Product planner demographics and statistics in the US
Product planner demographics research summary. Zippia estimates product planner demographics and statistics in the United States by using a database of 30 million profiles. Our product planner estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about product planners after extensive research and analysis:
- There are over 35,934 product planners currently employed in the United States.
- 42.8% of all product planners are women, while 57.2% are men.
- The average product planner age is 44 years old.
- The most common ethnicity of product planners is White (61.1%), followed by Hispanic or Latino (18.1%), Black or African American (7.9%) and Asian (7.4%).
- Product planners are most in-demand in Minneapolis, MN.
- The technology industry is the highest-paying for product planners.
- 11% of all product planners are LGBT.
On this page
Product planner demographics by:
Product planner gender statistics
42.8% of product planners are women and 57.2% of product planners are men.
- Male, 57.2%
- Female, 42.8%
Product planner gender ratio
| Gender | Percentages |
|---|---|
| Male | 57.2% |
| Female | 42.8% |
Product planner gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$99,709
Female income
$92,681
Product planner gender ratio over time
This data breaks down the percentage of men and women in product planner positions over time. Currently, 42.8% of product planners are female.
Product planner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 50.21% | 49.79% |
| 2011 | 49.06% | 50.94% |
| 2012 | 48.00% | 52.00% |
| 2013 | 49.94% | 50.06% |
| 2014 | 48.80% | 51.20% |
| 2015 | 48.35% | 51.65% |
| 2016 | 48.90% | 51.10% |
| 2017 | 48.80% | 51.20% |
| 2018 | 48.33% | 51.67% |
| 2019 | 52.80% | 47.20% |
| 2020 | 55.89% | 44.11% |
| 2021 | 57.23% | 42.77% |
Product planner related jobs gender ratio
We compared product planners with similar job titles to see how gender ratios vary. As you can see, centrifugal operator and flight information expediter have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetician | 3% | 97% |
| Schedule Checker | 10% | 90% |
| Plant Clerk | 14% | 86% |
| Product Planner | 57% | 43% |
| Raw Scales Operator | 95% | 5% |
| Flight Information Expediter | 95% | 5% |
| Centrifugal Operator | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Product planner demographics by race
The most common ethnicity among product planners is White, which makes up 61.1% of all product planners. Comparatively, 18.1% of product planners are Hispanic or Latino and 7.9% of product planners are Black or African American.
- White, 61.1%
- Hispanic or Latino, 18.1%
- Black or African American, 7.9%
- Asian, 7.4%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.5%
Product planner race
| Product planner race | Percentages |
|---|---|
| White | 61.1% |
| Hispanic or Latino | 18.1% |
| Black or African American | 7.9% |
| Asian | 7.4% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.5% |
Product planner race and ethnicity over time
See how product planner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Product planner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.83% | 7.48% | 5.53% | 13.95% |
| 2011 | 69.80% | 8.27% | 4.91% | 14.40% |
| 2012 | 70.57% | 7.76% | 5.51% | 13.55% |
| 2013 | 69.10% | 8.14% | 5.92% | 14.21% |
| 2014 | 67.19% | 8.60% | 6.07% | 14.87% |
| 2015 | 68.03% | 8.23% | 6.41% | 14.90% |
| 2016 | 67.99% | 7.65% | 5.38% | 16.42% |
| 2017 | 67.25% | 8.02% | 6.58% | 15.30% |
| 2018 | 67.44% | 7.22% | 6.15% | 16.22% |
| 2019 | 68.02% | 6.43% | 6.43% | 16.53% |
| 2020 | 62.13% | 8.19% | 7.99% | 16.36% |
| 2021 | 61.08% | 7.88% | 7.39% | 18.07% |
Product planner wage gap by race
According to our data, asian product planners have the highest average salary compared to other ethnicities. Black or african american product planners have the lowest average salary at $93,775.
| Ethnicity | Salary |
|---|---|
| Unknown | $100,773 |
| White | $101,702 |
| Black or African American | $93,775 |
| Asian | $103,748 |
| Hispanic or Latino | $98,840 |
Average product planner age
See how the average age of product planners varies based on ethnicity and gender.
Male
Female
Product planner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | 44 |
| White | 45 | 47 |
| Black or African American | 49 | 41 |
| Asian | 38 | 44 |
| Hispanic or Latino | 41 | 38 |
Product planner age breakdown
The average age of product planners is 40+ years years old, representing 63% of the product planner population.
Product planner age breakdown
| Product Planner Years | Percentages |
|---|---|
| 40+ years | 63% |
| 30-40 years | 26% |
| 20-30 years | 11% |
Product planner educational attainment
The most common degree for product planners is bachelor's degree, with 76% of product planners earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 9%.
- Bachelor's, 76%
- Master's, 12%
- Associate, 9%
- Diploma, 1%
- Other Degrees, 2%
Product planners by degree level
| Product planner degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 12% |
| Associate | 9% |
| Diploma | 1% |
| Other Degrees | 2% |
Product planner jobs you might like
Product planner wage gap by degree level
According to the data, product planners with a Master's degree earn more than those without, at $116,777 annually. With a Bachelor's degree, product planners earn a median annual income of $103,763 compared to $95,767 for product planners with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $116,777 |
| High School Diploma or Less | $91,802 |
| Bachelor's Degree | $103,763 |
| Some College/ Associate Degree | $95,767 |
Product planner employment statistics
Most product planners work for a public in the technology industry.
Company size where product planners work
Below, you can see the size of companies where product planners work.
Product planner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 40% |
Product planner jobs by company type
Employees with the product planner job title have their preferences when it comes to working for a company. For instance, most product planners prefer to work at public companies over private companies.
Product planner jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 51% |
| Private | 45% |
| Government | 1% |
Product planner jobs by industry
The most common industries for product planners are technology, manufacturing and retail.
Product planner industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 19% |
| Technology | 19% |
| Fortune 500 | 16% |
| Retail | 6% |
| Media | 4% |
| Transportation | 4% |
| Telecommunication | 4% |
| Automotive | 4% |
| Health Care | 4% |
| Professional | 4% |
| Finance | 3% |
| Energy | 3% |
| Construction | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Hospitality | 1% |
| Government | 1% |
| Start-up | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Product planner turnover and employment statistics
Product planner unemployment rate over time
The unemployment rate for product planners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Product planner unemployment rate by year
| Year | Product planner unemployment rate |
|---|---|
| 2010 | 6.97% |
| 2011 | 5.74% |
| 2012 | 5.70% |
| 2013 | 5.69% |
| 2014 | 4.63% |
| 2015 | 2.64% |
| 2016 | 3.02% |
| 2017 | 3.02% |
| 2018 | 2.67% |
| 2019 | 2.73% |
| 2020 | 4.19% |
| 2021 | 4.80% |
Average product planner tenure
The average product planner stays at their job for 1-2 years, based on the 909 product planners resumes in Zippia's database.
Product planner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 43% |
| 3-4 years | 19% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 8% |
Product planner LGBT ratio compared to similar jobs
Review the percent of product planners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Merchandise Stocker | 6.40% | 204,511 |
| Copy Worker | 8.26% | 20,059 |
| Postal Mail Carrier | 9.48% | 21,436 |
| Bulk Mail Technician | 10.33% | 23,199 |
| Product Planner | 10.63% | - |
| Mail Processing Clerk | 11.70% | 106,426 |
| 911 Operator | 17.25% | 30,371 |
Similar product planner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Merchandise Stocker | 6.40% | 204,511 |
| Copy Worker | 8.26% | 20,059 |
| Postal Mail Carrier | 9.48% | 21,436 |
| Bulk Mail Technician | 10.33% | 23,199 |
| Mail Processing Clerk | 11.70% | 106,426 |
| 911 Operator | 17.25% | 30,371 |
Foreign languages spoken by product planners
The most common foreign language among product planners is Spanish at 27.4%. The second-most popular foreign language spoken is Chinese at 11.3% and French is the third-most popular at 9.7%.
- Spanish, 27.4%
- Chinese, 11.3%
- French, 9.7%
- Mandarin, 9.7%
- Portuguese, 8.1%
- Other, 33.8%
Product planner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 27.4% |
| Chinese | 11.3% |
| French | 9.7% |
| Mandarin | 9.7% |
| Portuguese | 8.1% |
| Other | 33.8% |
