Promotions Directors introduce advertising techniques to boost revenue through coupons, complimentary demos, discounts, and point-of-purchase products. They organize and execute promotions to advertise the goods and services of their businesses. The promotions director and manager's titles can be used interchangeably depending on the organization.
The primary duty of the Promotions Directors is to develop an advertising concept, especially one that better reaches the target audience. They work with marketing and sales departments to create these strategies. They also collaborate with artists and authors or promotion companies to create an innovative concept for the advertisement. They brief the creative team on the goals of the campaign and the advertising bid and discuss their ideas as well.
The minimum educational qualification for a Promotions Director is usually a bachelor's degree in business management, communications, advertisement, or journalism. Many professionals in this role also have one or two years of experience in promotions or ads. Other critical skills include imagination and intellect, interpersonal, management, leadership, and decision-making skills.