Automatically apply for jobs with Zippia

Upload your resume to get started.

Product marketing specialist skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical product marketing specialist skills. We ranked the top skills for product marketing specialists based on the percentage of resumes they appeared on. For example, 7.4% of product marketing specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a product marketing specialist needs to be successful in the workplace.

15 product marketing specialist skills for your resume and career

1. Digital Marketing

Here's how product marketing specialists use digital marketing:

Developed ROI-focused campaigns with creative agencies incorporating direct mail, digital marketing, advertising and social media.
Implemented Regional Marketing strategy, CRM, digital marketing, brand and marketing communication, and event marketing.

2. Marketing Campaigns

Here's how product marketing specialists use marketing campaigns:

Managed product development projects throughout the product release process including marketing campaigns and maintenance of dynamic competitive pricing structure.
Recruited, nurtured and interviewed customers and consultants for first-hand references and testimonials to support marketing campaigns.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how product marketing specialists use market research:

Led development of marketing collateral for all sales channels including an external telecommunications market research e-newsletter with worldwide readership of 4,600.
Conducted market research to identify target markets Australia, UK and Canada and define five-year marketing and product positioning strategy.

4. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how product marketing specialists use product management:

Provide input regularly into marketing management and product management groups regarding functionality and potential of Siemens Ultrasound products.
Selected by Director of Product Management in recognition of product expertise to redesign the premier product user interface.

5. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how product marketing specialists use sales floor:

Keep product folded, sized, in stock and organized on the sales floor and up stock/back stock.
Lead sales floor team on certain shifts and ensured that daily goals were met.

6. Project Management

Here's how product marketing specialists use project management:

Earned Intel s coveted Best-in-Class project management on-time award
Provided cost and margin analysis in quoting new projects, project management, manufacturing interface, and cost reduction analysis.

Choose from 10+ customizable product marketing specialist resume templates

Build a professional product marketing specialist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your product marketing specialist resume.

7. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how product marketing specialists use product development:

Researched and evaluated new product development opportunities * Developed marketing plan that included launch of new consumer finance product.
Set pricing and product development initiatives for specialty chemical environmental product line generating several million dollars in sales.

8. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how product marketing specialists use product line:

Participated on cross-functional integration teams responsible for product rationalization, brand strategy, product line setup, and POS literature development.
Managed all aspects of molecular biology product marketing plans to ensure the achievement of financial/budget expectations and product line strategies.

9. Compliance Measures

Here's how product marketing specialists use compliance measures:

Subject matter expert in product operational processes, and ensure Brand Associates consistently meet company productivity standards and compliance measures.
Perform Manager-on-Duty responsibilities, including ensuring adequate staffing, overseeing associates' adherence to company productivity standards and compliance measures.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how product marketing specialists use competitive analysis:

Completed competitive analysis of competitor products as well as development and support of third party product testing.
Performed competitive analysis, product requirement documents, manufacturing process and partnering plans.

11. Content Creation

Here's how product marketing specialists use content creation:

Overlooked all in house content creation for instruments, plugins, and recording software products.
Managed social media platforms and online content creation including blogging and SEO.

12. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how product marketing specialists use marketing collateral:

Collaborated with various Marketing teams to develop and implement global product launch plans and supporting marketing collateral.
Company supplier advocate by communicating product updates and forwarding marketing collateral to sales personnel.

13. Competitive Landscape

Here's how product marketing specialists use competitive landscape:

Maintained a deep knowledge of the market to understand buy personas and processes, competitive landscape, and pricing.
Analyzed retail and competitive landscape to identify customer and channel specific opportunities for category growth in existing and new channels.

14. Integrated Marketing

Here's how product marketing specialists use integrated marketing:

Led quarterly marketing planning meetings to develop integrated marketing plans.
Led integrated marketing campaign including requirement structuring, scope, deliverables, schedules, and budgets.

15. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how product marketing specialists use crm:

Coordinate product changes in SAP, CRM, brochures, website, and other marketing materials.
Acquired, engaged, and influenced new and current customers through management of a CRM system.

5 Product Marketing Specialist resume examples

Build a professional product marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your product marketing specialist resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Product Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on product marketing specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young product marketing specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all product marketing specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for product marketing specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What product marketing specialist skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for a product marketing specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of product marketing specialist skills to add to your resume

The most important skills for a product marketing specialist resume and required skills for a product marketing specialist to have include:

Digital Marketing
Marketing Campaigns
Market Research
Product Management
Sales Floor
Project Management
Product Development
Product Line
Compliance Measures
Competitive Analysis
Content Creation
Marketing Collateral
Competitive Landscape
Integrated Marketing
CRM
Market Trends
Press Releases

Product Portfolio
Trade Shows
ROI
SEO
Data Analysis
Lead Generation
Content Marketing
Sales Tools
Sales Training
Business Development
Client Facing
Channel Marketing
Email Marketing
Photoshop
Product Knowledge
Market Analysis
HTML

Web Content
Profitable Sales Growth
Customer Feedback
Sales Support
Google Analytics
Facebook
Twitter
B Testing
Competitive Intelligence
R
Product Support
Replenishment Processes
Product Training
Competitor Analysis
Marketing Mix

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs