What does a product merchandiser do?
Product merchandiser positions require individuals with skills in product knowledge, quality and customer focus, organization, client relationships, promotions, and attention to detail. The job involves taking responsibility for the appearance of products in different stores in order to promote specific products and increase sales.
Product merchandiser responsibilities
Here are examples of responsibilities from real product merchandiser resumes:
- Implement plan-o-grams, point of purchase material and achieve on shelf product merchandising objectives.
- Diagnose production problem and work with suppliers to present alternatives to both parties to achieve KPI (key performance indicator).
- Help to sell new products, install POS material and build displays.
- Assist the stores with products and displays, checking out of codes and help with plan-o-grams.
- Provide national pet supply stores with merchandizing support, including inventory, product resets, distributing product information, magazine stock management
- Organize and conduct Macys luggage seminars and bridal events.
Product merchandiser skills and personality traits
We calculated that 37% of Product Merchandisers are proficient in PET, Brand Awareness, and Product Line. They’re also known for soft skills such as Communication skills, Detail oriented, and Math skills.
We break down the percentage of Product Merchandisers that have these skills listed on their resume here:
- PET, 37%
Managed entire pet food recycling facility converting 9,000 tons per year from pet food to swine and poultry feed.
- Brand Awareness, 15%
Conducted brand and product technology info-sessions, accelerating brand awareness.
- Product Line, 13%
Monitored sales of our best-selling products, analyzing our successful strategies for replication on additional product lines and seasonal marketing tactics.
- Retail Store, 13%
Specialize in retail store remodels; read plan-o-grams, reset shelves and point of sale displays.
- Pallets, 6%
Load and unload trucks and trailers while moving product onto pallets and allocated locations with accuracy.
- Cleanliness, 5%
Maintained the cleanliness of 7 stock rooms and product organization of a 60,000 square feet fast paced flagship store.
Common skills that a product merchandiser uses to do their job include "pet," "brand awareness," and "product line." You can find details on the most important product merchandiser responsibilities below.
Communication skills. The most essential soft skill for a product merchandiser to carry out their responsibilities is communication skills. This skill is important for the role because "production, planning, and expediting clerks are frequently in contact with suppliers, vendors, and production managers and need to communicate the firm’s scheduling needs effectively." Additionally, a product merchandiser resume shows how their duties depend on communication skills: "maintained daily communications with overseas vendors regarding all aspects of product development. "
Detail oriented. Many product merchandiser duties rely on detail oriented. "material and product inspecting clerks check items for defects, some of which are small and difficult to spot.," so a product merchandiser will need this skill often in their role. This resume example is just one of many ways product merchandiser responsibilities rely on detail oriented: "work with product development team and content manager to update product entry technology to improve productivity and product detail accuracy. "
Math skills. This is an important skill for product merchandisers to perform their duties. For an example of how product merchandiser responsibilities depend on this skill, consider that "some material recording clerks use math to calculate shipping costs or take measurements." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a product merchandiser: "assessed marketing potential of new and existing store locations, considered statistics and expenditures. ".
Customer-service skills. For certain product merchandiser responsibilities to be completed, the job requires competence in "customer-service skills." The day-to-day duties of a product merchandiser rely on this skill, as "stock clerks sometimes interact with customers in retail stores and may have to get the item the customer is looking for from the storeroom." For example, this snippet was taken directly from a resume about how this skill applies to what product merchandisers do: "worked one-on-one with the restaurant's owner to improve the product line, the restaurants overall presentation and customer perception. "
The three companies that hire the most product merchandisers are:
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Product merchandiser vs. Overnight stock associate
An overnight stock associate is responsible for monitoring the adequacy of store merchandise after normal operating hours. Overnight stock associates load the shelves and arrange product displays as per the store's requirements during off-hours when there are no other employees and customers around. They also receive items from distribution centers, verify the order details, inspect the package for any defects, process replacements, and update inventory records. An overnight stock associate checks the validity of the items upon stocking, eliminating expired products, and notify the management for order requests.
These skill sets are where the common ground ends though. The responsibilities of a product merchandiser are more likely to require skills like "pet," "brand awareness," "product line," and "retail store." On the other hand, a job as an overnight stock associate requires skills like "excellent organizational," "electric pallet jack," "display cases," and "unload trucks." As you can see, what employees do in each career varies considerably.
On average, overnight stock associates reach similar levels of education than product merchandisers. Overnight stock associates are 4.3% less likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Product merchandiser vs. Sales/stock associate
Sales/stock associates or stock clerks receive shipments or goods to a store and prepare them for marketing. Their job involves checking the accuracy of the shipment, stocking items in the warehouse, and maintaining the store inventory. They are the ones who locate the misplaced stocks or relocate them anywhere. Among their minor duties are shelve arrangement, facility cleanup, and correspondence handling. Also, they help assist the unloading of the shipments to factor, warehouse, or store.
In addition to the difference in salary, there are some other key differences worth noting. For example, product merchandiser responsibilities are more likely to require skills like "pet," "brand awareness," "product line," and "retail store." Meanwhile, a sales/stock associate has duties that require skills in areas such as "kids," "store locations," "stock room," and "stock shelves." These differences highlight just how different the day-to-day in each role looks.
Sales/stock associates earn similar levels of education than product merchandisers in general. They're 3.9% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Product merchandiser vs. In-stock associate
An In-Stock Associate is responsible for ensuring that the shelves of a retail store or warehouse are stocked with up to standard items and merchandise. They follow a supervising staff or manager's instructions while adhering to the company's policies and regulations, reporting problems should there be any. An In-Stock Associate's tasks will also revolve around loading and unloading shipments or deliveries, monitoring the quality and quantity of items, and operating devices such as scanners and forklifts, communicate and assist customers, and cleaning up stockrooms and shelves.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a product merchandiser is likely to be skilled in "pet," "brand awareness," "product line," and "retail store," while a typical in-stock associate is skilled in "food handling," "stock room," "loss prevention," and "good interpersonal."
In-stock associates earn the best pay in the retail industry, where they command an average salary of $31,433. Product merchandisers earn the highest pay from the education industry, with an average salary of $37,825.in-stock associates typically earn similar educational levels compared to product merchandisers. Specifically, they're 4.1% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Product merchandiser vs. Stower
A stower is responsible for scanning a product and appropriately placing it to the right shelf for customer's consumption. Duties of a stower include inspecting the item for any defects and escalating damaged items to the supervisor ensuring adequately labeled products. Other responsibilities include operating essential store equipment, adhering to the sanitary standards of the working area, and assisting customers with their concerns and inquiries. A stower should have excellent time-management skills and the ability to multi-task, especially on working with a fast-paced environment.
Types of product merchandiser
Updated January 8, 2025











