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Become A Product Owner

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Working As A Product Owner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Product Owner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Owner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Owner jobs

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Average Length of Employment
Product Manager 3.4 years
Product Director 3.4 years
Product Owner 3.0 years
Product Lead 2.9 years
Top Employers Before
Consultant 5.1%
Manager 2.2%
Analyst 2.1%
Top Employers After
Consultant 4.3%
Manager 2.5%
Founder 2.1%
Owner 2.1%

Product Owner Demographics

Gender

Male

62.7%

Female

34.3%

Unknown

3.0%
Ethnicity

White

70.0%

Asian

17.3%

Hispanic or Latino

7.8%

Unknown

3.8%

Black or African American

1.1%
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Languages Spoken

Spanish

27.0%

German

13.5%

French

13.5%

Portuguese

8.1%

Chinese

5.4%

Mandarin

5.4%

Hindi

5.4%

Russian

5.4%

Italian

5.4%

Hebrew

2.7%

Japanese

2.7%

Urdu

2.7%

Thai

2.7%
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Product Owner Education

Schools

University of Phoenix

11.7%

University of Washington

7.3%

George Washington University

6.6%

University of Texas at Dallas

5.8%

University of Texas at Austin

5.8%

Arizona State University

5.1%

University of Southern California

5.1%

Boston University

5.1%

Georgia Institute of Technology -

5.1%

Brigham Young University

4.4%

University of Central Florida

4.4%

Indiana University Bloomington

4.4%

New York University

3.6%

University of Texas at Arlington

3.6%

Pennsylvania State University

3.6%

Stanford University

3.6%

George Mason University

3.6%

San Jose State University

3.6%

University of Kentucky

3.6%

Purdue University

3.6%
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Majors

Business

26.3%

Computer Science

14.1%

Project Management

5.6%

Management

5.2%

Finance

5.2%

Marketing

4.6%

Information Technology

4.4%

Computer Information Systems

4.3%

Electrical Engineering

4.1%

Management Information Systems

4.1%

Computer Engineering

3.4%

Information Systems

3.0%

Economics

2.7%

Communication

2.5%

English

1.9%

Psychology

1.9%

Computer Applications

1.9%

Engineering

1.6%

Accounting

1.6%

General Education, Specific Areas

1.5%
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Degrees

Bachelors

46.5%

Masters

35.9%

Other

9.0%

Certificate

3.3%

Associate

2.9%

Doctorate

1.4%

Diploma

0.9%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Owner Salaries

Job Title Company Location Start Date Salary
Principal Product Owner Chartbeat, Inc. New York, NY Jan 20, 2015 $180,000 -
$210,000
Product Owner, News Nc Transaction, Inc. New York, NY Aug 11, 2014 $177,000
Product Owner, News Nc Transaction, Inc. New York, NY Nov 08, 2014 $177,000
Product Owner Overdrive, Inc. Cleveland, OH Jul 01, 2013 $167,000
Product Owner Faraday & Future Inc. Gardena, CA Sep 19, 2016 $160,000
Principal Product Owner Target Enterprise, Inc. Sunnyvale, CA Sep 26, 2016 $152,880 -
$200,000
UX UI Product Owner-Voice Faraday & Future Inc. Gardena, CA Jul 18, 2016 $150,000
Lead Product Owner Target Enterprise, Inc. Minneapolis, MN Oct 24, 2016 $146,994
Supply Chain Product Owner Wal-Mart Associates, Inc. San Bruno, CA May 04, 2015 $145,000
Product Owner Nordstrom, Inc. Seattle, WA Oct 10, 2016 $140,000
Senior Product Owner Spotify USA Inc. New York, NY Jan 09, 2016 $140,000 -
$190,000
Product Owner, Energy Management Sunpower Corporation Richmond, CA Aug 17, 2015 $138,107
SR. Technical Product Owner Philips Electronics North America Corporation Foster City, CA Oct 27, 2016 $136,573 -
$150,000
Customer Experience Product Owner Shutterstock, Inc. New York, NY Apr 27, 2016 $135,800 -
$163,194
Product Owner, Platform Western Union LLC San Francisco, CA May 13, 2016 $118,000
Technical Product Owner Groundspeak, Inc. Seattle, WA Mar 03, 2015 $115,773
Debt Management System Technology Product Owner Chatham Financial Corporation Kennett Square, PA Feb 01, 2015 $115,000
Product Owner Sunpower Corporation Austin, TX Aug 31, 2015 $115,000
Product Owner Independent Purchasing Cooperative Miami, FL Jul 27, 2016 $114,982
Technical Product Owner Amplify Education, Inc. New York, NY Jul 29, 2015 $112,154
Product Owner Alstom Grid Inc. Redmond, WA Mar 01, 2015 $110,856 -
$131,825
Product Owner Successfactors, Inc. South San Francisco, CA Sep 20, 2013 $110,000
Product Owner Barclays Bank Delaware Wilmington, DE May 12, 2016 $100,000 -
$130,000
Clinical Product Owner Ao Capital Partners LLC. Houston, TX Jul 07, 2014 $100,000
Product Owner Target Enterprise, Inc. Minneapolis, MN Aug 30, 2016 $99,200 -
$169,000
Technical Product Owner Careerbuilder Chicago, IL Oct 14, 2015 $98,800 -
$100,000
Senior Product Owner Dealertrack, Inc. Lake Success, NY Jan 09, 2016 $98,800
Agile Product Owner Symantec Corporation Mountain View, CA Apr 09, 2015 $98,262
Agile Product Owner Omnicell, Inc. Mountain View, CA Dec 03, 2014 $97,668
SCM Product Owner Campus Management Corporation Boca Raton, FL Feb 11, 2016 $97,344

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Top Skills for A Product Owner

AgileScrumBusinessStakeholdersUserStoriesWebPlatformUserInterfaceSprintPlanningBusinessRequirementsQAGoogleAnalyticsJiraAcceptanceCriteriaROIProductDevelopmentProjectManagementArchitectureSoftwareDevelopmentBusinessProcessAPIProductRoadmap

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Top Product Owner Skills

  1. Agile Scrum
  2. Business Stakeholders
  3. User Stories
You can check out examples of real life uses of top skills on resumes here:
  • Write user stories and prioritize the agile scrum team's work backlog.
  • Facilitated communication between technology and business stakeholders.
  • Identified ambiguities in requirements and understand and translate the business process model into user stories in agile/scrum methodology.
  • Consolidated two outdated hard applications into one concise web based application.
  • Managed software development projects on Bank and Card platforms to include client facing and system integrations.

Top Product Owner Employers

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