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Working as a Promotion Manager

A promotion manager develops and implements promotion schedules designed to encourage the purchase of goods and services. He/she plans and directs advertising policies and programs aimed at creating extra interest in a company's product or service. Promotion managers are expected to use their creativity to generate new and imaginative ideas that will meet customer needs and achieve company objectives.

Promotion managers often work closely with professionals in the finance, legal, sales, and marketing departments. They must be able to analyze industry trends to determine the most promising strategies for their organization. They should also have communication skills, creativity, analytical skills, and attention to detail.

Most promotion managers work 40 hours per week from Monday to Friday between 9 and 5. They may work additional hours and during the weekends since the role involves a lot of traveling.

There is more than meets the eye when it comes to being a promotion manager. For example, did you know that they make an average of $34.17 an hour? That's $71,080 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Promotion Manager Do

There are certain skills that many promotion managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, leadership skills and analytical skills.

When it comes to the most important skills required to be a promotion manager, we found that a lot of resumes listed 7.4% of promotion managers included powerpoint, while 5.7% of resumes included facebook, and 5.3% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the promotion manager job title. But what industry to start with? Most promotion managers actually find jobs in the media and hospitality industries.

How To Become a Promotion Manager

If you're interested in becoming a promotion manager, one of the first things to consider is how much education you need. We've determined that 60.0% of promotion managers have a bachelor's degree. In terms of higher education levels, we found that 12.9% of promotion managers have master's degrees. Even though most promotion managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a promotion manager. When we researched the most common majors for a promotion manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on promotion manager resumes include high school diploma degrees or associate degree degrees.

You may find that experience in other jobs will help you become a promotion manager. In fact, many promotion manager jobs require experience in a role such as promoter. Meanwhile, many promotion managers also have previous career experience in roles such as account executive or sales associate.

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Average Salary$71,080
Job Growth Rate8%

Promotion Manager Career Paths

Top Careers Before Promotion Manager

Top Careers After Promotion Manager

Manager
7.5 %

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Promotion Manager

Promotion Managers in America make an average salary of $71,080 per year or $34 per hour. The top 10 percent makes over $105,000 per year, while the bottom 10 percent under $47,000 per year.
Average Salary
$71,080

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range65k - 125k$91k$90,744
Yonkers, NY
Salary Range61k - 123k$87k$87,014
Brookline, MA
Salary Range59k - 114k$82k$82,430
Wilkes-Barre, PA
Salary Range54k - 110k$77k$77,418
Hoboken, NJ
Salary Range51k - 104k$73k$73,289
Urban Honolulu, HI
Salary Range62k - 74k$68k$68,417
$29k
$125k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Promotion Manager
Promotion Manager
University of Virginia
University of Virginia
01/10/2020
01/10/2020
$40,00001/10/2020
$40,000
Promotion Manager
Promotion Manager
Palm Springs Unified School District
Palm Springs Unified School District
12/22/2019
12/22/2019
$70,14412/22/2019
$70,144
Promotion Manager
Promotion Manager
Santa Clara University
Santa Clara University
10/31/2019
10/31/2019
$43,95210/31/2019
$43,952
Promotion Manager
Promotion Manager
Ideas United
Ideas United
10/31/2019
10/31/2019
$29,66710/31/2019
$29,667
Promotion Manager
Promotion Manager
Colorado State
Colorado State
10/17/2019
10/17/2019
$63,86410/17/2019
$63,864
See More Recent Salaries

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Promotion Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Promotion Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Promotion Manager Resume

At Zippia, we went through countless Promotion Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Promotion Manager Demographics

Gender

female

51.8 %

male

44.3 %

unknown

3.9 %

Ethnicity

White

73.6 %

Hispanic or Latino

11.7 %

Asian

6.3 %

Foreign Languages Spoken

Spanish

56.8 %

French

11.9 %

Italian

5.1 %
See More Demographics

Promotion Manager Education

Majors

Business
23.1 %
Marketing
15.2 %

Degrees

Bachelors

60.0 %

Masters

12.9 %

High School Diploma

10.1 %

Top Colleges for Promotion Managers

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Public

In-State Tuition
$15,094
Enrollment
32,974
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Promotion Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.4% of promotion managers listed powerpoint on their resume, but soft skills such as customer-service skills and leadership skills are important as well.

Best States For a Promotion Manager

Some places are better than others when it comes to starting a career as a promotion manager. The best states for people in this position are New York, Massachusetts, Washington, and Idaho. Promotion managers make the most in New York with an average salary of $86,184. Whereas in Massachusetts and Washington, they would average $82,414 and $81,772, respectively. While promotion managers would only make an average of $80,370 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Promotion Manager Jobs:
268
Highest 10% Earn:
$160,000
Location Quotient:
2.47
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Massachusetts

Total Promotion Manager Jobs:
120
Highest 10% Earn:
$150,000
Location Quotient:
1.74
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Promotion Manager Jobs:
86
Highest 10% Earn:
$133,000
Location Quotient:
1.43
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Promotion Manager Employers

1. Kraft Group
4.8
Avg. Salary: 
$74,731
Promotion Managers Hired: 
58+
2. AstraZeneca
4.9
Avg. Salary: 
$87,433
Promotion Managers Hired: 
38+
3. Merck & Co.
4.8
Avg. Salary: 
$90,633
Promotion Managers Hired: 
31+
4. The Walt Disney Company
4.7
Avg. Salary: 
$90,663
Promotion Managers Hired: 
27+
5. CBS
4.6
Avg. Salary: 
$93,834
Promotion Managers Hired: 
23+
6. General Motors
4.9
Avg. Salary: 
$90,358
Promotion Managers Hired: 
21+

Promotion Manager Videos

Updated October 2, 2020