What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
Promoter responsibilities
Here are examples of responsibilities from real promoter resumes:
- Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
- Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
- Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
- Require regular contact and updates on twitter and Instagram.
- Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
- Create Instagram content for the station
- Prepare and submit all promotional pieces for FDA filing in a timely manner.
- Arrange bed, changes lines, sweep and mop floors, vacuum carpet, wash windows.
- Provide marketing services for dealer of patio doors, windows, siding, insulations and gutter protection.
- Collaborate with other departments and peers to assist the marketing and promotions efforts of 14 NCAA DI sports.
- Work closely with the promoters in routing concert tours, booking flights/hotels and entering concert data into spreadsheets.
- Work with various media outlets and the community to market and promote all NCAA sporting events, programs and athletes.
- Facilitate communication with booking agents, venue managers, caterers and other professionals to ensure efficient running of an event.
- Create PowerPoint presentations detailing departmental achievements and new developments for IAB meetings3.
- Create new engaging opportunities for alumni and often provide ideas for development to enhance their overall relationships
Promoter skills and personality traits
We calculated that 28% of Promoters are proficient in Customer Service, Facebook, and Windows.
We break down the percentage of Promoters that have these skills listed on their resume here:
- Customer Service, 28%
Conducted sales meetings, collected demographic information from customers, tracked and analyzed results, provided assistance and exemplary customer service.
- Facebook, 6%
Developed social media campaign to promote health awareness among the Ethiopian Community using Facebook.
- Windows, 5%
Promoted and marketed Windows Surface Tablet to approximately 1,500 students.
- Local Events, 5%
Developed objectives and designed layouts for promotional awareness at multiple local events.
- Twitter, 5%
Design web banners for Twitter, YouTube, NG Books websites.
- Photoshop, 4%
Designed email marketing messages using Photoshop.
Common skills that a promoter uses to do their job include "customer service," "facebook," and "windows." You can find details on the most important promoter responsibilities below.
The three companies that hire the most promoters are:
- iHeartMedia17 promoters jobs
- Andersen9 promoters jobs
- Dice8 promoters jobs
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Promoter vs. Student ambassador
The role of student ambassadors is to welcome students and their families to campus and provide assistance to staff at events. They are carefully chosen based on their personality, character, communication skills, and grades. They are also responsible for several tasks that include leading the way for campus groups and assisting staff in student admission or events like orientation. Ambassadors also assist with student recruitment via social media or phone calls. Student ambassadors play an important role in the enrollment decision of prospective students.
There are some key differences in the responsibilities of each position. For example, promoter responsibilities require skills like "customer service," "windows," "local events," and "photoshop." Meanwhile a typical student ambassador has skills in areas such as "alumni events," "gpa," "outreach events," and "financial aid." This difference in skills reveals the differences in what each career does.
Student ambassadors earn the highest salaries when working in the education industry, with an average yearly salary of $26,249. On the other hand, promoters are paid more in the finance industry with an average salary of $43,125.On average, student ambassadors reach similar levels of education than promoters. Student ambassadors are 0.6% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Promoter vs. Ambassador
Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.
In addition to the difference in salary, there are some other key differences worth noting. For example, promoter responsibilities are more likely to require skills like "local events," "photoshop," "giveaways," and "station events." Meanwhile, an ambassador has duties that require skills in areas such as "patients," "ambassadors," "cleanliness," and "excellent interpersonal." These differences highlight just how different the day-to-day in each role looks.
Ambassadors may earn a lower salary than promoters, but ambassadors earn the most pay in the technology industry with an average salary of $36,146. On the other hand, promoters receive higher pay in the finance industry, where they earn an average salary of $43,125.In general, ambassadors achieve similar levels of education than promoters. They're 0.9% more likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.Promoter vs. Campus marketing representative
A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.
The required skills of the two careers differ considerably. For example, promoters are more likely to have skills like "customer service," "photoshop," "station events," and "press releases." But a campus marketing representative is more likely to have skills like "semester," "student organizations," "rep," and "on-campus events."
Most campus marketing representatives achieve a similar degree level compared to promoters. For example, they're 0.1% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Promoter vs. Campus representative
Types of promoter
Updated January 8, 2025











