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Become A Product Marketing Specialist

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Working As A Product Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $84,204

    Average Salary

What Does A Product Marketing Specialist Do At Ultimate Software

* other duties may be assigned)
* Stay abreast of current product messaging and upcoming product enhancements
* Develop a strategy and plan for lead-generating product marketing initiatives
* Execute ongoing, lead-generating product marketing campaigns
* Collaboratively create messaging and content for product marketing campaigns
* Assist Sales and Inside Sales teams as needed with the support of product marketing campaigns
* Measure and evaluate the effectiveness of product marketing campaigns
* Research and monitor market trends

What Does A Product Marketing Specialist Do At Siemens

* This is an individual contributor role.
* Responsible for editing, writing, and producing of marketing collateral and assets for the product(s) or industry program(s).
* Marketing collateral and assets include; web content, whitepapers, FAQ’s, PowerPoint presentations and sales demonstrations.
* May attend industry-related events as a representative of the organization.
* Required Knowledge/Skills, Education, and Experience
* A B.S. or equivalent in engineering or marketing.
* Has detailed CAD/CAE/PLM industry knowledge and understanding.
* Must possess strong writing and communication skills.
* Proficiency with Microsoft Office products; Outlook, Word, and PowerPoint.
* Proven ability to work in a fast-paced, highly matrixed environment

What Does A Product Marketing Specialist Do At Skyworks

* Contribute to marketing studies for the products you support
* Support business cases generation, MRD creation, market launch plans and portfolio management
* Assist in Market segmentation and Opportunity Sizing: TAM/SAM/SOM modeling
* Document inputs on Competitive and market dynamics analysis
* Track new opportunities and assist in design-in process and revenue realization
* Maintain and update forecast for products you support
* Assist in creation of customer facing material, marketing collateral, and training material for product promotio

What Does A Product Marketing Specialist Do At Citrix Systems Inc.

* Good written and verbal communication skills.
* Possess good storytelling skills.
* Able to interact to transpose a customer interaction into a documented story outline the customer challenges, success and organizational impact.
* Support the product launch process through developed collateral to support the latest product, promotion or program release.
* Develop a business acumen based on interactions with Citrix customers, partners, products and sales representatives.
* Develop a technical understanding of the components of the Citrix product portfolio and how to install them.
* Learn key technical concepts around desktop and server virtualization, cloud computing, server-based computing, and network/systems architectures.
* Demonstrate effective problem solving skills, recognizing when to focus on individual research prior to seeking help from others.
* Successfully execute assigned project tasks and appropriately relay status and, escalate issues to project leads.
* Develop time management skills and the ability to multi-task across multiple assignments.
* Demonstrate the ability to effectively network across multiple functional areas in an organization.
* Provide regular and efficient updates on assigned projects and tasks to appropriate stakeholders

What Does A Product Marketing Specialist Do At Bentley Systems

* Develop product marketing briefs, and user profiles and workflows.
* Create strategic campaigns to help increase awareness, demand, and adoption
* Evaluate potential impact of proposed campaigns to assist in prioritization
* Execute marketing campaigns independently
* Work with corporate marketing and industry marketing teams to collaborate and execute on campaigns
* Work closely with product teams (product management, business development, software development, sales, support) from the early stages of product envisioning, helping define the story for the product
* Develop marketing and social content for the web, such as case studies, videosand white papers
* Lead major product launches, ensuring prospects, customers, partners, and press understand the value
* Provide internal messaging and enablement materials to help sales and partners succeed
* Understand analyst relations and serve as the main conduit between analysts and product management

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How To Become A Product Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Marketing Specialist jobs

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Real Product Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 09, 2016 $163,513 -
$180,000
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jul 09, 2016 $163,513 -
$174,500
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jun 13, 2016 $159,370 -
$193,800
Principal, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 10, 2015 $158,970 -
$176,000
Principal Product Marketing Specialist Hitachi Global Storage Technologies San Jose, CA Apr 03, 2016 $150,030
Product Marketing Specialist Google Inc. Mountain View, CA Oct 29, 2015 $150,030
Product Marketing Specialist Filemaker Inc. Santa Clara, CA Aug 31, 2015 $147,000 -
$152,000
Product Marketing Specialist Intel America's Inc. Santa Clara, CA Aug 26, 2016 $145,685 -
$175,200
Product Marketing Specialist/Manager Datadirect Networks, Inc. Santa Clara, CA Oct 12, 2015 $141,960 -
$150,000
Product Marketing Specialist-Expert HGST, Inc. San Jose, CA Sep 06, 2013 $140,000
Staff, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Feb 05, 2016 $138,450 -
$154,000
Product Marketing Specialist 4 Siemens Healthcare Diagnostics Inc. Norwood, MA Sep 09, 2015 $137,514
Product Marketing Specialist Skyworks Solutions, Inc. Parksdale, CA May 16, 2015 $111,055
Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA May 25, 2016 $110,947 -
$134,600
Product Marketing Specialist Kateeva, Inc. Newark, CA Nov 07, 2016 $110,000 -
$150,000
Product Marketing Specialist/Manager 3 Fairchild Semiconductor International, Inc. San Jose, CA Apr 07, 2014 $110,000
Product Marketing Specialist Kateeva, Inc. Newark, CA Jul 11, 2016 $110,000 -
$150,000
Product Marketing Specialist Intel Corporation Santa Clara, CA Nov 21, 2013 $109,537 -
$129,500
Ecommerce Product Marketing Specialist Hp Inc. Palo Alto, CA Aug 31, 2016 $109,066 -
$187,349
Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 08, 2015 $86,000
Product Marketing Specialist, Quadrupole Spectrome Bruker Daltonics Inc. Fremont, CA Aug 29, 2013 $85,000
Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 13, 2014 $85,000
Product Marketing Specialist Synactive, Inc. Foster City, CA Mar 18, 2014 $85,000
Product and Marketing Specialist Vride, Inc. New York, NY Jan 27, 2014 $85,000
Technical Product Marketing Specialist Nvidia Corporation Santa Clara, CA Mar 09, 2016 $84,596 -
$112,634
Product Marketing Specialist Ericsson Inc. Santa Clara, CA Apr 27, 2016 $84,573 -
$186,000
Product Marketing Specialist Ericsson Inc. Mountain View, CA Jun 20, 2016 $84,573 -
$186,000

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Top Skills for A Product Marketing Specialist

ProductLineNewProductLaunchesWebContentProfitableSalesGrowthNewProductDevelopmentMarketResearchCustomerServiceProductManagementTradeShowsPressReleasesSalesToolsCRMProductTrainingProductInformationSalesTrainingMarketShareProductPortfolioProductOfferingsReplenishmentProcessesBrandAssociates

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Top Product Marketing Specialist Skills

  1. Product Line
  2. New Product Launches
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated and implemented packaging and collateral support for product lines.
  • Performed competitive market analysis to drive new product launches and refreshes.
  • Coordinated advertisement and web content production and management with 3rd party agencies.
  • Researched and evaluated new product development opportunities * Developed marketing plan that included launch of new consumer finance product.
  • Conducted market research and competitor analysis.

Top Product Marketing Specialist Employers

Product Marketing Specialist Videos

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