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Become A Product Solution Manager

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Working As A Product Solution Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Product Solution Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Solution Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Solution Manager jobs

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Product Solution Manager Typical Career Paths

Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Top Employers Before
Partner 3.5%
Specialist 3.5%
Consultant 3.5%
Top Employers After

Product Solution Manager Demographics

Gender

Male

67.6%

Female

29.6%

Unknown

2.8%
Ethnicity

White

69.8%

Asian

16.2%

Hispanic or Latino

9.2%

Unknown

4.3%

Black or African American

0.4%
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Languages Spoken

Spanish

33.3%

Korean

16.7%

Vietnamese

16.7%

French

16.7%

Italian

16.7%
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Product Solution Manager Education

Schools

Northeastern University

9.1%

Arizona State University

6.1%

Santa Clara University

6.1%

Pennsylvania State University

6.1%

University of California - Berkeley

6.1%

University of Texas at Dallas

6.1%

University of California - Riverside

6.1%

University of Louisiana at Lafayette

6.1%

Texas A&M University

6.1%

Carnegie Mellon University

6.1%

More Tech Institute

6.1%

Auburn University

6.1%

Saint Louis Community College

3.0%

University of Texas at Arlington

3.0%

Brown University

3.0%

Lehigh Valley College

3.0%

Richland Community College

3.0%

University of Alabama

3.0%

University of Memphis

3.0%

Brown Mackie College-Phoenix

3.0%
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Majors

Business

28.4%

Computer Science

11.6%

Marketing

8.4%

Management

5.3%

Electrical Engineering

5.3%

Finance

4.2%

Computer Engineering

4.2%

Information Systems

3.2%

General Studies

3.2%

Information Technology

3.2%

Mechanical Engineering

3.2%

Accounting

3.2%

International Business

2.1%

General Education, Specific Areas

2.1%

Project Management

2.1%

Political Science

2.1%

Management Information Systems

2.1%

Geology

2.1%

Digital Media

2.1%

Computer Applications

2.1%
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Degrees

Bachelors

50.8%

Masters

29.4%

Other

10.3%

Associate

4.8%

Certificate

4.0%

Doctorate

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Solution Manager Salaries

Job Title Company Location Start Date Salary
Product Manager, Products & Solutions Schoolcity, Inc. Santa Clara, CA Oct 21, 2015 $149,885
Drilling Solutions-Product Champion M-I LLC Aka M-I Swaco Houston, TX Jan 11, 2016 $149,500
Carrier Solutions Product Manager Azimuth Systems, Inc. Acton, MA May 26, 2014 $140,504
Product Manager, Digital Cinema Solutions Dolby Laboratories, Inc. San Francisco, CA Jul 16, 2012 $134,014 -
$156,700
Product Manager, Pro Solutions Dolby Laboratories Licensing Corporation San Francisco, CA Jun 01, 2014 $130,740 -
$153,000
Product Manager-Public Safety & Smart City Solutions Hitachi Data Systems Corporation Santa Clara, CA Dec 09, 2016 $123,561 -
$163,000
Product Manager-Public Safety & Smart City Solutions Hitachi Data Systems Corporation Santa Clara, CA Sep 12, 2016 $123,561 -
$163,000
Solutions Product Manager Paypal, Inc. New York, NY Jun 24, 2013 $123,000
Product Manager-Connected Automotive Solutions Telenav, Inc. Sunnyvale, CA May 14, 2012 $120,000
Virtualized Applications Product Solutions Manager Hitachi Data Systems Corporation Santa Clara, CA Aug 07, 2016 $115,500
Carrier Solutions Product Manager Azimuth Systems, Inc. Acton, MA Aug 19, 2013 $115,000
Senior Product and Solutions Manager Alcatel-Lucent USA Inc. Calabasas, CA Sep 05, 2012 $110,000
Product and Solutions Manager Moneygram International, Inc. Dallas, TX May 09, 2016 $107,058 -
$146,500
Product Manager, Patient Solutions Leo Pharma, Inc. Madison, NJ Nov 22, 2016 $104,000 -
$149,000
Product Manager, Patient Solutions Leo Pharma, Inc. Parsippany-Troy Hills, NJ Aug 15, 2016 $104,000 -
$149,000
Security Product Solutions Manager Equinox Payments, LLC Scottsdale, AZ Oct 01, 2011 $102,000
Product Manager-Connected Automotive Solutions Telenav, Inc. Sunnyvale, CA Jan 01, 2014 $100,000 -
$120,000
Product Manager, Ports Solutions Identec Solutions Inc. San Jose, CA Nov 01, 2011 $100,000
Product Manager, Global Products & Solutions Mastercard International Incorporated New York, NY Nov 19, 2015 $98,000
Product Manager, Global Products & Solutions Mastercard International Incorporated New York, NY Nov 30, 2015 $98,000
Product Manager, Web Solutions Travelclick Inc. New York, NY Dec 07, 2015 $96,858 -
$116,228
Product Manager, Web Solutions Travelclick Inc. New York, NY Sep 17, 2015 $96,858 -
$116,228
Product Manager, Sensor Solutions Belimo Aircontrols USA, Inc. Danbury, CT Sep 20, 2016 $95,000
Product Manager, Web Solutions Travelclick Inc. New York, NY Sep 15, 2014 $95,000 -
$114,000
Product MGR, Network Measurements Solutions, Ameri Anite Telecoms Inc. Irving, TX Oct 01, 2014 $94,554
Manager, Global Product Solutions DFS Services LLC Riverwoods, IL Oct 24, 2016 $92,851 -
$125,000
Manager-Products & Solutions Newgen Software Inc. McLean, VA Jul 15, 2014 $91,588
Product Manager, Network Measurement Solutions, AM Anite Telecoms Inc. Irving, TX Oct 01, 2011 $90,000

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Top Skills for A Product Solution Manager

CustomerServiceWebFinancialProductDevelopmentRevenueGrowthROIPAdditionalBusinessUnitProductSolutionsTechnologyDepartmentFurnitureCustomerSatisfactionProductLineBusinessCasesBusinessRequirementsCRMSdlcSQLTechnicalRequirements

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Top Product Solution Manager Skills

  1. Customer Service
  2. Web
  3. Financial
You can check out examples of real life uses of top skills on resumes here:
  • Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
  • Create performance scripts for Web based applications using Silk Performer.
  • Develop clear understanding of customer requirements for total solutions in Financial, Retail, Manufacturing, and Distribution channels.
  • Partnered with supplier's engineering and product development organizations on engineering changes to reduce cost and/or create a competitive advantage.
  • Developed long and short-term strategies and tactics to maximize ROI.

Top Product Solution Manager Employers

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