How To Become A Promotion Manager: What It Is and Career Path

What is a promotion manager and how to become one

Updated January 8, 2025

4 min read

The promotion manager is under the career category of promotions and advertising managers. The manager coordinates, plans, or directs the advertising programs. You will produce posters, contests, coupons, and other materials that will be used for advertising. You will also conduct the activities of the advertising department such as the graphic arts, sales, media, research, and finance. Similarly, you will contact the organizations who are clients to explain the services and facilities offered by your company. In addition, you will present and demonstrate support for the introduction of new products and services to the staff and customers.

You will earn an average of $34.06 per hour and $70,837 in a year as a promotion manager. However, you should be able to use the computer system to program, write software, enter data, and process information. You also need problem-solving skills to develop the best way to carry out the duties of the promotion manager. Apart from this, you must have excellent communication skills to relate with clients, superiors, and other staff.

ScorePromotion ManagerUS Average

Salary

5.9

Avg. Salary $76,152

Avg. Salary $59,228

Stability level

6.7

Growth rate 10%

Growth rate 0.3%

Diversity

3.3

Race

American Indian and Alaska Native 0.40%

Asian 7.63%

Black or African American 3.44%

Hispanic or Latino 12.17%

Unknown 4.72%

White 71.64%

Gender

female 54.49%

male 45.51%

Age - 37

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 37

Stress level

6.7

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

4.3

Work life balance is poor

6.4 - fair

Key steps to become a promotion manager

Explore promotion manager education requirements

Most common promotion manager degrees

Bachelor's

74.8 %

Associate

10.2 %

Master's

7.2 %

Start to develop specific promotion manager skills

Skills	Percentages
PowerPoint	8.74%
Facebook	6.42%
Press Releases	5.74%
ROI	4.68%
Promotional Campaigns	4.63%

Complete relevant promotion manager training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New promotion managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a promotion manager based on U.S. Bureau of Labor Statistics data and data from real promotion manager resumes.

Research promotion manager duties and responsibilities

Manage social media and online PPC campaigns.
Manage ecommerce marketing for SEO, paid search, affiliate marketing and online advertising.
Lead new product launches, event marketing, sweepstakes, FSI's, demos and sampling.
Manage and allocate the divisions POS material to ensure that programs fulfill the needs of all local markets.

Prepare your promotion manager resume

When your background is strong enough, you can start writing your promotion manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a promotion manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable promotion manager resume templates

Build a professional promotion manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your promotion manager resume.