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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Product Owner
Top Careers After Product Owner
Hispanic or Latino7.8%
Black or African American1.1%
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University of Phoenix11.7%
University of Washington7.3%
George Washington University6.6%
University of Texas at Dallas5.8%
University of Texas at Austin5.8%
Arizona State University5.1%
University of Southern California5.1%
Georgia Institute of Technology -5.1%
Brigham Young University4.4%
University of Central Florida4.4%
Indiana University Bloomington4.4%
New York University3.6%
University of Texas at Arlington3.6%
Pennsylvania State University3.6%
George Mason University3.6%
San Jose State University3.6%
University of Kentucky3.6%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Principal Product Owner||Chartbeat, Inc.||New York, NY||Jan 20, 2015||$180,000 -
|Product Owner||Faraday & Future Inc.||Gardena, CA||Sep 19, 2016||$160,000|
|Principal Product Owner||Target Enterprise, Inc.||Sunnyvale, CA||Sep 26, 2016||$152,880 -
|UX UI Product Owner-Voice||Faraday & Future Inc.||Gardena, CA||Jul 18, 2016||$150,000|
|Lead Product Owner||Target Enterprise, Inc.||Minneapolis, MN||Oct 24, 2016||$146,994|
|Supply Chain Product Owner||Wal-Mart Associates, Inc.||San Bruno, CA||May 04, 2015||$145,000|
|Senior Product Owner||Spotify USA Inc.||New York, NY||Jan 09, 2016||$140,000 -
|Product Owner||Nordstrom, Inc.||Seattle, WA||Oct 10, 2016||$140,000|
|Product Owner, Energy Management||Sunpower Corporation||Richmond, CA||Aug 17, 2015||$138,107|
|SR. Technical Product Owner||Philips Electronics North America Corporation||Foster City, CA||Oct 27, 2016||$136,573 -
|Customer Experience Product Owner||Shutterstock, Inc.||New York, NY||Apr 27, 2016||$135,800 -
|Product Owner||Shutterstock, Inc.||New York, NY||Jul 10, 2015||$130,000 -
|Customer Experience Product Owner||Shutterstock, Inc.||New York, NY||Jul 20, 2015||$130,000 -
|Product Owner||Sungevity, Inc.||Oakland, CA||Oct 31, 2016||$130,000|
|Technical Product Owner||Groundspeak, Inc.||Seattle, WA||Mar 03, 2015||$115,773|
|Debt Management System Technology Product Owner||Chatham Financial Corporation||Kennett Square, PA||Feb 01, 2015||$115,000|
|Product Owner||Sunpower Corporation||Austin, TX||Aug 31, 2015||$115,000|
|Product Owner||Independent Purchasing Cooperative||Miami, FL||Jul 27, 2016||$114,982|
|Technical Product Owner||Amplify Education, Inc.||New York, NY||Jul 29, 2015||$112,154|
|Product Owner||Alstom Grid Inc.||Redmond, WA||Mar 01, 2015||$110,856 -
|Product Owner, Ebsco Administration Module||Ebsco Publishing||Ipswich, MA||Nov 07, 2016||$110,000|
|Product Owner||SEI Investments Company||Ancient Oaks, PA||Oct 17, 2016||$110,000|
|Product Owner, API||Shutterstock, Inc.||New York, NY||Apr 25, 2016||$101,899 -
|Mobile Applications Analyst/Product Owner||Heartland Payment Systems, Inc.||Plano, TX||Sep 10, 2015||$100,000 -
|Product Owner||Barclays Bank Delaware||Wilmington, DE||May 12, 2016||$100,000 -
|Product Owner||Target Enterprise, Inc.||Minneapolis, MN||Aug 30, 2016||$99,200 -
|Technical Product Owner||Careerbuilder||Chicago, IL||Oct 14, 2015||$98,800 -
|Senior Product Owner||Dealertrack, Inc.||Lake Success, NY||Jan 09, 2016||$98,800|
|Agile Product Owner||Symantec Corporation||Mountain View, CA||Apr 09, 2015||$98,262|
|SCM Product Owner||Campus Management Corporation||Boca Raton, FL||Feb 11, 2016||$97,344|
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