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The differences between promotion managers and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotion manager and a marketing & advertising manager. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $76,152 average annual salary of a promotion manager.
The top three skills for a promotion manager include powerpoint, facebook and press releases. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.
| Promotion Manager | Marketing & Advertising Manager | |
| Yearly salary | $76,152 | $89,519 |
| Hourly rate | $36.61 | $43.04 |
| Growth rate | 10% | 10% |
| Number of jobs | 8,515 | 85,446 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 6 | 6 |
A promotion manager plans and directs campaigns to promote products and services they are selling through contests, giveaways, or coupons. He/she is responsible for the development and implementation of promotion schedules to attract more customers by coordinating with finance, sales, legal, and marketing departments. Having strong project management and interpersonal skills and previous experience in sales promotion, he/she can increase short-term sales and improve their results through other marketing programs.
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
Promotion managers and marketing & advertising managers have different pay scales, as shown below.
| Promotion Manager | Marketing & Advertising Manager | |
| Average salary | $76,152 | $89,519 |
| Salary range | Between $49,000 And $116,000 | Between $60,000 And $131,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | eBay | Meta |
| Best paying industry | Pharmaceutical | Real Estate |
There are a few differences between a promotion manager and a marketing & advertising manager in terms of educational background:
| Promotion Manager | Marketing & Advertising Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between promotion managers' and marketing & advertising managers' demographics:
| Promotion Manager | Marketing & Advertising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 45.3% Female, 54.7% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |