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Promoter vs promotions assistant

The differences between promoters and promotions assistants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $34,597 average annual salary of a promotions assistant.

The top three skills for a promoter include customer service, facebook and windows. The most important skills for a promotions assistant are customer service, excellent organizational, and photoshop.

Promoter vs promotions assistant overview

PromoterPromotions Assistant
Yearly salary$37,603$34,597
Hourly rate$18.08$16.63
Growth rate--4%
Number of jobs12,9752,974
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Average age4545
Years of experience--

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

What does a promotions assistant do?

Promotions assistants work as part of a marketing team within an organization. Their primary job is to provide support to the marketing team leads. They perform varied duties and responsibilities that include providing updates on promotions related to sales, maintaining and conveying a station events calendar, and overseeing the set-up of station events. In addition, promotions assistants may perform office or admin tasks such as answering phone calls and drafting reports. They also act as a liaison between listeners and radio stations.

Promoter vs promotions assistant salary

Promoters and promotions assistants have different pay scales, as shown below.

PromoterPromotions Assistant
Average salary$37,603$34,597
Salary rangeBetween $25,000 And $55,000Between $25,000 And $47,000
Highest paying CitySan Francisco, CA-
Highest paying stateNew York-
Best paying companyHP-
Best paying industryFinance-

Differences between promoter and promotions assistant education

There are a few differences between a promoter and a promotions assistant in terms of educational background:

PromoterPromotions Assistant
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Most common majorBusinessCommunication
Most common college--

Promoter vs promotions assistant demographics

Here are the differences between promoters' and promotions assistants' demographics:

PromoterPromotions Assistant
Average age4545
Gender ratioMale, 43.9% Female, 56.1%Male, 40.3% Female, 59.7%
Race ratioBlack or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%Black or African American, 16.5% Unknown, 7.6% Hispanic or Latino, 17.0% Asian, 7.1% White, 51.5% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between promoter and promotions assistant duties and responsibilities

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Promotions assistant example responsibilities.

  • Manage and prepare audio/video media content for use with KissFM website and several social media networks (FACEBOOK and MySpace).
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Provide general office support relate to promotional opportunities such as listener contests and giveaways.
  • Assist promotions managers in the development of on-air promotional giveaways and facilitate prize fulfillment.
  • Develop an online advertisement campaign on Facebook to drive ticket sales resulting in increase brand recognition.
  • Spot retrieval and insertion into NEXGEN, etc.
  • Show more

Promoter vs promotions assistant skills

Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%
Common promotions assistant skills
  • Customer Service, 15%
  • Excellent Organizational, 9%
  • Photoshop, 6%
  • Live Events, 5%
  • Facebook, 5%
  • Twitter, 5%