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The differences between product marketing specialists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing representative. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Product Marketing Specialist | Marketing Representative | |
| Yearly salary | $89,296 | $47,376 |
| Hourly rate | $42.93 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Product marketing specialists and marketing representatives have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Representative | |
| Average salary | $89,296 | $47,376 |
| Salary range | Between $63,000 And $126,000 | Between $28,000 And $77,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Amazon |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a product marketing specialist and a marketing representative in terms of educational background:
| Product Marketing Specialist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing representatives' demographics:
| Product Marketing Specialist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |