How to hire a promoter

How to hire a promoter, step by step

Here's a step-by-step promoter hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a promoter job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new promoter
• Step 8: Go through the hiring process checklist

What does a promoter do?

Post a promoter job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the promoter you need to hire. Certain promoter roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A promoter's background is also an important factor in determining whether they'll be a good fit for the position. For example, promoters from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of promoters.

   Type of Promoter	Description	Hourly rate
   Promoter		$12-26
   Student Ambassador	The role of student ambassadors is to welcome students and their families to campus and provide assistance to staff at events. They are carefully chosen based on their personality, character, communication skills, and grades... Show more	$9-15
   Ambassador	Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions... Show more	$11-21

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Facebook
   • Windows
   • Local Events
   • Twitter
   • Photoshop
   • PowerPoint
   • Event Planning
   • Giveaways
   • Promotional Materials
   • Instagram
   • Promotional Events
   • Station Events
   • Press Releases

   Check all skills

   Responsibilities:

   • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
   • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
   • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
   • Require regular contact and updates on twitter and Instagram.
   • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
   • Create Instagram content for the station

   More promoter duties

3. Make a budget

   Including a salary range in your promoter job description helps attract top candidates to the position. A promoter salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a promoter in Indiana may be lower than in New York, and an entry-level promoter usually earns less than a senior-level promoter. Additionally, a promoter with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average promoter salary

   $37,603yearly

   $18.08 hourly rate

   ---

   Entry-level promoter salary

   $25,000 yearly salary

   Updated January 19, 2026

   Average promoter salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$54,122	$26
   2	New York	$51,140	$25
   3	Massachusetts	$44,946	$22
   4	Nevada	$44,016	$21
   5	Idaho	$43,049	$21
   6	Washington	$41,618	$20
   7	Ohio	$40,930	$20
   8	New Mexico	$40,714	$20
   9	Texas	$40,196	$19
   10	Pennsylvania	$38,453	$18
   11	Minnesota	$36,693	$18
   12	Utah	$36,388	$17
   13	Wisconsin	$35,682	$17
   14	Colorado	$34,717	$17
   15	Michigan	$33,917	$16
   16	Nebraska	$33,408	$16
   17	Oklahoma	$32,627	$16
   18	South Carolina	$31,795	$15
   19	Montana	$31,730	$15
   20	Florida	$30,622	$15

   Average promoter salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	HP	$64,902	$31.20
   2	Applied Materials	$58,909	$28.32
   3	Harvard University	$57,848	$27.81
   4	Urban One	$57,837	$27.81
   5	Univision Communications	$56,797	$27.31
   6	UMass Lowell	$53,228	$25.59
   7	Andersen	$49,964	$24.02	22
   8	Spanish Broadcasting System	$49,721	$23.90	6
   9	iHeartMedia	$46,397	$22.31	56
   10	Outside In	$45,743	$21.99
   11	LAGARDERE	$45,227	$21.74
   12	International Rescue Committee	$44,980	$21.63	3
   13	Dice	$43,935	$21.12
   14	Rush Street	$43,589	$20.96
   15	Warner Music Group	$42,157	$20.27
   16	GE Appliances	$42,076	$20.23	1
   17	Monarch Casino & Resort	$41,756	$20.07
   18	Allianz Life	$41,717	$20.06
   19	Lennox International	$41,693	$20.04
   20	University of Wisconsin System	$41,211	$19.81	1

4. Writing a promoter job description

   A promoter job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a promoter job description:

   Promoter job description example

   Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. William Hill is seeking a Digital Sportsbook Promotions Coordinator role who loves all sports, has exceptional attention to detail, is full of ideas, and can thrive in a start-up environment. The Promotions Coordinator is ultimately responsible for excellent delivery on their assigned piece of business with oversight from the Promotions Manager.
   
   As the Promotions Coordinator you will work closely with a variety of departments and will work closely with other areas of the business, including Operations, Publishing, CRM, Marketing, and Customer Service teams. You will help execute promotional campaigns and drive retention through all appropriate channels.
   What You Will Do:
   
   Assist the Digital Sportsbook promotions team in developing and executing promotions and promotions strategy to support the growth and retention of Caesars Sportsbook digital sportsbook bettors Participate in the idea generation to build a backlog of appealing sports betting promotional mechanics and product features. Support the creation of promotions briefings and keep the Promotions log up to date for external stakeholders to keep them aware of active & historical offers Assist in the weekly and monthly financial & KPI reporting for promotions as directed by Promotions Manager Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state. Track promotional and product offerings for key competitors. Utilize Excel and organizational skills to upload bonuses to ensure quick delivery for customers.
   
   What You Will Need:
   
   2+ years of online experience essential; ideally gained with an online Sportsbook operator Strong knowledge of sports, players, teams and statistics Passion for sports betting with an understanding of the industry Superb communication, organizational, operational, teamwork and interpersonal skills Strong numerical and analytical skills, with the ability to use a range of data insights & sources to tell a compelling story Proven at delivering projects against deadlines Basic understanding of statistics, particularly probability and odds Ability to understand league and gaming regulations MS Office Jira and Confluence Power BI
   
   Other Minimum Qualifications:
   
   Ambition. Proactively seeks opportunities to learn & grow. Initiative. Acts and thinks beyond tasks to accomplish goals. Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to. Self-Awareness. Genuine understanding of personal strengths and weaknesses. Environmental Radar. Understands how to get things done and when to involve others in decisions. Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world. Problem finding. Routinely looks to improve services, processes, and strategies. Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures. Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment. Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills. Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
   
   Essential Job Functions:
   
   Fast paced environment, multiple tasks to be handled under time constraint. Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner. Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives. Respond to visual and aural cues. Must be able to work independently.
   
   Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
   
   At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
   
   As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
   
   Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right promoter for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your promoter job on Zippia to find and recruit promoter candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit promoters, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new promoter

   Once you've found the promoter candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new promoter first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a promoter?