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Promotion manager skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical promotion manager skills. We ranked the top skills for promotion managers based on the percentage of resumes they appeared on. For example, 8.7% of promotion manager resumes contained powerpoint as a skill. Continue reading to find out what skills a promotion manager needs to be successful in the workplace.

15 promotion manager skills for your resume and career

1. PowerPoint

Here's how promotion managers use powerpoint:
  • Evaluated campaign performance, composed summary reports and presented results to internal marketing clients via graphical PowerPoint presentations.
  • Designed PowerPoint presentations for promotional and sales meetings.

2. Facebook

Here's how promotion managers use facebook:
  • Leveraged social media, including Twitter and Facebook to increase business and drive customer engagement.
  • Developed, oversaw and executed social media extensions on Facebook and Twitter.

3. Press Releases

Here's how promotion managers use press releases:
  • Managed the comprehensive design of all merchandise, web pages, press kits, press releases and CD artwork and distribution.
  • Edited and contributed to buzz worthy press releases to alert media of noteworthy and publicity generating events.

4. ROI

Here's how promotion managers use roi:
  • Developed and managed marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.
  • Developed, evaluated and negotiated all incoming sponsorship marketing proposals to exceed ROI benchmarks.

5. Promotional Campaigns

Here's how promotion managers use promotional campaigns:
  • Managed and executed detailed promotional campaigns that included list analysis, scheduling, and supervision of copy and graphic design.
  • Directed research activities concerned with gathering information and/or compiling statistics pertinent to planning and execution of promotional campaigns.

6. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how promotion managers use promotional materials:
  • Collaborate with Brand and Customer Managers to develop physician resources and promotional materials for MVD Global Commercial Operations.
  • Supervised warehouse personnel responsible for inventory, distribution and delivery of promotional materials to activities and representatives.

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7. Event Planning

Here's how promotion managers use event planning:
  • Headed new item introductions, facilitated identification of promotion and cross-merchandising opportunities, guided promotions, and provided event planning.
  • Maintain current knowledge of company policies/procedures regarding payments, uniforms and event planning.

8. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how promotion managers use pos:
  • Collaborated with marketing agencies, POS development teams, channel/brand marketing managers, and category management to deliver strategic channel solutions.
  • Achieved budget goals staying within $200,000 annual allotment by monitoring staff costs, promotion expenses and POS purchases.

9. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how promotion managers use promotional events:
  • Implemented national campaigns in local market promoting various brands by securing product placement and nightly promotional events.
  • Advised financial department of progressive implementation systems to measure productivity and accountability of promotional events.

10. Giveaways

Here's how promotion managers use giveaways:
  • Designed and executed an internal control system to monitor on-air contest promotions ensuring integrity and station awareness of giveaways.
  • Created and supervised marketing strategies and promotional television giveaways in support of artist on air video airplay.

11. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how promotion managers use payroll:
  • Maintained race schedule Managed and promoted race events Processed accounting and payroll Head mechanic, installed and maintained engine repairs
  • Provided superior customer service, employee incentive, promotional/advertising work, payroll systems and inventory systems.

12. Promotional Strategies

Here's how promotion managers use promotional strategies:
  • Developed integrated promotional strategies to optimize primary campaign potential by building awareness and excitement about the brand/promotion.
  • Develop promotional strategies and recommend cost-effective advertising budgets to marketing managers as primary client consultant.

13. Instagram

Here's how promotion managers use instagram:
  • Published and edited articles in WeChat Public Platform, Weibo, and Instagram.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.

14. Twitter

Here's how promotion managers use twitter:
  • Created Twitter account and increased following to 1,200 followers.
  • Set up a Twitter account.

15. Trade Shows

Here's how promotion managers use trade shows:
  • Attended national trade shows as customer service representative.
  • Designed and created marketing collateral for sales meetings, on-site remotes, trade shows and company events.
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List of promotion manager skills to add to your resume

Promotion manager skills

The most important skills for a promotion manager resume and required skills for a promotion manager to have include:

  • PowerPoint
  • Facebook
  • Press Releases
  • ROI
  • Promotional Campaigns
  • Promotional Materials
  • Event Planning
  • POS
  • Promotional Events
  • Giveaways
  • Payroll
  • Promotional Strategies
  • Instagram
  • Twitter
  • Trade Shows
  • Market Research
  • Radio Station
  • Brand Marketing
  • Market Trends
  • Promotional Programs
  • Community Events
  • Business Development
  • Consumer Promotions
  • Strategic Development
  • ABC
  • FSI
  • VIP
  • Ticket Sales
  • Promotional Efforts
  • Event Management
  • DJ
  • Print ADS
  • External Vendors
  • Station Events
  • Channel Marketing
  • Local Events
  • Media Sales
  • Media Planning
  • Promotional Spots
  • Inventory Control
  • Creative Development
  • Local Businesses
  • Promotional Partnerships
  • Brand Development
  • On-Air Promotions
  • Social Media Sites
  • Post Analysis
  • Copywriting

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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