Promotions Directors introduce advertising techniques to boost revenue through coupons, complimentary demos, discounts, and point-of-purchase products. They organize and execute promotions to advertise the goods and services of their businesses. The promotions director and manager's titles can be used interchangeably depending on the organization.
The primary duty of the Promotions Directors is to develop an advertising concept, especially one that better reaches the target audience. They work with marketing and sales departments to create these strategies. They also collaborate with artists and authors or promotion companies to create an innovative concept for the advertisement. They brief the creative team on the goals of the campaign and the advertising bid and discuss their ideas as well.
The minimum educational qualification for a Promotions Director is usually a bachelor's degree in business management, communications, advertisement, or journalism. Many professionals in this role also have one or two years of experience in promotions or ads. Other critical skills include imagination and intellect, interpersonal, management, leadership, and decision-making skills.
There is more than meets the eye when it comes to being a promotions director. For example, did you know that they make an average of $37.56 an hour? That's $78,135 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many promotions directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, organizational skills and communication skills.
When it comes to the most important skills required to be a promotions director, we found that a lot of resumes listed 9.7% of promotions directors included radio station, while 6.8% of resumes included promotional materials, and 6.4% of resumes included photoshop. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the promotions director job title. But what industry to start with? Most promotions directors actually find jobs in the media and hospitality industries.
If you're interested in becoming a promotions director, one of the first things to consider is how much education you need. We've determined that 78.1% of promotions directors have a bachelor's degree. In terms of higher education levels, we found that 5.1% of promotions directors have master's degrees. Even though most promotions directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a promotions director. When we researched the most common majors for a promotions director, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on promotions director resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a promotions director. In fact, many promotions director jobs require experience in a role such as internship. Meanwhile, many promotions directors also have previous career experience in roles such as account executive or promotions assistant.