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Become A Product Specialist

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Working As A Product Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $72,000

    Average Salary

What Does A Product Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Specialist Career Paths

Product Specialist
Account Executive Sales Manager Regional Sales Manager
National Sales Manager
9 Yearsyrs
Account Executive Sales Manager Director Of Sales
Sales Vice President
12 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Specialist Team Leader Account Manager
National Account Manager
8 Yearsyrs
Specialist Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Specialist Consultant Account Manager
Regional Accounts Manager
8 Yearsyrs
Team Leader Account Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Team Leader General Manager Director Of Sales
Sales And Marketing Vice President
11 Yearsyrs
Consultant Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Sales Specialist Store Manager
Market Manager
7 Yearsyrs
Sales Specialist Manager Product Manager
Product Management Director
12 Yearsyrs
Sales Specialist Store Manager Operations Manager
Sales And Operations Manager
7 Yearsyrs
Business Analyst Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Analyst Manager District Sales Manager
Key Account Manager
7 Yearsyrs
Business Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Field Service Technician Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Field Service Technician Project Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Field Service Technician Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Sales Engineer Product Marketing Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
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Do you work as a Product Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Specialist 2.6 years
Sales Specialist 2.5 years
Product Specialist 2.0 years
Top Careers Before Product Specialist
Cashier 7.3%
Internship 6.1%
Manager 4.6%
Server 3.0%
Specialist 2.8%
Supervisor 2.4%
Top Careers After Product Specialist
Manager 4.8%
Cashier 4.6%
Specialist 4.2%
Consultant 3.6%
Owner 3.3%

Do you work as a Product Specialist?

Product Specialist Demographics

Gender

Male

53.7%

Female

37.4%

Unknown

8.9%
Ethnicity

White

60.9%

Hispanic or Latino

15.5%

Black or African American

10.7%

Asian

8.7%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

54.1%

French

9.5%

Chinese

4.3%

Mandarin

4.0%

Portuguese

4.0%

Italian

3.9%

German

3.4%

Arabic

3.0%

Japanese

2.0%

Russian

1.7%

Cantonese

1.6%

Korean

1.2%

Urdu

1.2%

Hindi

1.1%

Filipino

0.9%

Carrier

0.9%

Tagalog

0.9%

Polish

0.8%

Swedish

0.7%

Vietnamese

0.7%
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Product Specialist Education

Schools

University of Phoenix

21.8%

Arizona State University

5.8%

Michigan State University

5.5%

Pennsylvania State University

5.5%

Ohio State University

4.7%

Northern Illinois University

4.5%

University of Central Florida

4.4%

San Jose State University

4.2%

New York University

4.2%

Northeastern University

4.2%

Texas A&M University

3.9%

Strayer University

3.8%

University of North Texas

3.7%

Purdue University

3.7%

Florida International University

3.6%

University of Wisconsin - Milwaukee

3.5%

University of North Carolina at Greensboro

3.4%

Brigham Young University

3.3%

University of Houston

3.2%

Eastern Michigan University

3.2%
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Majors

Business

33.0%

Marketing

9.7%

Communication

6.6%

Management

5.1%

Finance

4.3%

Psychology

4.0%

Computer Science

3.7%

Electrical Engineering

3.5%

Criminal Justice

3.3%

Accounting

2.9%

Graphic Design

2.7%

Computer Information Systems

2.5%

Nursing

2.5%

Biology

2.5%

Liberal Arts

2.4%

Information Technology

2.3%

Political Science

2.3%

Health Care Administration

2.1%

General Studies

2.1%

Economics

2.1%
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Degrees

Bachelors

49.0%

Other

19.8%

Masters

14.7%

Associate

10.4%

Certificate

3.3%

Doctorate

1.2%

Diploma

1.1%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$72,000
View Detailed Salary Report
$43,000
Min 10%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$118,000
Max 90%
Best Paying Company
Mentor Graphics
Highest Paying City
San Francisco, CA
Highest Paying State
New Jersey
Avg Experience Level
2.5 years
How much does a Product Specialist make at top companies?
The national average salary for a Product Specialist in the United States is $72,308 per year or $35 per hour. Those in the bottom 10 percent make under $43,000 a year, and the top 10 percent make over $119,000.

Real Product Specialist Salaries

Job Title Company Location Start Date Salary
Product Specialist Google Inc. Mountain View, CA Nov 21, 2016 $185,000
Product Specialist Bloomberg, LP New York, NY Sep 05, 2016 $175,000
Product Specialist Uber Technologies Inc. San Francisco, CA Dec 21, 2016 $170,000
Technical Product Specialist Integration Appliance Palo Alto, CA May 27, 2016 $155,542
Structured Product Specialist, VP Citibank, N.A New York, NY Mar 21, 2016 $153,546
Product Specialist Hortonworks, Inc. Santa Clara, CA Mar 30, 2016 $150,000
Product Specialist First Eagle Investment Management, LLC New York, NY Aug 25, 2015 $150,000
Business Product Specialist Google Inc. Mountain View, CA Jul 09, 2016 $150,000
Resolution Enhancement Product Specialist Mentor Graphics Corporation Hopewell Junction, NY Jan 22, 2016 $150,000
Place and Route Product Specialist Mentor Graphics Corporation Cary, NC Apr 02, 2015 $149,940
Place and Route Product Specialist Mentor Graphics Corporation Fremont, CA Apr 02, 2015 $149,940
Place & Route Product Specialist Mentor Graphics Corporation Fremont, CA Jul 26, 2015 $149,940
Advertising Platform Product Specialist Amazon Media Group LLC New York, NY Apr 27, 2015 $109,782 -
$131,200
Product Specialist Google Inc. Mountain View, CA Nov 20, 2015 $109,762
Product Specialist Sap Labs, LLC Palo Alto, CA Sep 23, 2015 $108,810
Resolution Enhancement Product Specialist Mentor Graphics Corporation Hopewell Junction, NY Aug 30, 2016 $108,300 -
$184,200
Product Management Specialist Deepa Gurnani LLC New York, NY Feb 25, 2016 $108,202
Director, Product Specialist Markit North America, Inc. New York, NY Apr 01, 2016 $108,118 -
$131,500
Product Specialist (JD Edwards SCM) 9Edge, Inc. Irvine, CA Sep 11, 2015 $108,000 -
$128,000
Product Specialist DNV GL Business Assurance (USA), Inc. Katy, TX Jul 03, 2016 $105,269
Product Specialist 4 Mpower Software Services, LLC Columbus, OH Sep 30, 2015 $86,400
Product Specialist, Product Operations Facebook, Inc. Menlo Park, CA Jul 14, 2015 $85,500
Global Product Specialist Sick, Inc. Stoughton, MA Jun 20, 2016 $85,387
Product Specialist Red Book Connect, LLC San Francisco, CA Sep 09, 2015 $85,000
Product Specialist for Media Vitra, Inc. New York, NY Aug 05, 2015 $85,000
Product Specialist SOA Software, Inc. Los Angeles, CA Jul 29, 2015 $85,000 -
$103,000
Sigmafine Product Specialist Pimsoft, Inc. Houston, TX Mar 20, 2015 $85,000

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Top Skills for A Product Specialist

  1. Product Knowledge
  2. Customer Service
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Developed extensive product knowledge to help aid customers in purchasing vehicle
  • Provided assistance to potential buyers utilizing knowledge of vehicle and accessories and providing customer service to current clientele.
  • Designed and implemented the Quality Control and Organization plan for product customization, distribution and technical support.
  • Maintained product line margin performance and pricing responsibility including cost management of new and current product lines.
  • Maintained responsibilities on a competitive commission sales floor.

What is it like to work as a Product Specialist

5.0

Product Specialist

July 16, 2019 on Zippia

What was your job title?

Product Specialist.. Show More

What do you like the most about working as Product Specialist?

TheBeing a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales.
Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc... Show More

What do you NOT like?

The Being a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales.
Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc... Show More

How Would You Rate Working As a Product Specialist?

Are you working as a Product Specialist? Help us rate Product Specialist as a Career.

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Top 10 Best States for Product Specialists

  1. North Carolina
  2. Arizona
  3. Delaware
  4. Virginia
  5. New York
  6. Michigan
  7. Rhode Island
  8. Texas
  9. New Jersey
  10. District of Columbia
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  • (381 jobs)
  • (54 jobs)
  • (608 jobs)
  • (906 jobs)
  • (489 jobs)
  • (55 jobs)
  • (1,130 jobs)
  • (510 jobs)
  • (139 jobs)

Top Product Specialist Employers

Jobs From Top Product Specialist Employers

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