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The differences between product marketing specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a digital marketing consultant. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Product Marketing Specialist | Digital Marketing Consultant | |
| Yearly salary | $89,296 | $71,064 |
| Hourly rate | $42.93 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Product marketing specialists and digital marketing consultants have different pay scales, as shown below.
| Product Marketing Specialist | Digital Marketing Consultant | |
| Average salary | $89,296 | $71,064 |
| Salary range | Between $63,000 And $126,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Booz Allen Hamilton |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a product marketing specialist and a digital marketing consultant in terms of educational background:
| Product Marketing Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and digital marketing consultants' demographics:
| Product Marketing Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |