Product marketing specialist demographics and statistics in the US
Product marketing specialist demographics research summary. Zippia estimates product marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our product marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about product marketing specialists after extensive research and analysis:
- There are over 32,739 product marketing specialists currently employed in the United States.
- 55.3% of all product marketing specialists are women, while 44.7% are men.
- The average product marketing specialist age is 36 years old.
- The most common ethnicity of product marketing specialists is White (65.0%), followed by Asian (12.8%), Hispanic or Latino (12.1%) and Black or African American (5.1%).
- Product marketing specialists are most in-demand in Atlanta, GA.
- The manufacturing industry is the highest-paying for product marketing specialists.
- Seattle, WA pays an annual average wage of $130,277, the highest in the US.
- In 2022, women product marketing specialists earned 96% of what men earned.
- 10% of all product marketing specialists are LGBT.
- Oregon is the best state for product marketing specialists to live.
- Product marketing specialists are 50% more likely to work at private companies in comparison to public companies.
On this page
Product marketing specialist demographics by:
Product marketing specialist gender statistics
55.3% of product marketing specialists are women and 44.7% of product marketing specialists are men.
- Female, 55.3%
- Male, 44.7%
Product marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
Product marketing specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$87,661
Female income
$84,341
Product marketing specialist gender ratio over time
This data breaks down the percentage of men and women in product marketing specialist positions over time. Currently, 55.3% of product marketing specialists are female.
Product marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 53.11% | 46.89% |
| 2011 | 50.63% | 49.37% |
| 2012 | 50.88% | 49.12% |
| 2013 | 47.39% | 52.61% |
| 2014 | 47.43% | 52.57% |
| 2015 | 49.61% | 50.39% |
| 2016 | 48.84% | 51.16% |
| 2017 | 48.81% | 51.19% |
| 2018 | 47.84% | 52.16% |
| 2019 | 46.47% | 53.53% |
| 2020 | 43.98% | 56.02% |
| 2021 | 44.70% | 55.30% |
Product marketing specialist related jobs gender ratio
We compared product marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Product Marketing Specialist | 45% | 55% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Product marketing specialist demographics by race
The most common ethnicity among product marketing specialists is White, which makes up 65.0% of all product marketing specialists. Comparatively, 12.8% of product marketing specialists are Asian and 12.1% of product marketing specialists are Hispanic or Latino.
- White, 65.0%
- Asian, 12.8%
- Hispanic or Latino, 12.1%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.0%
Product marketing specialist race
| Product marketing specialist race | Percentages |
|---|---|
| White | 65.0% |
| Asian | 12.8% |
| Hispanic or Latino | 12.1% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.0% |
Product marketing specialist race and ethnicity over time
See how product marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Product marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.90% | 5.26% | 10.52% | 8.53% |
| 2011 | 72.20% | 5.26% | 10.95% | 9.49% |
| 2012 | 72.26% | 5.46% | 10.24% | 9.72% |
| 2013 | 72.02% | 5.68% | 9.69% | 9.74% |
| 2014 | 72.34% | 5.10% | 10.86% | 9.18% |
| 2015 | 71.30% | 4.68% | 11.16% | 9.89% |
| 2016 | 69.53% | 5.85% | 11.38% | 10.79% |
| 2017 | 69.50% | 5.71% | 11.45% | 10.40% |
| 2018 | 68.81% | 5.37% | 11.46% | 10.99% |
| 2019 | 69.14% | 5.27% | 11.67% | 11.04% |
| 2020 | 67.24% | 4.72% | 11.75% | 11.91% |
| 2021 | 64.96% | 5.07% | 12.77% | 12.09% |
Product marketing specialist wage gap by race
According to our data, asian product marketing specialists have the highest average salary compared to other ethnicities. Black or african american product marketing specialists have the lowest average salary at $82,236.
| Ethnicity | Salary |
|---|---|
| Unknown | $85,902 |
| White | $88,631 |
| Black or African American | $82,236 |
| Asian | $95,156 |
| Hispanic or Latino | $86,885 |
Average product marketing specialist age
See how the average age of product marketing specialists varies based on ethnicity and gender.
Male
Female
Product marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Product marketing specialist age breakdown
The average age of product marketing specialists is 30-40 years years old, representing 35% of the product marketing specialist population.
Product marketing specialist age breakdown
| Product Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Product marketing specialist educational attainment
The most common degree for product marketing specialists is bachelor's degree, with 75% of product marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 8%.
- Bachelor's, 75%
- Master's, 12%
- Associate, 8%
- High School Diploma, 3%
- Other Degrees, 2%
Product marketing specialists by degree level
| Product marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 12% |
| Associate | 8% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Product marketing specialist jobs you might like
Product marketing specialist wage gap by degree level
According to the data, product marketing specialists with a Doctorate degree earn more than those without, at $103,916 annually. With a Master's degree, product marketing specialists earn a median annual income of $103,012 compared to $91,080 for product marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $103,012 |
| Bachelor's Degree | $91,080 |
| Doctorate Degree | $103,916 |
Product marketing specialist employment statistics
Most product marketing specialists work for a private in the technology industry.
Company size where product marketing specialists work
Below, you can see the size of companies where product marketing specialists work.
Product marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 36% |
Product marketing specialist jobs by company type
Employees with the product marketing specialist job title have their preferences when it comes to working for a company. For instance, most product marketing specialists prefer to work at private companies over public companies.
Product marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 48% |
| Private | 50% |
Product marketing specialist jobs by industry
The most common industries for product marketing specialists are technology, manufacturing and professional.
Product marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Technology | 24% |
| Manufacturing | 16% |
| Fortune 500 | 14% |
| Professional | 6% |
| Telecommunication | 4% |
| Health Care | 4% |
| Retail | 4% |
| Finance | 4% |
| Media | 3% |
| Internet | 3% |
| Automotive | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Construction | 2% |
| Hospitality | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Energy | 1% |
| Real Estate | 1% |
| Education | 1% |
Product marketing specialist turnover and employment statistics
Product marketing specialist unemployment rate over time
The unemployment rate for product marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Product marketing specialist unemployment rate by year
| Year | Product marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average product marketing specialist tenure
The average product marketing specialist stays at their job for 1-2 years, based on the 1,454 product marketing specialists resumes in Zippia's database.
Product marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 16% |
| 1-2 years | 39% |
| 3-4 years | 18% |
| 5-7 years | 16% |
| 8-10 years | 5% |
| 11+ years | 7% |
Product marketing specialist LGBT ratio compared to similar jobs
Review the percent of product marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Associate | 8.65% | 16,539 |
| Employee Counselor | 8.93% | 30,588 |
| Product Marketing Specialist | 10.00% | - |
| Nuclear Operations Specialist | 11.05% | 84,137 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Donor Relations Officer | 19.25% | 66,923 |
Similar product marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Associate | 8.65% | 16,539 |
| Employee Counselor | 8.93% | 30,588 |
| Nuclear Operations Specialist | 11.05% | 84,137 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Donor Relations Officer | 19.25% | 66,923 |
Foreign languages spoken by product marketing specialists
The most common foreign language among product marketing specialists is Spanish at 31.8%. The second-most popular foreign language spoken is German at 11.8% and Chinese is the third-most popular at 8.2%.
- Spanish, 31.8%
- German, 11.8%
- Chinese, 8.2%
- French, 8.2%
- Mandarin, 8.2%
- Other, 31.8%
Product marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.8% |
| German | 11.8% |
| Chinese | 8.2% |
| French | 8.2% |
| Mandarin | 8.2% |
| Other | 31.8% |
