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The differences between product marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a product specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $85,932 average annual salary of a product specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Product Marketing Specialist | Product Specialist | |
| Yearly salary | $89,296 | $85,932 |
| Hourly rate | $42.93 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Product marketing specialists and product specialists have different pay scales, as shown below.
| Product Marketing Specialist | Product Specialist | |
| Average salary | $89,296 | $85,932 |
| Salary range | Between $63,000 And $126,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | ByteDance |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a product specialist in terms of educational background:
| Product Marketing Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and product specialists' demographics:
| Product Marketing Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |