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The differences between product merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $31,071 average annual salary of a product merchandiser.
The top three skills for a product merchandiser include PET, brand awareness and product line. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.
| Product Merchandiser | Visual Merchandiser | |
| Yearly salary | $31,071 | $38,037 |
| Hourly rate | $14.94 | $18.29 |
| Growth rate | 1% | 10% |
| Number of jobs | 122,502 | 74,351 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 57% |
| Average age | 38 | 40 |
| Years of experience | - | - |
Product merchandiser positions require individuals with skills in product knowledge, quality and customer focus, organization, client relationships, promotions, and attention to detail. The job involves taking responsibility for the appearance of products in different stores in order to promote specific products and increase sales.
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Product merchandisers and visual merchandisers have different pay scales, as shown below.
| Product Merchandiser | Visual Merchandiser | |
| Average salary | $31,071 | $38,037 |
| Salary range | Between $24,000 And $39,000 | Between $27,000 And $53,000 |
| Highest paying City | Eugene, OR | New York, NY |
| Highest paying state | Oregon | New York |
| Best paying company | Amazon | RH |
| Best paying industry | Education | Retail |
There are a few differences between a product merchandiser and a visual merchandiser in terms of educational background:
| Product Merchandiser | Visual Merchandiser | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 57% |
| Most common major | Business | Specialized Sales And Merchandising |
| Most common college | - | - |
Here are the differences between product merchandisers' and visual merchandisers' demographics:
| Product Merchandiser | Visual Merchandiser | |
| Average age | 38 | 40 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 27.3% Female, 72.7% |
| Race ratio | Black or African American, 9.8% Unknown, 5.7% Hispanic or Latino, 18.6% Asian, 6.6% White, 58.3% American Indian and Alaska Native, 1.0% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 6% | 17% |