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Become A Product Marketing Specialist

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Working As A Product Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $84,204

    Average Salary

What Does A Product Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Marketing Specialist jobs

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Product Marketing Specialist Career Paths

Product Marketing Specialist
Business Development Manager Co-Founder Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Senior Product Manager Marketing Director
Brand Director
11 Yearsyrs
Business Development Manager Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Coordinator Marketing Specialist Associate Marketing Manager
Consumer Marketing Manager
6 Yearsyrs
Senior Product Manager Senior Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Product Specialist Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager Operations Manager Account Executive
National Sales Manager
10 Yearsyrs
Account Manager Account Executive
Product Manager
7 Yearsyrs
Product Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Communications Manager Communications Manager Marketing Manager
Senior Brand Manager
9 Yearsyrs
Product Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Account Manager Product Manager
Senior Product Manager
9 Yearsyrs
Product Marketing Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Product Manager 3.4 years
Marketing Manager 3.1 years
Product Specialist 2.6 years
Market Specialist 2.5 years
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Top Employers Before
Internship 5.6%
Cashier 3.0%
Top Employers After
Manager 3.4%
Consultant 2.7%
Owner 2.4%

Product Marketing Specialist Demographics

Gender

Female

53.8%

Male

43.3%

Unknown

2.8%
Ethnicity

White

75.1%

Asian

12.4%

Hispanic or Latino

10.1%

Unknown

1.8%

Black or African American

0.6%
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Languages Spoken

Spanish

31.3%

German

11.9%

Chinese

9.0%

Mandarin

9.0%

French

7.5%

Japanese

6.0%

Portuguese

4.5%

Cantonese

4.5%

Russian

4.5%

Turkish

3.0%

Swedish

1.5%

Finnish

1.5%

Malayalam

1.5%

Carrier

1.5%

Latvian

1.5%

Czech

1.5%
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Product Marketing Specialist Education

Schools

San Jose State University

11.2%

University of Texas at Austin

7.1%

University of Phoenix

7.1%

Northwestern University

6.1%

University of Wisconsin - Whitewater

5.1%

Michigan State University

5.1%

Florida State University

5.1%

University of San Francisco

4.1%

California State University - Fullerton

4.1%

National University

4.1%

University of North Florida

4.1%

Santa Clara University

4.1%

College of Charleston

4.1%

San Diego State University

4.1%

University of Utah

4.1%

University of Washington

4.1%

State University of New York Albany

4.1%

Purdue University

4.1%

Northern Illinois University

4.1%

Washington State University

4.1%
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Majors

Business

34.1%

Marketing

21.8%

Communication

7.6%

Management

6.2%

Finance

4.0%

English

3.3%

Electrical Engineering

2.4%

Journalism

2.4%

Project Management

2.2%

Accounting

2.2%

Graphic Design

2.0%

International Business

1.8%

Political Science

1.8%

Education

1.3%

Computer Science

1.1%

Business Economics

1.1%

Public Relations

1.1%

Business Communications

1.1%

Engineering And Industrial Management

1.1%

Computer Information Systems

1.1%
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Degrees

Bachelors

46.8%

Masters

31.8%

Other

12.4%

Certificate

4.1%

Associate

2.8%

Doctorate

1.7%

License

0.2%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 09, 2016 $163,513 -
$180,000
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jul 09, 2016 $163,513 -
$174,500
International Marketing Specialist [Mexican Food Products] El Chilerito Spice Co Inc. South El Monte, CA Nov 17, 2014 $162,240
Principal Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Jun 13, 2016 $159,370 -
$193,800
Principal, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Sep 10, 2015 $158,970 -
$176,000
Principal Product Marketing Specialist Hitachi Global Storage Technologies San Jose, CA Apr 03, 2016 $150,030
Product Marketing Specialist Google Inc. Mountain View, CA Oct 29, 2015 $150,030
Product Marketing Specialist Filemaker Inc. Santa Clara, CA Aug 31, 2015 $147,000 -
$152,000
Product Marketing Specialist Intel America's Inc. Santa Clara, CA Aug 26, 2016 $145,685 -
$175,200
Product Marketing Specialist/Manager Datadirect Networks, Inc. Santa Clara, CA Oct 12, 2015 $141,960 -
$150,000
Product Marketing Specialist-Expert HGST, Inc. San Jose, CA Sep 06, 2013 $140,000
Staff, Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA Feb 05, 2016 $138,450 -
$154,000
Product Marketing Specialist Skyworks Solutions, Inc. Parksdale, CA May 16, 2015 $111,055
Product Marketing Specialist/Manager Infinera Corporation Sunnyvale, CA May 25, 2016 $110,947 -
$134,600
Product Marketing Specialist Kateeva, Inc. Newark, CA Nov 07, 2016 $110,000 -
$150,000
Product Marketing Specialist/Manager 3 Fairchild Semiconductor International, Inc. San Jose, CA Apr 07, 2014 $110,000
Product Marketing Specialist Kateeva, Inc. Newark, CA Jul 11, 2016 $110,000 -
$150,000
Product Marketing Specialist Intel Corporation Santa Clara, CA Nov 21, 2013 $109,537 -
$129,500
Ecommerce Product Marketing Specialist Hp Inc. Palo Alto, CA Aug 31, 2016 $109,066 -
$187,349
Product Marketing Specialist Synactive, Inc. Foster City, CA Mar 18, 2014 $85,000
Product and Marketing Specialist Vride, Inc. New York, NY Jan 27, 2014 $85,000
Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 13, 2014 $85,000
Technical Product Marketing Specialist Nvidia Corporation Santa Clara, CA Mar 09, 2016 $84,596 -
$112,634
Product Marketing Specialist Ericsson Inc. Mountain View, CA Jun 20, 2016 $84,573 -
$186,000
Product Marketing Specialist Ericsson Inc. Santa Clara, CA Apr 27, 2016 $84,573 -
$186,000
Product Marketing Specialist PMC Biogenix, Inc. Memphis, TN Oct 02, 2013 $84,261
SMG Product Marketing Specialist Altera Corporation San Jose, CA Dec 09, 2016 $84,204 -
$96,400

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Top Skills for A Product Marketing Specialist

ProductLineNewProductLaunchesWebContentProfitableSalesGrowthNewProductDevelopmentMarketResearchCustomerServiceProductManagementTradeShowsPressReleasesSalesToolsCRMProductTrainingProductInformationSalesTrainingMarketShareProductPortfolioProductOfferingsReplenishmentProcessesBrandAssociates

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Top Product Marketing Specialist Skills

  1. Product Line
  2. New Product Launches
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated and implemented packaging and collateral support for product lines.
  • Performed competitive market analysis to drive new product launches and refreshes.
  • Coordinated advertisement and web content production and management with 3rd party agencies.
  • Researched and evaluated new product development opportunities * Developed marketing plan that included launch of new consumer finance product.
  • Conducted market research and competitor analysis.

Top Product Marketing Specialist Employers

Product Marketing Specialist Videos

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