Promotional model demographics and statistics in the US
On this page
Promotional model demographics by:
Promotional model gender statistics
89.3% of promotional models are women and 10.7% of promotional models are men.
- Female, 89.3%
- Male, 10.7%
Promotional model gender ratio
| Gender | Percentages |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
Promotional model gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$36,346
Female income
$34,394
Promotional model gender ratio over time
This data breaks down the percentage of men and women in promotional model positions over time. Currently, 89.3% of promotional models are female.
Promotional model gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 3.18% | 96.82% |
| 2011 | 5.37% | 94.63% |
| 2012 | 4.47% | 95.53% |
| 2013 | 4.66% | 95.34% |
| 2014 | 5.67% | 94.33% |
| 2015 | 5.61% | 94.39% |
| 2016 | 4.56% | 95.44% |
| 2017 | 5.21% | 94.79% |
| 2018 | 4.15% | 95.85% |
| 2019 | 5.36% | 94.64% |
| 2020 | 7.25% | 92.75% |
| 2021 | 10.71% | 89.29% |
Promotional model related jobs gender ratio
We compared promotional models with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Promotional model demographics by race
The most common ethnicity among promotional models is White, which makes up 51.7% of all promotional models. Comparatively, 17.5% of promotional models are Hispanic or Latino and 16.0% of promotional models are Black or African American.
- White, 51.7%
- Hispanic or Latino, 17.5%
- Black or African American, 16.0%
- Unknown, 7.6%
- Asian, 6.8%
- American Indian and Alaska Native, 0.4%
Promotional model race
| Promotional model race | Percentages |
|---|---|
| White | 51.7% |
| Hispanic or Latino | 17.5% |
| Black or African American | 16.0% |
| Unknown | 7.6% |
| Asian | 6.8% |
| American Indian and Alaska Native | 0.4% |
Promotional model race and ethnicity over time
See how promotional model racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Promotional model race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 63.77% | 11.86% | 4.35% | 17.37% |
| 2011 | 59.21% | 13.46% | 5.54% | 17.11% |
| 2012 | 62.76% | 12.42% | 5.25% | 15.84% |
| 2013 | 62.96% | 12.07% | 5.67% | 16.10% |
| 2014 | 61.40% | 10.75% | 5.57% | 18.59% |
| 2015 | 61.31% | 12.52% | 5.43% | 17.24% |
| 2016 | 60.14% | 11.97% | 6.23% | 17.71% |
| 2017 | 61.69% | 11.89% | 6.98% | 15.95% |
| 2018 | 61.33% | 9.33% | 6.33% | 18.00% |
| 2019 | 61.29% | 9.40% | 5.13% | 20.08% |
| 2020 | 59.86% | 9.34% | 7.72% | 17.05% |
| 2021 | 51.71% | 15.99% | 6.81% | 17.54% |
Promotional model wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $37,421 |
| White | $38,489 |
| Black or African American | $33,646 |
| Asian | $35,099 |
| Hispanic or Latino | $37,291 |
Promotional model age breakdown
The average age of promotional models is 40+ years years old, representing 58% of the promotional model population.
Promotional model age breakdown
| Promotional Model Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Promotional model educational attainment
The most common degree for promotional models is bachelor's degree, with 57% of promotional models earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 16%.
- Bachelor's, 57%
- Associate, 19%
- High School Diploma, 16%
- Diploma, 3%
- Other Degrees, 5%
Promotional models by degree level
| Promotional model degree | Percentages |
|---|---|
| Bachelor's | 57% |
| Associate | 19% |
| High School Diploma | 16% |
| Diploma | 3% |
| Other Degrees | 5% |
Promotional model jobs you might like
Promotional model employment statistics
Most promotional models work for a private in the media industry.
Company size where promotional models work
Below, you can see the size of companies where promotional models work.
Promotional model jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 14% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 13% |
Promotional model jobs by company type
Employees with the promotional model job title have their preferences when it comes to working for a company. For instance, most promotional models prefer to work at private companies over public companies.
Promotional model jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 13% |
| Private | 83% |
| Government | 2% |
Promotional model jobs by industry
The most common industries for promotional models are media, professional and manufacturing.
Promotional model industry statistics
| Industry | Percentages |
|---|---|
| Media | 19% |
| Professional | 17% |
| Manufacturing | 13% |
| Hospitality | 11% |
| Technology | 9% |
| Retail | 5% |
| Automotive | 4% |
| Fortune 500 | 4% |
| Start-up | 4% |
| Telecommunication | 2% |
| Construction | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Utilities | 1% |
| Health Care | 1% |
| Finance | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Real Estate | 1% |
Promotional model turnover and employment statistics
Promotional model unemployment rate over time
The unemployment rate for promotional models between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Promotional model unemployment rate by year
| Year | Promotional model unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average promotional model tenure
The average promotional model stays at their job for 1-2 years, based on the 1,657 promotional models resumes in Zippia's database.
Promotional model tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 27% |
| 3-4 years | 14% |
| 5-7 years | 21% |
| 8-10 years | 10% |
| 11+ years | 10% |
Promotional model LGBT ratio compared to similar jobs
Review the percent of promotional models that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Engineer, Account Manager | 6.51% | 152,078 |
| Promotional Model | 6.75% | - |
| Door Tender | 7.95% | 1,318 |
| Store Gift Wrap Associate | 8.25% | 45,024 |
| Telemarketing Representative | 11.06% | 101,406 |
| Escrow Agent | 12.76% | 30,092 |
Similar promotional model jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Engineer, Account Manager | 6.51% | 152,078 |
| Door Tender | 7.95% | 1,318 |
| Store Gift Wrap Associate | 8.25% | 45,024 |
| Telemarketing Representative | 11.06% | 101,406 |
| Escrow Agent | 12.76% | 30,092 |
Foreign languages spoken by promotional models
The most common foreign language among promotional models is Spanish at 57.3%. The second-most popular foreign language spoken is French at 6.8% and Italian is the third-most popular at 5.1%.
- Spanish, 57.3%
- French, 6.8%
- Italian, 5.1%
- Russian, 4.3%
- Chinese, 3.4%
- Other, 23.1%
Promotional model languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 57.3% |
| French | 6.8% |
| Italian | 5.1% |
| Russian | 4.3% |
| Chinese | 3.4% |
| Other | 23.1% |
