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Product marketing specialist education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a product marketing specialist. Product marketing specialists usually study business, marketing, or communication. 75% of product marketing specialists hold a bachelor's degree, and 12% hold an master's degree. We analyzed 1,454 real product marketing specialist resumes to see exactly what product marketing specialist education sections show.
The most common colleges for product marketing specialists are the San Jose State University and the San Jose State University.
There are also many online product marketing specialist courses to help get the education required to be a product marketing specialist.
There are certain product marketing specialist certifications that you should consider. These product marketing specialist certifications include Professional Certified Marketer (PCM) and Certified Sales Professional (CSP).
What education do you need to become a product marketing specialist?
What degree do you need to be a product marketing specialist?
- Bachelor's, 75%
- Master's, 12%
- Associate, 8%
- High School Diploma, 3%
- Other Degrees, 2%
What should I major in to become a product marketing specialist?
- Business, 28%
- Marketing, 22%
- Communication, 9%
- Management, 6%
- Other Majors, 35%
Most common colleges for product marketing specialists
| Product marketing specialist common college | Percentages |
|---|---|
| San Jose State University | 10.71% |
| University of Massachusetts Boston | 5.95% |
| University of Texas at Austin | 5.95% |
| Florida State University | 5.95% |
| Purdue University | 5.95% |
Best majors for product marketing specialists
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 28.3% |
| 2 | Marketing | 22.2% |
| 3 | Communication | 9.2% |
| 4 | Management | 5.6% |
| 5 | English | 3.5% |
Best colleges for product marketing specialists
The best colleges for product marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.
A product marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for product marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become product marketing specialists.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
3. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
4. University of Maryland - College Park
College Park, MD • Private
In-state tuition
$10,595
Enrollment
30,184
5. Ball State University
Muncie, IN • Private
In-state tuition
$9,896
Enrollment
15,529
6. Northwestern University
Evanston, IL • Private
In-state tuition
$54,568
Enrollment
8,451
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
8. University of Nebraska - Lincoln
Lincoln, NE • Private
In-state tuition
$9,242
Enrollment
20,592
9. Stanford University
Stanford, CA • Private
In-state tuition
$51,354
Enrollment
7,083
10. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
20 best online courses for product marketing specialists
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4. Marketing Analytics
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Master your product marketing skills through practical examples and exercises...
6. Product Management Marketing: Dekker's Product Marketing MBA
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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
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15. Product Management Fundamentals
Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...
16. Product and Service Management
Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
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19. Comprehensive Product management for Product managers
Become a great product manager with comprehensive product management Real world case study with JIRA & Confluence...
20. Product Management Crash Course; IT Product Management
Product Management Essentials & Product Management Fundamentals to kick-start your career in Product Management...
Top 10 most affordable universities for product marketing specialists
The most affordable schools for product marketing specialists are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.
If the best universities for product marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for product marketing specialists.
1. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
2. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
3. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
4. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
7. California State University - Long Beach
Long Beach, CA • Private
In-state tuition
$6,798
Cost of attendance
18,306
8. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
9. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
10. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
Top 10 hardest universities to get into for product marketing specialists
The hardest universities for product marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.
Some great schools for product marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for product marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
3. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
4. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Vanderbilt University
Nashville, TN • Private
Admissions rate
10%
SAT average
1,514
7. Johns Hopkins University
Baltimore, MD • Private
Admissions rate
11%
SAT average
1,513
8. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
9. Carnegie Mellon University
Pittsburgh, PA • Private
Admissions rate
17%
SAT average
1,507
10. Washington University in St Louis
Saint Louis, MO • Private
Admissions rate
15%
SAT average
1,506
Top 10 easy-to-apply-to universities for product marketing specialists
The easiest schools for product marketing specialists to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.
Some schools are much easier to get into. If you want to start your career as a product marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for product marketing specialists.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
3. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
4. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
5. Kean University
Union, NJ • Private
Admissions rate
86%
SAT average
991
6. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
7. Ursuline College
Pepper Pike, OH • Private
Admissions rate
90%
SAT average
1,102
8. Iona College
New Rochelle, NY • Private
Admissions rate
88%
SAT average
1,089
9. San Francisco State University
San Francisco, CA • Private
Admissions rate
72%
SAT average
1,054
10. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
Average product marketing specialist salary by education level
| Product marketing specialist education level | Product marketing specialist salary |
|---|---|
| Master's Degree | $103,012 |
| Bachelor's Degree | $91,080 |
| Doctorate Degree | $103,916 |
Product marketing specialist education FAQs
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Updated January 8, 2025
Updated January 8, 2025