Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Group Executive, Global Products & Solutions||Mastercard Worldwide||NY||Oct 01, 2010||$300,000|
|President of Daily Living Products and Solution||Walgreen Co.||Deerfield, IL||Mar 10, 2011||$190,000 -
|Director of Energy Efficient Products and Solutions||Taco Inc.||Cranston, RI||Sep 08, 2015||$150,000 -
|Drilling Solutions-Product Champion||M-I LLC Aka M-I Swaco||Houston, TX||Jan 11, 2016||$149,500|
|Director of Energy Efficient Products and Solution||Taco Inc.||Cranston, RI||Sep 08, 2012||$130,000 -
|Virtualized Applications Product Solutions Manager||Hitachi Data Systems Corporation||Santa Clara, CA||Aug 07, 2016||$115,500|
|Solution & Product Marketing Expert||Sap America, Inc.||Palo Alto, CA||Jan 09, 2016||$112,080 -
|Senior Product and Solutions Manager||Alcatel-Lucent USA Inc.||Calabasas, CA||Sep 05, 2012||$110,000|
|Product and Solutions Manager||Moneygram International, Inc.||Dallas, TX||May 09, 2016||$107,058 -
|Security Product Solutions Manager||Equinox Payments, LLC||Scottsdale, AZ||Oct 01, 2011||$102,000|
|Product Solution Specilist||Solar Direct, Inc.||Sarasota, FL||Jan 01, 2014||$101,992|
|Security Product Solutions Manager||Hypercom Corporation||Scottsdale, AZ||Oct 01, 2011||$100,000|
|Manager-Products & Solutions||Newgen Software Inc.||McLean, VA||Jul 15, 2014||$91,588|
|Technology Pipeline Solutions Mobility Product Man||Monsanto Company||Saint Louis, MO||Jun 03, 2013||$90,000|
|Manager-Products & Solutions||Newgen Software Inc.||McLean, VA||Jan 08, 2016||$89,000|
|Manager Products and Solutions||Newgen Software Inc.||McLean, VA||Aug 01, 2015||$89,000|
|Product Solutions, Customer Success||Workato Inc.||Cupertino, CA||Jul 25, 2016||$84,000|
|Product Solutions Manager||Oncard Marketing, Inc.||New York, NY||Apr 01, 2015||$80,000|
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