How to hire a product marketing specialist

How to hire a product marketing specialist, step by step

Here's a step-by-step product marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product marketing specialist
• Step 8: Go through the hiring process checklist

What does a product marketing specialist do?

Post a product marketing specialist job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a product marketing specialist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect product marketing specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of product marketing specialists and their corresponding salaries.

   Type of Product Marketing Specialist	Description	Hourly rate
   Product Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$30-60
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Market Research
   • Product Management
   • Sales Floor
   • Project Management
   • Product Development
   • Product Line
   • Compliance Measures
   • Competitive Analysis
   • Content Creation
   • Marketing Collateral
   • Competitive Landscape
   • Integrated Marketing

   Check all skills

   Responsibilities:

   • Manage corporate RFP responses and proposal intake and tracking process.
   • Manage marketing planning, research, and ROI analysis of product launches for all business segments.
   • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
   • Improve international sales support through lead generation, development of sales tools, and management of a CRM system.
   • Design, create and update marketing materials including flyers, signage, website content and e-mail campaign.
   • Perform marketing, sales, market analysis, WordPress, HTML, strategic planning, media presentation, statistic analysis.

   More product marketing specialist duties

3. Make a budget

   Including a salary range in your product marketing specialist job description is a great way to entice the best and brightest candidates. A product marketing specialist salary can vary based on several factors:

   • Location. For example, product marketing specialists' average salary in mississippi is 60% less than in washington.
   • Seniority. Entry-level product marketing specialists earn 50% less than senior-level product marketing specialists.
   • Certifications. A product marketing specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a product marketing specialist's salary.

   Average product marketing specialist salary

   $89,296yearly

   $42.93 hourly rate

   ---

   Entry-level product marketing specialist salary

   $63,000 yearly salary

   Updated December 16, 2025

   Average product marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$130,277	$63
   2	California	$123,661	$59
   3	Oregon	$97,297	$47
   4	New York	$90,669	$44
   5	New Jersey	$88,031	$42
   6	Arizona	$83,232	$40
   7	Massachusetts	$83,082	$40
   8	Rhode Island	$82,229	$40
   9	Colorado	$82,052	$39
   10	Texas	$81,798	$39
   11	Ohio	$78,346	$38
   12	Pennsylvania	$78,248	$38
   13	Kansas	$71,782	$35
   14	Virginia	$70,930	$34
   15	North Carolina	$69,902	$34
   16	Illinois	$69,606	$33
   17	Georgia	$68,758	$33
   18	Florida	$61,026	$29

   Average product marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$137,647	$66.18	35
   2	Meta	$136,896	$65.82	986
   3	Google	$129,832	$62.42	137
   4	Western Digital	$123,199	$59.23	2
   5	New Relic	$123,139	$59.20	36
   6	NVIDIA	$121,476	$58.40	19
   7	Applied Materials	$120,804	$58.08	17
   8	Uber Technologies	$120,400	$57.88
   9	Instana	$120,353	$57.86
   10	Amazon	$117,513	$56.50	371
   11	Adobe	$114,137	$54.87	55
   12	Infinera	$113,827	$54.72
   13	SAP	$109,211	$52.51	20
   14	LinkedIn	$108,942	$52.38	17
   15	Thomson Reuters	$108,243	$52.04	25
   16	Amd	$108,166	$52.00	43
   17	Broadcom	$107,784	$51.82	23
   18	Cadence Design Systems	$107,429	$51.65	15
   19	TTI Maumee Equipment	$107,408	$51.64	5
   20	Semtech	$104,876	$50.42	5

4. Writing a product marketing specialist job description

   A good product marketing specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a product marketing specialist job description:

   Product marketing specialist job description example

   As a Product Marketing Specialist at MIM, you will be responsible for managing and creating marketing content for Radiology and Nuclear Medicine product lines. This will include developing new strategies for digital marketing, as well as trade shows and events.
   
   What You'll Do:Develop and execute strategies for: digital marketing campaigns, trade shows and events, sales education, and strategic planning for the domestic and international Radiology & Nuclear Medicine markets Manage and create marketing content alongside product managers, marketers, designers, sales, customers, and other contributors Perform exploratory meetings with customers to gain an understanding of industry trends, company policies, and other factors that will inform marketing efforts Measure marketing effectiveness and build an understanding of the progress customers are trying to make Drive market growth through increased collaboration between marketing, sales, and site development Represent the company at technical conferences
   
   What You'll Need:At least a four-year bachelors' degree program from an accredited university in Marketing, Engineering, Science, or Business Administration5+ years of experience in marketing, sales, or product development Experience in the Radiology or Nuclear Medicine industry or a related field (Preferred) Strong conceptual communication, presentation, and interpersonal skills Strategic thinking and problem-solving abilities Propensity to map out customer mental models, jobs maps, and competitor attributes Outstanding technical writing abilities Meticulous and detail-oriented Self-motivated, with strong time management and organization skills Willing to travel ~10% to events and hospitals
   
   The Perks:A hybrid work environment so you can work remotely as well as enjoy the office MIM Software pays 100% of your insurance monthly costs; including medical, dental, vision, disability, and a $400,000 life insurance policy Each employee receives a Health Savings Account (HSA) that fully covers the medical deductible15 vacation days and 11 paid company holidays, including the time between Christmas and New Year's DayOne Sholiday (Special Holiday) that you can use to celebrate a day of personal meaningA 401(k) with a 4% match that is 100% vested on day one Annual Bonus ProgramUp to $8,000 in tuition reimbursement annually Relaxed office setting where jeans are the norm Free snacks and beverages at the office24 hour access to an in-office fitness center
   Wait, What Does MIM Software Do?
   
   MIM Software provides medical imaging software to imaging centers, hospitals, specialty clinics, research organizations, and pharmaceutical companies across the globe. Our mission is to enhance patient care by providing tools to support the diagnostic and treatment process so the physician can focus on the patient.
   
   Diversity Equity and Inclusion
   MIM is committed to fostering a diverse and inclusive culture where everyone can contribute and thrive. We'll encourage, support, and learn from each other's perspectives. This is both the right thing to do and vital: diverse perspectives fuel innovations that enhance patient care.

   Copy this example

   

5. Post your job

   To find the right product marketing specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with product marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit product marketing specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your product marketing specialist job on Zippia to find and recruit product marketing specialist candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit product marketing specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product marketing specialist

   Once you've found the product marketing specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new product marketing specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a product marketing specialist?