FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Product Marketing Specialist

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $90,299

    Average Salary

What Does A Product Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

Show More

Show Less

How To Become A Product Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

Do you work as a Product Marketing Specialist?

Product Marketing Specialist Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Product Marketing Specialist Career Paths

Product Marketing Specialist
Marketing Director Event Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Product Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Product Marketing Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager/Project Manager Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Account Manager Program Manager Product Manager
Global Product Manager
9 Yearsyrs
Marketing Director Sales Consultant District Sales Manager
Market Development Manager
8 Yearsyrs
Program Manager Project Director Research Manager
Market Research Manager
7 Yearsyrs
Product Specialist Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Business Development Manager Marketing Consultant Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Program Manager Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Communications Manager Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Communications Manager Marketing Manager/Project Manager Product Manager
Product Line Manager
8 Yearsyrs
Product Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Account Manager Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Show More

Do you work as a Product Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Product Specialist 2.5 years
Marketing Analyst 2.1 years
Top Employers Before
Internship 7.0%
Cashier 3.1%
Server 2.4%
Top Employers After
Consultant 3.4%
Manager 3.0%
Owner 2.8%

Do you work as a Product Marketing Specialist?

Product Marketing Specialist Demographics

Gender

Female

52.9%

Male

44.4%

Unknown

2.7%
Ethnicity

White

59.1%

Hispanic or Latino

14.7%

Asian

12.1%

Black or African American

10.3%

Unknown

3.8%
Show More
Foreign Languages Spoken

Spanish

31.0%

German

12.6%

Mandarin

9.2%

Chinese

8.0%

Japanese

8.0%

French

6.9%

Portuguese

4.6%

Cantonese

4.6%

Russian

3.4%

Finnish

2.3%

Turkish

2.3%

Swedish

1.1%

Czech

1.1%

Malayalam

1.1%

Carrier

1.1%

Latvian

1.1%

Italian

1.1%
Show More

Product Marketing Specialist Education

Schools

San Jose State University

11.7%

University of Phoenix

8.3%

Michigan State University

5.8%

Florida State University

5.8%

California State University - Fullerton

5.0%

Northwestern University

5.0%

University of Texas at Austin

5.0%

University of Massachusetts Amherst

5.0%

Purdue University

5.0%

Northern Illinois University

5.0%

University of San Francisco

4.2%

University of Wisconsin - Whitewater

4.2%

National University

4.2%

University of Washington

4.2%

University of Michigan - Ann Arbor

4.2%

University of Houston

4.2%

University of Tennessee - Knoxville

3.3%

Villanova University

3.3%

Brigham Young University

3.3%

University of North Florida

3.3%
Show More
Majors

Business

34.6%

Marketing

22.4%

Communication

7.8%

Management

5.8%

Finance

3.7%

English

3.2%

Electrical Engineering

2.5%

Accounting

2.3%

Journalism

2.1%

Education

1.9%

Project Management

1.9%

International Business

1.8%

Political Science

1.8%

Graphic Design

1.6%

Computer Science

1.2%

Computer Information Systems

1.2%

Fine Arts

1.1%

Business Economics

1.1%

Specialized Sales And Merchandising

1.1%

Psychology

1.1%
Show More
Degrees

Bachelors

47.0%

Masters

30.4%

Other

13.7%

Certificate

4.1%

Associate

2.9%

Doctorate

1.5%

Diploma

0.2%

License

0.1%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 09, 2016 $163,513 -
$180,000
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jul 09, 2016 $163,513 -
$174,500
International Marketing Specialist [Mexican Food Products] El Chilerito Spice Co Inc. South El Monte, CA Nov 17, 2014 $162,240
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jun 13, 2016 $159,370 -
$193,800
Principal, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 10, 2015 $158,970 -
$176,000
Principal Product Marketing Specialist Hitachi Global Storage Technologies San Jose, CA Apr 03, 2016 $150,030
Product Marketing Specialist Google Inc. Mountain View, CA Oct 29, 2015 $150,030
Product Marketing Specialist Filemaker Inc. Santa Clara, CA Aug 31, 2015 $147,000 -
$152,000
Product Marketing Specialist Intel America's Inc. Santa Clara, CA Aug 26, 2016 $145,685 -
$175,200
Product Marketing Specialist/Manager Datadirect Networks, Inc. Santa Clara, CA Oct 12, 2015 $141,960 -
$150,000
Product Marketing Specialist-Expert HGST, Inc. San Jose, CA Sep 06, 2013 $140,000
Staff, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Feb 05, 2016 $138,450 -
$154,000
Product Marketing Specialist Skyworks Solutions, Inc. Parksdale, CA May 16, 2015 $111,055
Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA May 25, 2016 $110,947 -
$134,600
Product Marketing Specialist Kateeva, Inc. Newark, CA Nov 07, 2016 $110,000 -
$150,000
Product Marketing Specialist/Manager 3 Fairchild Semiconductor International, Inc. San Jose, CA Apr 07, 2014 $110,000
Product Marketing Specialist Kateeva, Inc. Newark, CA Jul 11, 2016 $110,000 -
$150,000
Product Marketing Specialist Intel Corporation Santa Clara, CA Nov 21, 2013 $109,537 -
$129,500
Ecommerce Product Marketing Specialist Hp Inc. Palo Alto, CA Aug 31, 2016 $109,066 -
$187,349
Product Marketing Specialist Synactive, Inc. Foster City, CA Mar 18, 2014 $85,000
Product and Marketing Specialist Vride, Inc. New York, NY Jan 27, 2014 $85,000
Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 13, 2014 $85,000
Technical Product Marketing Specialist Nvidia Corporation Santa Clara, CA Mar 09, 2016 $84,596 -
$112,634
Product Marketing Specialist Ericsson Inc. Mountain View, CA Jun 20, 2016 $84,573 -
$186,000
Product Marketing Specialist Ericsson Inc. Santa Clara, CA Apr 27, 2016 $84,573 -
$186,000
Product Marketing Specialist PMC Biogenix, Inc. Memphis, TN Oct 02, 2013 $84,261
SMG Product Marketing Specialist Altera Corporation San Jose, CA Dec 09, 2016 $84,204 -
$96,400

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Product Marketing Specialist?

Have you worked as a Product Marketing Specialist? Help other job seekers by rating your experience as a Product Marketing Specialist.

Top Skills for A Product Marketing Specialist

Show More

  1. New Product Development
  2. Web
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Researched and evaluated new product development opportunities * Developed marketing plan that included launch of new consumer finance product.
  • Developed lab marketing materials including collateral, web, print advertising and sales presentations.
  • Managed communication content for assigned product lines, both internally and externally.
  • Conducted market research and analyzed technical requirements/specifications, which led to successful new product launches and new market penetration.
  • Led cross-functional team to design and deliver national Fiery Central product launch program that generated 111% revenue growth in 2009.

How Would You Rate Working As a Product Marketing Specialist?

Are you working as a Product Marketing Specialist? Help us rate Product Marketing Specialist as a Career.

Rank:

Average Salary:

Top 10 Best States for Product Marketing Specialists

  1. New Jersey
  2. Rhode Island
  3. Delaware
  4. Minnesota
  5. Washington
  6. California
  7. Massachusetts
  8. Texas
  9. New York
  10. Colorado
  • (1,029 jobs)
  • (152 jobs)
  • (92 jobs)
  • (727 jobs)
  • (849 jobs)
  • (5,164 jobs)
  • (1,399 jobs)
  • (1,955 jobs)
  • (2,135 jobs)
  • (847 jobs)

Top Product Marketing Specialist Employers

Jobs From Top Product Marketing Specialist Employers

Product Marketing Specialist Videos

GOMC #11 - Getting a Job in Digital Marketing

Related to your recently viewed content