Promotions Directors introduce advertising techniques to boost revenue through coupons, complimentary demos, discounts, and point-of-purchase products. They organize and execute promotions to advertise the goods and services of their businesses. The promotions director and manager's titles can be used interchangeably depending on the organization.

The primary duty of the Promotions Directors is to develop an advertising concept, especially one that better reaches the target audience. They work with marketing and sales departments to create these strategies. They also collaborate with artists and authors or promotion companies to create an innovative concept for the advertisement. They brief the creative team on the goals of the campaign and the advertising bid and discuss their ideas as well.

The minimum educational qualification for a Promotions Director is usually a bachelor's degree in business management, communications, advertisement, or journalism. Many professionals in this role also have one or two years of experience in promotions or ads. Other critical skills include imagination and intellect, interpersonal, management, leadership, and decision-making skills.

What Does a Promotions Director Do

There are certain skills that many promotions directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, organizational skills and communication skills.

Learn more about what a Promotions Director does

How To Become a Promotions Director

If you're interested in becoming a promotions director, one of the first things to consider is how much education you need. We've determined that 78.1% of promotions directors have a bachelor's degree. In terms of higher education levels, we found that 5.1% of promotions directors have master's degrees. Even though most promotions directors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Promotions Director

Promotions Director Career Paths

Average Salary for a Promotions Director

Promotions Directors in America make an average salary of $90,074 per year or $43 per hour. The top 10 percent makes over $143,000 per year, while the bottom 10 percent under $56,000 per year.
Average Promotions Director Salary
$90,074 Yearly
$43.30 hourly
$56,000
10 %
$90,000
Median
$143,000
90 %

What Am I Worth?

salary-calculator

Promotions Director Education

Promotions Director Majors

15.0 %

Promotions Director Degrees

Bachelors

78.1 %

Associate

10.7 %

Masters

5.1 %

Top Colleges for Promotions Directors

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974

Top Skills For a Promotions Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.7% of promotions directors listed radio station on their resume, but soft skills such as analytical skills and organizational skills are important as well.

Choose From 10+ Customizable Promotions Director Resume templates

Zippia allows you to choose from different easy-to-use Promotions Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Promotions Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume
Promotions Director Resume

Promotions Director Demographics

Promotions Director Gender Distribution

Female
Female
54%
Male
Male
46%

After extensive research and analysis, Zippia's data science team found that:

  • Among promotions directors, 54.0% of them are women, while 46.0% are men.

  • The most common race/ethnicity among promotions directors is White, which makes up 75.3% of all promotions directors.

  • The most common foreign language among promotions directors is Spanish at 55.6%.

Online Courses For Promotions Director That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Facebook Marketing: Reveal The Power of Promoted Posts
udemy
4
(549)

Learn how to use promoted posts to get more exposure on Facebook even if you have only a few bucks to spend...

Promote your Scientific Results
coursera

Whether you are a member of the natural or human science community, if you are a PhD student, professor, part of an academic department or international research team, or self-employed and you wish to showcase your work to a wider audience then this is the perfect course for you. You will learn how to promote your work to professional peers, the general public, as well as the media. The free version (open to all enrollments) contains: 30 videos (4 and a half total hours) of high-quality lessons...

Start Improving Customer Service
udemy
4.1
(2,025)

Creating a Customer Service advantage in Your department or business through communication and Customer Management...

Show More Promotions Director Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For a Promotions Director

Some places are better than others when it comes to starting a career as a promotions director. The best states for people in this position are Nevada, California, New York, and Maine. Promotions directors make the most in Nevada with an average salary of $118,385. Whereas in California and New York, they would average $118,121 and $107,227, respectively. While promotions directors would only make an average of $102,792 in Maine, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Promotions Director Jobs:
127
Highest 10% Earn:
$163,000
Location Quotient:
0.7 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Promotions Director Jobs:
188
Highest 10% Earn:
$187,000
Location Quotient:
0.45 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Nevada

Total Promotions Director Jobs:
11
Highest 10% Earn:
$189,000
Location Quotient:
0.37 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Promotions Directors

How Do Promotions Director Rate Their Jobs?

Working as a Promotions Director? Share your experience anonymously.
Do you work as a Promotions Director?
Rate how you like work as Promotions Director. It's anonymous and will only take a minute.

Top Promotions Director Employers

Most Common Employers For Promotions Director

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1ViacomCBS$129,266$62.1526
2Condé Nast$120,667$58.017
3Bonneville International$113,845$54.734
4Cox Media Group$113,503$54.575
5Urban One$113,484$54.5612
6Citadel Broadcasting$112,971$54.318
7ViSalus$112,121$53.907
8Salem Media Group$109,229$52.515
9Townsquare Media$108,611$52.2211
10Beasley Media Group$108,307$52.075

Promotions Director Videos