Promotions Director Careers

Promotions Directors introduce advertising techniques to boost revenue through coupons, complimentary demos, discounts, and point-of-purchase products. They organize and execute promotions to advertise the goods and services of their businesses. The promotions director and manager's titles can be used interchangeably depending on the organization.

The primary duty of the Promotions Directors is to develop an advertising concept, especially one that better reaches the target audience. They work with marketing and sales departments to create these strategies. They also collaborate with artists and authors or promotion companies to create an innovative concept for the advertisement. They brief the creative team on the goals of the campaign and the advertising bid and discuss their ideas as well.

The minimum educational qualification for a Promotions Director is usually a bachelor's degree in business management, communications, advertisement, or journalism. Many professionals in this role also have one or two years of experience in promotions or ads. Other critical skills include imagination and intellect, interpersonal, management, leadership, and decision-making skills.

There is more than meets the eye when it comes to being a promotions director. For example, did you know that they make an average of $37.56 an hour? That's $78,135 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Promotions Director Do

There are certain skills that many promotions directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, organizational skills and communication skills.

When it comes to the most important skills required to be a promotions director, we found that a lot of resumes listed 9.7% of promotions directors included radio station, while 6.8% of resumes included promotional materials, and 6.4% of resumes included photoshop. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the promotions director job title. But what industry to start with? Most promotions directors actually find jobs in the media and hospitality industries.

How To Become a Promotions Director

If you're interested in becoming a promotions director, one of the first things to consider is how much education you need. We've determined that 78.1% of promotions directors have a bachelor's degree. In terms of higher education levels, we found that 5.1% of promotions directors have master's degrees. Even though most promotions directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a promotions director. When we researched the most common majors for a promotions director, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on promotions director resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a promotions director. In fact, many promotions director jobs require experience in a role such as internship. Meanwhile, many promotions directors also have previous career experience in roles such as account executive or promotions assistant.

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Average Salary
$78,135
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
7,067
Job Openings

Promotions Director Career Paths

Top Careers Before Promotions Director

Top Careers After Promotions Director

Promotions Director Jobs You Might Like

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Average Salary for a Promotions Director

Promotions Directors in America make an average salary of $78,135 per year or $38 per hour. The top 10 percent makes over $127,000 per year, while the bottom 10 percent under $47,000 per year.
Average Salary
$78,135
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Best Paying Cities For Promotions Directors

City
ascdesc
Average Salarydesc
New York, NY
Salary Range70k - 148k$103k$102,604
Redwood City, CA
Salary Range66k - 130k$93k$93,261
Renton, WA
Salary Range62k - 120k$87k$86,791
Lorain, OH
Salary Range52k - 111k$77k$76,533
Chicago, IL
Salary Range41k - 86k$60k$60,168
Houston, TX
Salary Range39k - 77k$55k$55,140
Miami, FL
Salary Range38k - 73k$53k$52,991
$38k
$148k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Promotions Director
Promotions Director
Iheartmedia
Iheartmedia
06/21/2021
06/21/2021
$40,07006/21/2021
$40,070
Director of Services To Promote Independence
Director of Services To Promote Independence
Iowa Department of Administrative Services
Iowa Department of Administrative Services
05/20/2021
05/20/2021
$62,10905/20/2021
$62,109
Director of Services To Promote Independence
Director of Services To Promote Independence
Iowa Department of Administrative Services
Iowa Department of Administrative Services
05/20/2021
05/20/2021
$62,10905/20/2021
$62,109
Promotions Director
Promotions Director
Robert Half
Robert Half
11/21/2019
11/21/2019
$82,62411/21/2019
$82,624
Director of Sponsorship, Themes & Promotions
Director of Sponsorship, Themes & Promotions
Chicago Women's Soccer Academy, LLC.
Chicago Women's Soccer Academy, LLC.
11/12/2019
11/12/2019
$73,52811/12/2019
$73,528
See More Recent Salaries

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Promotions Director Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Promotions Director. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Promotions Director Resume

At Zippia, we went through countless Promotions Director resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Promotions Director Resume Examples And Templates

Promotions Director Demographics

Gender

female

51.3 %

male

44.5 %

unknown

4.2 %

Ethnicity

White

73.9 %

Hispanic or Latino

11.5 %

Asian

6.3 %

Foreign Languages Spoken

Spanish

55.6 %

French

14.6 %

Italian

5.3 %
Show More Promotions Director Demographics

Promotions Director Education

Majors

Business
15.0 %

Degrees

Bachelors

78.1 %

Associate

10.7 %

Masters

5.1 %

Top Colleges for Promotions Directors

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974
Show More Promotions Director Education Requirements

Online Courses For Promotions Director That You May Like

Facebook Marketing: Reveal The Power of Promoted Posts
udemy
4
(548)

Learn how to use promoted posts to get more exposure on Facebook even if you have only a few bucks to spend...

Start Improving Customer Service
udemy
4.1
(2,025)

Creating a Customer Service advantage in Your department or business through communication and Customer Management...

Successful Events: Event Planning, Marketing & Management
udemy
4.5
(1,092)

Create a single successful event or event-series with effective event promotion, planning, management and monetization...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Promotions Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.7% of promotions directors listed radio station on their resume, but soft skills such as analytical skills and organizational skills are important as well.

Best States For a Promotions Director

Some places are better than others when it comes to starting a career as a promotions director. The best states for people in this position are New York, Massachusetts, New Jersey, and Maine. Promotions directors make the most in New York with an average salary of $100,201. Whereas in Massachusetts and New Jersey, they would average $90,998 and $89,982, respectively. While promotions directors would only make an average of $86,238 in Maine, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Promotions Director Jobs:
127
Highest 10% Earn:
$184,000
Location Quotient:
0.7
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Massachusetts

Total Promotions Director Jobs:
72
Highest 10% Earn:
$167,000
Location Quotient:
0.55
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Promotions Director Jobs:
78
Highest 10% Earn:
$169,000
Location Quotient:
0.69
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Promotions Directors

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Top Promotions Director Employers

1. Clear Channel Communications
4.7
Avg. Salary: 
$76,949
Promotions Directors Hired: 
82+
2. iHeartMedia
4.8
Avg. Salary: 
$83,171
Promotions Directors Hired: 
26+
3. Cumulus Media
4.5
Avg. Salary: 
$73,234
Promotions Directors Hired: 
25+
4. CBS
4.5
Avg. Salary: 
$91,696
Promotions Directors Hired: 
24+
5. Entercom Communications
4.3
Avg. Salary: 
$71,052
Promotions Directors Hired: 
20+
6. Townsquare Media
4.5
Avg. Salary: 
$74,000
Promotions Directors Hired: 
11+

Promotions Director Videos

Updated August 18, 2021