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Best product marketing specialist certifications

Product marketing specialist certifications allow job seekers to demonstrate their competency as an product marketing specialist to employers. However, not all product marketing specialist certifications provide the same value for job seekers.

The best certifications for a product marketing specialist are Professional Certified Marketer (PCM), Certified Sales Professional (CSP), and Communication Management Professional (CMP).

Below is a list of the best product marketing specialist certifications. Obtaining an product marketing specialist certification will give you a leg up when you apply for jobs and increase your potential salary.

3 best certifications for product marketing specialists

3 best product marketing specialist certifications

1. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)
Certifying organization
American Marketing Association

2. Certified Sales Professional (CSP)

The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.

Certification details
  • More than two years of education or training after high school required? Yes
  • More than two years of work experience required? Yes
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)

3. Communication Management Professional (CMP)

•The Communication Management Professional certification is aimed at the generalist/specialist level, a mid-level stage in the communication professional's development, for those with 6-8 years of experience in the communication field.

Certification details
  • More than two years of education or training after high school required? Yes
  • More than two years of work experience required? Yes
  • Oral or written exam required? Yes
  • Renewal required? Every 1 year(s)

What is the best certification for a product marketing specialist?

The best product marketing specialist certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.

Here's a bit more background on how to obtain this product marketing specialist certification:

  • To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
  • Lucky you - certification doesn't require more than two years of work experience.
  • Renew certification every 3 year.
Best certifications

The most common combination of product marketing specialist certifications include: Professional Certified Marketer (PCM), Certified Sales Professional (CSP), and Communication Management Professional (CMP).

Online courses for product marketing specialists to earn certifications

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1. Data Analysis Immersive (Full-time)

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Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

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Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

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Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Product Marketing for Technology Companies

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Master your product marketing skills through practical examples and exercises...

6. Product Management Marketing: Dekker's Product Marketing MBA

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Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...

7. Digital Marketing (Part Time)

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

8. Intro to Data Analytics

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Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

9. Data Structures and Algorithms

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Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

10. Data Visualization

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You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

11. Product Marketing Launch Plan: Product GTM with Dekker, MBA

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Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...

12. Product Marketing Fundamentals

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All the frameworks, skills, & advice you need to forge a career in product marketing. Product Marketing Certificate...

13. Digital Marketing

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Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

14. Intro to Data Analysis

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Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

15. Product Management Fundamentals

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Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...

16. Product and Service Management

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Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...

17. Data Visualization

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Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

18. Experimental Design & Recommendations

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Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

19. Comprehensive Product management for Product managers

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Become a great product manager with comprehensive product management Real world case study with JIRA & Confluence...

20. Product Management Crash Course; IT Product Management

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Product Management Essentials & Product Management Fundamentals to kick-start your career in Product Management...

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