Post job

Promoter vs brand advocate

The differences between promoters and brand advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $32,434 average annual salary of a brand advocate.

The top three skills for a promoter include customer service, facebook and windows. The most important skills for a brand advocate are business plan, drive sales, and product line.

Promoter vs brand advocate overview

PromoterBrand Advocate
Yearly salary$37,603$32,434
Hourly rate$18.08$15.59
Growth rate-19%
Number of jobs12,97519,853
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 68%
Average age4545
Years of experience--

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

What does a brand advocate do?

A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.

Promoter vs brand advocate salary

Promoters and brand advocates have different pay scales, as shown below.

PromoterBrand Advocate
Average salary$37,603$32,434
Salary rangeBetween $25,000 And $55,000Between $24,000 And $42,000
Highest paying CitySan Francisco, CA-
Highest paying stateNew York-
Best paying companyHP-
Best paying industryFinance-

Differences between promoter and brand advocate education

There are a few differences between a promoter and a brand advocate in terms of educational background:

PromoterBrand Advocate
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common college--

Promoter vs brand advocate demographics

Here are the differences between promoters' and brand advocates' demographics:

PromoterBrand Advocate
Average age4545
Gender ratioMale, 43.9% Female, 56.1%Male, 60.0% Female, 40.0%
Race ratioBlack or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between promoter and brand advocate duties and responsibilities

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Brand advocate example responsibilities.

  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
  • Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
  • Maintain adequate, well-organize inventories of POS materials need to support target account activities.
  • Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
  • Make sure that compliance are met for client according to POG for reset, remodel or setup of new store.

Promoter vs brand advocate skills

Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%
Common brand advocate skills
  • Business Plan, 31%
  • Drive Sales, 18%
  • Product Line, 12%
  • Retail Locations, 11%
  • Client Products, 11%
  • Product Placement, 5%