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Become A Product Specialist

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Working As A Product Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $83,116

    Average Salary

What Does A Product Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Product Specialist?

Product Specialist Jobs

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Product Specialist Career Paths

Product Specialist
Sales Specialist Sales Manager
Business Development Manager
9 Yearsyrs
Product Manager Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Manager Business Development Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
District Sales Manager Senior Account Executive Marketing Manager
Director, Global Marketing
12 Yearsyrs
District Sales Manager Marketing Manager
Director, Product Marketing
11 Yearsyrs
Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Specialist Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Regional Sales Manager General Manager Account Manager
National Account Manager
8 Yearsyrs
Regional Sales Manager National Account Manager Account Executive
National Sales Manager
10 Yearsyrs
Business Analyst Product Manager
Product Marketing Manager
7 Yearsyrs
Business Development Manager Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Specialist Account Manager Account Executive
Sales Manager
5 Yearsyrs
Sales Specialist Account Manager
Senior Account Manager
7 Yearsyrs
Territory Manager Business Development Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Business Analyst Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Project Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Development Manager Senior Project Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Territory Manager Sales Specialist Account Manager
Strategic Accounts Manager
9 Yearsyrs
Project Manager Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
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Do you work as a Product Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Product Specialist 3.0 years
Market Specialist 2.5 years
Specialist 2.5 years
Product Analyst 2.4 years
Brand Specialist 2.0 years
Top Employers Before
Internship 6.3%
Cashier 4.5%
Manager 4.4%
Specialist 2.8%
Server 2.6%
Supervisor 2.5%
Teller 2.5%
Top Employers After
Manager 5.0%
Specialist 4.1%
Consultant 3.9%
Owner 3.0%

Do you work as a Product Specialist?

Product Specialist Demographics

Gender

Male

58.0%

Female

39.9%

Unknown

2.1%
Ethnicity

White

60.3%

Hispanic or Latino

15.6%

Black or African American

10.5%

Asian

9.5%

Unknown

4.1%
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Languages Spoken

Spanish

52.4%

French

9.6%

Portuguese

4.4%

Chinese

4.3%

German

4.3%

Mandarin

3.7%

Italian

3.3%

Japanese

2.2%

Arabic

2.2%

Russian

1.9%

Cantonese

1.9%

Korean

1.5%

Urdu

1.5%

Hindi

1.3%

Filipino

1.1%

Carrier

1.1%

Swedish

0.9%

Hebrew

0.9%

Vietnamese

0.7%

Tagalog

0.7%
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Product Specialist Education

Schools

University of Phoenix

21.6%

Michigan State University

6.3%

Pennsylvania State University

5.3%

Arizona State University

5.1%

Northeastern University

5.1%

Northern Illinois University

4.8%

University of Central Florida

4.4%

University of North Carolina at Charlotte

4.3%

University of North Texas

4.3%

Florida International University

4.0%

Ohio State University

4.0%

Illinois State University

3.8%

Wayne State University

3.5%

San Jose State University

3.5%

University of Missouri - Columbia

3.5%

University of Iowa

3.4%

Purdue University

3.4%

Eastern Michigan University

3.2%

University of Delaware

3.2%

University of Rhode Island

3.2%
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Majors

Business

31.7%

Marketing

10.5%

Communication

6.1%

Management

5.4%

Finance

4.5%

Computer Science

4.1%

Electrical Engineering

3.9%

Criminal Justice

3.4%

Psychology

3.3%

Accounting

3.1%

Computer Information Systems

3.0%

Biology

2.7%

Information Technology

2.5%

Liberal Arts

2.5%

Graphic Design

2.4%

Political Science

2.4%

Nursing

2.3%

Health Care Administration

2.0%

General Studies

2.0%

Economics

2.0%
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Degrees

Bachelors

48.4%

Other

20.6%

Masters

15.8%

Associate

9.2%

Certificate

3.5%

Doctorate

1.3%

Diploma

0.8%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Specialist Salaries

Job Title Company Location Start Date Salary
Product Specialist Google Inc. Mountain View, CA Nov 21, 2016 $185,000
Product Specialist Bloomberg, LP New York, NY Sep 05, 2016 $175,000
Product Specialist Uber Technologies Inc. San Francisco, CA Dec 21, 2016 $170,000
Technical Product Specialist Integration Appliance Palo Alto, CA May 27, 2016 $155,542
Structured Product Specialist, VP Citibank, N.A New York, NY Mar 21, 2016 $153,546
Product Specialist First Eagle Investment Management, LLC New York, NY Aug 25, 2015 $150,000
Product Specialist Hortonworks, Inc. Santa Clara, CA Mar 30, 2016 $150,000
Business Product Specialist Google Inc. Mountain View, CA Jul 09, 2016 $150,000
Resolution Enhancement Product Specialist Mentor Graphics Corporation Hopewell Junction, NY Jan 22, 2016 $150,000
Place and Route Product Specialist Mentor Graphics Corporation Fremont, CA Apr 02, 2015 $149,940
Place and Route Product Specialist Mentor Graphics Corporation Cary, NC Apr 02, 2015 $149,940
Place & Route Product Specialist Mentor Graphics Corporation Fremont, CA Jul 26, 2015 $149,940
Place & Route Product Specialist Mentor Graphics Corporation Cary, NC Jul 26, 2015 $149,940
Product Specialist, International Growth Uber Technologies Inc. San Francisco, CA Feb 12, 2016 $149,656
Advertising Platform Product Specialist Amazon Media Group LLC New York, NY Apr 27, 2015 $109,782 -
$131,200
Product Specialist Google Inc. Mountain View, CA Nov 20, 2015 $109,762
Product Specialist Sap Labs, LLC Palo Alto, CA Sep 23, 2015 $108,810
Resolution Enhancement Product Specialist Mentor Graphics Corporation Hopewell Junction, NY Aug 30, 2016 $108,300 -
$184,200
Product Management Specialist Deepa Gurnani LLC New York, NY Feb 25, 2016 $108,202
Director, Product Specialist Markit North America, Inc. New York, NY Apr 01, 2016 $108,118 -
$131,500
Product Specialist (JD Edwards SCM) 9Edge, Inc. Irvine, CA Sep 11, 2015 $108,000 -
$128,000
Product Specialist DNV GL Business Assurance (USA), Inc. Katy, TX Jul 03, 2016 $105,269
Global Product Specialist Sick, Inc. Stoughton, MA Jun 20, 2016 $85,387
Associate Product Specialist Informatica Corporation Redwood City, CA Mar 19, 2015 $85,000
Product Specialist Red Book Connect, LLC San Francisco, CA Sep 09, 2015 $85,000
Product Specialist SOA Software, Inc. Los Angeles, CA Jul 29, 2015 $85,000 -
$103,000
Bioinformatics Product Specialist Life Technologies Corporation South San Francisco, CA Aug 15, 2015 $85,000 -
$141,600
Engineer/Product Specialist Stiles MacHinery, Inc. High Point, NC Aug 17, 2015 $85,000
Sigmafine Product Specialist Pimsoft, Inc. Houston, TX Mar 20, 2015 $85,000
Product Specialist for Media Vitra, Inc. New York, NY Aug 05, 2015 $85,000

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Top Skills for A Product Specialist

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  1. Product Knowledge
  2. Customer Service
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Demonstrated clinical product knowledge and market knowledge to support nerve regeneration and tendon augmentation and reinforcement products.
  • Provided customer service/technical support/troubleshooting and application solutions.
  • Prepared compelling and informative proposals and provided expert customer technical support to secure and maintain new business.
  • Maintained understanding of constantly evolving product lines and emerging technologies to effectively communicate recommendations.
  • Cultivated relationships with prospective new clients

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