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What does a promotion specialist do?

Updated January 8, 2025
6 min read
What does a promotion specialist do
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Promotion specialist responsibilities

Here are examples of responsibilities from real promotion specialist resumes:

  • Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
  • Create Facebook account for boosting number of participants.
  • Launch several search engine marketing and Facebook ad campaigns.
  • Create client PowerPoint presentations to provide costs, varieties and production details.
  • Collect data and create a PowerPoint presentation for vendor meetings that summarize vendor performance from year to year.
  • Familiarize patients with their risk factors for heart disease including, diabetes, hypertension, hypercholesterolemia, obesity, and smoking.
  • Evaluate effectiveness and ROI of promotional program components in meeting brand/company goals.
  • Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
  • Travele to the makeup shows and Sephora stores, teach costumers how to use products and meet goals

Promotion specialist skills and personality traits

We calculated that 11% of Promotion Specialists are proficient in Promotional Materials, Promotional Events, and Promotional Campaigns. They’re also known for soft skills such as Detail oriented, Communication skills, and Math skills.

We break down the percentage of Promotion Specialists that have these skills listed on their resume here:

  • Promotional Materials, 11%

    Distributed promotional materials to event attendees and motivated tobacco consumers to purchase products.

  • Promotional Events, 7%

    Coordinated directory related marketing and promotional events, expos and trade shows.

  • Promotional Campaigns, 6%

    Project managed comprehensive promotional campaigns for new and existing products.

  • Product Knowledge, 5%

    Conducted product demonstrations, customer education, customer service surveys and retail associate product knowledge training.

  • POS, 5%

    Model Manager- in charge of promotional model trainings, scheduling, and shipping POS items.

  • Promotional Strategies, 5%

    Developed individual promotional strategies for college campuses.

Common skills that a promotion specialist uses to do their job include "promotional materials," "promotional events," and "promotional campaigns." You can find details on the most important promotion specialist responsibilities below.

Detail oriented. To carry out their duties, the most important skill for a promotion specialist to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Promotion specialists often use detail oriented in their day-to-day job, as shown by this real resume: "increase product sales and create brand awareness utilizing detailed knowledge of the brand. "

Communication skills. Many promotion specialist duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a promotion specialist will need this skill often in their role. This resume example is just one of many ways promotion specialist responsibilities rely on communication skills: "increased sales and brand awareness for wine and spirits utilized strong communication skills to educate consumers executed events on and off premise"

Most common promotion specialist skills

The three companies that hire the most promotion specialists are:

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Compare different promotion specialists

Promotion specialist vs. Student ambassador

The role of student ambassadors is to welcome students and their families to campus and provide assistance to staff at events. They are carefully chosen based on their personality, character, communication skills, and grades. They are also responsible for several tasks that include leading the way for campus groups and assisting staff in student admission or events like orientation. Ambassadors also assist with student recruitment via social media or phone calls. Student ambassadors play an important role in the enrollment decision of prospective students.

If we compare the average promotion specialist annual salary with that of a student ambassador, we find that student ambassadors typically earn a $30,762 lower salary than promotion specialists make annually.While their salaries may differ, the common ground between promotion specialists and student ambassadors are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like event planning, facebook, and powerpoint.

These skill sets are where the common ground ends though. The responsibilities of a promotion specialist are more likely to require skills like "promotional materials," "promotional events," "promotional campaigns," and "product knowledge." On the other hand, a job as a student ambassador requires skills like "alumni events," "gpa," "outreach events," and "instagram." As you can see, what employees do in each career varies considerably.

Student ambassadors earn the highest salaries when working in the education industry, with an average yearly salary of $26,249. On the other hand, promotion specialists are paid more in the professional industry with an average salary of $51,284.The education levels that student ambassadors earn slightly differ from promotion specialists. In particular, student ambassadors are 0.1% less likely to graduate with a Master's Degree than a promotion specialist. Additionally, they're 0.5% more likely to earn a Doctoral Degree.

Promotion specialist vs. Bell ringer

Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.

On average, bell ringers earn a $10,489 lower salary than promotion specialists a year.

Each career also uses different skills, according to real promotion specialist resumes. While promotion specialist responsibilities can utilize skills like "promotional materials," "promotional events," "promotional campaigns," and "product knowledge," bell ringers use skills like "god," "monetary donations," "seasonal position," and "dress code."

Average education levels between the two professions vary. Bell ringers tend to reach similar levels of education than promotion specialists. In fact, they're 4.3% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.

Promotion specialist vs. Ambassador

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

On average scale, ambassadors bring in lower salaries than promotion specialists. In fact, they earn a $24,141 lower salary per year.By looking over several promotion specialists and ambassadors resumes, we found that both roles require similar skills in their day-to-day duties, such as "promotional materials," "promotional events," and "product knowledge." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a promotion specialist is likely to be skilled in "promotional campaigns," "promotional strategies," "giveaways," and "increase sales," while a typical ambassador is skilled in "patients," "ambassadors," "customer service," and "cleanliness."

Ambassadors earn the best pay in the technology industry, where they command an average salary of $36,146. Promotion specialists earn the highest pay from the professional industry, with an average salary of $51,284.ambassadors typically earn similar educational levels compared to promotion specialists. Specifically, they're 0.2% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.

Promotion specialist vs. Brand ambassador

Brand ambassadors average a lower salary than the annual salary of promotion specialists. The difference is about $19,621 per year.While their salaries may vary, promotion specialists and brand ambassadors both use similar skills to perform their duties. Resumes from both professions include skills like "promotional materials," "promotional events," and "product knowledge. "

Even though a few skill sets overlap between promotion specialists and brand ambassadors, there are some differences that are important to note. For one, a promotion specialist might have more use for skills like "promotional campaigns," "promotional strategies," "press releases," and "promotional programs." Meanwhile, some responsibilities of brand ambassadors require skills like "brand awareness," "sales floor," "customer satisfaction," and "good interpersonal. "

The professional industry tends to pay the highest salaries for brand ambassadors, with average annual pay of $39,196. Comparatively, the highest promotion specialist annual salary comes from the professional industry.The average resume of brand ambassadors showed that they earn similar levels of education compared to promotion specialists. So much so that theyacirc;euro;trade;re 1.7% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.2%.

Types of promotion specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.