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Become A Product Specialist/Sales Specialist

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Working As A Product Specialist/Sales Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $72,000

    Average Salary

What Does A Product Specialist/Sales Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Specialist/Sales Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Specialist/Sales Specialist Jobs

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Product Specialist/Sales Specialist Career Paths

Product Specialist/Sales Specialist
Account Executive Sales Manager Regional Sales Manager
National Sales Manager
9 Yearsyrs
Account Executive Sales Manager Director Of Sales
Sales Vice President
12 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Sales Consultant Consultant Account Manager
National Account Manager
8 Yearsyrs
Sales Consultant Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Sales Consultant Consultant Store Manager
Market Manager
7 Yearsyrs
Product Specialist Specialist Sales Specialist
Territory Sales Manager
7 Yearsyrs
Product Specialist Team Leader Account Manager
Regional Accounts Manager
8 Yearsyrs
Product Specialist Team Leader Vice President
Sales And Marketing Vice President
11 Yearsyrs
Sales Specialist Account Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Sales Specialist Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Specialist Team Leader Operations Manager
Sales And Operations Manager
7 Yearsyrs
Specialist Senior Sales Representative District Sales Manager
Key Account Manager
7 Yearsyrs
Sales Person Executive Assistant Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Sales Person Sales Supervisor Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Sales Person Sales Supervisor District Sales Manager
Market Development Manager
8 Yearsyrs
Sales Engineer Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Retail Sales Consultant Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Retail Sales Consultant Marketing Consultant Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Retail Sales Consultant Direct Sales Representative Energy Consultant
Lead Generator
5 Yearsyrs
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Do you work as a Product Specialist/Sales Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Product Specialist 2.5 years
Sales Specialist 2.5 years
Sales Consultant 2.2 years
Top Careers Before Product Specialist/Sales Specialist
Cashier 5.6%
Internship 4.8%
Manager 3.9%
Owner 2.8%
Server 2.8%
Specialist 2.7%
Top Careers After Product Specialist/Sales Specialist
Cashier 4.1%
Specialist 3.4%
Owner 2.9%
Consultant 2.8%

Do you work as a Product Specialist/Sales Specialist?

Product Specialist/Sales Specialist Demographics

Gender

Male

59.4%

Female

30.9%

Unknown

9.8%
Ethnicity

White

60.2%

Hispanic or Latino

17.2%

Black or African American

10.8%

Asian

7.5%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

46.5%

French

8.9%

Portuguese

6.9%

German

5.9%

Mandarin

5.0%

Chinese

4.0%

Arabic

4.0%

Polish

3.0%

Russian

2.0%

Tagalog

2.0%

Korean

2.0%

Italian

2.0%

Swedish

1.0%

Vietnamese

1.0%

Czech

1.0%

Romanian

1.0%

Cantonese

1.0%

Japanese

1.0%

Slovak

1.0%

Hindi

1.0%
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Product Specialist/Sales Specialist Education

Schools

University of Phoenix

17.1%

Auburn University

6.1%

Texas A&M University

5.5%

Liberty University

5.5%

Arizona State University

4.9%

University of North Carolina at Charlotte

4.9%

Northeastern University

4.9%

Syracuse University

4.3%

University of Maryland - University College

4.3%

Saint John's University - New York

4.3%

Ohio State University

4.3%

University of Central Florida

4.3%

University of Houston

4.3%

New York University

3.7%

Ashford University

3.7%

Northwood University

3.7%

Duquesne University

3.7%

Pennsylvania State University

3.7%

West Virginia University

3.7%

Southeastern Louisiana University

3.7%
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Majors

Business

35.8%

Marketing

9.1%

Communication

5.9%

Management

5.7%

Finance

4.8%

Psychology

4.6%

Computer Science

3.8%

Criminal Justice

3.8%

Liberal Arts

2.6%

Political Science

2.6%

Biology

2.5%

General Studies

2.3%

Electrical Engineering

2.3%

Education

2.3%

Accounting

2.3%

Graphic Design

2.2%

Fine Arts

2.0%

Kinesiology

2.0%

Sociology

1.9%

Economics

1.6%
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Degrees

Bachelors

48.7%

Other

22.8%

Associate

11.3%

Masters

10.7%

Certificate

4.1%

Diploma

1.1%

Doctorate

0.9%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$72,000
View Detailed Salary Report
$42,000
Min 10%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$123,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Francisco, CA
Highest Paying State
Rhode Island
Avg Experience Level
2.3 years
How much does a Product Specialist/Sales Specialist make at top companies?
The national average salary for a Product Specialist/Sales Specialist in the United States is $72,109 per year or $35 per hour. Those in the bottom 10 percent make under $42,000 a year, and the top 10 percent make over $123,000.

Real Product Specialist/Sales Specialist Salaries

Job Title Company Location Start Date Salary
Product Sales Specialist EMC Corporation Pleasanton, CA Feb 01, 2013 $130,000
Product Sales Specialist Cisco Systems, Inc. Iselin, NJ Sep 01, 2012 $122,782 -
$181,200
Product Specialist/Principal Sales Consultant Informatica Corporation Redwood City, CA Nov 30, 2009 $117,000
Product Sales Specialist I Tokyo Electron America, Inc. Hillsboro, OR Aug 26, 2014 $116,471
Product Sales Specialist Cisco Systems, Inc. San Francisco, CA May 01, 2015 $105,186 -
$132,600
Product Sales Specialist Alstom Grid, Inc. Charleroi, PA Sep 03, 2016 $99,154 -
$109,154
Export Product Sales Specialist Pentair Valves & Controls Us LP Houston, TX Oct 20, 2015 $93,912
Product Sales Specialist Cisco Systems, Inc. Centennial, CO Oct 01, 2012 $93,704 -
$157,400
Product Sales Specialist Cisco Systems, Inc. Herndon, VA Nov 15, 2010 $88,379
Project Sales Specialist-IEC Products Eaton Corporation NC Sep 01, 2015 $86,798 -
$95,249
Product Sales Specialist Alstom Grid Inc. Charleroi, PA Oct 01, 2011 $85,000 -
$95,000
Product Sales Specialist Cisco Systems, Inc. Oakland Park, FL Feb 26, 2012 $84,600 -
$157,400
Product Sales Specialist Alstom Grid Inc. Charleroi, PA Sep 11, 2014 $83,427 -
$95,000
Product and Sales Specialist-Industrial Richard Wolf Medical Instruments Corporation Vernon Hills, IL Sep 01, 2010 $75,500
Product Sales Specialist Cisco Systems, Inc. New York, NY Sep 02, 2013 $75,442 -
$137,800
Product Sales Specialist UBS Financial Services Inc. Miami, FL Oct 01, 2013 $66,700 -
$70,000
Product Sales Specialist UBS Financial Services Inc. New York, NY Sep 04, 2013 $62,500 -
$70,000

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Top Skills for A Product Specialist/Sales Specialist

  1. Product Knowledge
  2. Sales Floor
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Shared product knowledge with customers while making personal recommendations.
  • Developed a unique integration of merchandising and customer support within the computer and home office sales floor.
  • Provide excellent customer service, time management, self-confidence, flexibility, accountability, practicality, presentation, and communications.
  • Conceived targeted marketing solutions that drove a 30% revenue growth within the first year, 2004.
  • Directed specialized product line sales and marketing activity for seven territory representatives.

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Top 10 Best States for Product Specialists/Sales Specialists

  1. Wyoming
  2. Colorado
  3. Iowa
  4. Texas
  5. New Hampshire
  6. North Carolina
  7. Indiana
  8. Delaware
  9. Utah
  10. Kentucky
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  • (1,128 jobs)
  • (3,468 jobs)
  • (285 jobs)
  • (1,656 jobs)
  • (987 jobs)
  • (128 jobs)
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  • (525 jobs)

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