The job of product specialists may somewhat appear similar to that of sales representatives at first glance, but there is a significant difference between the two professions. They both promote and sell the products of a company, but the range of responsibilities of a product specialist reach further into the life cycle of a product.

Product specialists are involved from the very beginning in developing business plans, analyzing the market, establish pricing, and collecting customer feedback for future developments of the product. They work closely together with the engineering and manufacturing department, as well as the marketing team in their company, to work out efficient and profitable marketing strategies.

Product specialists work on fixed salaries as opposed to sales commissions, and they know way more about the product and its place in the market and in the viewpoint of customers than a sales representative does. You do need to have experience in retail though to make a successful product specialist, but your passion should drive you to grow beyond the store floor.

What Does a Product Specialist Do

There are certain skills that many product specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Product Specialist does

How To Become a Product Specialist

If you're interested in becoming a product specialist, one of the first things to consider is how much education you need. We've determined that 64.3% of product specialists have a bachelor's degree. In terms of higher education levels, we found that 7.4% of product specialists have master's degrees. Even though most product specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Product Specialist

Product Specialist Career Paths

Average Salary for a Product Specialist

Product Specialists in America make an average salary of $85,932 per year or $41 per hour. The top 10 percent makes over $130,000 per year, while the bottom 10 percent under $56,000 per year.
Average Product Specialist Salary
$85,932 Yearly
$41.31 hourly
$56,000
10 %
$85,000
Median
$130,000
90 %

What Am I Worth?

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Product Specialist Education

Product Specialist Majors

29.8 %

Product Specialist Degrees

Bachelors

64.3 %

Associate

15.2 %

High School Diploma

8.3 %

Top Colleges for Product Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Product Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.6% of product specialists listed customer service on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Product Specialist Resume templates

Zippia allows you to choose from different easy-to-use Product Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Product Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Product Specialist Resume
Product Specialist Resume
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Product Specialist Demographics

Product Specialist Gender Distribution

Male
Male
60%
Female
Female
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among product specialists, 40.2% of them are women, while 59.8% are men.

  • The most common race/ethnicity among product specialists is White, which makes up 70.7% of all product specialists.

  • The most common foreign language among product specialists is Spanish at 54.1%.

Online Courses For Product Specialist That You May Like

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New Product Development - develop your own new product
coursera

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since...

Customer Insights: New Product Development Orientation
coursera

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products...

Become a Product Marketing Manager Product Management
udemy
4.4
(512)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

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Best States For a Product Specialist

Some places are better than others when it comes to starting a career as a product specialist. The best states for people in this position are California, Washington, Delaware, and New York. Product specialists make the most in California with an average salary of $112,498. Whereas in Washington and Delaware, they would average $103,105 and $96,804, respectively. While product specialists would only make an average of $93,952 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Arizona

Total Product Specialist Jobs:
1,267
Highest 10% Earn:
$138,000
Location Quotient:
1.47

2. Texas

Total Product Specialist Jobs:
3,999
Highest 10% Earn:
$144,000
Location Quotient:
1.34

3. Nevada

Total Product Specialist Jobs:
448
Highest 10% Earn:
$127,000
Location Quotient:
1.45
Full List Of Best States For Product Specialists

How Do Product Specialist Rate Their Jobs?

Zippia Official Logo

5.0

Product SpecialistJuly 2019

5.0

Zippia Official LogoProduct SpecialistJuly 2019

What do you like the most about working as Product Specialist?

TheBeing a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales. Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc. Show More

What do you NOT like?

The Being a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales. Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc. Show More

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Top Product Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ product specialists and discovered their number of product specialist opportunities and average salary. Through our research, we concluded that Google was the best, especially with an average salary of $131,956. Best Buy follows up with an average salary of $66,097, and then comes Cummins with an average of $76,524. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a product specialist. The employers include Broadridge, UBS, and Amgen

Most Common Employers For Product Specialist

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Apple$144,438$69.44219
2Meta$137,004$65.8771
3Google$131,956$63.44733
4MAC Cosmetics$126,223$60.6895
5SAP$123,222$59.2481
6Informatica$120,701$58.0369
7Abbott$99,911$48.0393
8MarketStar$94,897$45.62118
9Cognizant$83,720$40.2571
10Hy-Vee$82,441$39.6494

Becoming a Product Specialist FAQs

How much do product specialists make?

Product specialists make $79,744 annually, on average. However, total pay depends on the industry, location, and experience.

On the higher end, product specialists can make around $120,000. The top-paying industries for product specialists are pharmaceutical (offering six-figure salaries), automotive (around $90,000 range), and finance companies (around $80,000 range).

Is product specialist a good career?

Yes, product specialist is a good career. Product specialists generally have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases.

What are the skills required for a product specialist?

The skills required for a product specialist are customer service, communication, and product knowledge. Because the position entails interacting with current and potential customers, it's important to provide helpful and cheerful service to make them feel welcome and return in the future.

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