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The differences between promoters and brand advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $32,434 average annual salary of a brand advocate.
The top three skills for a promoter include customer service, facebook and windows. The most important skills for a brand advocate are business plan, drive sales, and product line.
| Promoter | Brand Advocate | |
| Yearly salary | $37,603 | $32,434 |
| Hourly rate | $18.08 | $15.59 |
| Growth rate | - | 19% |
| Number of jobs | 12,975 | 19,853 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Average age | 45 | 45 |
| Years of experience | - | - |
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.
Promoters and brand advocates have different pay scales, as shown below.
| Promoter | Brand Advocate | |
| Average salary | $37,603 | $32,434 |
| Salary range | Between $25,000 And $55,000 | Between $24,000 And $42,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | New York | - |
| Best paying company | HP | - |
| Best paying industry | Finance | - |
There are a few differences between a promoter and a brand advocate in terms of educational background:
| Promoter | Brand Advocate | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between promoters' and brand advocates' demographics:
| Promoter | Brand Advocate | |
| Average age | 45 | 45 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 60.0% Female, 40.0% |
| Race ratio | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% | Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |