, and campaign directions to execution partners. Proofread creative assets. Timely and accurate completion, maintenance, and communication of assigned Business Risk review (including monitors and audits). Establish and adhere to strong controls to ensure accuracy and strategy deployment. Qualifications: Minimum of 3 years of experience in CRM campaign management and project management. Expertise in direct mail and email marketing. Familiarity with WorkFront and Jira is a plus. 2+ years in Project Management. Email campaign development. Campaign Management. CRM Marketing, especially in Banking. Rate: $64-$69/hr W2
    $64-69 hourly 3d ago
  • Brand Manager

    Biotalent

    Product Marketing Manager Job 40 miles from Valparaiso

    My Client is a Global S&P 100 organization. This is a 3 month contract paying $95 - $105 with a chance to go perm. Roles and responsibilities: 1. Revenue Growth Management Deep dive - Strategy and execution. 2. Masterbrand Commercialization support - working with agency teams to ensure flawless execution of PR and influencer activities (as well as oversight for owned channels). 3. Strategic plans for how to build consumable hygiene regimen opportunities better in market through commercial innovation and merchandising vehicles. 4. Quality team excellence - Brand steward within the quality team. 5. Ad Hoc - Innovation support -places where brand input needed in workshopping, etc. Requirements: • Individual contributor with comprehensive knowledge in specific area; knowledge base acquired from several years of experience in particular area • CPG experience and previously worked on fast moving consumable good • Global Marketing experience is essential The Job role in more depth: Category Management & Optimization ï‚· Leads the development & implementation of best-in-class process for the development of Category Foundations ï‚· Partners with Cluster & Regional Brand Marketing to design & deliver a competitive product portfolio based on the Brand Foundation Tools for assigned product category ï‚· Partners with Regional Brand Marketing to track product competitiveness scorecards to ensure consistent delivery of product PODs & POPs Innovation / Renovation / Claims ï‚· Develops a long term vision for the category & appropriate 5 year innovation / multi-region renovation plans to drive growth in local markets ï‚· Partners with Global R&D & Global Customer Marketing to develop Front end Innovation projects based on key trends ï‚· Partners with Global Customer Marketing to build an integrated product / promise / channel innovation & multi-region renovation calendar that will drive growth for assigned category ï‚· Partners with Global Product Supply to plan for & optimize long-term capacity & asset utilization based on Category growth plans ï‚· Leads market segment development for the company globally by creating a clear vision to consistently differentiate the companies outreach across all Clusters
    $72k-101k yearly est. 2d ago
  • Marketing Strategist

    Debellis Catherine & Morreale-Corporate Staffing

    Product Marketing Manager Job 40 miles from Valparaiso

    Marketing Strategist - Chicago, IL - hybrid role - 2 days in-office: Our client, a full-service marketing agency, is seeking a savvy marketing strategist to join and lead their collaborative marketing team in Chicago. This is a hybrid role which requires 2 days per week in the office. Responsibilities Maintain proactive, direct contact with clients. Conduct strategic engagement with clients to provide high-level marketing recommendations. Participate in strategic marketing meetings and client presentations Review and approve all scopes of work and budgets before going to the client Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed Monitor and strategically guide account and creative teams, as well as specialists, to execute results-driven campaigns Communicate/translate strategic objectives to internal team members to ensure projects are completed in alignment with strategy Support account directors in the creation of strategic analyses and development of personas as well as strategic and tactical plans Support account and creative teams in brand identity, concept and message platform development Manage direct reports and lead the hiring process Mentor account team members Efficiently and effectively manage bandwidth and resources of account circle to maximize profitability and performance Participate in new business development efforts including writing proposals and developing and breaking down budget worksheets Requirements Minimum of 5 years of marketing experience is required. 10+ years marketing experience, including agency, B2B event and/or association experience strongly preferred. Bachelor's degree in related field (marketing, business) preferred Ability to lead an internal marketing team. Experience with direct reports.
    $56k-88k yearly est. 14d ago
  • Consumer Insights (Account) Director (Philippines base)

    Worldpanel By Kantar

    Product Marketing Manager Job 40 miles from Valparaiso

    Job Title: Account Director We are looking for an Account Director to act as the Client Partner Lead for our Health & Beauty portfolio. Your responsibilities in this role will be to: Form the Kantar Worldpanel point of view on Filipino consumer behaviour and trends in Health & Beauty Grow successful partnerships with Health & Beauty clients by truly understanding their needs and offering insights & solutions that help them make the best decisions Drive commercial excellence and own commercial results for your portfolio Guide a team of Account Managers & Executives to support you on these goals WHAT'D YOU DO: Client Partnership Adds value to client relationships. Based on a deep understanding of our client businesses, designs and takes accountability for leading the account plan and all client interactions. Builds relationships with senior stakeholders across different functions in our clients' organization. Discusses client feedback and monitors satisfaction to ensure our service is continually meeting evolving client needs and helps them make the best decisions. Takes on a consultative approach in understanding clients' overall objectives through dialogues with key client stakeholders about their ongoing challenges. Identifies client challenges, prepares proposals accordingly and agrees mutually beneficial agreements with our client partners. Shopper Expertise Demonstrates an excellent understanding of Filipino shopper behaviour in health & beauty, and delivers this through impactful stories that help unlock actionable insights and opportunities for clients to grow their business. Demonstrates personal credibility while drawing from all Worldpanel portfolios Commercial Excellence Role models sustainable commercial practices and owns commercial results to ensure ambitious targets are met. Contributes ideas for improving our services and proactively leads initiatives that will enable us to hit the milestones in our growth plan Communicates with key internal stakeholders and escalates any client concerns to aid senior management with prioritizing investment and development efforts Team Leadership Coach and train line reports and other team members, share knowledge and encourage a culture of learning. Help individuals in the team understand how they are each contributing to the achievement of the Kantar Worldpanel vision and strategy. WHAT'D YOU BRING: A commercial and curious mindset with the ability to answer clients' big questions, unafraid to have a point of view. A strong research practitioner with substantial experience in analysing data, able to turn complex data sets into clear insights and recommendations. Proven experience managing a team and projects to achieve and to grow account revenue in a commercial environment. A desire to support individuals' development and wellbeing with the ability to manage team workloads, and anticipate client demands. Strong communication skills as the role requires the candidate to be a presenter, influencer and coach to the team and to stakeholders. Able to cope well with time pressure and make decisions under complex and demanding circumstances The candidate will possess a Bachelor's degree with at least 7 years of relevant (client / agency) experience WHY JOIN KANTAR? We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world. And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We're dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you're not an exact match, we'd love to receive your application and talk to you about this job or others at Kantar.
    $106k-155k yearly est. 3d ago
  • Senior Field Marketing Manager

    Sales Talent Agency

    Product Marketing Manager Job 40 miles from Valparaiso

    About Our Client: They are a fast-growing software company with innovative solutions that empower businesses growing in double digits year over year. As they expand, they are seeking a dynamic and results-oriented Senior Field Marketing Manager to join their team and play a pivotal role in driving regional growth and brand awareness. Position Summary: The Senior Field Marketing Manager will be responsible for developing and executing regional marketing programs that drive demand, accelerate pipeline, and engage customers. This role is critical in aligning marketing efforts with sales goals, creating memorable brand experiences, and optimizing go-to-market strategies. You will work closely with the sales, product marketing, and corporate marketing teams to tailor campaigns to regional audiences and measure their success. Key Responsibilities: Strategy Development: Collaborate with sales leadership to create regional marketing strategies that align with revenue and pipeline goals. Event Management: Plan, coordinate, and execute field marketing events, including trade shows, webinars, roadshows, partner events, and customer roundtables, ensuring an exceptional experience for participants. Campaign Execution: Localize global marketing campaigns and programs to meet regional needs and ensure alignment with customer preferences and market trends. Sales Enablement: Partner with the sales team to develop tools, materials, and resources that support sales efforts, including presentations, case studies, and event follow-up strategies. Relationship Building: Build strong relationships with channel partners and customers to amplify campaign reach and enhance engagement. Performance Tracking: Monitor, measure, and report on campaign performance metrics (e.g., ROI, lead generation, and pipeline acceleration) to evaluate effectiveness and optimize future efforts. Content Localization: Work with the content and product marketing teams to customize messaging for regional audiences while maintaining brand consistency. Budget Management: Oversee regional field marketing budgets, ensuring effective allocation and ROI optimization. Qualifications: Experience: 3-5+ years in field marketing, event marketing, or demand generation roles, preferably within the software or technology industry. Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Skills: Proven ability to develop and execute regional marketing plans. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Exceptional communication and collaboration skills to work effectively with cross-functional teams and external partners. Data-driven mindset with experience analyzing campaign performance and making strategic adjustments. Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce). Creative thinker with a passion for delivering innovative customer experiences. Flexibility: Willingness to travel for regional events (20%-40% travel expected). What We Offer: Competitive salary and performance-based bonuses. Comprehensive benefits package, including health, dental, and vision insurance. Generous paid time off and flexible work arrangements. Opportunities for career growth and professional development. A collaborative, supportive, and innovative company culture.
    $69k-95k yearly est. 10d ago
  • Field Marketing Manager

    Clifyx

    Product Marketing Manager Job 40 miles from Valparaiso

    Marketing Manager - Field Marketing Duration: 6 months contract This is a contractor role focused on program management and event execution The ideal candidate would have 8-10 years of relevant marketing experience Manager is looking for individuals with recent contributor experience (executing programs sending out emails, running and planning events, etc.) Job Description: The Global Field Marketing Team is chartered to build and scale efficient campaign plans that align to go-to-market strategies by partnering with product marketing, sales and cross-functional teams across marketing to engage prospects with targeted activities that build pipeline and drive revenue. Responsibilities include but may not be limited to: • Own the planning and execution of an integrated nurture strategy across three separate audiences, multiple funnel stages and four different regions to impact the outcome of inbound lead conversion • Designing of the Client's Lab program (an event series) through event planning, partner engagement, demand gen, SME enablement and digital follow up for all lab events in CEGIU. This would include on-site support in the Chicago lab. • Create and manage campaign kits based on Strategy and Product Marketing plans and guidance, complete with bill of materials, messaging and execution plan • Leverage the customer journey map and funnel stages to engage target audiences with the right content through the right channel at the right time • Partner with AMER/EMEA/JAPAC Field Marketing leads to execute full funnel campaign related activations • Work closely with partner teams to develop and execute campaign strategies • Coordinate localization/translation workflows with internal and external teams globally • Support the Lunch and Learn global programs through consistent branding and program package • Manage the internal newsletter and internal websites dedicated to field marketing activation plans Preferred skills and experience • 8+ years experience in B2B demand generation, field marketing or campaign management • Experience in Persona and Vertical Industry campaigns • Experience executing ongoing event program series • Experience owning the vision of a digital program or campaign from concept through execution • Strong communication, writing, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner • Organized and detail oriented SCHEDULE/TRAVEL: The position can be remote, but candidate needs to be located in the Midwest, travel to the Chicago Lab office is required, IL, WI, IA, MN, IN would be the applicable states. Travel to the office is required a couple times a month.
    $69k-95k yearly est. 15d ago
  • Field Marketing Manager

    Emerald Technology

    Product Marketing Manager Job 40 miles from Valparaiso

    Do you want to Join a Global Leader in Supply Chain Technology? A cutting-edge company is revolutionizing supply chain fulfilment. This organization helps Fortune 500 enterprises streamline purchase and customer order fulfilment, improving service levels, reducing costs, and lowering carbon footprints. Recognized as a Technology Pioneer by the World Economic Forum, it operates across APAC, the Middle East, and the US. Role: Event Marketing Lead Are you ready to play a pivotal role in our Events Marketing team? We're looking for a passionate and results-driven professional to spearhead our event marketing efforts. In this role, you'll be responsible for crafting memorable event experiences that drive engagement and align with our marketing objectives. As the primary point of contact for events, you will oversee vendor relationships, develop compelling promotional materials, and ensure seamless execution. Working closely with cross-functional teams, you'll manage logistics, budgets, and event strategies to maximize impact. Responsibilities: Collaborate with internal teams to plan and execute events, from venue selection to vendor management and logistics. Develop compelling event messaging and content to attract and engage target audiences. Manage event budgets and timelines, ensuring on-time and cost-effective execution. Analyze event performance metrics and provide data-driven recommendations for optimization. Partner with Sales, Product, and Marketing teams to design engagement strategies that drive lead generation and business growth. Build and maintain relationships with key stakeholders, including sponsors, partners, and vendors. Utilize marketing automation and lead management tools to enhance event campaigns. Work alongside the Demand team to develop strategies that drive pipeline growth and qualified sales meetings. Lead the execution of our hosted events, ensuring exceptional attendee experiences. Requirements: 3-10 years of event marketing experience, preferably in SaaS, startups, or B2B industries. Proven track record of successfully launching and managing demand-centric events. Expertise in multi-channel event promotion, including email, digital ads, web, social media, and sales enablement. Proficiency with marketing automation platforms (Salesforce & HubSpot) and ABM tools (e.g., 6sense). Strong communication skills with the ability to articulate ideas, insights, and data across various formats (written, presentation, verbal). Self-motivated, capable of managing multiple events independently while collaborating effectively with Sales, Marketing, and Product teams. Are you excited to bring impactful events to life?
    $69k-95k yearly est. 14d ago

Learn More About Product Marketing Manager Jobs

How much does a Product Marketing Manager earn in Valparaiso, IN?

The average product marketing manager in Valparaiso, IN earns between $71,000 and $132,000 annually. This compares to the national average product marketing manager range of $83,000 to $149,000.

Average Product Marketing Manager Salary In Valparaiso, IN

$97,000
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