How to hire a promotion specialist

How to hire a promotion specialist, step by step

Here's a step-by-step promotion specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a promotion specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new promotion specialist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the promotion specialist you need to hire. Certain promotion specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A promotion specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, promotion specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents promotion specialist salaries for various positions.

   Type of Promotion Specialist	Description	Hourly rate
   Promotion Specialist		$16-43
   Student Ambassador	The role of student ambassadors is to welcome students and their families to campus and provide assistance to staff at events. They are carefully chosen based on their personality, character, communication skills, and grades... Show more	$9-15
   Ambassador	Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions... Show more	$11-21

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Promotional Materials
   • Promotional Events
   • Promotional Campaigns
   • Product Knowledge
   • POS
   • Promotional Strategies
   • Giveaways
   • Event Planning
   • Increase Sales
   • Press Releases
   • Drive Sales
   • Facebook
   • Promotional Programs
   • B Testing

   Check all skills

   Responsibilities:

   • Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
   • Create Facebook account for boosting number of participants.
   • Launch several search engine marketing and Facebook ad campaigns.
   • Create client PowerPoint presentations to provide costs, varieties and production details.
   • Collect data and create a PowerPoint presentation for vendor meetings that summarize vendor performance from year to year.
   • Familiarize patients with their risk factors for heart disease including, diabetes, hypertension, hypercholesterolemia, obesity, and smoking.

   More promotion specialist duties

3. Make a budget

   Including a salary range in your promotion specialist job description is one of the best ways to attract top talent. A promotion specialist can vary based on:

   • Location. For example, promotion specialists' average salary in georgia is 46% less than in new york.
   • Seniority. Entry-level promotion specialists 61% less than senior-level promotion specialists.
   • Certifications. A promotion specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a promotion specialist's salary.

   Average promotion specialist salary

   $56,598yearly

   $27.21 hourly rate

   ---

   Entry-level promotion specialist salary

   $35,000 yearly salary

   Updated December 5, 2025

   Average promotion specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$76,705	$37
   2	California	$75,331	$36
   3	Maryland	$73,651	$35
   4	Massachusetts	$71,527	$34
   5	District of Columbia	$68,489	$33
   6	Rhode Island	$62,141	$30
   7	New Mexico	$61,814	$30
   8	Arizona	$60,076	$29
   9	Florida	$59,142	$28
   10	Texas	$57,992	$28
   11	Minnesota	$56,609	$27
   12	Michigan	$55,949	$27
   13	Illinois	$55,228	$27
   14	Oregon	$51,995	$25
   15	Indiana	$51,957	$25
   16	Missouri	$51,530	$25
   17	Oklahoma	$50,872	$24
   18	Pennsylvania	$49,759	$24
   19	Georgia	$41,286	$20

   Average promotion specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	CJ	$81,608	$39.23	1
   2	ICONMA	$64,520	$31.02
   3	Bosch USA	$64,494	$31.01	3
   4	Vector Group	$63,501	$30.53
   5	GBS	$63,211	$30.39
   6	Salem, MA	$62,790	$30.19
   7	Herbalife Nutrition	$59,292	$28.51
   8	Reyes Holdings	$58,239	$28.00	6
   9	Supernus Pharmaceuticals	$53,049	$25.50
   10	TEAM Enterprises	$50,002	$24.04
   11	Admiral Beverage	$49,995	$24.04	1
   12	Robert Half	$48,159	$23.15	15
   13	Randstad North America, Inc.	$48,050	$23.10	2
   14	GSP	$46,657	$22.43
   15	Mark Travel	$46,080	$22.15
   16	City of Laredo	$45,800	$22.02
   17	Duluth Trading	$44,819	$21.55
   18	Columbia Sportswear	$42,995	$20.67
   19	Wildhorse Resort & Casino	$42,772	$20.56

4. Writing a promotion specialist job description

   A promotion specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a promotion specialist job description:

   Promotion specialist job description example

   Minimum Qualifications Six years of professional experience* in marketing or promotional work that includes responsibility for event planning and financial oversight for indoor/outdoor events and/or facility usage of a convention center, conference hotel, or performing arts venue.
   
   Substitution: A bachelor's degree in travel and tourism, marketing, public relations, communications, business administration, or hotel and restaurant management may be substituted for up to four years of experience. An associate degree in the fields above may be substituted for up to two years of experience.
   
   Duties Description • Manage, schedule and coordinate space use at the Adam Clayton Powell, Jr. State Office Building (ACP) and other downstate OGS managed facilities. Oversee program requests from clients and event organizers for date and space availability, confirming the scope of the event and program needs, coordinating catering needs, logistics and event support services.
   
   * Review approved applications; collect letters of intent, certificates of insurance, county health permits and any other pertinent information/documentation required per policy. Document all information necessary to the event and share with appropriate support departments within acceptable time parameters. Follow through to ensure all information has been received and client needs are met, and costs are covered.
   
   * Act as on-site event manager. Ensure accurate support is provided from building staff and contractors throughout the planning, setup, and duration of the requested event.
   
   * Perform administrative and operational tasks as related to subordinate staff including a Convention and Arts Center Operations Coordinator.
   
   * Perform specific tasks required to support the year-round schedule of events held at ACP including but not limited to Summer Stage in Harlem, Harlem-ween and the Harlem Tree Lighting. Tasks may cover a wide range of responsibilities such as pre-event site visits, researching local artists and potential business partners, on-site event support, coordination of performers and activities, coordination deliveries, distribution of marking, and assisting with vendor load-in and setup.
   
   * Develop and execute events. Includes vendor solicitation and invoicing, coordination of program requirements and logistics, and completion of the appropriate paperwork necessary for the execution of the event.
   
   * Provide support to events happening at other downstate/NYC area OGS-managed State facilities as needed.
   * Perform additional managerial, administrative and operations support tasks as needed.
   * Ability to work a flexible schedule which includes, evenings, weekends, and holidays.
   * Some travel will be required.
   * Overtime is mandatory.
   
   Additional Comments NOTE ON TELECOMMUTING: OGS employees are required to apply and obtain approval through management to telecommute according to the agency's Telecommuting Program Guidelines.
   
   NOTE ON COVID-19 VACCINATION/WEEKLY TESTING: All State employees in Executive controlled agencies who are fully vaccinated are to provide proof of this upon hire. At this time all unvaccinated employees do not need to submit weekly testing for COVID-19. Please note the weekly testing requirement may change at any time.
   
   This position is eligible for $3,026 annual location pay.

   Copy this example

   

5. Post your job

   To find the right promotion specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with promotion specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit promotion specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your promotion specialist job on Zippia to find and recruit promotion specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit promotion specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new promotion specialist

   Once you have selected a candidate for the promotion specialist position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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