Product marketing specialist job description

As a Product Marketing Specialist at MIM, you will be responsible for managing and creating marketing content for Radiology and Nuclear Medicine product lines. This will include developing new strategies for digital marketing, as well as trade shows and events.

What You'll Do:Develop and execute strategies for: digital marketing campaigns, trade shows and events, sales education, and strategic planning for the domestic and international Radiology & Nuclear Medicine markets Manage and create marketing content alongside product managers, marketers, designers, sales, customers, and other contributors Perform exploratory meetings with customers to gain an understanding of industry trends, company policies, and other factors that will inform marketing efforts Measure marketing effectiveness and build an understanding of the progress customers are trying to make Drive market growth through increased collaboration between marketing, sales, and site development Represent the company at technical conferences

What You'll Need:At least a four-year bachelors' degree program from an accredited university in Marketing, Engineering, Science, or Business Administration5+ years of experience in marketing, sales, or product development Experience in the Radiology or Nuclear Medicine industry or a related field (Preferred) Strong conceptual communication, presentation, and interpersonal skills Strategic thinking and problem-solving abilities Propensity to map out customer mental models, jobs maps, and competitor attributes Outstanding technical writing abilities Meticulous and detail-oriented Self-motivated, with strong time management and organization skills Willing to travel ~10% to events and hospitals

The Perks:A hybrid work environment so you can work remotely as well as enjoy the office MIM Software pays 100% of your insurance monthly costs; including medical, dental, vision, disability, and a $400,000 life insurance policy Each employee receives a Health Savings Account (HSA) that fully covers the medical deductible15 vacation days and 11 paid company holidays, including the time between Christmas and New Year's DayOne Sholiday (Special Holiday) that you can use to celebrate a day of personal meaningA 401(k) with a 4% match that is 100% vested on day one Annual Bonus ProgramUp to $8,000 in tuition reimbursement annually Relaxed office setting where jeans are the norm Free snacks and beverages at the office24 hour access to an in-office fitness center
Wait, What Does MIM Software Do?

MIM Software provides medical imaging software to imaging centers, hospitals, specialty clinics, research organizations, and pharmaceutical companies across the globe. Our mission is to enhance patient care by providing tools to support the diagnostic and treatment process so the physician can focus on the patient.

Diversity Equity and Inclusion
MIM is committed to fostering a diverse and inclusive culture where everyone can contribute and thrive. We'll encourage, support, and learn from each other's perspectives. This is both the right thing to do and vital: diverse perspectives fuel innovations that enhance patient care.

Department: Rad Hard Business

Location:

Palm Bay, FL, US

Job Function: Product Marketing

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world's leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what's next in electronics and the world.

This role will be for someone who is focused on driving new product definitions in the advanced power management area.

**JOB DUTIES:**

+ This individual will work with strategic marketing, applications, design, FAEs, and customers in order to complete detailed product definitions.

+ Working with the team to document the details within a given products master design document.

+ Assistance in the draft datasheet will be needed as well.

+ Must have an ever growing understanding of the market trends, customer's systems and their specific needs will be critical in being value add in this role.

+ Desire to be apart of an exciting company and a growing team.

This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status.

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Cadence's DSG team is hiring for a Product Marketing Specialist focused on implementing product positioning and strategy. Very motivated, creative and data-driven individuals who have the ability to review the business as well as interface with cross-platform teams/cultures will be considered. Also, the candidate for this role will need to possess strategic thinking, technical acumen, and strong communication skills.
Key Responsibilities:

+ Conduct market research to determine emerging trends, market needs, and customer requirements. Ensures the right customers are getting the right message, through the right channels and represents the customer's voice in marketing strategy discussions and decisions

+ Develop digital marketing strategies and drive the content development process across all marketing functions including the strategy, planning and rapid manufacture of content assets that result in increased web traffic, engagement and conversions

+ Able to manage multiple projects and be responsible for deadlines and deliverables. Thrives in a fast-paced, multi-project fluid environment.

+ Able to collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.

+ Additional responsibilities include: developing collateral (presentations, datasheets, white-papers, articles, blogs), assisting and representing at trade shows and conferences.

Job Requirement:

+ Bachelor's degree in Business; or MS in a technical field with solid business aptitude is desired

+ Demonstrated proficiency is MS office suite

+ Strong digital marketing skill set with experience building marketing plans that utilize content marketing, SEO, paid media, A/B testing, and social media.

+ Ability to handle multiple products and/or program tasks at one time and the skill in project planning and management

+ Understand basic electronics and electronic design terms

+ Outstanding analytical skills with attention to detail

+ Editorial and inquisitive mindset that seeks to understand what content audiences consume and how to create it

We're doing work that matters. Help us solve what others can't.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.