The job of product specialists may somewhat appear similar to that of sales representatives at first glance, but there is a significant difference between the two professions. They both promote and sell the products of a company, but the range of responsibilities of a product specialist reach further into the life cycle of a product.
Product specialists are involved from the very beginning in developing business plans, analyzing the market, establish pricing, and collecting customer feedback for future developments of the product. They work closely together with the engineering and manufacturing department, as well as the marketing team in their company, to work out efficient and profitable marketing strategies.
Product specialists work on fixed salaries as opposed to sales commissions, and they know way more about the product and its place in the market and in the viewpoint of customers than a sales representative does. You do need to have experience in retail though to make a successful product specialist, but your passion should drive you to grow beyond the store floor.
There is more than meets the eye when it comes to being a product specialist. For example, did you know that they make an average of $38.34 an hour? That's $79,744 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many product specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a product specialist, we found that a lot of resumes listed 17.6% of product specialists included customer service, while 12.9% of resumes included communication, and 5.5% of resumes included product knowledge. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the product specialist job title. But what industry to start with? Most product specialists actually find jobs in the technology and retail industries.
If you're interested in becoming a product specialist, one of the first things to consider is how much education you need. We've determined that 56.5% of product specialists have a bachelor's degree. In terms of higher education levels, we found that 6.5% of product specialists have master's degrees. Even though most product specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a product specialist. When we researched the most common majors for a product specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on product specialist resumes include high school diploma degrees or master's degree degrees.
You may find that experience in other jobs will help you become a product specialist. In fact, many product specialist jobs require experience in a role such as sales associate. Meanwhile, many product specialists also have previous career experience in roles such as customer service representative or sales representative.