Promoter demographics and statistics in the US
Promoter demographics research summary. Zippia estimates promoter demographics and statistics in the United States by using a database of 30 million profiles. Our promoter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about promoters after extensive research and analysis:
- There are over 9,907 promoters currently employed in the United States.
- 56.1% of all promoters are women, while 43.9% are men.
- The average promoter age is 45 years old.
- The most common ethnicity of promoters is White (50.5%), followed by Hispanic or Latino (20.2%), Black or African American (15.5%) and Unknown (7.7%).
- In 2022, women earned 95% of what men earned.
- 7% of all promoters are LGBT.
- Promoters are 68% more likely to work at private companies in comparison to public companies.
On this page
Promoter demographics by:
Promoter gender statistics
56.1% of promoters are women and 43.9% of promoters are men.
- Female, 56.1%
- Male, 43.9%
Promoter gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
Promoter gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$38,291
Female income
$36,520
Promoter gender ratio over time
This data breaks down the percentage of men and women in promoter positions over time. Currently, 56.1% of promoters are female.
Promoter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 17.65% | 82.35% |
| 2011 | 27.01% | 72.99% |
| 2012 | 23.38% | 76.62% |
| 2013 | 24.16% | 75.84% |
| 2014 | 28.16% | 71.84% |
| 2015 | 27.93% | 72.07% |
| 2016 | 23.76% | 76.24% |
| 2017 | 26.40% | 73.60% |
| 2018 | 22.04% | 77.96% |
| 2019 | 26.98% | 73.02% |
| 2020 | 33.78% | 66.22% |
| 2021 | 43.89% | 56.11% |
Promoter related jobs gender ratio
We compared promoters with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Promoter | 44% | 56% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Promoter demographics by race
The most common ethnicity among promoters is White, which makes up 50.5% of all promoters. Comparatively, 20.2% of promoters are Hispanic or Latino and 15.5% of promoters are Black or African American.
- White, 50.5%
- Hispanic or Latino, 20.2%
- Black or African American, 15.5%
- Unknown, 7.7%
- Asian, 5.9%
- American Indian and Alaska Native, 0.2%
Promoter race
| Promoter race | Percentages |
|---|---|
| White | 50.5% |
| Hispanic or Latino | 20.2% |
| Black or African American | 15.5% |
| Unknown | 7.7% |
| Asian | 5.9% |
| American Indian and Alaska Native | 0.2% |
Promoter race and ethnicity over time
See how promoter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Promoter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 62.54% | 11.38% | 3.39% | 20.03% |
| 2011 | 57.98% | 12.98% | 4.59% | 19.78% |
| 2012 | 61.53% | 11.94% | 4.30% | 18.50% |
| 2013 | 61.72% | 11.58% | 4.71% | 18.76% |
| 2014 | 60.16% | 10.27% | 4.62% | 21.26% |
| 2015 | 60.08% | 12.04% | 4.47% | 19.91% |
| 2016 | 58.91% | 11.48% | 5.28% | 20.38% |
| 2017 | 60.46% | 11.41% | 6.02% | 18.62% |
| 2018 | 60.09% | 8.85% | 5.37% | 20.66% |
| 2019 | 60.05% | 8.92% | 4.17% | 22.74% |
| 2020 | 58.62% | 8.86% | 6.77% | 19.72% |
| 2021 | 50.47% | 15.51% | 5.85% | 20.21% |
Promoter wage gap by race
According to our data, white promoters have the highest average salary compared to other ethnicities. Black or african american promoters have the lowest average salary at $36,632.
| Ethnicity | Salary |
|---|---|
| Unknown | $38,954 |
| White | $40,008 |
| Black or African American | $36,632 |
| Asian | $37,497 |
| Hispanic or Latino | $38,453 |
Promoter age breakdown
The average age of promoters is 40+ years years old, representing 58% of the promoter population.
Promoter age breakdown
| Promoter Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Promoter educational attainment
The most common degree for promoters is bachelor's degree, with 67% of promoters earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 11%.
- Bachelor's, 67%
- Associate, 12%
- High School Diploma, 11%
- Master's, 5%
- Other Degrees, 5%
Promoters by degree level
| Promoter degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Associate | 12% |
| High School Diploma | 11% |
| Master's | 5% |
| Other Degrees | 5% |
Promoter jobs you might like
Promoter employment statistics
Most promoters work for a private in the media industry.
Company size where promoters work
Below, you can see the size of companies where promoters work.
Promoter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 24% |
Promoter jobs by company type
Employees with the promoter job title have their preferences when it comes to working for a company. For instance, most promoters prefer to work at private companies over public companies.
Promoter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 27% |
| Private | 68% |
| Government | 1% |
Promoter jobs by industry
The most common industries for promoters are media, hospitality and retail.
Promoter industry statistics
| Industry | Percentages |
|---|---|
| Media | 25% |
| Fortune 500 | 11% |
| Hospitality | 9% |
| Retail | 9% |
| Professional | 9% |
| Manufacturing | 7% |
| Technology | 5% |
| Health Care | 4% |
| Construction | 3% |
| Telecommunication | 3% |
| Education | 3% |
| Finance | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Start-up | 1% |
Promoter turnover and employment statistics
Promoter unemployment rate over time
The unemployment rate for promoters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Promoter unemployment rate by year
| Year | Promoter unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average promoter tenure
The average promoter stays at their job for 1-2 years, based on the 16,097 promoters resumes in Zippia's database.
Promoter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 34% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 6% |
Promoter LGBT ratio compared to similar jobs
Review the percent of promoters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales And Service Engineer | 6.51% | 48,731 |
| Promoter | 6.75% | - |
| Paper Deliverer | 7.95% | 16,309 |
| Department Store Door Greeter | 8.25% | 73,267 |
| Telemarketer | 11.06% | 10,070 |
| Leasing Associate | 12.76% | 7,762 |
Similar promoter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales And Service Engineer | 6.51% | 48,731 |
| Paper Deliverer | 7.95% | 16,309 |
| Department Store Door Greeter | 8.25% | 73,267 |
| Telemarketer | 11.06% | 10,070 |
| Leasing Associate | 12.76% | 7,762 |
Foreign languages spoken by promoters
The most common foreign language among promoters is Spanish at 60.3%. The second-most popular foreign language spoken is French at 8.4% and Italian is the third-most popular at 3.8%.
- Spanish, 60.3%
- French, 8.4%
- Italian, 3.8%
- Portuguese, 3.4%
- Chinese, 3.4%
- Other, 20.7%
Promoter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 60.3% |
| French | 8.4% |
| Italian | 3.8% |
| Portuguese | 3.4% |
| Chinese | 3.4% |
| Other | 20.7% |
