Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Analyst, Production Systems||Spectra East Inc.||Rockleigh, NJ||Mar 24, 2014||$113,714|
|Production Execution Analyst||Johns Manville||Denver, CO||Apr 10, 2014||$104,000|
|Production Services Analyst, Securitized Products||Barclays Services Corp.||New York, NY||Jul 12, 2014||$101,000|
|Production Services Analyst||Barclays Services Corp.||New York, NY||Nov 02, 2015||$101,000|
|Production Quant Analyst||Bloomberg, LP||New York, NY||Aug 24, 2015||$100,000|
|Production Services Analyst, Securitized Products||Barclays Services Corp||New York, NY||Nov 26, 2014||$94,890|
|Production Analyst||McKesson Corporation||Waltham, MA||Aug 12, 2016||$92,810|
|Production Analyst||Slice Technologies, Inc.||San Mateo, CA||Aug 28, 2016||$90,000|
|Exploration & Production Analyst||HSB Solomon Associates LLC||Houston, TX||Apr 27, 2016||$87,610|
|Production Log Analyst||Schlumberger Technology Corporation||Tyler, TX||Sep 18, 2011||$87,505|
|National Production Analyst||Driscoll Strawberry Associates, Inc.||Watsonville, CA||Sep 09, 2012||$85,000|
|Production Strategy Analyst||Dreamworks Animation LLC||Glendale, CA||Jul 11, 2012||$85,000|
|Production Analyst||Slice Technologies, Inc.||San Mateo, CA||Aug 28, 2016||$82,500|
|Industrial Production Analyst||Trebbianno, LLC||New York, NY||Jun 16, 2014||$80,120|
|Production Analyst||M & E Components, Inc.||Joliet, IL||Oct 29, 2014||$62,754|
|Production Analyst||at Last Sportswear, Inc.||Secaucus, NJ||Sep 10, 2013||$62,610|
|Production Analyst||Belsun Corp||New York, NY||Aug 31, 2012||$62,610|
|Import Production Analyst||Vintage Food Corp||Kearny, NJ||Sep 15, 2016||$61,818|
|Production Analyst||Holcim (Us) Inc.||Midlothian, TX||Jul 13, 2015||$61,006 -
|Production Analyst||McKesson Corporation||Waltham, MA||Sep 08, 2015||$60,000 -
|Logisitc & Production Analyst||Kahn Lucas||New York, NY||Sep 30, 2013||$51,500|
|Logistic & Production Analyst||Kahn Lucas||New York, NY||Sep 30, 2013||$51,500|
|Production Analyst||Manhattan Beachwear, Inc.||Cypress, CA||Mar 15, 2014||$51,000|
|Associate Investment Production Analyst||Numeric Investors LLC||Boston, MA||Aug 12, 2013||$50,500|
|Production Analyst||Manhattan Beachwear, Inc.||Cypress, CA||Mar 15, 2011||$50,000|
|Production Analyst||GFK Boutique Research, LLC||NJ||Aug 25, 2015||$50,000|
|Cost and Production Analyst||The Levy Group, Inc.||New York, NY||Oct 01, 2012||$50,000|
|Production Analyst||GFK Boutique Research, LLC||Boston, MA||Mar 09, 2016||$50,000|
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