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Working As A Product Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $82,000

    Average Salary

What Does A Product Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Specialist Career Paths

Product Specialist
Account Executive Sales Manager Regional Sales Manager
National Sales Manager
9 Yearsyrs
Account Executive Sales Manager Director Of Sales
Sales Vice President
12 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Specialist Team Leader Account Manager
National Account Manager
8 Yearsyrs
Specialist Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Specialist Consultant Account Manager
Regional Accounts Manager
8 Yearsyrs
Team Leader Account Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Team Leader General Manager Director Of Sales
Sales And Marketing Vice President
11 Yearsyrs
Consultant Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Sales Specialist Store Manager
Market Manager
7 Yearsyrs
Sales Specialist Manager Product Manager
Product Management Director
12 Yearsyrs
Sales Specialist Store Manager Operations Manager
Sales And Operations Manager
7 Yearsyrs
Business Analyst Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Analyst Manager District Sales Manager
Key Account Manager
7 Yearsyrs
Business Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Field Service Technician Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Field Service Technician Project Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Field Service Technician Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Sales Engineer Product Marketing Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
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Average Length of Employment
Product Trainer 2.8 years
Specialist 2.6 years
Market Specialist 2.5 years
Sales Specialist 2.5 years
Product Specialist 2.0 years
Product Consultant 1.8 years
Top Careers Before Product Specialist
Cashier 7.3%
Internship 6.1%
Manager 4.6%
Server 3.0%
Specialist 2.8%
Supervisor 2.4%
Top Careers After Product Specialist
Manager 4.8%
Cashier 4.6%
Specialist 4.2%
Consultant 3.6%
Owner 3.3%

Do you work as a Product Specialist?

Average Yearly Salary
$82,000
Show Salaries
$54,000
Min 10%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$123,000
Max 90%
Best Paying Company
Mentor Graphics
Highest Paying City
San Francisco, CA
Highest Paying State
New Jersey
Avg Experience Level
2.5 years
How much does a Product Specialist make at top companies?
The national average salary for a Product Specialist in the United States is $82,264 per year or $40 per hour. Those in the bottom 10 percent make under $54,000 a year, and the top 10 percent make over $123,000.

The largest raises come from changing jobs.

See what's out there.

Real Product Specialist Salaries

Job Title Company Location Start Date Salary
Product Specialist Google Inc. Nov 21, 2016 $185,000
Product Specialist Bloomberg, LP Sep 05, 2016 $175,000
Product Specialist Uber Technologies Inc. Dec 21, 2016 $170,000
Technical Product Specialist Integration Appliance May 27, 2016 $155,542
Structured Product Specialist, VP Citibank, N.A Mar 21, 2016 $153,546
Product Specialist Hortonworks, Inc. Mar 30, 2016 $150,000
Business Product Specialist Google Inc. Jul 09, 2016 $150,000
Resolution Enhancement Product Specialist Mentor Graphics Corporation Jan 22, 2016 $150,000
Product Specialist First Eagle Investment Management, LLC Aug 25, 2015 $150,000
Place and Route Product Specialist Mentor Graphics Corporation Apr 02, 2015 $149,940
Place & Route Product Specialist Mentor Graphics Corporation Jul 26, 2015 $149,940
Place & Route Product Specialist Mentor Graphics Corporation Jul 26, 2015 $149,940
Place and Route Product Specialist Mentor Graphics Corporation Apr 02, 2015 $149,940
Product Specialist, International Growth Uber Technologies Inc. Feb 12, 2016 $149,656
Advertising Platform Product Specialist Amazon Media Group LLC Apr 27, 2015 $109,782 -
$131,200
Product Specialist Google Inc. Nov 20, 2015 $109,762
Product Specialist Sap Labs, LLC Sep 23, 2015 $108,810
Resolution Enhancement Product Specialist Mentor Graphics Corporation Aug 30, 2016 $108,300 -
$184,200
Product Management Specialist Deepa Gurnani LLC Feb 25, 2016 $108,202
Director, Product Specialist Markit North America, Inc. Apr 01, 2016 $108,118 -
$131,500
Product Specialist (JD Edwards SCM) 9Edge, Inc. Sep 11, 2015 $108,000 -
$128,000
Product Specialist DNV GL Business Assurance (USA), Inc. Jul 03, 2016 $105,269
Global Product Specialist Sick, Inc. Jun 20, 2016 $85,387
Product Specialist Red Book Connect, LLC Sep 09, 2015 $85,000
Engineer/Product Specialist Stiles MacHinery, Inc. Aug 17, 2015 $85,000
Engineer/Product Specialist Stiles MacHinery, Inc. Aug 17, 2015 $85,000
Product Specialist for Media Vitra, Inc. Aug 05, 2015 $85,000
Sigmafine Product Specialist Pimsoft, Inc. Mar 20, 2015 $85,000
Product Specialist SOA Software, Inc. Jul 29, 2015 $85,000 -
$103,000

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Top Skills for A Product Specialist

  1. Product Knowledge
  2. Customer Service
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Identify the most efficient, acceptable and profitable resolution to customer inquiries -Expertise in product knowledge and building long lasting customer relationships
  • Supported the Outside Sales team by ensuring the delivery of personalized customer service through timely quotations and accurate order processing.
  • Served as technical liaison between management and customers, including meeting with customers and training European distributors on new product developments.
  • Provide technical support for inside and outside sales contacting engineering groups and provide an interface with major electronics manufacturers.
  • Executed monthly sales goals and implementing promotional initiatives for brand awareness.

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Average Salary:

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Top 10 Best States for Product Specialists

  1. New Jersey
  2. Delaware
  3. Rhode Island
  4. New York
  5. West Virginia
  6. Massachusetts
  7. Virginia
  8. North Carolina
  9. Pennsylvania
  10. Texas
  • (510 jobs)
  • (54 jobs)
  • (55 jobs)
  • (906 jobs)
  • (77 jobs)
  • (641 jobs)
  • (608 jobs)
  • (668 jobs)
  • (841 jobs)
  • (1,130 jobs)

Product Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 18,223 Product Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Specialist Resume

View Resume Examples

Product Specialist Demographics

Gender

Male

56.3%

Female

39.1%

Unknown

4.6%
Ethnicity

White

60.9%

Hispanic or Latino

15.5%

Black or African American

10.7%

Asian

8.7%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

54.1%

French

9.5%

Chinese

4.3%

Mandarin

4.0%

Portuguese

4.0%

Italian

3.9%

German

3.4%

Arabic

3.0%

Japanese

2.0%

Russian

1.7%

Cantonese

1.6%

Korean

1.2%

Urdu

1.2%

Hindi

1.1%

Filipino

0.9%

Carrier

0.9%

Tagalog

0.9%

Polish

0.8%

Swedish

0.7%

Vietnamese

0.7%
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Product Specialist Education

Schools

Arizona State University

6.8%

Ohio State University

6.5%

San Jose State University

6.3%

Pennsylvania State University

5.9%

Florida International University

5.6%

Michigan State University

5.2%

Purdue University

5.0%

University of Central Florida

4.9%

New York University

4.9%

Brigham Young University

4.9%

Texas A&M University

4.7%

Full Sail University

4.7%

University of Cincinnati

4.5%

Strayer University

4.5%

Wayne State University

4.5%

San Diego State University

4.5%

Northern Illinois University

4.3%

Western Michigan University

4.3%

University of Washington

4.1%

Oakland University

4.0%
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Majors

Business

31.0%

Marketing

9.6%

Communication

6.6%

Management

5.2%

Psychology

4.7%

Electrical Engineering

4.0%

Computer Science

3.9%

Criminal Justice

3.8%

Finance

3.6%

Graphic Design

3.2%

Accounting

2.9%

Liberal Arts

2.9%

General Studies

2.7%

Nursing

2.6%

Information Technology

2.6%

Health Care Administration

2.3%

Political Science

2.2%

Biology

2.2%

Economics

2.2%

Kinesiology

1.9%
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Degrees

Bachelors

50.1%

Associate

13.9%

High School Diploma

13.4%

Masters

12.8%

Certificate

5.3%

Diploma

2.7%

Doctorate

1.1%

License

0.7%
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What Is It Like To Work As A Product Specialist

5.0

Product Specialist

July 16, 2019 on Zippia

What was your job title?

Product Specialist.. Show More

What do you like the most about working as Product Specialist?

TheBeing a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales.
Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc... Show More

What do you NOT like?

The Being a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales.
Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc... Show More

Top Product Specialist Employers

Jobs From Top Product Specialist Employers

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Updated May 18, 2020