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Become A Promotions Director

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Working As A Promotions Director

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $70,000

    Average Salary

What Does A Promotions Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Promotions Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Promotions Director Career Paths

Promotions Director
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Program Director
Executive Director
10 Yearsyrs
Vice President
Sales Vice President
12 Yearsyrs
Vice President
6 Yearsyrs
President
Chief Executive Officer
8 Yearsyrs
Executive Director
Founder And Chief Executive Officer
7 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Director Of Sales
Business Development Director
11 Yearsyrs
Director Of Sales
10 Yearsyrs
Public Relations Director
Communications Director
6 Yearsyrs
Director Of Music
Founder And Director
6 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Director, Marketing & Promotions
Senior Director Of Marketing
12 Yearsyrs
Account Director
Senior Account Director
10 Yearsyrs
Account Director
9 Yearsyrs
Operations Director
Co-Owner
6 Yearsyrs
Creative Services Director
Director, Marketing And Creative Services
10 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Director Of Communications And Marketing
Chief Marketing Officer
10 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Communications Director
Development Director
9 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Director Of Marketing And Public Relations
Director Of Marketing & Development
9 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Production Director
Vice President Product Development
13 Yearsyrs
Director Of Events
Director Of Sales And Catering
7 Yearsyrs
Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Director Of Marketing And Events
5 Yearsyrs
Senior Vice President
Senior Vice President, Sales
14 Yearsyrs
Senior Director
Board Of Directors Member
8 Yearsyrs
Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Social Media Director
Director Of Digital Marketing
9 Yearsyrs
Integrated Marketing Director
8 Yearsyrs
Co-Owner
Owner And Chief Executive Officer
7 Yearsyrs
Sales And Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Director Of Marketing And Events
Executive Director, Marketing
9 Yearsyrs
Chief Operating Officer
Chief Executive Officer And Operator
9 Yearsyrs
Content Director
7 Yearsyrs
Art Director
Advertising Director
6 Yearsyrs
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Average Yearly Salary
$70,000
Show Salaries
$32,000
Min 10%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$153,000
Max 90%
Best Paying Company
Verizon
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
2.9 years
How much does a Promotions Director make at top companies?
The national average salary for a Promotions Director in the United States is $70,806 per year or $34 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $153,000.

Real Promotions Director Salaries

Job Title Company Location Start Date Salary
Promotions Director Eminent Inc. Los Angeles, CA Sep 07, 2015 $160,000
Advertising and Promotions Director Optimist Inc. Los Angeles, CA Jun 18, 2015 $150,000
Director, Film & Television Promotion Creata (USA) Inc. West Hollywood, CA Oct 11, 2014 $120,000
National Field Promotions Director KARE Distribution, Inc. New York, NY Jul 13, 2010 $116,000
Promotions Director Clean Focus Corporation Sunnyvale, CA Oct 01, 2014 $110,531 -
$137,530
Promotions Director Entravision Communications Corporation Los Angeles, CA Apr 06, 2015 $95,000
Promotions Director Precision Global Consulting Inc. New York, NY Sep 16, 2010 $90,000
Director, Kaizen Promotion Office Healthpoint Renton, WA May 31, 2016 $89,635
Director of Advertising and Promotions Finglas Restaurant Corp New York, NY Oct 01, 2012 $80,725
Director, Tourism Promotion Center Catalan Tourist Agency New York, NY Sep 20, 2013 $80,000
Advertising & Promotions Director Kolaloka Industries LP Dallas, TX Feb 28, 2011 $80,000
Advertising & Promotions Director Kolaloka Industries LP Dallas, TX Feb 28, 2012 $80,000
Advertising and Promotions Director Joe Heck Racing LLC Eatontown, NJ Jul 09, 2016 $78,722
Promotions Director Center for Opportunities, Choices & Outcomes, Inc. NY Feb 01, 2010 $78,680
Advertising and Promotions Director Lotus Media Productions, Inc. Carlstadt, NJ Dec 21, 2009 $78,513 -
$38
Promotions Director Center for Opportunities, Choices & Outcomes, Inc. NY Feb 01, 2010 $78,513
Advertising and Promotions Director Lotus Media Productions, Inc. Carlstadt, NJ Dec 30, 2009 $78,513 -
$38
Promotions Director Leaddog Marketing Group, Inc. New York, NY May 20, 2010 $73,500 -
$90,000
Promotions Director Golden Gate Scenic Steamship Corporation San Francisco, CA Sep 06, 2013 $69,950 -
$75,500
Consumer Promotions Director You Be Aware LLC Orlando, FL Apr 19, 2011 $67,500
Advesrtising and Promotions Director Joe Heck Racing LLC Eatontown, NJ Sep 07, 2013 $65,615
Promotions Director Magme, Inc. Redwood City, CA Oct 01, 2010 $65,000
Director of Sports Promotion Endurance Leaders LLC Sandy Springs, GA Sep 09, 2015 $62,880
Promotions Director Astrapacific Outdoors LLC Los Angeles, CA Oct 01, 2011 $62,600
Promotions Director Astrapacific Outdoors LLC Los Angeles, CA Oct 01, 2011 $60,878

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Top Skills for A Promotions Director

  1. Radio Station
  2. On-Air
  3. Promotional Events
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated on-air talent appearances and radio remotes/promotions and acted as liaison between radio station and record company reps for concert promotions.
  • Increased audience and underwriter participation via creative and compelling on-air contests and community involvement.
  • Conducted weekly promotional meetings given presentations and directions on stations events and Promotional Events.
  • Executed special events to promote and recruit station volunteers * Created promotional items for events and overall brand awareness
  • Designed and created all campus-wide advertisements for events, worked with outside vendors to design and purchase promotional materials

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Top 10 Best States for Promotions Directors

  1. North Dakota
  2. New York
  3. Rhode Island
  4. Minnesota
  5. Washington
  6. Pennsylvania
  7. Wisconsin
  8. Maine
  9. Massachusetts
  10. Iowa
  • (2 jobs)
  • (23 jobs)
  • (2 jobs)
  • (3 jobs)
  • (4 jobs)
  • (7 jobs)
  • (7 jobs)
  • (0 jobs)
  • (5 jobs)
  • (4 jobs)

Promotions Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,314 Promotions Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Promotions Director Resume

View Resume Examples

Promotions Director Demographics

Gender

Female

49.7%

Male

42.1%

Unknown

8.3%
Ethnicity

White

63.7%

Hispanic or Latino

15.3%

Black or African American

11.1%

Asian

6.4%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

55.6%

French

14.6%

Italian

5.3%

German

4.0%

Greek

2.6%

Korean

2.0%

Russian

2.0%

Portuguese

2.0%

Chinese

2.0%

Turkish

1.3%

Hindi

1.3%

Dari

1.3%

Japanese

1.3%

Marathi

0.7%

Gujarati

0.7%

Dutch

0.7%

Mandarin

0.7%

Hawaiian

0.7%

Armenian

0.7%

Carrier

0.7%
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Promotions Director Education

Schools

Arizona State University

7.7%

Michigan State University

6.4%

New York University

6.4%

University of Florida

6.1%

Pennsylvania State University

5.8%

University of Texas at Austin

5.8%

Emerson College

5.1%

University of Louisville

5.1%

University of Missouri - Columbia

5.1%

Bowling Green State University

4.8%

University of Connecticut

4.8%

San Diego State University

4.5%

Texas State University

4.2%

Kent State University

4.2%

University of Phoenix

4.2%

Florida State University

4.2%

Ball State University

4.2%

Louisiana State University and A&M College

3.8%

Kennesaw State University

3.8%

University of Kansas

3.8%
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Majors

Communication

26.5%

Business

15.6%

Marketing

10.8%

Journalism

7.0%

Public Relations

5.7%

English

4.4%

Management

3.1%

Audiovisual Communications Technologies

2.8%

Photography

2.8%

Kinesiology

2.5%

Psychology

2.5%

Political Science

2.2%

Graphic Design

2.1%

Advertising

2.1%

Digital Media

2.0%

Entertainment Business

1.8%

Fine Arts

1.7%

Education

1.6%

Liberal Arts

1.6%

Writing

1.4%
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Degrees

Bachelors

60.3%

Other

16.3%

Masters

12.5%

Associate

6.3%

Certificate

2.9%

Doctorate

1.0%

Diploma

0.6%

License

0.2%
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