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Promotions Associate

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Working As A Promotions Associate

  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Performing for or Working Directly with the Public
  • Identifying Objects, Actions, and Events
  • Monitor Processes, Materials, or Surroundings
  • $37,000

    Average Salary

What Does A Promotions Associate Do At Constellation Brands, Inc.

* Assists with the development and implementation of a full calendar of short and long-term national retail promotional strategies and tactics to maximize sales opportunities and consumer conversion at retail; this individual will work closely with the Trade Marketing Manager on both the timely coordination of respective programming deliverables and review/approval of the same
* Monitors and evaluates programming to ensure that objectives and budgets are being met
* Helps manage the creative development and execution of national retail promotions by working with sales promotion and/or advertising agencies on creative development of promotional graphics and assigning the production and allocation of promotional materials to support programming
* Works with print production vendors to generate estimates, accurately manage production timelines and deliverables across thematic Point-of
* Sale (POS) elements, merchandise and display enhancers
* Assists in the annual strategic planning process to manage planning timelines, helps align internal Marketing teams, Consumer/Shopper insights, Sales and agency efforts in the delivery of planning presentations and tools to the Constellation organization and wholesaler network for annual business planning and POS ordering processes
* Maintains constant and concise communication with field sales organization and key wholesalers in the following areas: retail programming calendars, POS ordering, execution timelines, planning guides, sell sheets, ad-hoc order allocations, etc.
* Communicates and evaluates the effectiveness of promotional marketing programs via the analysis of sales impact, wholesaler execution and profitability/return on investment of marketing expenditures for select programs
* Ability to communicate program analysis to management with future recommendations
* Coordinates with Sales Communication team on the posting and communication of various Retail Promotions assets/tools to Constellation intranet and other resource libraries for field access
* Helps recommend and implement comprehensive retail promotional plans for new product introductions and line extensions of existing products, encompassing both package extensions and new product lines
* Performs additional duties and responsibilities as determined by management

What Does A Promotions Associate Do At Supreme Concept Innovation

* Impacts sales results by developing, supporting and executing field marketing and segment activities.
* Executes Marketing campaigns and Plans Events depending on expertise.
* Works with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segments.
* Provides coordination and project management to ensure event success.
* Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience

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Promotions Associate Career Paths

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Top Skills for A Promotions Associate

  1. Customer Service
  2. Special Events
  3. Promotional Materials
You can check out examples of real life uses of top skills on resumes here:
  • Provided relevant input relative to marketing and customer service matters and assist in the resolution of operating problems.
  • Worked extra hours during store special events, such as Family Summer Camp, Santa's Wonderland, and Rewards Night.
  • Coordinate the development and placement of promotional materials on the departmental website.
  • Ensured that promotions/event areas are stocked with necessary supplies, decorations and secures items at conclusion of promotion/event.
  • Monitored all of the firm's social media pages, including Facebook, Twitter, and the firm's blog.

Promotions Associate Demographics

Gender

Female

57.3%

Male

33.0%

Unknown

9.7%
Ethnicity

White

60.2%

Hispanic or Latino

16.4%

Black or African American

12.3%

Asian

7.6%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

48.1%

French

11.1%

Chinese

5.6%

German

5.6%

Italian

5.6%

Russian

3.7%

Mandarin

3.7%

Swedish

1.9%

Urdu

1.9%

Vietnamese

1.9%

Chickasaw

1.9%

Hindi

1.9%

Norwegian

1.9%

Hebrew

1.9%

Polish

1.9%

Cantonese

1.9%
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Promotions Associate Education

Schools

New York University

9.1%

Ohio University -

9.1%

Pennsylvania State University

9.1%

Arizona State University

6.4%

University of Phoenix

6.4%

University of Oklahoma

5.5%

Syracuse University

4.5%

University of North Texas

4.5%

Boston University

4.5%

Fashion Institute of Technology

4.5%

University of the Sciences

3.6%

Tulane University

3.6%

University of Tennessee - Knoxville

3.6%

University of California - Berkeley

3.6%

George Washington University

3.6%

University of Nevada - Las Vegas

3.6%

San Diego State University

3.6%

University of Missouri - Columbia

3.6%

DePaul University

3.6%

Iona College

3.6%
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Majors

Business

20.6%

Communication

14.9%

Marketing

12.1%

Kinesiology

7.1%

Psychology

4.5%

Public Relations

4.5%

Journalism

3.9%

Management

3.0%

Criminal Justice

3.0%

Sociology

3.0%

English

2.8%

Political Science

2.6%

Human Resources Management

2.6%

Graphic Design

2.6%

Business Communications

2.4%

Nursing

2.2%

Accounting

2.2%

Education

1.9%

Liberal Arts

1.9%

Finance

1.9%
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Degrees

Bachelors

58.3%

Other

14.3%

Masters

13.2%

Associate

7.5%

Certificate

4.1%

Doctorate

1.5%

Diploma

0.7%

License

0.4%
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