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The differences between product marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing consultant. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Product Marketing Specialist | Marketing Consultant | |
| Yearly salary | $89,296 | $70,593 |
| Hourly rate | $42.93 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Product marketing specialists and marketing consultants have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Consultant | |
| Average salary | $89,296 | $70,593 |
| Salary range | Between $63,000 And $126,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a marketing consultant in terms of educational background:
| Product Marketing Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing consultants' demographics:
| Product Marketing Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |