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Become A Promotional Events Coordinator

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Working As A Promotional Events Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $47,000

    Average Salary

What Does A Promotional Events Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Promotional Events Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Length of Employment
Event Coordinator 2.0 years
Promoter 1.9 years
Events Associate 1.6 years
Events Assistant 1.5 years
Top Careers Before Promotional Events Coordinator
Internship 10.4%
Server 7.9%
Cashier 4.5%
Volunteer 3.8%
Supervisor 3.8%
Assistant 2.7%
Top Careers After Promotional Events Coordinator
Server 6.0%
Internship 4.6%
Volunteer 3.5%
Director 3.5%
Owner 3.3%

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Top Skills for A Promotional Events Coordinator

  1. Special Events
  2. Promotional Events
  3. Promotional Materials
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented promotions and special events by identifying target demographics and aligning them with casino marketing strategies.
  • Team coordination and participation as a promoter for marketing campaigns, promotional events and enterprise encounters.
  • Reviewed and edited promotional materials to maximize marketing effectiveness and adhere to the branding guidelines.
  • Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Collaborated with local radio stations and television networks to promote events and led staff members to coordinate specific tasks.

Promotional Events Coordinator Demographics

Gender

Female

55.1%

Male

35.5%

Unknown

9.4%
Ethnicity

White

59.2%

Hispanic or Latino

19.4%

Black or African American

10.5%

Asian

7.5%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

54.2%

French

12.5%

Italian

5.6%

Mandarin

4.2%

Portuguese

2.8%

Vietnamese

2.8%

Japanese

2.8%

Russian

2.8%

Thai

2.8%

Turkish

1.4%

German

1.4%

Albanian

1.4%

Cantonese

1.4%

Armenian

1.4%

Arabic

1.4%

Korean

1.4%
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Promotional Events Coordinator Education

Schools

San Diego State University

7.1%

Arizona State University

6.1%

West Virginia University

6.1%

University of Texas at Austin

6.1%

University of Phoenix

6.1%

University of Wisconsin - Stevens Point

5.1%

North Carolina State University

5.1%

Saint John's University - New York

5.1%

University of Tampa

5.1%

University of Utah

5.1%

University of Central Florida

5.1%

Florida International University

5.1%

Elon University

4.1%

University of South Florida

4.1%

University of New Orleans

4.1%

Georgia State University

4.1%

Salt Lake Community College

4.1%

Northern Arizona University

4.1%

Miami Dade College

4.1%

Johnson & Wales University

4.1%
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Majors

Business

24.1%

Communication

16.5%

Marketing

10.8%

Management

6.1%

Kinesiology

5.1%

Public Relations

4.5%

Hospitality Management

3.8%

Journalism

3.0%

Photography

2.8%

Psychology

2.7%

Political Science

2.7%

Entertainment Business

2.3%

English

2.3%

Criminal Justice

2.1%

Health Care Administration

2.1%

Advertising

2.1%

General Studies

1.9%

Specialized Sales And Merchandising

1.9%

Digital Media

1.7%

Graphic Design

1.7%
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Degrees

Bachelors

58.0%

Other

19.5%

Masters

10.3%

Associate

6.4%

Certificate

4.3%

Diploma

0.9%

License

0.4%

Doctorate

0.3%
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