How to hire a promotion manager

How to hire a promotion manager, step by step

Here's a step-by-step promotion manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a promotion manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new promotion manager
• Step 8: Go through the hiring process checklist

What does a promotion manager do?

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1. Identify your hiring needs

   The promotion manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A promotion manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, promotion managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of promotion managers and their corresponding salaries.

   Type of Promotion Manager	Description	Hourly rate
   Promotion Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$23-55
   Director Of Special Events	A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process... Show more	$16-54
   Manager Of Special Events	A manager of special events is responsible for organizing events and programs for a company and various organizations. Managers of special events monitor the event procedures from conceptualization to the actual execution... Show more	$14-48

   Show more

2. Create an ideal candidate profile

   Common skills:

   • PowerPoint
   • Facebook
   • Press Releases
   • ROI
   • Promotional Campaigns
   • Promotional Materials
   • Event Planning
   • POS
   • Promotional Events
   • Giveaways
   • Payroll
   • Promotional Strategies
   • Instagram
   • Twitter

   Check all skills

   Responsibilities:

   • Manage social media and online PPC campaigns.
   • Manage ecommerce marketing for SEO, paid search, affiliate marketing and online advertising.
   • Lead new product launches, event marketing, sweepstakes, FSI's, demos and sampling.
   • Manage and allocate the divisions POS material to ensure that programs fulfill the needs of all local markets.
   • Manage social media presence using Facebook to improve organizational awareness and increase membership and participation.
   • Develop and manage marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.

   More promotion manager duties

3. Make a budget

   Including a salary range in your promotion manager job description is a great way to entice the best and brightest candidates. A promotion manager salary can vary based on several factors:

   • Location. For example, promotion managers' average salary in alaska is 43% less than in california.
   • Seniority. Entry-level promotion managers earn 58% less than senior-level promotion managers.
   • Certifications. A promotion manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a promotion manager's salary.

   Average promotion manager salary

   $76,152yearly

   $36.61 hourly rate

   ---

   Entry-level promotion manager salary

   $49,000 yearly salary

   Updated December 22, 2025

   Average promotion manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$110,083	$53
   2	New York	$98,775	$47
   3	Maryland	$91,696	$44
   4	Hawaii	$89,661	$43
   5	Massachusetts	$84,637	$41
   6	Nevada	$84,167	$40
   7	Virginia	$83,303	$40
   8	Arizona	$81,704	$39
   9	North Carolina	$77,350	$37
   10	Illinois	$76,998	$37
   11	Pennsylvania	$76,697	$37
   12	Colorado	$76,368	$37
   13	Texas	$76,343	$37
   14	New Jersey	$75,053	$36
   15	Oklahoma	$74,314	$36
   16	District of Columbia	$74,121	$36
   17	Michigan	$73,475	$35
   18	Georgia	$73,096	$35
   19	Tennessee	$71,635	$34
   20	Arkansas	$69,073	$33

   Average promotion manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	eBay	$134,782	$64.80
   2	Bed Bath & Beyond	$131,947	$63.44
   3	The Walt Disney Company	$129,768	$62.39
   4	Levi Strauss & Co.	$126,636	$60.88
   5	Amazon	$122,862	$59.07	50
   6	Starz	$119,723	$57.56
   7	CITGO Petroleum	$113,866	$54.74
   8	Coty	$101,548	$48.82
   9	Philips	$95,456	$45.89
   10	Johnson & Johnson	$93,466	$44.94	1
   11	ABB	$93,085	$44.75
   12	PepsiCo	$91,629	$44.05
   13	Univision Communications	$84,857	$40.80
   14	Benchmark Group	$84,121	$40.44
   15	Univision Holdings, Inc.	$83,802	$40.29
   16	L'Oréal	$83,447	$40.12
   17	Remote	$82,074	$39.46
   18	Ideas United	$80,626	$38.76
   19	Blast It	$80,369	$38.64
   20	Tao Group	$80,363	$38.64	1

4. Writing a promotion manager job description

   A promotion manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a promotion manager job description:

   Promotion manager job description example

   Arrow International, a best-in-class work environment with a rich culture, is looking for highly motivated and driven individuals that are interested in helping veteran organizations. Arrow International has been voted the best place to work by current employees and provides endless growth as it is the fastest growing gaming company in the industry. Arrow needs Sales and Marketing leaders that are experienced with building lasting relationships. These positions will help deploy, support, and sustain gaming products that allow fraternal organizations to achieve financial sustainability and continue to support their respective communities within Ohio. Integrity, Trust, and Strong Work Ethic are a required for this position. Effective Communication Skills, a Fantastic Personality and Veterans or familiarity with veteran organizations preferred.
   About the job
   
   Marketing & Promotions
   
   The Product Promotions Manager will be responsible for facilitating and delivering exceptional learning experiences, both on-site and through web conferencing to our new and current customers. In this role you will guide, advise, and train end-users to develop an understanding of E-Tab technology. The Product Promotions Manager is responsible for properly and effectively marketing and representing Arrow products and services to achieve target goals and meet defined revenue expectations. Ultimately, the Product Promotions Manager is responsible for generating new leads.
   
   RESPONSIBILITIES
   
   You will be responsible for the training of new and potential clients to further understand E-Tabs and the benefits to their organization. This includes commanding the audience and sharing best practices and successes of our product. Additionally, you will work with current clients to build strong relationships through understanding their process, assisting with best practices, and having value-driven conversations to ensure they are tracking toward their goals.
   
   Your concise and highly effective list of specific duties are as follows:
   
   * Lead training and teach the process and product with a consistent, proven approach
   * Consult on process best practices, that will result in strong participation and retention especially around revenue driving functionality for the organization
   * Execute on-site leadership business review and consultation
   * Work with clients to understand expectations and educate clients on best practices
   * Proactively assist the client with successful habits for best results in Sales and Service
   * Effectively work with clients to help achieve their business goals and work closely with internal team members to ensure new services are presented to the client to promote additional client success
   * Demonstrate the ability to interpret data, arrive at appropriate conclusions and communicate effectively to clients
   * Document interactions and activities into a Customer Relationship Management tool
   
   QUALIFICATIONS
   
   * Ability to work simultaneously with diverse personalities with varying experience levels
   * Ability to adapt quickly to new circumstances and personalities
   * Superior written and verbal communication skills
   * Strong leadership and collaboration skills
   * Excellent time management and organizational skills
   * Strong presentation skills, comfortable with public speaking
   * A BS/BA degree
   * Preferable, but not required, experience working with Microsoft Office Suite, Salesforce, and document management software
   
   Arrow also offers a full range of competitive employer sponsored employee benefits including medical, dental, vision, flexible spending account, life, disability, 401(k), and profit-sharing plans.
   
   Arrow International, Inc. is an Equal Opportunity Employer. It is the policy of Arrow International, Inc. and all of its subsidiary companies and affiliates to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information or any other characteristic protected by law. Arrow International prohibits any such discrimination or harassment.
   
   Qualified MILITARY VETERANS are welcome and strongly encouraged to apply.
   
   Arrow International, Inc. is an Equal Opportunity Employer. It is the policy of Arrow International, Inc. and all of its subsidiary companies and affiliates to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information or any other characteristic protected by law. Arrow International prohibits any such discrimination or harassment.
   
   Qualified MILITARY VETERANS are welcome and strongly encouraged to apply.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right promotion manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your promotion manager job on Zippia to find and recruit promotion manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with promotion manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new promotion manager

   Once you've found the promotion manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new promotion manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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