How to hire a product trainer

How to hire a product trainer, step by step

Here's a step-by-step product trainer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product trainer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product trainer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a product trainer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect product trainer also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of product trainer salaries for various roles:

   Type of Product Trainer	Description	Hourly rate
   Product Trainer	Training and development specialists plan, conduct, and administer programs that train employees and improve their skills and knowledge.	$21-32
   Training Consultant	A training consultant's job is to prepare, evaluate, and execute an organization's employee education programs. Their duties and responsibilities may include developing instructional materials, identifying knowledge and skills gaps, and organizing learning activities... Show more	$18-40
   Training Facilitator	A training facilitator is responsible for managing the training sessions of employees in an organization, both for career advancement and process-related training. Training facilitators outline the training objectives, prepare the facility and resources, and ensure that all participants are present during the discussion... Show more	$16-37

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Training Materials
   • Training Sessions
   • PowerPoint
   • Course Content
   • Customer Satisfaction
   • Presentation
   • Product Knowledge
   • Technical Support
   • Led Training
   • House Training
   • Training Aids
   • Training Events
   • Blended Learning
   • ELearning

   Check all skills

   Responsibilities:

   • Instruct representatives on how to maximize functionality of relational database to effectively manage their sales territories and expenses.
   • Require use of PowerPoint presentations, classroom training and one on one tutoring with new employees.
   • Revise and maintain document templates, project-wide style guide, and standards of practice in SharePoint document database.
   • Develop a company intranet using SharePoint.
   • Create PowerPoint presentations and customize learning reference aids.
   • Establish overall infrastructure for off-shore development including communication plan, QA, testing and packaging, functional and detail design standards

3. Make a budget

   Including a salary range in your product trainer job description is one of the best ways to attract top talent. A product trainer can vary based on:

   • Location. For example, product trainers' average salary in west virginia is 45% less than in district of columbia.
   • Seniority. Entry-level product trainers 34% less than senior-level product trainers.
   • Certifications. A product trainer with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a product trainer's salary.

   Average product trainer salary

   $55,361yearly

   $26.62 hourly rate

   ---

   Entry-level product trainer salary

   $45,000 yearly salary

   Updated January 12, 2026

4. Writing a product trainer job description

   A product trainer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a product trainer job description:

   Product trainer job description example

   As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located ideally based out of the Columbus, Ohio area.
   
   The BMW Regional Product Trainer (RPT) for the Columbus, OH area Market 45 (as well as some dealers in Markets 43 and 44 ) is the dealer facing brand ambassador responsible for in-center training related to product information, specifications, differentiations, and functionalities across the entire BMW product line & new launches. The RPT is a field position and is responsible for a group of retail centers located within specific market areas throughout the United States.
   
   Besides training center employees, the RPT is relied upon as subject matter expert and incorporated into training research, design and development processes as well.
   
   The RPT further serves to enhance dealership soft skill abilities, including customer consultation, sales delivery, test drive, and various sales and aftersales process trainings
   
   Under the direction of the Product Training Manager, the Regional Product Trainer will support BMW of North America's and regional business objectives providing in-center training solutions that are aligned with the overall Sales and Product Training Strategy. The RPT will also be involved in National and Regional event coordination, attendance and facilitation, including but not limited to live vehicle demonstrations and content development.
   
   As such, building close relationships with the main BMW Corporate Stakeholders especially with our 4 regions and the assigned Centers is key in this position.
   
   Join the team at BMW of North America and enjoy a high-performance employment package which includes:
   Company sponsored Medical, Dental & Vision Insurance. Employee car program. 401(k) Savings Plan. Retirement Income Account. Bachelor's Degree preferred or equivalent working experience. 4+ years in the automotive industry, Experience with the BMW brand/dealership preferred, training experience also preferred
   Preferences:
   Proficient in Microsoft Office (Excel, Word, & Power Point) and Outlook Excellent communication skills, detail oriented and organized Ability to manage multiple demands of competing priority from a variety of interested parties (dealers, BMW NA, Group University, Field Staff, etc) Ability to respond to real time challenges promptly and effectively Mature and positive mindset Ability to interact with all levels of personnel with a positive teamwork attitude Quick learner; able to understand new concepts or technical information and translate into simplified, educational format Highly preferred: understanding of and experience in retail industry, and/or customer service, in luxury product sales and/or marketing, in automotive and/or technology industries Ability to travel 80-90% of the time. Valid US driver's license with a clean driving record required
   BMW NA is an EO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

   Copy this example

   

5. Post your job

   There are a few common ways to find product trainers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your product trainer job on Zippia to find and recruit product trainer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting product trainers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product trainer

   Once you've found the product trainer candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new product trainer. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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