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Best states for a product marketing specialist
Quoted expert
Marlene Kahla Ph.D.
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Do you wonder which states in the U.S. are the best for product marketing specialists? If so, we have the full list of best to worst states for product marketing specialist jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.We wanted to look at the best states for product marketing specialists -- where there are plenty of product marketing specialist jobs to go around and product marketing specialists get paid what they deserve during every phase of their career.
The median salary for product marketing specialists in Oregon is $97,879. Compare that to the median salary in Mississippi of $52,422, which ranked worst for product marketing specialists, and you can see how your location is important for your career.We found that the South is best for product marketing specialists, and the West is the worst. Seattle, WA is the best city in the country for product marketing specialist jobs, where as Oregon is the best state in the country.
10 best states for product marketing specialists in 2025
1. Oregon
Total product marketing specialist jobs: 968 Average annual salary: $97,879 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $140,000 Location Quotient: 1.12
2. California
Total product marketing specialist jobs: 6,284 Average annual salary: $112,717 Lowest 10 percent earn: $77,000 Highest 10 percent earn: $163,000 Location Quotient: 1.03
3. Delaware
Total product marketing specialist jobs: 268 Average annual salary: $101,272 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $142,000 Location Quotient: 1.02
4. Nevada
Total product marketing specialist jobs: 504 Average annual salary: $88,370 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $128,000 Location Quotient: 1.16
5. Alaska
Total product marketing specialist jobs: 176 Average annual salary: $94,182 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $127,000 Location Quotient: 1.01
6. Washington
Total product marketing specialist jobs: 1,259 Average annual salary: $129,642 Lowest 10 percent earn: $90,000 Highest 10 percent earn: $186,000 Location Quotient: 0.83
7. Utah
Total product marketing specialist jobs: 771 Average annual salary: $83,423 Lowest 10 percent earn: $57,000 Highest 10 percent earn: $120,000 Location Quotient: 1.16
8. Texas
Total product marketing specialist jobs: 5,066 Average annual salary: $81,050 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $118,000 Location Quotient: 1.2
9. Arizona
Total product marketing specialist jobs: 1,415 Average annual salary: $82,570 Lowest 10 percent earn: $58,000 Highest 10 percent earn: $117,000 Location Quotient: 1.16
10. Montana
Total product marketing specialist jobs: 215 Average annual salary: $90,549 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $130,000 Location Quotient: 0.89
Product marketing specialist jobsNear Columbus, OH
How Zippia determines the best states to be a product marketing specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a product marketing specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Oregon | $97,879 | $68,000 | 4,142,776 | 968 |
| 2 | California | $112,717 | $77,000 | 39,536,653 | 6,284 |
| 3 | Delaware | $101,272 | $72,000 | 961,939 | 268 |
| 4 | Nevada | $88,370 | $60,000 | 2,998,039 | 504 |
| 5 | Alaska | $94,182 | $69,000 | 739,795 | 176 |
| 6 | Washington | $129,642 | $90,000 | 7,405,743 | 1,259 |
| 7 | Utah | $83,423 | $57,000 | 3,101,833 | 771 |
| 8 | Texas | $81,050 | $55,000 | 28,304,596 | 5,066 |
| 9 | Arizona | $82,570 | $58,000 | 7,016,270 | 1,415 |
| 10 | Montana | $90,549 | $62,000 | 1,050,493 | 215 |
| 11 | Rhode Island | $82,267 | $58,000 | 1,059,639 | 292 |
| 12 | Pennsylvania | $77,714 | $55,000 | 12,805,537 | 3,155 |
| 13 | New York | $90,265 | $64,000 | 19,849,399 | 2,765 |
| 14 | New Hampshire | $83,734 | $59,000 | 1,342,795 | 350 |
| 15 | Colorado | $81,618 | $56,000 | 5,607,154 | 1,571 |
| 16 | Maine | $78,426 | $55,000 | 1,335,907 | 327 |
| 17 | Idaho | $85,470 | $59,000 | 1,716,943 | 292 |
| 18 | District of Columbia | $94,564 | $67,000 | 693,972 | 320 |
| 19 | South Dakota | $77,525 | $55,000 | 869,666 | 234 |
| 20 | Wyoming | $75,272 | $52,000 | 579,315 | 167 |
| 21 | North Dakota | $76,012 | $54,000 | 755,393 | 229 |
| 22 | Minnesota | $81,840 | $58,000 | 5,576,606 | 1,277 |
| 23 | New Jersey | $88,353 | $62,000 | 9,005,644 | 1,456 |
| 24 | Nebraska | $76,482 | $54,000 | 1,920,076 | 543 |
| 25 | Massachusetts | $82,934 | $58,000 | 6,859,819 | 1,804 |
| 26 | Ohio | $76,998 | $54,000 | 11,658,609 | 2,099 |
| 27 | Arkansas | $75,909 | $53,000 | 3,004,279 | 590 |
| 28 | Tennessee | $77,610 | $54,000 | 6,715,984 | 1,092 |
| 29 | New Mexico | $77,861 | $54,000 | 2,088,070 | 386 |
| 30 | Wisconsin | $75,283 | $53,000 | 5,795,483 | 1,307 |
| 31 | Vermont | $74,303 | $52,000 | 623,657 | 197 |
| 32 | Connecticut | $79,124 | $56,000 | 3,588,184 | 629 |
| 33 | Kansas | $71,755 | $51,000 | 2,913,123 | 657 |
| 34 | Maryland | $75,550 | $53,000 | 6,052,177 | 1,431 |
| 35 | Alabama | $74,020 | $49,000 | 4,874,747 | 570 |
| 36 | Georgia | $67,747 | $45,000 | 10,429,379 | 2,462 |
| 37 | Louisiana | $72,242 | $47,000 | 4,684,333 | 450 |
| 38 | Indiana | $71,412 | $51,000 | 6,666,818 | 1,108 |
| 39 | Michigan | $66,069 | $47,000 | 9,962,311 | 1,657 |
| 40 | Hawaii | $56,903 | $45,000 | 1,427,538 | 209 |
| 41 | Florida | $61,240 | $37,000 | 20,984,400 | 3,435 |
| 42 | North Carolina | $69,331 | $48,000 | 10,273,419 | 1,785 |
| 43 | Iowa | $65,094 | $46,000 | 3,145,711 | 733 |
| 44 | Missouri | $66,276 | $47,000 | 6,113,532 | 1,102 |
| 45 | South Carolina | $68,052 | $46,000 | 5,024,369 | 739 |
| 46 | Virginia | $70,985 | $50,000 | 8,470,020 | 1,551 |
| 47 | Illinois | $69,428 | $49,000 | 12,802,023 | 2,030 |
| 48 | West Virginia | $64,693 | $46,000 | 1,815,857 | 235 |
| 49 | Kentucky | $57,823 | $41,000 | 4,454,189 | 676 |
| 50 | Oklahoma | $61,156 | $43,000 | 3,930,864 | 412 |
| 51 | Mississippi | $52,422 | $35,000 | 2,984,100 | 290 |
Highest paying states for product marketing specialists
| Rank | State | Avg. Product Marketing Specialist Salary |
|---|---|---|
| 1 | Oregon | $97,879 |
| 2 | California | $112,717 |
| 3 | Delaware | $101,272 |
| 4 | Nevada | $88,370 |
| 5 | Alaska | $94,182 |
| 6 | Washington | $129,642 |
| 7 | Utah | $83,423 |
| 8 | Texas | $81,050 |
| 9 | Arizona | $82,570 |
| 10 | Montana | $90,549 |
| 11 | Rhode Island | $82,267 |
| 12 | Pennsylvania | $77,714 |
| 13 | New York | $90,265 |
| 14 | New Hampshire | $83,734 |
| 15 | Colorado | $81,618 |
| 16 | Maine | $78,426 |
| 17 | Idaho | $85,470 |
| 18 | District of Columbia | $94,564 |
| 19 | South Dakota | $77,525 |
| 20 | Wyoming | $75,272 |
| 21 | North Dakota | $76,012 |
| 22 | Minnesota | $81,840 |
| 23 | New Jersey | $88,353 |
| 24 | Nebraska | $76,482 |
| 25 | Massachusetts | $82,934 |
| 26 | Ohio | $76,998 |
| 27 | Arkansas | $75,909 |
| 28 | Tennessee | $77,610 |
| 29 | New Mexico | $77,861 |
| 30 | Wisconsin | $75,283 |
| 31 | Vermont | $74,303 |
| 32 | Connecticut | $79,124 |
| 33 | Kansas | $71,755 |
| 34 | Maryland | $75,550 |
| 35 | Alabama | $74,020 |
| 36 | Georgia | $67,747 |
| 37 | Louisiana | $72,242 |
| 38 | Indiana | $71,412 |
| 39 | Michigan | $66,069 |
| 40 | Hawaii | $56,903 |
| 41 | Florida | $61,240 |
| 42 | North Carolina | $69,331 |
| 43 | Iowa | $65,094 |
| 44 | Missouri | $66,276 |
| 45 | South Carolina | $68,052 |
| 46 | Virginia | $70,985 |
| 47 | Illinois | $69,428 |
| 48 | West Virginia | $64,693 |
| 49 | Kentucky | $57,823 |
| 50 | Oklahoma | $61,156 |
| 51 | Mississippi | $52,422 |
Expert opinions on the best states for product marketing specialists
Are there any particularly good places in the United States for product marketing specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Product marketing specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025