A promotion manager develops and implements promotion schedules designed to encourage the purchase of goods and services. He/she plans and directs advertising policies and programs aimed at creating extra interest in a company's product or service. Promotion managers are expected to use their creativity to generate new and imaginative ideas that will meet customer needs and achieve company objectives.
Promotion managers often work closely with professionals in the finance, legal, sales, and marketing departments. They must be able to analyze industry trends to determine the most promising strategies for their organization. They should also have communication skills, creativity, analytical skills, and attention to detail.
Most promotion managers work 40 hours per week from Monday to Friday between 9 and 5. They may work additional hours and during the weekends since the role involves a lot of traveling.
Promotion Manager Overview
Working as a Promotion Manager
There is more than meets the eye when it comes to being a promotion manager. For example, did you know that they make an average of $34.17 an hour? That's $71,080 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Promotion Manager Do
There are certain skills that many promotion managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, leadership skills and analytical skills.
When it comes to the most important skills required to be a promotion manager, we found that a lot of resumes listed 7.4% of promotion managers included powerpoint, while 5.7% of resumes included facebook, and 5.3% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the promotion manager job title. But what industry to start with? Most promotion managers actually find jobs in the media and hospitality industries.
How To Become a Promotion Manager
If you're interested in becoming a promotion manager, one of the first things to consider is how much education you need. We've determined that 60.0% of promotion managers have a bachelor's degree. In terms of higher education levels, we found that 12.9% of promotion managers have master's degrees. Even though most promotion managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a promotion manager. When we researched the most common majors for a promotion manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on promotion manager resumes include high school diploma degrees or associate degree degrees.
You may find that experience in other jobs will help you become a promotion manager. In fact, many promotion manager jobs require experience in a role such as promoter. Meanwhile, many promotion managers also have previous career experience in roles such as account executive or sales associate.
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Promotion Manager Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing manager you might progress to a role such as regional marketing manager eventually. Later on in your career, you could end up with the title regional marketing manager.
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Average Salary for a Promotion Manager
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
University of Virginia Promotion Manager Promotion Manager | University of Virginia University of Virginia | 01/10/2020 01/10/2020 | $40,00001/10/2020 $40,000 |
Palm Springs Unified School District Promotion Manager Promotion Manager | Palm Springs Unified School District Palm Springs Unified School District | 12/22/2019 12/22/2019 | $70,14412/22/2019 $70,144 |
Santa Clara University Promotion Manager Promotion Manager | Santa Clara University Santa Clara University | 10/31/2019 10/31/2019 | $43,95210/31/2019 $43,952 |
Ideas United Promotion Manager Promotion Manager | Ideas United Ideas United | 10/31/2019 10/31/2019 | $29,66710/31/2019 $29,667 |
Colorado State Promotion Manager Promotion Manager | Colorado State Colorado State | 10/17/2019 10/17/2019 | $63,86410/17/2019 $63,864 |
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Promotion Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Promotion Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Promotion Manager Resume
At Zippia, we went through countless Promotion Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Promotion Managers
1. Northwestern University
Evanston, IL • Private
2. Stanford University
Stanford, CA • Private
3. University of Southern California
Los Angeles, CA • Private
4. Villanova University
Villanova, PA • Private
5. San Diego State University
San Diego, CA • Public
6. University of Pennsylvania
Philadelphia, PA • Private
7. Boston University
Boston, MA • Private
8. Worcester Polytechnic Institute
Worcester, MA • Private
9. University of Minnesota - Twin Cities
Minneapolis, MN • Public
10. University of Illinois at Urbana-Champaign
Champaign, IL • Public
Top Skills For a Promotion Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.4% of promotion managers listed powerpoint on their resume, but soft skills such as customer-service skills and leadership skills are important as well.
- Powerpoint, 7.4%
- Facebook, 5.7%
- Market Research, 5.3%
- Press Releases, 4.9%
- Promotional Materials, 4.6%
- Other Skills, 72.1% See All Promotion Manager Skills
Best States For a Promotion Manager
Some places are better than others when it comes to starting a career as a promotion manager. The best states for people in this position are New York, Massachusetts, Washington, and Idaho. Promotion managers make the most in New York with an average salary of $86,184. Whereas in Massachusetts and Washington, they would average $82,414 and $81,772, respectively. While promotion managers would only make an average of $80,370 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New York
$86,185
Avg. Salary
2. Massachusetts
$82,414
Avg. Salary
3. Washington
$81,773
Avg. Salary
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