What does a product marketing specialist do?

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

These skill sets are where the common ground ends though. The responsibilities of a product marketing specialist are more likely to require skills like "product management," "sales floor," "project management," and "product development." On the other hand, a job as a marketing internship requires skills like "powerpoint," "instagram," "graphic design," and "linkedin." As you can see, what employees do in each career varies considerably.

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that product marketing specialist responsibilities requires skills like "digital marketing," "product management," "sales floor," and "product development." But a marketing & events coordinator might use other skills in their typical duties, such as, "event planning," "powerpoint," "event coordination," and "event logistics."

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a product marketing specialist is likely to be skilled in "product management," "sales floor," "project management," and "product line," while a typical marketing consultant is skilled in "customer service," "media sales," "salesforce marketing cloud," and "powerpoint."

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Even though a few skill sets overlap between product marketing specialists and marketing representatives, there are some differences that are important to note. For one, a product marketing specialist might have more use for skills like "digital marketing," "marketing campaigns," "product management," and "sales floor." Meanwhile, some responsibilities of marketing representatives require skills like "customer service," "life insurance," "powerpoint," and "health insurance. "