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What is a promotional marketing specialist and how to become one

Updated January 8, 2025
3 min read
Quoted expert
Dr. Gail Hudson Ph.D.
There is more than meets the eye when it comes to being a promotional marketing specialist. For example, did you know that they make an average of $24.11 an hour? That's $50,144 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a promotional marketing specialist?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
ScorePromotional Marketing SpecialistUS Average
Salary
3.9

Avg. Salary $50,144

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.13%

Asian 9.59%

Black or African American 5.25%

Hispanic or Latino 12.55%

Unknown 5.02%

White 67.45%

Gender

female 69.34%

male 30.66%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Promotional marketing specialist career paths

Key steps to become a promotional marketing specialist

  1. Explore promotional marketing specialist education requirements

    Most common promotional marketing specialist degrees

    Bachelor's

    74.0 %

    Associate

    12.5 %

    Master's

    8.3 %
  2. Start to develop specific promotional marketing specialist skills

    SkillsPercentages
    Trade Shows10.55%
    Facebook10.34%
    Promotional Events10.25%
    Press Releases8.54%
    Twitter8.11%
  3. Complete relevant promotional marketing specialist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New promotional marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a promotional marketing specialist based on U.S. Bureau of Labor Statistics data and data from real promotional marketing specialist resumes.
  4. Research promotional marketing specialist duties and responsibilities

    • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
    • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
    • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.
  5. Prepare your promotional marketing specialist resume

    When your background is strong enough, you can start writing your promotional marketing specialist resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a promotional marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable promotional marketing specialist resume templates

    Build a professional promotional marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your promotional marketing specialist resume.
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
    Promotional Marketing Specialist Resume
  6. Apply for promotional marketing specialist jobs

    Now it's time to start searching for a promotional marketing specialist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first promotional marketing specialist job

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Average promotional marketing specialist salary

The average promotional marketing specialist salary in the United States is $50,144 per year or $24 per hour. Promotional marketing specialist salaries range between $33,000 and $75,000 per year.

Average promotional marketing specialist salary
$50,144 Yearly
$24.11 hourly

What am I worth?

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How do promotional marketing specialists rate their job?

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Promotional marketing specialist reviews

profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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