Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSalaryResume

Skills

What They DoDemographicsJob DescriptionHow To HireBest CompaniesBest StatesBest CitiesRemote JobsJob OutlookComparePart Time jobsEntry Level jobsWork From Home jobs
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Promotion specialist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Richard Shurgalla,
Dr. Jenny Deranek Ph.D.
Promotion specialist example skills
Below we've compiled a list of the most critical promotion specialist skills. We ranked the top skills for promotion specialists based on the percentage of resumes they appeared on. For example, 11.2% of promotion specialist resumes contained promotional materials as a skill. Continue reading to find out what skills a promotion specialist needs to be successful in the workplace.

15 promotion specialist skills for your resume and career

1. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how promotion specialists use promotional materials:
  • Distributed promotional materials to event attendees and motivated tobacco consumers to purchase products.
  • Reviewed and selected vendors for advertising and production of promotional materials.

2. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how promotion specialists use promotional events:
  • Coordinated directory related marketing and promotional events, expos and trade shows.
  • Introduced new products through coordinating promotional events established by Bacardi corporate.

3. Promotional Campaigns

Here's how promotion specialists use promotional campaigns:
  • Project managed comprehensive promotional campaigns for new and existing products.
  • Assisted and coordinated successful promotional campaigns.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how promotion specialists use product knowledge:
  • Conducted product demonstrations, customer education, customer service surveys and retail associate product knowledge training.
  • Aim to ensure customer satisfaction is achieved at all times, by excellent customer service and product knowledge.

5. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how promotion specialists use pos:
  • Model Manager- in charge of promotional model trainings, scheduling, and shipping POS items.
  • Follow up responsibility for system functionality of both POS equipment and internal network.

6. Promotional Strategies

Here's how promotion specialists use promotional strategies:
  • Developed individual promotional strategies for college campuses.
  • Increased sales, market share, and branding through interactive promotional strategies, education, consumer relations, and live events.

Choose from 10+ customizable promotion specialist resume templates

Build a professional promotion specialist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your promotion specialist resume.

7. Giveaways

Here's how promotion specialists use giveaways:
  • Execute beverage promotions to numerous accounts while distributing samples, surveys and giveaways Deliver information about the brand to targeted consumers
  • Supplied and delivered promotional giveaways to both fellow colleagues and potential customers in accordance with Maryland State laws.

8. Event Planning

Here's how promotion specialists use event planning:
  • Assisted in event planning to promote various products as needed by each specific event.
  • Write promotion articles on We-Chat -Translation from English to Chinese -Contact universities to pursue partnership -Promotion event planning

9. Increase Sales

Here's how promotion specialists use increase sales:
  • Engaged consumers in interactive activities, applying friendly communication with consumers to increase sales.
  • Engaged in direct-to-consumer marketing to increase sales revenue.

10. Press Releases

Here's how promotion specialists use press releases:
  • Developed all press releases and managed all media relations and press inquiries for the Credit Union.
  • Created copy for E-mail sales campaigns, as well as press releases.

11. Drive Sales

Here's how promotion specialists use drive sales:
  • Work closely with buyer to monitor inventory levels, adjust purchase order accordingly to drive sales and profitability.
  • Endorsed specific products by increasing consumer knowledge through personal interaction in order to drive sales.

12. Facebook

Here's how promotion specialists use facebook:
  • Assisted with social media content planning, Facebook Ad placements and launched several Facebook contests.
  • Launched several search engine marketing and Facebook ad campaigns.

13. Promotional Programs

Here's how promotion specialists use promotional programs:
  • Implemented successful promotional programs within a respective category while working in a team environment.
  • Developed quantifiable matrices to measure and evaluate promotional programs

14. B Testing

Here's how promotion specialists use b testing:
  • Conducted A/B testing on emails.

15. PowerPoint

Here's how promotion specialists use powerpoint:
  • Collected data and created a PowerPoint presentation for vendor meetings that summarized vendor performance from year to year.
  • Possess knowledge and ability to use Microsoft Word, Excel, PowerPoint, and other software.
top-skills

What skills help Promotion Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on promotion specialist resumes?

Richard ShurgallaRichard Shurgalla LinkedIn profile

Director of Professional Development & Asst. Teaching Professor, The Pennsylvania State University

The most important thing I push students to do on their resumes is to quantify the employment and academic experiences they do have. While many UG students don't have any real tangible healthcare experience yet, many of them have held various summer and part-time jobs where they can demonstrate time management, employment responsibilities, etc. We also strongly encourage our students to attain a meaningful internship to provide them with a bridge between their academic preparation and an applied setting. I also encourage them to highlight the skills they possess with respect to the use of technology, software training, student club leadership, fundraising, etc.

Many of our students are very involved in THON, which is the largest student-run philanthropic program in the country, raising more than $10 million dollars for pediatric cancer at the Children's Hospital of Penn State Hershey Medical Center every year. Lastly, I encourage them to become involved in a professional association such as the American College of Healthcare Executives, Medical Group Management Association, Society for Human Resources Management, or whatever association best fits their career goals. That is clearly an indication for future employers of a student's passion and interest in their field of interest, as well as incredible networking opportunities. While none of those things will erase the experience many employers seek, it at least closes the gap a bit in many cases.

What promotion specialist skills would you recommend for someone trying to advance their career?

Dr. Jenny Deranek Ph.D.Dr. Jenny Deranek Ph.D. LinkedIn profile

Program Director & Clinical Assistant Professor, Indiana University South Bend

Relevant work experience in the healthcare field. This means students are often working for less money than what they would make as a cashier, server, or bartender; however, it demonstrates a commitment to professional growth. If that's not possible, I would recommend shadowing various professionals and documenting that in a cover letter, resume, and LinkedIn. To gain these experiences, graduates should be sure to connect with their professors before graduation (and know they are available after graduation) to gain connections with people in the field. Also, calling professionals in the area, stopping into locations, and not relying on filling out or emailing generic email addresses for an organization.
Do you want to know more?
Read more about what experts have to say about promotion specialist

List of promotion specialist skills to add to your resume

Promotion specialist skills

The most important skills for a promotion specialist resume and required skills for a promotion specialist to have include:

  • Promotional Materials
  • Promotional Events
  • Promotional Campaigns
  • Product Knowledge
  • POS
  • Promotional Strategies
  • Giveaways
  • Event Planning
  • Increase Sales
  • Press Releases
  • Drive Sales
  • Facebook
  • Promotional Programs
  • B Testing
  • PowerPoint
  • RAN
  • Product Sales
  • ROI
  • Trade Shows
  • Market Research
  • Body Copy
  • Local Events
  • Promotional Products
  • Educate Consumers
  • Market Trends
  • Product Samples
  • Twitter
  • Product Awareness
  • Event Recaps
  • Grocery Store
  • Retail Store
  • Local Businesses
  • Consumer Feedback
  • NASCAR
  • VIP
  • Public Appearances

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse sales jobs