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Become A Promotion Manager

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Working As A Promotion Manager

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $75,000

    Average Salary

What Does A Promotion Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Promotion Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Promotion Manager Jobs

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Average Yearly Salary
$75,000
Show Salaries
$36,000
Min 10%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$152,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
Yonkers, NY
Highest Paying State
New York
Avg Experience Level
3.0 years
How much does a Promotion Manager make at top companies?
The national average salary for a Promotion Manager in the United States is $75,198 per year or $36 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $153,000.

Real Promotion Manager Salaries

Job Title Company Location Start Date Salary
Promotions Manager Kathy Kim Insurance Agency, Inc. Annandale, VA Oct 01, 2009 $118,206
Events and Promotions Manager Liftoff Mobile, Inc. Palo Alto, CA Sep 29, 2016 $110,000 -
$115,000
National Promotions Manager Remy Cointreau USA, Inc. New York, NY Jun 03, 2016 $107,536 -
$127,332
National Promotions Manager Remy Cointreau USA, Inc. New York, NY Dec 16, 2013 $107,536 -
$122,400
National Promotions Manager Remy Cointreau USA, Inc. New York, NY Mar 06, 2014 $107,536 -
$122,400
Promotions Manager Cyber Professionals, Inc. San Jose, CA Sep 18, 2009 $102,170 -
$112,170
Entertainment & Promotions Manager Bongos Cuban CAFE Miami, Inc. Miami, FL Oct 28, 2009 $101,860
Promotions Manager-Usa-Latin America College Auto Sales of Florida, Inc. Miami, FL Aug 26, 2013 $100,000
Promotion Manager-FIT Department Go West Tours San Francisco, CA Sep 17, 2016 $98,134 -
$110,000
Food Promotions Manager Komodo Los Angeles, CA Aug 16, 2016 $97,552
National Retail Promotions Manager Mexilink, Inc. Houston, TX Oct 16, 2014 $97,484
Promotions Manager Jinon Corporation DBA Nijiya Market Torrance, CA Apr 07, 2015 $92,290
On Air Promotions Manager Discovery Latin America, LLC Miami, FL Sep 30, 2014 $91,312
Manager of Retail Promotions L'orÉAl USA, Inc. New York, NY Jun 11, 2012 $73,174 -
$95,000
Promotions Manager Asantae, Inc. Scottsdale, AZ Nov 01, 2010 $72,000
Promotional Manager Himalayan Elderly Care, Inc. Silver Spring, MD Sep 22, 2011 $71,292
Promotional Manager Himalayan Elderly Care, Inc. Silver Spring, MD Sep 11, 2011 $71,292
Promotions Manager Fly Away Travel & Tours, Inc. Los Angeles, CA Sep 01, 2014 $70,374
Promotions Manager Es-Ex Corporation South San Francisco, CA Sep 15, 2013 $70,000
Promotion Manager Total Tennis Saugerties Ny, LLC Saugerties, NY Mar 28, 2012 $70,000
Field Promotions Manager KARE Distribution, Inc. Raleigh, NC Dec 28, 2009 $70,000
Promotions Manager Bethyl Laboratories, Inc. Montgomery, TX Jan 21, 2013 $57,000
Promotions Manager Forest Travel Agency, Inc. Miami, FL Sep 11, 2015 $56,599
Promotion Manager Plaza America LLC Miami, FL Dec 21, 2009 $56,307
Restaurant Promotions Manager 24 S. Michigan LLC D/B/A The Gage Chicago, IL Sep 25, 2011 $55,000
Int'l Promotion MGR. & US Retail Promotion Coord. Lacrosse Footwear, Inc. Portland, OR Nov 01, 2009 $55,000 -
$62,400
Adversiting and Promotional Manager Sofa Entertainment Group LLC Miami Beach, FL Nov 01, 2009 $55,000
Adversiting and Promotional Manager Grupo Editorial El Venezolano, Inc. Miami, FL Nov 15, 2009 $55,000
International Reservations/Promotions Manager Road Bear RV Agoura Hills, CA Apr 15, 2010 $54,000

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Top Skills for A Promotion Manager

  1. Promotional Events
  2. Special Events
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Organized/hosted promotional events for Corona, Budweiser, and Bacardi.
  • Conceptualized and executed radio station contests, promotions and special events to increase brand awareness and visibility.
  • Developed excellent customer service and supervisory skills while attending school and working weekends and summers.
  • Formulated region retail group merchandising plans, pricing strategy and category business plans to support sales goals.
  • Secured national radio airplay by developing and maintaining relationships with key decision makers at Urban and Crossover Radio Stations.

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Top 10 Best States for Promotion Managers

  1. New York
  2. Rhode Island
  3. Georgia
  4. Washington
  5. Vermont
  6. Minnesota
  7. Massachusetts
  8. New Jersey
  9. Maine
  10. North Dakota
  • (268 jobs)
  • (9 jobs)
  • (78 jobs)
  • (86 jobs)
  • (6 jobs)
  • (46 jobs)
  • (120 jobs)
  • (60 jobs)
  • (5 jobs)
  • (2 jobs)

Promotion Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,319 Promotion Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Promotion Manager Resume

View Resume Examples

Promotion Manager Demographics

Gender

Female

49.7%

Male

41.3%

Unknown

9.0%
Ethnicity

White

62.6%

Hispanic or Latino

16.3%

Black or African American

11.4%

Asian

6.1%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

56.8%

French

11.9%

Italian

5.1%

German

4.2%

Mandarin

3.4%

Korean

2.5%

Portuguese

2.5%

Chinese

2.1%

Russian

1.7%

Arabic

1.7%

Greek

1.3%

Japanese

1.3%

Hebrew

1.3%

Hindi

0.8%

Cantonese

0.8%

Polish

0.8%

Estonian

0.4%

Vietnamese

0.4%

Indonesian

0.4%

Malay

0.4%
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Promotion Manager Education

Schools

University of Phoenix

15.8%

New York University

6.9%

Michigan State University

5.6%

Temple University

5.2%

Syracuse University

5.0%

Pennsylvania State University

5.0%

University of Central Florida

5.0%

Florida State University

4.6%

Full Sail University

4.3%

University of Nevada - Las Vegas

4.1%

Columbia College Chicago

4.1%

University of Texas at Austin

4.1%

Northeastern University

4.1%

Johnson & Wales University

3.9%

University of South Florida

3.7%

San Francisco State University

3.7%

Arizona State University

3.7%

Texas State University

3.7%

Texas A&M University

3.7%

DePaul University

3.7%
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Majors

Business

24.7%

Communication

17.2%

Marketing

16.0%

Management

4.8%

Journalism

4.1%

Public Relations

4.0%

English

3.8%

Psychology

3.3%

Kinesiology

2.7%

Advertising

2.1%

Political Science

2.1%

Graphic Design

2.1%

Education

2.0%

Audiovisual Communications Technologies

2.0%

Photography

1.8%

Criminal Justice

1.8%

Finance

1.6%

Sociology

1.3%

General Studies

1.3%

Liberal Arts

1.3%
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Degrees

Bachelors

55.3%

Other

18.0%

Masters

15.6%

Associate

6.0%

Certificate

3.2%

Diploma

1.2%

Doctorate

0.5%

License

0.2%
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