A promotion manager develops and implements promotion schedules designed to encourage the purchase of goods and services. He/she plans and directs advertising policies and programs aimed at creating extra interest in a company's product or service. Promotion managers are expected to use their creativity to generate new and imaginative ideas that will meet customer needs and achieve company objectives.
Promotion managers often work closely with professionals in the finance, legal, sales, and marketing departments. They must be able to analyze industry trends to determine the most promising strategies for their organization. They should also have communication skills, creativity, analytical skills, and attention to detail.
Most promotion managers work 40 hours per week from Monday to Friday between 9 and 5. They may work additional hours and during the weekends since the role involves a lot of traveling.
There is more than meets the eye when it comes to being a promotion manager. For example, did you know that they make an average of $34.17 an hour? That's $71,080 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many promotion managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, leadership skills and analytical skills.
When it comes to the most important skills required to be a promotion manager, we found that a lot of resumes listed 7.4% of promotion managers included powerpoint, while 5.7% of resumes included facebook, and 5.3% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the promotion manager job title. But what industry to start with? Most promotion managers actually find jobs in the media and hospitality industries.
If you're interested in becoming a promotion manager, one of the first things to consider is how much education you need. We've determined that 60.0% of promotion managers have a bachelor's degree. In terms of higher education levels, we found that 12.9% of promotion managers have master's degrees. Even though most promotion managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a promotion manager. When we researched the most common majors for a promotion manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on promotion manager resumes include high school diploma degrees or associate degree degrees.
You may find that experience in other jobs will help you become a promotion manager. In fact, many promotion manager jobs require experience in a role such as promoter. Meanwhile, many promotion managers also have previous career experience in roles such as account executive or sales associate.