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Promotions director education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a promotions director. Promotions directors usually study communication, business, or marketing. 78% of promotions directors hold a bachelor's degree, and 11% hold an associate degree. We analyzed 3,314 real promotions director resumes to see exactly what promotions director education sections show.
The most common colleges for promotions directors are the Michigan State University and the Michigan State University.
There are also many online promotions director courses to help get the education required to be a promotions director.
What education do you need to become a promotions director?
What degree do you need to be a promotions director?
- Bachelor's, 78%
- Associate, 11%
- Master's, 5%
- High School Diploma, 4%
- Other Degrees, 2%
What should I major in to become a promotions director?
- Communication, 26%
- Business, 15%
- Marketing, 10%
- Journalism, 8%
- Other Majors, 41%
Most common colleges for promotions directors
| Promotions director common college | Percentages |
|---|---|
| Michigan State University | 7.87% |
| California State University - San Bernardino | 5.91% |
| Bowling Green State University | 5.91% |
| Pennsylvania State University | 5.91% |
| Arizona State University | 5.51% |
Best majors for promotions directors
| Rank | Major | Percentages |
|---|---|---|
| 1 | Communication | 26.4% |
| 2 | Business | 15.0% |
| 3 | Marketing | 9.8% |
| 4 | Journalism | 7.7% |
| 5 | Public Relations | 5.1% |
Best colleges for promotions directors
The best colleges for promotions directors are Northwestern University, Stanford University, and University of Southern California.
A promotions director with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for promotions directors. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become promotions directors.
1. Northwestern University
Evanston, IL • Private
In-state tuition
$54,568
Enrollment
8,451
2. Stanford University
Stanford, CA • Private
In-state tuition
$51,354
Enrollment
7,083
3. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
4. Villanova University
Villanova, PA • Private
In-state tuition
$53,308
Enrollment
6,819
5. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
6. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
7. Boston University
Boston, MA • Private
In-state tuition
$53,948
Enrollment
17,238
8. Worcester Polytechnic Institute
Worcester, MA • Private
In-state tuition
$50,530
Enrollment
4,571
9. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
10. University of Illinois at Urbana-Champaign
Champaign, IL • Private
In-state tuition
$15,094
Enrollment
32,974
20 best online courses for promotions directors
Advertising disclosure
1. Promotional Materials Every Musician Needs
As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive...
2. Net Promoter Score (NPS) and Sentiment Analysis in Miro
By the end of this project, you will be able to confidently analyze survey data by generating Net Promoter Score analytics to help understand and communicate the state of the overall Customer Experience (CX). To do this, you will gain hands-on experience leveraging the visualization tools in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in...
3. Facebook Marketing: Reveal The Power of Promoted Posts
Learn how to use promoted posts to get more exposure on Facebook – even if you have only a few bucks to spend...
4. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
5. Urbanisation and Health - Promoting Sustainable Solutions
More than half of world’s population lives in cities while only 5% did so in the 18th century. The rapid urbanisation has resulted in for example inadequate infrastructure, physical inactivity, gentrification, air pollution, and growing numbers of slum dwellers. All factors challenging health and wellbeing of the people living in the cities. In addition, when addressing climate change it has become of paramount importance to look at mitigation and adaptation investments tailored to the urban...
6. Instagram Marketing. How to Promote Your Business!
Hands-on guide on how to promote your project on Instagram, create engaging content, increase followers and boost sales!...
7. TikTok Marketing. How to promote your business effectively!
Step-by-step guide for beginners on how to get started on Tik Tok. Life hacks on how to promote on Tik Tok successfully!...
8. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...
9. Start Improving Customer Service
Creating a Customer Service advantage in Your department or business through communication and Customer Management...
10. Instagram Marketing 2021: Growth and Promotion on Instagram
Use Instagram to Target and Attract the right Followers to Grow your Account Convert Followers into Loyal Clients...
11. Facebook Marketing for Real Estate Agents
A proven STEP-BY-STEP course to utilize Facebook to promote your real estate business...
12. Customer Service Foundation
An introductory course about understanding the foundations of Customer Service...
13. Salary Negotiation: How to Negotiate a Raise or Promotion
Get paid what you are worth. Awesome salary negotiation tips and training to get a raise or a promotion...
14. Fashion Marketing Strategy: How To Promote & Sell Your Brand
Essential Strategies for Brand Management for Success in Fashion Design. Social Commerce is the New Storefront...
15. Customer Service
How to Approach New Customers and Maintain Existing Ones...
16. Marketing Analytics: Customer Value and Promotion Strategy
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company's profitability...
17. Customer Service Mastery: Delight Every Customer
Master Customer Service using this practical customer care course...
18. Sales 101: How to Sell Anything (49 Amazing Sales Tips)®
Learn how to sell a product, a service or yourself, so you can get customers, a job, a raise or a promotion!...
19. Outstanding Customer Service - The Ultimate Guide!
Unlocking the Powerful Secrets of OUTSTANDING Customer Service - Transform Your Business!...
20. Customer Service Fundamentals: Putting People First
Customer Care Listening Great Customer Service Concern for Others Company Culture Engaging People Responding...
Top 10 most affordable universities for promotions directors
The most affordable schools for promotions directors are University of Florida, suny farmingdale, and california state university - dominguez hills.
If the best universities for promotions directors are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for promotions directors.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
3. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
4. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
7. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
8. California State University - Long Beach
Long Beach, CA • Private
In-state tuition
$6,798
Cost of attendance
18,306
9. University of Central Florida
Orlando, FL • Private
In-state tuition
$6,368
Cost of attendance
21,034
10. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Cost of attendance
22,990
Top 10 hardest universities to get into for promotions directors
The hardest universities for promotions directors to get into are Northwestern University, Stanford University, and University of Southern California.
Some great schools for promotions directors are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for promotions directors based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
3. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
4. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
5. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
6. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
7. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
8. George Washington University, The
Washington, DC • Private
Admissions rate
42%
SAT average
1,380
9. Tulane University
New Orleans, LA • Private
Admissions rate
17%
SAT average
1,428
10. Southern Methodist University
Dallas, TX • Private
Admissions rate
51%
SAT average
1,395
Top 10 easy-to-apply-to universities for promotions directors
The easiest schools for promotions directors to get into are Barry University, oklahoma wesleyan university, and notre dame college.
Some schools are much easier to get into. If you want to start your career as a promotions director without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for promotions directors.
1. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
2. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
3. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
4. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Kean University
Union, NJ • Private
Admissions rate
86%
SAT average
991
7. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
8. Saint Joseph's College of Maine
Standish, ME • Private
Admissions rate
84%
SAT average
1,069
9. Cardinal Stritch University
Milwaukee, WI • Private
Admissions rate
71%
SAT average
1,035
10. William Paterson University of New Jersey
Wayne, NJ • Private
Admissions rate
93%
SAT average
994
Average promotions director salary by education level
| Promotions director education level | Promotions director salary |
|---|---|
| Master's Degree | $103,114 |
| Bachelor's Degree | $99,447 |
Promotions director education FAQs
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Updated January 8, 2025
Updated January 8, 2025