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The differences between product marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a content specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $66,018 average annual salary of a content specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Product Marketing Specialist | Content Specialist | |
| Yearly salary | $89,296 | $66,018 |
| Hourly rate | $42.93 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Product marketing specialists and content specialists have different pay scales, as shown below.
| Product Marketing Specialist | Content Specialist | |
| Average salary | $89,296 | $66,018 |
| Salary range | Between $63,000 And $126,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Meta |
| Best paying industry | Manufacturing | Health Care |
There are a few differences between a product marketing specialist and a content specialist in terms of educational background:
| Product Marketing Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and content specialists' demographics:
| Product Marketing Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |