Project manager, sales & marketing vs marketing account manager

Differences between project manager, sales & marketing and marketing account manager duties and responsibilities

Project manager, sales & marketing example responsibilities.

• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Work with advertising departments at Facebook, Google, ESPN and many more to maximize traffic.
• Lead management team through process; identify potential service providers, write RFP, and create weighted scorecard.
• Create business documentation and PowerPoint presentations for customers on ongoing projects.
• Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
• Review and approve promotional and HTML content for branding, copy, and pricing compliance.
Show more

Marketing account manager example responsibilities.

• Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
• Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
• Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
• Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
Show more