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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Principal Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||Sep 09, 2016||$163,513 -
|Principal Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||Jul 09, 2016||$163,513 -
|Principal Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||Jun 13, 2016||$159,370 -
|Principal, Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||Sep 10, 2015||$158,970 -
|Principal Product Marketing Specialist||Hitachi Global Storage Technologies||San Jose, CA||Apr 03, 2016||$150,030|
|Product Marketing Specialist||Google Inc.||Mountain View, CA||Oct 29, 2015||$150,030|
|Product Marketing Specialist||Filemaker Inc.||Santa Clara, CA||Aug 31, 2015||$147,000 -
|Product Marketing Specialist||Intel America's Inc.||Santa Clara, CA||Aug 26, 2016||$145,685 -
|Product Marketing Specialist/Manager||Datadirect Networks, Inc.||Santa Clara, CA||Oct 12, 2015||$141,960 -
|Product Marketing Specialist-Expert||HGST, Inc.||San Jose, CA||Sep 06, 2013||$140,000|
|Staff, Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||Feb 05, 2016||$138,450 -
|Product Marketing Specialist 4||Siemens Healthcare Diagnostics Inc.||Norwood, MA||Sep 09, 2015||$137,514|
|Product Marketing Specialist||Skyworks Solutions, Inc.||Parksdale, CA||May 16, 2015||$111,055|
|Product Marketing Specialist/Manager||Infinera Corporation||Sunnyvale, CA||May 25, 2016||$110,947 -
|Product Marketing Specialist||Kateeva, Inc.||Newark, CA||Nov 07, 2016||$110,000 -
|Product Marketing Specialist/Manager 3||Fairchild Semiconductor International, Inc.||San Jose, CA||Apr 07, 2014||$110,000|
|Product Marketing Specialist||Kateeva, Inc.||Newark, CA||Jul 11, 2016||$110,000 -
|Product Marketing Specialist||Intel Corporation||Santa Clara, CA||Nov 21, 2013||$109,537 -
|Ecommerce Product Marketing Specialist||Hp Inc.||Palo Alto, CA||Aug 31, 2016||$109,066 -
|Product Marketing Specialist||The Mathworks, Inc.||Natick, MA||Sep 08, 2015||$86,000|
|Product Marketing Specialist, Quadrupole Spectrome||Bruker Daltonics Inc.||Fremont, CA||Aug 29, 2013||$85,000|
|Product Marketing Specialist||The Mathworks, Inc.||Natick, MA||Sep 13, 2014||$85,000|
|Product Marketing Specialist||Synactive, Inc.||Foster City, CA||Mar 18, 2014||$85,000|
|Product and Marketing Specialist||Vride, Inc.||New York, NY||Jan 27, 2014||$85,000|
|Technical Product Marketing Specialist||Nvidia Corporation||Santa Clara, CA||Mar 09, 2016||$84,596 -
|Product Marketing Specialist||Ericsson Inc.||Santa Clara, CA||Apr 27, 2016||$84,573 -
|Product Marketing Specialist||Ericsson Inc.||Mountain View, CA||Jun 20, 2016||$84,573 -
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